Reactance:

Frequently, public sector marketers seek to persuade individuals to engage or not engage in certain forms of behavior. However, research examining reactance suggests that certain choice-restricting messages that are conveyed in public sector promotional campaigns may actually result in promoting more of an undesired behavior or less of a desired behavior. Thus, an understanding of factors associated with reactance arousal may be critical to the overall success of promotional efforts undertaken by public sector marketers. In this paper, these factors are reviewed, and implications of reactance theory for designing promotional campaigns of non-profit and public sector organizations are discussed.     

Individualism,collectivism, and entrepreneurship: A framework for international comparative research

This article presents a theoretical framework and seven related propositions linking national culture—specifically individualist and collectivist orientations—to entrepreneurship. The framework identifies how both orientations affect the functions of entrepreneurship. This perspective casts new light on cross-cultural research that, while generally confirming individualism-entrepreneurship ties, has had less success accounting for the entrepreneurial vitality of largely “collectivist” nations—especially Japan.There are two main streams of research on the effects of individualism and collectivism on entrepreneurship. The micro-level stream finds that those who generate variety—founders and corporate entrepreneurs—tend to be individualistic. This work does not identify proclivities for the other entrepreneurial function, leveraging resources. The macro-stream associates both individualism and collectivism with national levels of economic growth and innovation.The framework comprises two dimensions depicting (1) levels of individualism and collectivism, and (2) the entrepreneurial functions. I conceive of individualism and collectivism as two characteristic orientations distributed in varying proportions within and between cultures and individuals. These characteristic are not polar ends of a continuum, as commonly described. The second dimension recognizes that entrepreneurship requires two activities: generating variety through innovation or new ventures, and leveraging resources internally or by establishing external ties.This paper's main contribution comes from the recognition that two entrepreneurial functions are very different processes. Variety generation requires mostly individual creativity and initiative; resource leverage depends on efficient relationships that thrive under collectivism, but can be induced contractually between individualists. These differences reveal that individualism and collectivism neither categorically encourage nor discourage entrepreneurship; rather they influence how its functions are accomplished.The propositions outlined in this paper can sharpen future research on individualism, collectivism, and entrepreneurship. In short, the paper claims individualists produce breakthroughs that collectivists implement and improve. Individualists show proclivities for new venture formation and making major innovations. They tend to leverage their resources through contract-based relations. For example, resources are stretched internally using contingent, performance-based incentives, and outside funds can be acquired through venture-capital agreements. In contrast, collectivists generate variety through group-based, incremental improvements and changes. Collectivists leverage their own resources by harnessing “clanlike” affiliations, and securing the use of the resources of other firms by building close relational ties, like keiretsu. Theory acknowledging that individualism and collectivism are not negatively related allows us to recognize that both orientations can contribute to entrepreneurship.The framework has key implications for entrepreneur/managers and policymakers. Recognizing that individualism and collectivism both contribute to entrepreneurship can guide decision-makers to examine the inventory of these orientations in their firms or regions, and implement policies to address shortfalls. For example, Americans can concentrate more on building close network ties while Japanese can focus on encouraging individual innovations.     

Peer or expert?

To promote prosocial concerns and call attention to social problems, public service advertising practitioners are increasingly trying to involve laypeople in creating and delivering persuasive campaign messages. An emerging media channel for these efforts is websites that feature user-generated content (UGC), particularly the video-sharing website YouTube. However, despite this trend, little is known about the extent to which a public service announcement (PSA) video will be more effective depending on who produced it. Accordingly, this study empirically tests the degree to which the persuasive impact of a video differs depending on whether the producer is a layperson or an expert. We draw theoretical rationales from several areas to compare the impact of a perceivably similar producer and an expert producer on attitudes towards video, issue importance and behavioural intention. We also analyse how issue involvement moderates these producer effects. Implications for consumer educators, policy makers and marketers are discussed with specific reference to social media.     

Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework

The increasing efforts by marketers to target diverse groups of consumers call for a closer examination of the ethical implications of market segmentation and differentiated marketing. Previous research suggests that marketers and consumers often differ in their perceptions of marketing ethics. Based on contingency theory, this research proposes an integrated framework—which includes the nature of the product, consumer characteristics, and market selection—to analyze the ethical complexities of the marketing exchange. Interactions among these factors lead to various contingencies with different ethical implications for marketing managers and public policy makers. Marketers should assess consumer interests and the ethics of marketing programs before their implementation     

An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand

While social marketers are rarely targeted in discussions of the ethics of advertising, we are increasingly becoming aware of the importance of ensuring that social marketing messages are developed and conveyed in an ethical fashion. The article reviews complaints made by members of the general public in Australia and New Zealand to the advertising regulatory bodies in those two countries for the five years 2000–2004; examining the number, type, and nature of these complaints – including the categories of advertising, and the types of appeals, which generate complaints from the general public in both countries. We find that, as for commercial advertising, there is a need for further research to explore “community standards” in relation to social marketing messages; and that there is a clear need for social marketers to consider consumer attitudes towards advertising when developing communication strategies and messages.     

Client Perceptions of Reported Outcomes of Group Model Building in the New Zealand Public Sector

System dynamics modellers sometimes involve decision-makers in the modelling process, a method known as “group model building”. Group model building has been associated with a number of different outcomes, and it is not clear which of these outcomes are important to clients. The public sector is a significant audience for group model building interventions; this paper reports on what outcomes are most valued by potential clients in the New Zealand public sector. Senior management within four government agencies identified the employees who were most likely to commission and conduct group decision processes. These individuals participated in detailed semi-structured interviews, and completed a written questionnaire, exploring the contexts in which group model building may be useful and the outcomes sought in each situation. The results suggest that, even within the public sector, the importance of a particular outcome will depend upon context. However, public servants generally appear to value trust and agreement over policy quality when conducting group-decision processes. Knowledge of the outcomes sought by potential clients helps guide the outcomes measured by researchers, and helps practitioners to tailor communication messages to clients.     

Fiscal risk and financial fragility

We propose a new methodology to evaluate the importance of fiscal risk to financial stability. We first develop a method to estimate the probability of non-compliance of public entities, which takes into account the strict legal framework that is mandatory for governments. While in our model the evolution of public entities' revenues is stochastic and heavily depends on expectations about macroeconomic risk factors, the evolution of their personnel expenses and debt is rather deterministic due to the stickiness of the regulation. We then estimate the resilience of the financial sector to the public sector by simulating bank credit defaults in a multilayer network with interacting agents comprising banks, firms, and the public entities. Using Brazilian data at the state level, we establish a statistical link between states' probability of non-compliance and probability of default, enabling us to estimate the expected impact of the public sector in terms of financial losses on the economy. We find that, while most Brazilian states are struggling to comply with budget legal constraints on personnel expenses, the richest states are more likely to not comply with limits on their consolidated debts. We show that financial contagion is small mostly because banks that are more exposed to the public sector are highly capitalized.     

Unlocking the potential to influence government skills policy: a case study of the UK construction industry

Despite a series of national policy initiatives aimed at addressing skills shortages in a number of sectors, little evidence of longer‐term change is apparent. This paper examines concerns expressed by small businesses that their local views are not sought or considered when national training policies and initiatives are either being developed or being implemented, and that the investment in skills development does not appear to adequately represent their skills needs. The research was carried out on the UK construction industry, which is characterized by a small number of large contractors who employ mainly managerial and professional staff, and a large number of small, micro‐ and self‐employed firms that provide, on a subcontract basis, the majority of the industry's demand for a skilled manual workforce. The identification and delivery of vocational education and training at an industry level rests firmly on addressing the skills needs of the small and micro‐type organizations and not those of the large construction firms, although it is the voice of the larger firms that appears to dominate the skills and training development agenda. The public policy model that articulates the requirements for training and skills development in the UK is based on sector‐specific skills councils. This model is examined in relation to the construction sector by drawing upon the experiences of the South Wales region as a case study. Findings indicate that the current construction skills framework, upon which public policy is formulated and delivered, fails to adequately reflect the structure, skills and training priorities of the industry. The tensions that exist in this system are highlighted and the implications for reform of public policy articulation with regard to sector skills councils are discussed.     

The Decline in the Natural Rate of Interest

With the Federal Reserve widely expected to begin normalization of monetary policy in the wake of the Great Recession—perhaps in 2015—an important question for public policy and private-sector planning is what the “new normal” for interest rates is likely to be. In particular, are real interest rates likely to be lower in the future than in recent decades? An investigation through the use of the Kalman filter shows that the natural rate of interest—the real federal funds rate consistent with the economy operating at its full potential—has declined since 1980, especially after the Great Recession. This will have important implications for monetary policy and for the private sector, including recognition that the natural rate of interest is not fixed.     

Click here to agree: Managing intellectual property when crowdsourcing solutions

Tapping into the creativity of a crowd can provide a highly efficient and effective means of acquiring ideas, work, and content to solve problems. But crowdsourcing solutions can also come with risks, including the legal risks associated with intellectual property. Therefore, we raise and address a two-part question: Why—and how—should organizations deal with intellectual property issues when engaging in the crowdsourcing of solutions? The answers lie in understanding the approaches for acquiring sufficient intellectual property from a crowd and limiting the risks of using that intellectual property. Herein, we discuss the hazards of not considering these legal issues and explain how managers can use appropriate terms and conditions to balance and mitigate the risks associated with soliciting solutions from a crowd. Based on differences in how organizations acquire intellectual property and limit associated risks, we identify and illustrate with examples four approaches for managing intellectual property (passive, possessive, persuasive, and prudent) when crowdsourcing solutions. We conclude with recommendations for how organizations should use and tailor the approaches in our framework to source intellectual property from a crowd.     

Throwing It All Away: Exploring Affluent Consumers’ Attitudes Toward Wasting Edible Food

The skewed allocation of food across the world population is a major concern, as the result is that some of us live in abundant supply while others spend their life in constant scarcity. While researchers have studied a variety of issues related to the amounts of food being wasted, or the waste of edible food across consumers with different demographic characteristics, less is known about the drivers of attitudes toward food waste. Based on survey data from a sample of affluent Norwegian consumers, we test how subjective food knowledge, environmental concern, age, and income are related to consumer attitudes toward wasting edible food. We find that all variables except income drive consumer attitudes. Implications for theory and public policy are offered.     

Antecedents of residents' city brand attitudes

City branding is a relatively new area of academic research in marketing. Earlier research focuses on city brand images and particularly the contrast in brand image between cities. Essentially that attention reflects the interest of policy makers in developing sound competitive brand positions, with the aim of achieving a competitive advantage. The current paper shifts the focus to explaining the brand attitudes that residents have of a particular city. What are the key antecedents (city attributes) influencing city brand attitudes? The paper reports on a quantitative survey of a sample of 878 residents of the Gold Coast City. The findings show that the major antecedents are social bonds, a sun and surf brand personality, and creative business. Safety, nature and cultural activities are also influential attributes. Apart from insight into how city brand attitudes are shaped, the paper provides a framework for public policy intervention to improve the urban environment.     

Societal and cultural examination of public service advertisements of a society in transition

Although public service advertisements (PSAs) can be viewed as either change agents or reflections of concerns about societal needs, there is little research on this topic. Rapid changes in newly industrializing countries have apparently brought about several negative consequences. In this study, we used multiple methods for exploring PSAs in Thailand to identify important societal needs. Furthermore, we examined variations in attitudes towards specific public service advertising themes using demographic and cultural variables. Through both naturalistic inquiry and a large-scale survey of 1756 respondents, we found that the priority placed on safety and social needs in the Thai culture was clearly reflected in PSA themes and messages. In addition, attitudes towards PSA themes were found to vary by education, age and traditional values, but not by religion. Propositions and suggestions for future research are also provided in the final section.     

Fixing the Game? Legitimacy, Morality Policy and Research in Gambling

It is a truism that some industries are controversial either because the processes employed or the resulting products, for instance, can potentially harm the well-being of people. The controversy that surrounds certain industries can sharply polarise public opinion and debate. In this article, we employ legitimacy theory and morality policy to show how one industry sector (the electronic gaming machine sector as part of the wider gambling industry) is subject to this reaction. We suggest that the difficulty in establishing legitimacy surrounding CSR practices in this sector is related to morality policy, whereby ideology and personal values play important roles in dividing opinion. Thus, gambling is often framed as an activity that is morally and ethically problematic. To show how this can manifest, we examine the veracity of two state-funded studies in Australia used in the development of gambling policy and their subsequent adoption in academic research. We highlight methodological, analytical and reporting issues in these studies that normally should be identified by those using such findings. The significance is that when morality policy and conflict surrounding legitimacy are involved, then it can explain why adherence to normative research standards is potentially lowered. Our theoretical posture leads us to further speculate that the adoption and communication of CSR in electronic gambling will be contested by opponents of the industry.     

A Cross-Cultural Comparison of Ethical Attitudes of Business Managers: India Korea and the United States

Culture has been identified as a significant determinant of ethical attitudes of business managers. This research studies the impact of culture on the ethical attitudes of business managers in India, Korea and the United States using multivariate statistical analysis. Employing Geert Hofstede's cultural typology, this study examines the relationship between his five cultural dimensions (individualism, power distance, uncertainty avoidance, masculinity, and long-term orientation) and business managers' ethical attitudes. The study uses primary data collected from 345 business manager participants of Executive MBA programs in selected business schools in India, Korea and the United States using Hofstede's Value Survey Module (94) and an instrument designed by the researchers to measure respondents' ethical attitudes (attitudes toward business ethics in general and toward twelve common questionable practices in particular). Results indicate that national culture has a strong influence on business managers' ethical attitudes. In addition to national culture, respondents' general attitudes toward business ethics are related to their personal integrity; their attitudes toward questionable business practices are related to the external environment and gender, as well as to their personal integrity. A strong relationship exists between cultural dimensions of individualism and power distance and respondents' ethical attitudes toward certain questionable practices. The analysis of the relationship between cultural dimensions of masculinity, uncertainty avoidance and long-term orientation and respondents' ethical attitudes toward questionable practices produced mixed results, likely due to the lack of notable differences in cultural dimension scores among the countries surveyed.     

Evaluating Corporate Training and Development: An Indian Experience

The central purpose of this article is to report on the current practices of evaluating training and development programs in the Indian corporate sector. The data were collected from written questionnaires mailed to 252 respondent companies—127 private, 99 public, and 26 multinational corporations (MNCs). The results and discussions are based on the major drivers and key result areas of training and development; purposes, levels, instruments, timing, and designs of evaluation; serious limitations of the training system; and finally the major challenges currently faced by the Indian corporate sector in strengthening the training and development function.     

Uneven Development and Bilateral Conflict

We consider the dynamics of bilateral conflict within the framework of a standard two‐country, two‐sector model of international trade with increasing returns in one sector. Free trade leads to asymmetric equilibria among otherwise identical countries and, in some circumstances, to uneven development in the sense of persistent disparities in wages, income and welfare. In the latter case, distortionary industrial policy by the less developed country may be welfare enhancing. When the dynamics of policy change are endogenized, the model gives rise to periodic changes in industrial leadership or leapfrogging. Implications of this phenomenon for the empirical literature on convergence are discussed.     

Competitive Exchange Rate and Public Infrastructure in a Macrodynamic of Economic Growth

We develop a dual open‐economy model which incorporates a flow of public infrastructure as a factor of production to investigate effects of a competitive exchange rate policy under different levels of provision of public infrastructure. It is suggested that an exchange rate policy coordinated with a public infrastructure policy should produce better results. By increasing productivity in the tradable sector and reducing inflationary pressures, this supply‐side public policy contributes to the success of an economic growth strategy led by a competitive currency.     

Promoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits

This study examined differences in the effectiveness of responsible drinking campaigns in promoting public health or facilitating underlying interests between the alcohol industry and non-profit organizations. We examined college students' perception of advertisers' motives and evaluation of sponsors' credibility and explored the effects of this perception on multiple strategic goals established by alcohol responsibility campaigns. The results showed that participants perceived industry-sponsored campaigns as self-serving, and this affected sponsor credibility, which influenced attitudes toward sponsors and campaign messages in both sponsor types. These attitudes were significantly associated with intention. The effects of sponsor credibility on attitudes toward drinking differed according to sponsor types. Positive perception of sponsor credibility following exposure to an industry-sponsored campaign enhanced positive attitudes toward drinking, which strengthened intention to drink. When exposed to a non-profit organization's message, positive perception of credibility led to negative attitudes toward drinking and weaker intention to drink.     

Practical Wisdom: Management’s No Longer Forgotten Virtue

Whistleblowing refers to the disclosure by organization members of illegal, immoral, or illegitimate practices to persons or organizations that may be able to effect action. Most studies on the topic have been conducted in North American or European private sector organizations, and less attention has been paid to regions such as Turkey. In this study, we study the whistleblowing intentions and channel choices of Turkish employees in private and public sector organizations. Using data from 327 private sector and 405 public sector employees, we find that public sector employees are more idealistic and less inclined to whistleblow externally and anonymously. Higher idealism among public sector employees does not moderate these effects. We find that private sector employees are more relativistic, and that they are more inclined to whistleblow through external and anonymous channels. More relativistic private sector employees are more likely to prefer external whistleblowing; however sector does not moderate the propensity to whistleblow anonymously.