Comparing Voluntary Policy Instruments for Sustainable Tourism: The Experience of the Spanish Hotel Sector

This paper presents a comprehensive analysis of the voluntary policy instruments most commonly applied by the hotel sector: codes of conduct, best environmental practices, ecolabels, environmental management systems (EMSs) and environmental performance indicators. Based on a qualitative study of Spanish hotel companies that have applied one or more of these voluntary tools, each instrument is reviewed and analysed with regard to incentives and obstacles experienced during its practical implementation. In the comparative assessment of all the tools studied, formal certification systems such as ecolabels and EMSs appear to be the most effective instruments. At a conceptual level, ecolabels and EMSs are the tools with the broadest scope and the only ones that guarantee an improvement of the company’s environmental (and sustainable) performance. At the practical level, the present research shows that, although both of these instruments involve higher costs and complexity than the other tools studied, they offer a wider range of tangible and intangible benefits.     

Tourism Codes of Conduct in the Arctic and Sub-Arctic Region

This article investigates the nature and use of tourism codes of conduct in the Arctic and sub-Arctic region within the context of the Arctic Environmental Protection Strategy and the recently created Arctic Council. The article also considers tourism codes in relation to the World Wide Fund for Nature initiative to develop Arctic tourism guidelines. The scale and nature of tourism activities in the region and the environmental and socio-cultural impacts of tourism are discussed. A selection of Arctic and sub-Arctic tourism codes of conduct is reviewed with particular reference to aims, authorship, audience and content. There is particular focus on visitor codes for Svalbard and visitor regulations in Canadas Yukon and Northwest Territories and tourism industry codes produced for use in Finland and Sweden. Comparisons are also drawn between the Arctic and Antarctic. A number of issues are highlighted in relation to the use, limitations and potential for codes of conduct and the article makes suggestions on ways on which some of these issues could be overcome.     

The Politics of Implementing Philippine Tourism Policy: A Policy Network and Advocacy Coalition Framework Approach

To examine the complexity of tourism policy implementation, this paper considers the case of Pamilacan Island, the Philippines. It uses the advocacy coalition framework (ACF) and network analysis. Consistent with policy process theories, findings show that individual policy beliefs might lead to implementation networks, but the degree of network integration determines progress in policy execution. The study reinforces the importance of key factors pertinent in policy implementation such as knowledge and resources of actors, as well as contextual conditions including ties of solidarity. Mediating them are micro-implementation processes and informal codes of conduct. This paper not only increases the number of in-depth case studies on tourism policy and clarifies issues in the policy process, but also stresses that there are multiple policy executions when a particular policy decision is implemented. Finally, it adds a layer of complexity to the ACF and calls for its re-examination when applied to a developing country.     

A review and evaluation of China's quality assurance system for tour guiding

This paper evaluates the effectiveness of China's tour guiding quality assurance system as an instrument for sustainable tourism. It notes the importance of China's 131,000 tour guides for inbound, outbound and domestic tourism. China's tour guiding quality assurance and regulatory mechanisms are then reviewed, including qualification examination, licensing, professional certification, training, awards for excellence, professional associations and codes of conduct. Structurally, China's comprehensive and comparatively regulated system may be recommendable to other countries, particularly its certification and licensing systems. However, the findings suggest that tour guide quality assurance in China may be constrained by an over-reliance on government and the absence of industry-driven mechanisms for some elements such as monitoring, enforcement and rewarding excellence. Most importantly, the focus of China's quality assurance system is on a limited number of tour guiding roles and tends to overlook those most critical to harnessing the guide as a vehicle for sustainable tourism. Key future development areas could extend recognition and reward for the guide's performance as a role model, advocate, mentor, interpreter, cultural broker and environmental monitor.     

Trade Associations: An Appropriate Channel for Developing Sustainable Practice in SMEs?

Small and medium-sized enterprises (SMEs), particularly the micro-enterprise, dominate the tourism industry numerically, and play a key role in delivering quality experiences to the tourist. Yet research by Hillary (2000) suggested that SMEs from all the economic sectors are responsible for around 70% of total industrial pollution. Strategic papers for the tourism sector in the United Kingdom refer to the promotion of emerging trade association activity in influencing SMEs' environmental behaviour. This paper examines the results of a postal survey of United Kingdom trade associations to assess their role in developing sustainable practice amongst SME tourism businesses. Responses from 17 national trade associations with a tourism-related membership coverage of around 12,500 SMEs suggested that only a small minority regarded meeting environmental criteria or signing up to an environmental code of conduct as compulsory requirements of membership, whereas there was more activity for different types of voluntary initiative, often through the aid of partnerships. Overall, there was less leadership from trade associations than was seemingly portrayed in the strategic documents.     

Voluntary association membership of outdoor recreationists: An exploratory study

Abstract

Research on the political activity of outdoor recreationists has focused primarily on their associational affiliations and concern for the environment. This article reviews literature on theories of collective behavior, recreation motivations, and environmental concern. The study considers outdoor recreation as a social movement and investigates relationships between incentives for voluntary membership in environmental and outdoor recreation associations, motivations for participation in outdoor recreation activities, and environmental concern. Members of associations were found to be significantly different than nonmembers on several variables including value for outdoor recreation, incentives for association membership, intellectual motivations for outdoor recreation, environmental concern, education level, and age. Results suggest that association efforts to obtain instrumental benefits, or public goods that accrue to all of society, are a primary incentive for outdoor recreationists to join voluntary associations. A common thread of intellectual pursuit distinguished members from nonmembers, suggesting that intellectual benefits may help define the relationship between outdoor recreation and associational affiliation behaviors.     

mLearning as a softer visitor management approach for sustainable tourism

With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.     

Volunteer tourism: On-the-ground observations from Rwanda

Volunteer tourism is the combination of leisure travel and voluntary work. Although it is increasing in popularity, one area that remains underexplored in the literature is the centrality of project facilitators in the on-the-ground experiences of volunteer tourists. This study, therefore, interrogates the relationship between facilitation and implementation of volunteer tourism experiences and the volunteer tourists’ lived experiences. By placing in conversation on-the-ground volunteer tourism experiences in Nyakinama, Rwanda with current literature in volunteer tourism, this study finds that volunteer tourism is a gratifying experience, especially as it relates to self-development, bonding with local people and experiencing of local lifestyle. The study, however, suggests that certain managerial actions and transparency measures must be introduced so as to maximize the social role of volunteer tourism.     

Boat-based tourism and bottlenose dolphins in Doubtful Sound,New Zealand: The role of management in decreasing dolphin-boat interactions

Indirect non-lethal effects of wildlife tourism have the potential to compromise the long-term health of animal populations. While appropriate management of impacts is clearly necessary, such management is rarely reported to be effective. Doubtful Sound (New Zealand) has boat-based scenic cruises running year-round. This fjord is also home to an endangered population of bottlenose dolphins, a natural asset for the local tourism industry. A voluntary code of management (COM) was implemented in 2008 to alleviate vessel impacts, establishing guidelines to leave dolphin encounters to chance and restricting vessel traffic in areas of critical habitat. The frequency and duration of interactions decreased substantially since the implementation of the COM. This evidence shows that a science-based voluntary agreement has the potential to mitigate tourism impacts. Nevertheless, due to the small size of the population and its history of low calf survival, a precautionary approach is necessary to further reduce current anthropogenic impacts.     

Environmental Management Systems (EMS) of Tour Operators: Learning from Each Other

This research determined to what extent tour operators in Western Canada who use natural, public-owned assets as a main feature of their business operations have developed formal or informal environmental management systems (EMS)and which EMS elements they use most frequently and most successfully. Furthermore, the research investigated which variables drive the use of EMS elements to ensure good environmental performance. The findings suggest that those operators who seek environmentally related business outcomes, possess supply-side tourism development values, and have more business experience, will have developed more sophisticated EMS and find these systems more useful in ensuring good environmental performance. With this information, park officials can develop a plan for knowledge sharing and the education of all tour operators. Park officials can design appropriate training and development programmes by considering the barriers that they might encounter in encouraging tour operators to implement certain policies and procedures. Tour operators can transfer some elements of EMS, widely recognised as useful, to other tour operators by ‘assimilation’, as few barriers exist to the implementation of these elements. However, if beliefs and attitudes must change before operators will use an element, learning by ‘accommodation’ will be a more appropriate approach.     

The Learning Tourism Destination: The potential of a learning organisation approach for improving the sustainability of tourism destinations

Globalisation, increasing complexity, and the need to address triple-bottom line sustainability have seen the proliferation of Learning Organisations (LO) who, by definition, have the capacity to anticipate environmental changes and economic opportunities and adapt accordingly. Such organisations use system dynamics modelling (SDM) for both strategic planning and the promotion of organisational learning. Although SDM has been applied in the context of tourism destination management for predictive reasons, the current literature does not analyse or recognise how this could be used as a foundation for an LO. This study introduces the concept of the Learning Tourism Destinations (LTD) and discusses, on the basis of a review of six case studies, the potential of SDM as a tool for the implementation and enhancement of collective learning processes. The results reveal that SDM is capable of promoting communication between stakeholders and stimulating organisational learning. It is suggested that the LTD approach be further utilised and explored.     

Community participation in outdoor recreation and the development of Millennium Greens in England

A growth in community participation (CP) in outdoor recreation provision and maintenance emerged from the post-war voluntary movement but from the 1970s, discrete initiatives were spawned in the context of management experiments, threats to urban open space from development, the enhancement of forestry recreation opportunities and European funding to remoter rural areas. A shift in the style of government from an executive to an enabling role in the 1980s and 1990s has formalized CP in public policy. This has been exploited in CP for the rights of way system and in the provision of new recreation areas: Millennium Greens. An assessment of some of the characteristics of CP in Millennium Greens is provided in relation to motivations for their development, the support of the community, the social characteristics of those affected, their spatial distribution and raised expectations where schemes have been unsuccessful. It is concluded that some executive state controls over such schemes are necessary to ensure their effective operation but this too can be enhanced by involving communities in policy formulation as well as in development and implementation. There is some evidence to suggest that governmental enabling policies benefit those who are already most enabled relative to the more marginal sectors of society and this issue merits further research.     

Strategy implementation research in hospitality and tourism: Current status and future potential

To achieve their business objectives, hospitality and tourism organizations need effective implementation as well as consistent strategy formulation. However, the implementation aspect of strategy has attracted relatively less scholarly interest than strategic planning despite its critical role in achieving performance outcomes. Consequently, it is timely to provide an in-depth analysis of the strategy implementation literature. This is particularly the case in hospitality and tourism management where comprehensive literature reviews of strategy implementation have been lacking. To address the knowledge gap, the authors conduct a systematic literature review of 139 articles that appeared in 42 journals over the period 1988–2019. The items were grouped into six topic clusters with a view to generating novel research questions that have the potential to advance the field. We identify four main gaps that should be addressed and suggest prospective research directions.     

Demand Control: The Case for Demarketing as a Visitor and Environmental Management Tool

Little has been written in tourism on what happens once sustainable limits have been set and met. This paper introduces 'demarketing' as a policy option and management tool, outlining the literature in this field. First coined by Kotler in the early 1970s, it was presented as an aspect of the marketing mix. Demarketing has been applied successfully (if somewhat controversially) in the health sector as a means for reducing smoking and inappropriate health careconsumption. However, the strategy itself can be taken beyond health and marketing and applied to tourist management and planning. The implications for the tourism industry are enormous, providing fresh ways to consider the management of mass tourism and the environment and culture on which it relies. While aspects of demarketing have been used unconsciously in tourism operations such as man-made attractions and national park management systems, this paper looks at demarketing's potential as a conscious policy tool within the built and natural environmental management spheres, specifically in relation to visitor management and tourism. Studies of the planning and management of selected tourism environments in Australia and North America demonstrate the potential of demarketing as a management tool.     

Encouraging Sustainable Business Practices in a Non-regulatory Environment: A Case Study of Small Tourism Firms in a UK National Park

This paper presents an empirically based, qualitative insight into the attitudes and response of a sample of small tourism firms in a UK national park to the challenges of sustainable tourism. The findings offer some explanation for the limited action taken by firms of this kind to improve their environmental performance and suggest that firms can be categorised according to their attitudes to sustainability. A conceptual model is developed to encapsulate the complex range of factors that underpin the different behaviour of individual firms. Implications for policy makers committed to a policy of encouraging voluntary action on sustainability are offered.     

Adopting e-Procurement technology in a chain hotel: An exploratory case study

As the lodging sector evolves into a more technology-oriented industry, the need to understand e-Procurement practices becomes more important. The main purpose of this study was to understand the challenges faced by decision makers at a chain hotel company in its adoption and implementation of e-Procurement. Results indicated that the company suffered from a lack of purchasing standardization across properties. Furthermore, this study suggests that not all vendors of e-Procurement solutions may be ready to partner with hotel companies. e-Procurement offers considerable potential for the industry but uncertainties such as those exhibited in this case must be addressed before significant resource commitments are made to e-Procurement.     

Redefining the Recruitment Niche for the Guide Association in the United Kingdom

This article shows how the concept of a recruitment niche can be valuable in understanding the difficulties the Guide Association in the United Kingdom has in recruiting new volunteers. Understanding Guiding as career volunteering, within serious leisure, shows how the distinctive ethos of the existing volunteers contributes to the social construction of the recruitment niche. The defining boundaries of the niche restrict the ability to recruit new volunteers. Thus the article gives an example of how a recruitment niche for a voluntary organization can be defined using the socially constructed ethos of volunteers involved in career volunteering rather than by characteristics such as level of educational attainment. It also demonstrates the implications of this for voluntary organizations wishing to increase recruitment.     

Introducing the concept of environmental policy integration into the discourse on sustainable tourism: a way to improve policy-making and implementation?

Many studies have explored how the tourism sector and tourism policies understand and relate to the concept of sustainable development. A common conclusion is that tourism concentrates on economic and social viability at the expense of environmental sustainable development. This paper considers if and how the concept of environmental policy integration (EPI) could improve sustainable tourism policy implementation. It defines EPI, and explores both the three-level (co-ordination, harmonization and prioritization) and four-level (inclusion, consistency, priorities and reporting) EPI approaches. It notes that there is both strong and weak EPI, and both political systems and policy analysis approaches. The paper then describes Norway's post-2007 adoption of sustainable tourism as a central part of its national tourism development strategy, with 10 defined principles, and suggested defined development standards, and assesses the implementation of the national strategy through the lens of the EPI concept. While there are now 18 pilot sustainable tourism destinations, with 44 criteria and 108 indicators, there remain many difficult issues to address. A series of suggestions are made, the chief of which is the need for a politically strong central authority that has been entrusted with having environmental concerns within the tourism sector as its key mandate.     

Understanding the human side of green hospitality management

Green training is considered as crucial factor in green human resource management, stimulating environmental performance in an organisation. However, the effects of environmental training on the performance of organisations in the hospitality industry have so far been under-studied. At the same time, hospitality industry in India has attracted significant attention, and therefore deserves to be studied further. This study explores the mediating effects of green competencies and proactive environmental management maturity as well as the moderating effect of environmental commitment. In order to conduct empirical analysis, a survey instrument is developed for data collection. The results indicate the following relationships: (a) a positive and significant relationship between green training and environmental performance; (b) a mediating effect of green competencies; (c) a mediating effect of proactive environmental management maturity; and (d) a moderating effect of environmental commitment. This work provides insights towards the ‘human side’ of transitioning towards sustainable hospitality management.     

Tourism in India: Policy pitfalls

Tourism destination marketing is now widely recognized as an essential component in the management of destinations. In harmony with the general marketing literature, which understands marketing as a management tool, some researchers understand destination marketing as a form of ‘market-oriented strategic planning’ and hence as a strategic approach to place development rather than a promotional tool. Based on the results of a case study of tourism destination marketing in the Nelson/Tasman Region, New Zealand, this article examines the suitability of tourism destination marketing as a tool and of Destination Marketing Organizations (DMO) as a vehicle for tourism destination management and development. A discussion of several difficulties in the implementation of tourism destination marketing in Nelson/Tasman Region leads to the conclusion that DMOs are unlikely to be able to claim too much responsibility for destination management but that they can play an important part in the management of the destination product.