Bundling attractions for rural tourism development

Tourism is often regarded as a viable solution to economic crisis, especially for remote areas without many development options. While many tourism destinations have strong cultural or heritage assets, not all destinations have primary attractions that can bring visitors to the region. Rather than developing special interest “themes”, rural areas that do not have enough of any one type of tourism resource to act as a primary draw may consider bundling different attraction types to increase visitation. The purpose of this study is to investigate the preferences of visitors to secondary heritage sites and explore the relationship between heritage tourism and alternative, non-heritage activities in rural areas. Findings revealed that motivation to visit small-scale heritage sites consisted of two dimensions: learning and recreation. The two motivational dimensions influenced visitors’ interest in different heritage attractions and likelihood of visiting heritage tourism “scenarios”. As for alternative activities, there was a cluster of “popular” activities that were enjoyed by both learning-oriented and recreation-oriented respondents, but recreation-oriented visitors were more interested in nature-based activities and sport-related activities than learning-oriented visitors. Findings can help rural communities improve secondary attractions and diversify their tourism product by bundling heritage attractions with non-heritage activities.     

The impacts of world cultural heritage site designation and heritage tourism on community livelihoods: A Chinese case study

This article examines how cultural heritage conservation, often reflective of Western values, impacts local sustainable livelihoods (SL) in a living cultural heritage site. The article argues for the modification of the SL framework for analysing cultural heritage tourism through including an explicit focus on the transforming structures and processes of local livelihoods in Fujian tulou, China, a World Cultural Heritage Site. Drawing on data collected through in-depth interviews, non-participatory observations, and secondary sources, findings show that changes related to tourism development and heritage conservation can reduce the sustainability of livelihoods in living heritage sites. Tulou clusters tend to be regarded as tourist attractions and cultural relics rather than lived-in places. Traditional livelihoods have been affected as residents are forced to adapt to the demands of tourism. This research helps to expand the SL theory by incorporating cultural heritage capital and community self-organisation, and highlighting residents' self-controlled capacity toward assets.     

The young generations’ conceptualisation of cultural tourism: colonial heritage attractions in South Korea

This study investigates how the younger generation conceptualise cultural tourism attractions associated with modern history in contemporary South Korea. Particular attention in this study is given to heritage attractions built in the Japanese colonising past. By analysing data obtained through a Multiple Sorting Procedure, this study identifies the underlying facets of heritage attractions the younger generation consider to be important when appreciating the heritage attractions. This study examines the socio-psychological properties and meanings that the heritage attractions communicate with respect to young Koreans’ sense of national identity. This study found that a range of constructs emerged in understanding heritage attractions. Social and political meanings embedded in the heritage attractions become a key determinant in appreciating heritage attractions with respect to a sense of national identity. These findings from South Korea suggest invaluable messages that can inform our understanding of, and planning regenerating negative-natured heritage attractions for tourism in contemporary society.     

Value orientations and heritage tourism management at Petra Archaeological Park,Jordan

Involving different stakeholders, including tourists, in managing tourism and understanding their value orientations are key concepts to achieve sustainability of heritage tourism. However, tourists have been mostly ignored in managing heritage attractions. Given the importance of values in heritage tourism management, and the different tourists' preferences toward management actions, this article aims to explore the value orientations of different types of tourists at Petra Archaeological Park, and how these values influence their management actions preferences. Majority of the tourists were preservation value oriented, and they preferred direct management actions rather than indirect actions. Results indicated that whenever the level of the importance of heritage tourism increases in tourists' trip motivations, tourists tend to be more preservation value oriented and support direct management actions.     

Industrial railway heritage trains: the evolution of a heritage tourism genre and its attributes

Heritage tourism forms a specific genre within the wider field of tourism; however, this genre itself encompasses a wide range of different types of heritage attractions, of which industrial attractions, military attractions, stately homes and attractions associated with historic people are all examples. This paper discusses the evolution of industrial railway heritage attractions from their original railway operations to visitor attractions; second, it examines the key attributes defining successful industrial railway heritage attractions; and third, it compares and contrasts these attributes for three industrial railway heritage attractions, spanning three separate locations and two countries (Australia and Malaysia). The findings from the study identify and support ranges of success factors and suggest a framework for examining the genre of industrial railway heritage attractions and their attributes. This framework can direct future studies that investigate the nature of industrial railway heritage trains, and contribute to enriching understanding and knowledge of this genre of attractions.     

Attitudes to a Non-viable Community-owned Heritage Tourist Attraction

This paper reports on a study of community attitudes to a publicly owned heritage tourism attraction in a regional Australian centre. The attraction, an authentic reproduction of a 19th-century riverboat, was built as an Australian bicentennial project in 1988, with the aim of her becoming the region's primary tourism attraction. However, over the years it has proved to be a non-viable attraction, requiring an ongoing council subsidy of up to $A200,000 per year to keep it operational. The council is under strong pressure to divest itself of the vessel, which will mean its closure and likely removal from the community. The study found strong support for council retention and continued subsidisation of its operations. However, the study also raises questions about the efficacy of community involvement in the decision-making process. In this instance, emotional attachment to the attraction, rather than a rational assessment of its future, drives community attitudes.     

Identifying ecological sustainability assessment factors for ecotourism and trophy hunting operations on private rangeland in Namibia

This paper reports on long-term research conducted in Lombok, Indonesia into the social and socio-economic outcomes of tourism development within a heterogeneous community of migrant settlers and native residents. It explores the outcomes of international development agency work in the area. It explains how while most of the case study's tourism attractions are part of the indigenous heritage of the wetu telu Sasak, they derive few economic benefits from that heritage. Local women in particular struggle to access the new development opportunities that tourism offers. Benefits tend to flow to incoming migrant groups and to men. The prevailing conditions of culture, education, ethnicity, gender, politics, history, location, mobility, socio-economy, tourism skills and knowledge constitute key barriers. Further constraints, often overlooked, result from an “institutional culture” within aid projects that promotes business ahead of social development.     

Developing creativity in tourist experiences: A solution to the serial reproduction of culture?

As culture is increasingly utilised as a means of social and economic development, the cultural tourism market is being flooded with new attractions, cultural routes and heritage centres. However, many consumers, tired of encountering the serial reproduction of culture in different destinations are searching for alternatives. The rise of skilled consumption, the importance of identity formation and the acquisition of cultural capital in (post)modern society point towards the use of creativity as an alternative to conventional cultural tourism. This paper considers the development of creative spaces, creative spectacles and creative tourism from the perspective of supply and demand. The need for creativity in developing new products and how to address the challenge of serial reproduction are discussed, and examples of creative tourism projects are examined and contrasted to traditional models of cultural tourism.     

Developing sustainable tourism through ecomuseology: a case study in the Rupununi region of Guyana

Sustainability is a concept that continues to evolve and perplex in tourism, one of the world's largest industries. Effective new theories and practices are constantly explored so as to incorporate sustainability into tourism frameworks. Due to their focus on participation processes, integration of resources, and responses to specific needs and contexts, ecomuseum principles can be very useful for the development of sustainable tourism. This paper examines the potential of using the principles of ecomuseology to support sustainable tourism development. The study adopted a mixed-methods approach involving local expert stakeholders at the case study site, the Rupununi region of Guyana, South America. The findings from this research suggest that the principles of ecomuseology possess considerable potential to support sustainable tourism development in the Rupununi and potentially other destinations internationally. In particular, this study illustrates how ecomuseological principles can be used to manage heritage resources and economic development by focusing on, for example, holistic interpretation and information sharing, placing equal attention on heritage resources, and monitoring changes to the region over time.     

Industrial Heritage Attractions: Types and Tourists

Abstract

Heritage tourism has become an important sector in the tourism industry. In fact, interest in heritage tourism among the American public increased 16% from 1991 to 1995. In spite of this surge in demand for heritage tourism little is known about tourists' visitation to “types” of heritage attractions and if their travel behavior characteristics are related to their patterns of visitation. This study examined both issues in the context of industrial heritage tourism. The results indicated that tourists were visiting “types” of industrial heritage attractions. In addition, there was a relationship between the type of trip they were on, the number of people in their travel party, when they made their decision to visit, and the total number of trips they had taken in the last 12 months and the “type” of industrial heritage attraction they visited.     

Local discourses and international initiatives: sociocultural sustainability of tourism in Oulanka National Park,Finland

National parks have become important tourist attractions and tools for regional development. New international initiatives, such as PAN (Protected Area Network) Parks in Europe, now promote sustainable tourism in protected areas. This paper examines the sociocultural sustainability of tourism perceived by local stakeholders of Oulanka National Park in northeastern Finland. The central question concerns the role of PAN Parks certification in community and tourism development. Four discourses were identified, based on 40 semi-structured interviews exploring different views on sociocultural development pertaining to tourism in the national park: (1) integrating nature-based tourism and conservation, (2) defending the rights of local people, (3) stressing the economic utilization of nature and (4) accepting tourism development and the national park. Although local stakeholders mostly have a positive perception of tourism in the park, it cannot be concluded whether the park facilitates development in a sustainable manner or not. Key problems identified are lack of participation opportunities and contradictions with traditional subsistence economies. The various positions of stakeholders in these discourses tend to influence their views on sustainability. Findings imply the necessity to monitor the distribution of benefits and burdens of park development holistically to multiple stakeholders.     

Food,place and authenticity: local food and the sustainable tourism experience

In recent years, attempts to improve the economic and environmental sustainability of both tourism and agriculture have been linked to the development of “alternative” food networks and a renewed enthusiasm for food products that are perceived to be traditional and local. This paper draws on research from two UK regions, the Lake District and Exmoor, to argue that local food can play an important role in the sustainable tourism experience because it appeals to the visitor's desire for authenticity within the holiday experience. Using evidence from qualitative interviews with tourists and food producers, the paper records ways in which local foods are conceptualised as “authentic” products that symbolise the place and culture of the destination. By engaging with debates surrounding the meaning of locality and authenticity, the paper challenges existing understandings of these concepts and offers a new way forward for tourism research by arguing that “local food” has the potential to enhance the visitor experience by connecting consumers to the region and its perceived culture and heritage.     

The Monetary Impact of Tourism on Protected Area Management and the Local Economy in Dzanga-Sangha (Central African Republic)

This paper analyses the premise that revenues from tourism can provide economic sustainability for the management of both the Dzanga-Sangha Special Dense Forest Reserve and the Dzanga-Ndoki National Park, both in the Central African Republic. Second, the paper examines the impact of tourism on the local economy. The results demonstrate that the present form of tourism has so far been unable to become self-financing. In particular, if investments and depreciation are taken into account it becomes evident that private commercial financing of similar investments is unlikely to be viable. Tourism alone provides insufficient revenue to cover the operating costs of the Park and Reserve. The impact of tourism on the local economy, however, is substantial. Revenue from tourism contributed to the acceptance of the Dzanga-Sangha Project by the local population and has probably contributed to an increase in effectiveness of law enforcement. The Dzanga-Sangha Project tourism programme has at least been partially successful in providing an alternative economic option to more environmentally destructive activities, but it needs to raise additional revenue. The Project should also pursue alternative funding mechanisms, such as trust funds, and generate additional income through gorilla tourism, safari hunting and sustainable forestry.     

Exploring Critical Factors of Macau's Heritage Tourism: What Heritage Tourists are Looking for when Visiting the City's Iconic Heritage Sites

Although Macau is widely stigmatized as a gambling paradise, its colonial past has left the city with a wealth of heritage and cultural attractions that can be converted into priceless tourism resources. Macau's status as world heritage city further creates opportunities for the city to develop its heritage tourism business. This requires Macau to understand heritage tourists whose needs and wants may vary from ordinary travelers. A review of the literature, however, indicates that most academic discussions of Macau heritage are from a history or conservation perspective rather than from the prism of tourism; because of this, the present study aims to explore, from a tourism perspective, the critical factors that are essential to enhance tourist experience when visiting Macau's major heritage sites.     

Towards a Smart Tourism Business Ecosystem based on Industrial Heritage: research perspectives from the mining region of Rio Tinto,Spain

The implications of the study provide suggestions for future improvements relating to the development of industrial tourism destinations. The possibility of ‘re-using’ the old industrial and mining heritage could favour the development of an economic opportunity to the recession that affected most industrial regions after the 1960s. This paper is focused on the field of industrial heritage tourism management (IHTM) to deepen the knowledge about its business ecosystem. The IHTM is chosen because a number of evidences highlight the interconnections that exist between this field and the business ecosystem concept. To explore these interconnections, the purpose of this article is to define a frame of analysis based also on the emergent initiative of smart tourism and to set up a theoretical framework not only used to the case study of the region of Rio Tinto mine in Spain, but also used as a policy instrument to suggest propositions for recommending new paths for future studies.     

Town walls,walled towns and tourism: paradoxes and paradigms

The paradoxical relationship between tourists and town walls is examined in the wider context of the walled town tourism. Such towns may be paradigm cases for historic towns as attractions for heritage, urban and cultural tourism among the ‘flows and scapes’ of delocated global tourism. Widely distributed across the ‘old’ world and extant even in the ‘new’, town walls can be seen as the grim barriers between contested identities or as the emblems of the peaceful security of the town within. The paper draws on material gathered as part of a European Interreg IIIc network project – ‘ARCHWAY’. Walled towns and related monuments represent nearly 20% of the 890-strong 2009 world heritage list and half the ‘ARCHWAY’ towns have world heritage status or aspirations. To meet the economic and urban planning challenges, walled towns have developed a range of options for success in, or for surviving, tourism. Examples from across Europe and beyond are critically appraised in the light of the literature of historic and heritage town tourism. As historic towns with obvious signs of past conflict, walled towns point the way to examining urban heritage tourism with de-romanticised vision.     

Tourism Restructuring and the Politics of Sustainability: A Critical View From the European Periphery (The Canary Islands)

There has been considerable discussion of sustainable tourism development, in both theory and practice. Less attention has been paid to the discourses, ideologies and power relations which help to shape 'sustainable' tourism policies and planning instruments. This paper analyses recent initiatives introduced by the regional government of the Canary Islands, designed to bring about a more sustainable model of regional tourism, including a temporary moratorium on tourism development and the drafting of a strategic and normative set of guidelines for sustainable tourism. The paper considers the contested nature of the public debate that accompanied these initiatives within the wider context of the regionally distinct pattern of tourism and capitalist development. It is argued that the legacy of uneven development, and the entrenched power of regional economic and political élites, is likely to undermine the prospects for a just model of sustainable tourism, and to consolidate the continuing privatisation of space and socio-spatial inequalities across the region.     

江苏省乡村旅游地空间分布及其影响因素研究

本文以江苏省657家星级乡村旅游地为研究样本,综合运用最邻近指数、核密度估计、缓冲区分析、地理探测器等多种空间分析与统计方法,探究江苏省乡村旅游地空间分布特征及其影响因素。研究结果表明：（1）江苏省乡村旅游地呈集聚分布,在苏北地区呈单核心空间分布,在苏中、苏南地区连绵呈环状分布格局。（2）江苏省乡村旅游地具有“沿路傍水” “环城近景”的分布特征,100万城镇人口是乡村旅游地集聚发展的门槛,大城市周边更容易形成乡村旅游地聚集区。（3）单因子探测结果发现,江苏省乡村旅游地空间分布受多种因素的综合影响,其中经济因素影响程度最高,其次是自然因素和社会因素。（4）双因子交互探测结果显示,经济、社会、自然因素间的交叉作用显著性突出,空气质量与第一产业是乡村旅游地发展的前提条件,交通运输是基础性保障因素,邻近拥有富裕客源的大城市是促使乡村旅游地集聚发展的根本原因。研究结果可为区域乡村旅游产业的布局优化与可持续发展提供参考。     

Assessing the Tourism Potential of Smaller Cultural and Heritage Attractions

This paper reports on the development and application of a mechanism to assess the tourism potential of cultural and heritage assets. The assessment tool considers cultural, physical, product and experiential values. It was tested on a sample of 16 secondary museums, historic sites and temples in Hong Kong that are currently being promoted by the local destination management organisation. While their cultural and physical values were rated strongly, their tourism and experiential values were low. Indeed, a number of fatal flaws were identified that effectively precluded most of them from ever functioning as viable attractions. Remoteness, isolation from other attractions, small scale, a lack of uniqueness and poor setting exacerbated their weaknesses.     

Cultural Heritage Assets in China as Sustainable Tourism Products: Case Studies of the Hutongs and the Huanghua Section of the Great Wall

Due to its rich stock of heritage assets, extraordinary pace of market liberalisation, and its political administration, the People’s Republic of China is at a crossroads in terms of the management of its heritage assets. In order to better understand the threats and opportunities that market liberalisation may pose for cultural heritage assets as future tourism products, this study examines two examples in the Beijing municipality; the Hutongs and the section of the Great Wall at Huanghua. These case studies are used to investigate the coordination of policy to balance modernisation and conservation of heritage assets in Beijing, and place it against a general model of stakeholder roles that can drive the sustainable use of heritage assets. Teasing out the nature of these roles has identified where tourism development aids or detracts from existing heritage conservation policies. Without better coordination of roles in policy implementation, the sustainability of many heritage assets as future tourism products is in question.