Corporate social responsibility reporting in the cruise tourism industry: a performance evaluation using a new institutional theory based model

This paper creates a conceptual model that helps explain the corporate social responsibility (CSR) reporting behaviour of cruise lines in the context of institutional theory. It presents findings from an analysis of 50 cruise lines' websites and sustainability reports and discusses the findings within this conceptual context. The study investigated cruise line reporting on commitments to specific CSR goals, the extent of reporting on initiatives contributing to those commitments and the extent of reporting on progress towards those goals. The analysis indicates limited use of formal international reporting guidelines, an almost complete absence of third-party assurance of reported information, and unclear presentation of information on websites, failing to specify time frames and the scope/source of information. Although most cruise lines reported on commitments, fewer reported on specific initiatives, and still fewer provided meaningful assessments of their impacts or performance. Environmental issues and social and community well-being issues received most attention, while issues of economic prosperity, employment quality, and diversity and accessibility were reported to a much lesser extent. Access to information, its credibility, ease of interpretation, and comparability between companies were found to be poor. Since 2009, industry reporting declined, but recently shows signs of resurgence.     

Developing a conceptual framework for slow travel: a grounded theory approach

This paper discusses the sociocultural phenomenon of slow travel and explores and clarifies definitional issues. The 30-year-plus antecedents of slow travel are examined. A literature review shows a concentration on four key features: slowness and the value of time; locality and activities at the destination; mode of transport and travel experience; and environmental consciousness. Links to the slow food and slow city movements are discussed, and evidence that slow travel is an important emergent form of tourism in Europe, accounting for 10% of the holiday market, is provided. A grounded theory approach continues the exploration, involving 23 in-depth interviews with practitioners and academics, which revealed that their core requirements for slow travel centred on slowness, the travel experience and environmental consciousness. There was a lack of consensus about the eligibility of car travel and high-speed rail. Slow travel is seen as a group of associated ideas rather than as a watertight definition; it is a mindset about travel rather than a tangible product and concentrates on lack of speed rather than slowness per se. The conclusion shows it to be a growing part of the sustainable tourism paradigm and proposes a working definition of slow travel.     

Foreign travel and tourism prices and demand

Sunday, Alexander A., “Foreign Travel and Tourism Prices and Demand,” Annals of Tourism Research, Vol. V, No. 2, April/June 1978, pp. 268–273. Using regression analysis and panel data this study estimates the parameter effect of prices on American demand for foreign travel and tourism. Findings suggest that higher air fares generate fewer tourists but greater expenditure per tourist visit.     

Halal tourism: travel motivators and customer retention

This research was designed to identify halal-friendly travel motivation factors and unearth their role in Muslim customer retention process in Korea. Qualitative and quantitative procedures were used to achieve research objectives. A comprehensive structural model was developed to distinguish the role of all proposed indicators. Our results revealed that halal-friendly travel motivations are significantly associated with customer return on investment and satisfaction, and that such relationships contribute to improving customer retention. The effectiveness of higher-order structure of halal-friendly travel motivations was demonstrated. The formation of Muslim customers’ post-purchase decisions was significantly moderated by the sense of belonging to a tourist destination.     

Scoring environmental credentials: a review of UK conference and meetings venues using the GREENER VENUE framework

This paper investigates frameworks to conceptualise, monitor and compare corporate social responsibility (CSR) performance at individual conference venues, and provides a new comparative framework that organises and communicates information detailing business performance on 10 environmental policy initiatives (EPIs) (expressed by the acronym “GREENER”) using a CSR scale (expressed by the acronym “VENUE”). This GREENER VENUE framework reduces the gap in the CSR literature by accentuating discretionary practices, and by exhibiting conceptual and psychometric properties enabling the framework's application to broad and diverse contexts. Its use is grounded in theory: the framework is practical, simple to implement, easily understandable and highly relatable. Applying the GREENER VENUE framework to data collected via a self-administered internet questionnaire of 191 UK conference and meeting venues reveals that the biggest groups of such venues are classified as “Eager” on a rising scale from Eternal denial (11%), through Unmotivated (16%), to Nonchalant (30%) and so to Eager (36%), and finally, the top group, Venerated (7%). The paper also investigates the relative influence of all 10 EPI variables of the GREENER measure – considered simultaneously – towards enhancing firms’ behaviour on an inventory of 18 well-known environmental best practices (EBPIs).     

Developing a dual-perspective low-carbon tourism evaluation index system for travel agencies

This paper presents a two-stage development model for low-carbon tourism (LCT). In study I, a qualitative questionnaire was developed using the Delphi and analytic hierarchy process methods, and this was then distributed to 19 experts, whose opinions were used to develop a complete index system for low-carbon tours. In study II, 393 tourists questionnaires administered in the Sun Moon Lake National Scenic Area were utilized to determine whether the index system would affect visitor purchase intentions. The findings showed that the LCT index system positively influenced tourists' purchase intentions, and their actual purchase behaviors toward low-carbon products. However, this study empirically found that there are significant differences with regard to what these two groups (experts and tourists) view as important in a low-carbon tour system. The contributions of this study include: (1) confirming the importance of the multiple perspectives obtained from the travel industry and tourists to establish the LCT system; (2) using the case study to investigate tourists' opinions to better understand whether the LCT index that was developed based on the industry perspective in stage one was appropriate; and (3) offering practical suggestions to help businesses better understand specific trends and plans for LCT.     

The sustainability behaviour of small firms in tourism: the role of self-efficacy and contextual constraints

This article presents a grounded theory to explain why some small businesses in tourism adopt sustainable business practices while others do not, even when they share environmental and wider sustainability concerns. It does so based on research undertaken among business owners in Crete. The paper starts by considering studies on sustainability awareness, knowledge and the mechanisms for accepting responsibility. Secondly, it summarises the influence of task difficulty and effort on sustainability self-efficacy. Thirdly, it focuses on social comparisons and vicarious experiences, as a way of learning what is important. Finally, it examines powerlessness due to perceived situational constraints. In so doing, the study finds that self-efficacy helps to explain sustainable attitude formation and the attitude-behaviour gap; it partly shifts the locus of responsibility for an inability to act sustainably away from the individual and towards their context. The paper contributes to the theoretical literature on small businesses and sustainability, and leads to new avenues for policy interventions.     

The development of an optimal multiple channel strategy model for travel agencies' tourism business excellence

Research explaining how respective reasons for multiple channel strategies emerge in the travel agency industry is lacking. The study addresses this problem by considering internal organizing motivations and external environment uncertainties, exploring prevalent channel selection and performance techniques, and setting up indices for an optimal channel strategy model useful to travel agencies. From qualitative in-depth interviews with 15 experts and quantitative surveys of 304 travel agencies, we found that environmental uncertainty and organizational motivation crucially affect the intention of multiple channel selection that results in expected channel performance. There is an imperative need for Taiwan's travel agency industry to have a multiple channel strategy model.     

Exploring the connections among CSR performance,reporting, and external assurance: Evidence from the hospitality and tourism industry

This study explores the connections among corporate social responsibility performance, reporting, and external assurance in the hospitality and tourism industry by incorporating the Global Reporting Initiative framework. The originality of the study is that it tests signaling theory and the greenwashing tendency by examining different facets of corporate social responsibility engagement using a holistic approach with a cross-country sample. The data for the study were derived from the Thomson Reuters Eikon database for the years between 2012 and 2018. A panel data analysis with a Random-Effects estimator was run to test the hypothesized associations. Several conclusions were drawn based on the study. First, higher corporate social responsibility performers among hospitality and tourism companies have a higher propensity to publish corporate social responsibility reports. Second, higher corporate social responsibility achievements are a significant driving force behind the Global Reporting Initiative framework adoption. Third, among corporate social responsibility reporters, higher corporate social responsibility performers are more likely to assure their corporate social responsibility reports externally. Fourth, among corporate social responsibility reporters, Global Reporting Initiative framework adopters are more likely to assure their corporate social responsibility reports externally. Overall, the results verified the signaling theory but reject a greenwashing tendency in the hospitality and tourism sector. The proven links among the four dimensions of CSR incorporated into the study models indicate complementarity among the indicators. Besides, it should be noted that there is still a gap for improvement, particularly for non-corporate social responsibility reporters and for non-Global Reporting Initiative adopters.     

The repeat travel market for Taiwan: A multi-stage segmentation approach

Despite the importance of market segmentation, the growth of the travel and tourism industry in Taiwan, and the repeat travel phenomenon in tourism, relatively few studies have examined the behavior of repeat travelers in the East Asia region. The present study was designed to fill this gap. This exploratory study applied multistage segmentation in the context of repeat travel behavior to Taiwan. It examined the socio-demographic profile, trip characteristics and expenditures of Taiwan inbound repeat travelers. The results indicated that nationality, income, type of travel arrangements and information search behavior significantly affected repeat travel behavior. In terms of travel expenditures, males spent significantly more than females. Those travelers between 40 and 60 years old tended to spend the most when they visited Taiwan compared to other groups. Chinese travelers were most likely to have traveled to Taiwan more than once among all nationalities compared in this study. Those from Korea and Japan spent the most money among all nationality groups. This study provided several significant implications for the marketers of tourism in Taiwan.     

Developing a typology of diaspora tourists: Return travel by Chinese immigrants in North America

This paper examines the role played by tourism in affecting cultural identity and place attachment among members of the North American Chinese diaspora who travel to China. Previous literature portrays diaspora tourists as homogeneous and suggests that home return travel engenders broadly similar impacts on the individual. This study reveals diasporic communities are quite diverse and complex. Five types of diaspora tourist are identified, each having distinct travel motives, experiences, migration backgrounds, cultural identities and place attachments. The consequences of diaspora tourism particularly in terms of place attachment and cultural identity are further discussed, as home return travel induces positive, neutral and negative reactions.     

The conceptual framework for ethics and corporate social responsibility in Taiwanese tourism industry

This study examines ethics and Corporate Social Responsibility (CSR) in the Taiwanese tourism industry from the standpoints of the government, academia, and industry through the perspective of Confucianism and creates a comprehensive, tourism-specific ethics and CSR conceptual framework. A qualitative approach was adopted in this study that recruited 21 experts to share their perspectives regarding ethics and CSR in the tourism industry. An original, valuable and comprehensive ethics and CSR conceptual framework in the tourism industry within the context of Chinese society was conducted and includes seven dimensions emerged from the data and were integrated into the following four facets: first, the dimensions of ethics; second, the antecedent facet of CSR is the inside and outside force; third, the strategy facet includes the economy, the environment, society, and culture; and fourth, the consequence aspect is feedback. Further, this research provides value for academics and practical strategy for related fields.     

Corporate social responsibility reporting by the global hotel industry: Commitment,initiatives and performance

The current study evaluates corporate social responsibility (CSR) reporting practice among the largest hotel companies in the world. Based on the content analysis of websites and reports published online by the top 150 hotel companies in the world in summer 2010, it identifies the communication methods used by hotel companies as well as the scope of reported information. Specifically, it demonstrates that while a large number of companies report commitment to CSR goals, much smaller number of them provide details of specific initiatives undertaken to contribute to these goals and even less of them report actual performance achieved. The study also identifies a number of challenges which make it very difficult to meaningfully compare performance of the hotel groups that do report it, including issues such as different methodologies applied, different measures used and lack of clarity with respect to the scope of reporting.     

The mining sector and indigenous tourism development in Weipa,Queensland

A relatively high proportion of Indigenous Australians live in remote areas where a number of mines are located. Indigenous Australians are more likely than their non-Indigenous counterparts to be unemployed and to be living below the poverty line and in order to overcome this disadvantage it is important for Indigenous people to gain meaningful employment. In these remote areas, in addition to mining, tourism is seen as potentially providing substantial opportunities for Indigenous employment. However many of these Indigenous tourism enterprises will need on-going support to become sustainable. Mining companies have significant resources and infrastructure that could be used to help develop Indigenous tourism and a number of companies, as part of their corporate social responsibility agenda, have directly facilitated the development of Indigenous tourism ventures. This study examined Indigenous involvement in tourism in the Weipa region of north-west Queensland and the role of the then Comalco bauxite mining operation, now called Rio Tinto Aluminium, in assisting this development. The study revealed substantial enthusiasm about market opportunities for Indigenous tourism and potential support from the Comalco mine. However the mine did not see itself as being directly involved but saw itself as a facilitator working with some regional Indigenous organisations. However given the constraints these other organisations face, this approach by Comalco is likely to limit the effectiveness of the mine's efforts.     

Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry

The global threat of climate change, diminishing natural resources and significant socio-economic inequalities is forcing companies and individuals to evaluate the impact they are having on the natural, social and economic environments. This trend has led to an increased availability and demand for socially, environmentally and economically responsible products. The tourism industry relies heavily on the sustained beauty and hospitality of the places and communities it operates in and has come under pressure to manage its negative and positive impacts. Change in the industry has, however, been limited. This paper investigates the current attitudes and perceptions of tourism business owners in Cape Town towards responsible tourism management (RTM) practices. Cape Town as an internationally acclaimed top tourism destination needs to urgently address its low levels of responsible tourism evidence. Survey data of 244 tourism businesses were used to statistically test what factors are causing the low levels of RTM practices in the Cape Town tourism industry. Findings suggest that despite general positive attitudes towards RTM, businesses are not investing time and money into changing management practices. This is a common emerging market phenomenon where resource constraints negatively impact the relationship between what businesses would like to do and what actually gets done. Factors such as the perceived cost of RTM, a highly competitive environment and a perceived lack of government support are further negatively influencing this relationship. Recommendations are made as to how the costs of implementing RTM can be reduced and what channels should be implemented to facilitate change.     

The Materiality Balanced Scorecard: A framework for stakeholder-led integration of sustainable hospitality management and reporting

The Materiality Balanced Scorecard is an integrated framework that links sustainable hospitality performance management and reporting, as an instrument to define, communicate and operationalise strategic sustainability objectives. We integrate the Balanced Scorecard as a well-established performance management system with the inclusiveness, materiality and responsiveness principles of the AA1000 Stakeholder Engagement Standard, to aid an organisation to respond to its stakeholder expectations. The framework provides a systemic, structured and integrated approach, and an opportunity for sustainable value creation. We test the framework with data reported by 20 of the world’s largest hotel groups, to find that current sustainability reports lack hierarchical cause-and-effect chains and hard evidence of impact at the system level. We argue that hospitality organisations can improve their management controls by addressing the quality, transparency and consistency of their sustainability response, thereby responding to sustainable development challenges without undermining their organisational viability.     

Exploring people's viewpoints on air travel and climate change: understanding inconsistencies

This study aims to objectify people's subjective viewpoints toward air travel and climate change. Using an online questionnaire, a series of statements about aviation and the environment were scored by 491 subjects in the Netherlands. Through factorization of the response patterns six distinct viewpoints on aviation and climate change are revealed and identified as integration, ignorance, denial, necessity, guilt and indulgence/fatalism. Each viewpoint is shown to be associated with fitting levels of air travel behavior and general environmental awareness. As in previous research, it is shown that air travel behavior does not significantly correlate with general environmental awareness. Notable differences were found, however, between those subjects under 30 years old and those over 30 years old: the older group were much more likely to claim both necessity and indulgence/fatalism as a reason for flying. The results add to our understanding of attitude-behavior inconsistency by revealing how people from their own standpoints reconcile and/or prevent possible inconsistencies between certain air travel behaviors and pro-environmental attitudes. Practically, the viewpoints offer more effective sustainability discourses, and point to several new policy measures to remove the “sting” from the denial position by enhancing the credibility of the “rationalization of lifestyle” discourse.     

Developing sustainable tourism through adaptive resource management: a case study of Machu Picchu,Peru

Machu Picchu, Peru, is recognized as a top international travel destination. Pressure from the approximately 900,000 tourists who annually visit the ancient Inca city threatens the ecological integrity, physical substance and cultural authenticity of the World Heritage Site and surrounding area, including the Inca Trail. Multiple organizations and agencies currently involved in the management of Machu Picchu have distinct agendas for the conservation and development of the city, and conflicts regarding public access, economic growth and cultural preservation are rampant. Attempts to establish carrying capacities have failed, with proposed daily visitor levels ranging from 800 to 4000. This paper explores the complex issues surrounding tourism at Machu Picchu and presents a potential solution: an adaptive management approach based on the UN World Tourism Organization's (UNWTO) sustainable tourism framework. This integrative strategy accounts for multiple perspectives and synthesizes disparate goals embraced by diverse stakeholders, including the Peruvian government, international conservation organizations, foreign tourists, private tour operators, regional authorities and indigenous communities. The focus on Machu Picchu as an adaptive management case study site outlines key steps leading to implementation, offering planning and policy implications for sustainability initiatives at numerous developing-world tourism destinations facing similar political and socio-economic challenges.     

Corporate Social Responsibility and the Operationalization Challenge for Global Tourism Organizations

Tourism businesses have increasingly sought to contribute to society through corporate social responsibility (CSR) initiatives. Larger tourism organizations normally seek to institutionalize CSR under their corporate CSR policy and strategy that is common for their whole organization. This presents challenges for organizations with global operations. This article examines the operationalization of CSR policy by hotel properties in coastal destinations in Thailand. The research found that stakeholders other than the hotels played pivotal roles in the implementation of CSR programs and that there was a preference for involvement by hotels in local projects, over those situated elsewhere in the country or internationally. These hotels tended to partner with other non-hotel stakeholders to execute their external CSR programs and for these to be directed at social issues rather than environmental issues. Overall it was concluded that there are limits to the extent that corporate headquarters may direct the implementation of CSR.     

Understanding tourist preferences for travel packages: a conjoint analysis approach

Tourism is one of the most economically vital sectors in India, contributing around 122 billion USD to the Gross Domestic Product in the recent past. Tour packages are extensively used by travel agencies to attract potential clients and expand their customer base. Hence, the design of tour packages which cater to a wide range of tourists poses to be a challenging problem for travel agencies. The purpose of this study is to identify the important factors while deciding a particular travel package, as recognised by Indian tourists. A comprehensive survey was conducted to collect the data and a conjoint analysis method was used to analyse consumer preferences and marginal willingness to pay depending on their socio-economic backgrounds. The present findings and implications will help tour operators to understand their customers better and thereby design more appealing travel packages.