企业危机网络媒体传播演变状况分析

鉴于科学地认识企业危机事件的信息在网络上海量传播的现象,本文基于网络媒体的条件,运用以实证研究为基础的内容分析法,通过对企业危机网络传播样本个案的量化分析,研究描述了2003-2010年我国企业危机网络传播的演变趋势、企业危机事件网络传播的时间长度等问题,旨在为采取积极正确有效的企业危机管理对策,提供有关危机信息网络媒体传播的实证依据。     

Crisis Management Across Borders: Effects of a Crisis Event on Consumer Responses and Communication Strategies in Norway and Russia

This research examined the impact of a crisis on product attitudes and emotions of consumers in Norway and Russia, and the effectiveness of crisis marketing communication using authority endorsement across and within the two countries. Our research shows that not only are different communication strategies effective in the two markets, but also that those that work well in one country may actually worsen the crisis and lead to more negative attitudes and emotions in the other country. We conclude that research needs to incorporate country-level, individual-level dimensions of culture and consumer emotions in order to develop optimal marketing communication strategies.     

也谈次贷危机对国际经济的影响

次贷危机(subprime lendingcrisis)又称次级房贷危机,源于美国,是一场由次级抵押贷款机构破产,引发投资基金关闭、股市振荡,继而演变成为全球金融危机风暴,2006年春季开始逐步显现,今天随着贝尔斯登破产、雷曼兄弟倒闭、美林证券被吞并,危机从最初的次贷领域,向整个金融市场和美国经济基本面蔓延。2007年8月席卷美国、欧盟和日本等世界主要金融市场,次贷的蝴蝶效应波及全球。     

Assessing the Impact of Crude Oil Price and Investor Sentiment on Islamic Indices: Subprime Crisis

This article attempts to shed light on the impact of oil prices, investor sentiment, and conventional index on 11 Islamic indices, particularly during the subprime financial crisis and the oil crisis. Empirical evidence suggests that the Malaysian and Indonesian Islamic indices are very much affected by the oil volatility. Estimation results of the BEKK-GARCH model reveal that the pessimistic sentiment during the subprime crisis is transmitted to Islamic indices, suggesting the herding contagion. The authors' finding indicates that investors can use VIX investor sentiment as an indicator to predict Islamic returns volatility. In addition, the authors find that the oil shock has spilled into Islamic indices. The time-varying correlation indicates strong evidence of the contagion effect of crude oil and investor sentiment measure to Islamic indices during the oil shock and U.S. financial crisis period of 2008–2009.     

金融危机对中国出口贸易的影响及对策

美国次贷危机引发金融危机,金融危机导致世界经济整体下滑。短期内,外部需求萎缩、国际原材料价格上涨和人民币升值导致的企业出口成本上升、国外银行信贷紧缩导致的国内企业资金周转能力下降以及贸易保护主义抬头等因素使得中国出口贸易增速明显下降。从中长期来看,外需明显萎缩是影响中国出口贸易增长的主要因素,预计2009年中国出口贸易增速将降为3.2%左右。     

社会化媒体时代城市品牌传播的探讨

面对社会化媒体时代的到来,城市品牌传播该做怎么样的思考?本文基于社会化媒体用户生产并传播内容与用户彼此间的关系为社会化媒体发展的双驱动力的认知之上,围绕社会化媒体时代城市品牌传播发起者的可知与未知、社会化媒体平台在城市品牌传播中的角色认知、政府机构在社会化媒体时代城市品牌传播中角色的认知、社会化媒体时代城市品牌传播渠道认知等几点对社会化媒体时代城市品牌传播展开探讨。     

Chaffee,Steven H., and Petrick,Michael J. Using the Mass Media: Communication Problems in American Society. New York: McGraw-Hill, 1974

Abstract

In recent years, a number of internal and external forces have urged companies to pay increased attention to the role that corporate advertising plays in marketing communications strategy. Despite this increased importance, a comprehensive view of current corporate advertising practices does not exist. This study reports the practices of the 500 largest manufacturing and the 300 largest non-manufacturing firms in the U.S. and makes observations on several key management issues, including the definition of corporate advertising, objectives and measurement, funding, and future directions.     

产品伤害危机属性对横向溢出效应的影响研究——产品相似性和企业声誉的调节作用

产品伤害危机不仅会降低危机产品的销售,还可能负面影响非危机产品,形成横向溢出效应。文章归纳提出产品伤害危机危害性、责任性、无德性、违约性和频发性等五个主要属性,探索这五个属性对产品伤害危机横向溢出的影响,并识别出企业声誉和产品相似性两个重要的调节变量。研究发现,危害性、无德性和责任性较高的产品伤害危机更容易产生横向溢出,企业声誉和产品相似性仅能调节部分产品伤害危机属性对横向溢出的影响,并且它们具有双重调节作用。     

The Impact of New Technology on the Communication of Parliamentary Information

SUMMARY

This article discusses the results of an exploratory study, funded by the Economic and Social Research Council, which investigated the impact of technology on the communication of parliamentary information to the general public in the United Kingdom. As Stage 1 of the project, interviews were conducted with representatives of the public information services of the UK Parliament, the Scottish Parliament, the National Assembly for Wales and the Northern Ireland Assembly. Stage 2 consisted of interactive, electronically-assisted interviews, delivered in a roadshow environment, where members of the public were given the opportunity to explore, and provide critical feedback on, parliamentary websites.     

政府化解网络舆情危机的对策研究——基于“微笑表哥”的个案分析

随着互联网的快速发展,网络已成为民众表达利益诉求、发表舆论观点的媒介。网民的评议往往会成为舆情压力的产生根源,近而形成网络舆情危机。针对这一危机,政府有必要推行网上政务公开,和网民做良性互动,引导舆情向常态化发展并设立监管部门,实施危机预防。     

Ethics on the Web: Applying Moral Decision-Making to the New Media

This paper examines the advent of the Web as a critical media tool in the promotion and sale of goods to consumers and the ethical questions it raises that are issues of public policy. We examine four traditional ethical rationales that guide organizational decision-making – utilitarianism, distributive justice, moral rights of man and relativism, further characterized as "ends-based", "equity-based", "rules-based" and "comparison-based" rationales – and we apply them to four moral dilemmas attributed to the proliferation of dot.com companies as they relate to consumer welfare. We find that ethical rationale in the New Media is largely non-existent, and where it exists, it is primarily reactive and driven by utilitarian or relativistic reasoning. We attribute this condition to the newness of the industry and to its economic context, representing, as it does, many characteristics embodied in the concept of the "perfect market." We offer some remedies to improve ethical conduct by e-business.     

Catalytic defiance as a crisis communication strategy: The risk of pursuing long-term objectives

In 2014, Dairy Khoury, a medium-sized family dairy located in Lebanon, was accused of using a health-threatening carcinogenic substance as a preservative in its products. The news created an immediate food safety concern and a product harm crisis, resulting in dramatic reputation loss and operational risks to Dairy Khoury. In this article, we analyze Dairy Khoury’s response to the product harm crisis through an examination of the communication strategies used to address internal and external stakeholders. We then introduce traditional corrective action response strategies from the crisis communication literature. In the Dairy Khoury case study, the company opted to defend its reputation and clarify the misunderstanding using catalytic defiance, a long-term crisis response strategy. Our analysis provides insight regarding the risks and benefits of pursuing long-term versus short-term strategies during crisis recovery. This article contributes to crisis communication theory and practice and sheds light on the dynamics of crisis management in family businesses.     

From Resource Access to Use: Exploring the Impact of Resource Combinations on Nascent Entrepreneurship

Although prior research primarily has investigated the independent financial, human, and social capital effects on the decision to create a new venture, little research has investigated the combined effects, leaving potentially meaningful interdependencies less well understood. This study addresses that void explicitly by investigating both the independent effects and the combined effects of human, social, and financial capital influences on the new venture creation decision. The results of the study suggest a change in focus from resource access to resource use and produce important theoretical and practical implications.     

An Assessment of Propagation Stickers in LINE Services to Promote: Toward a New Model of Diffusion Theory

Rapidly developing technologies have increased the prevalence of innovation content dramatically. LINE is one of the famous social networks in Taiwan. Many innovations have improved people satisfaction and willing to use, but these studies have mostly targeted intention to use technologies, however, are rare thinking of people satisfaction as a mediator during the promotion in LINE, such as stickers. Therefore, there is a need to understand what people intention to propagate. The aim of this study was to evaluate the effects of diffusion theory, playfulness and fashion, and satisfaction on people willingness to propagate the members in LINE. After gathering 235 on online questionnaire survey, Amos was applied to evaluate the proposed model and hypotheses. The analytical results presented that satisfaction has mediating effect and playfulness and fashion have moderating effects. Implications of these findings are discussed.     

金融危机下贸易保护对中国出口影响的实证分析——以对美出口机电产品遭遇技术性贸易壁垒为例

伴随着美国金融危机引起的世界经济衰退,贸易保护主义出现抬头趋势。文章以机电产品对美出口遭遇技术性贸易壁垒为例,通过协整分析、脉冲响应、方差分解等方法对金融危机下贸易保护对我国出口的短期冲击进行实证研究。结果表明,金融危机下经济的不景气反而促进了中国的出口,但有可能恶化出口商品结构,而贸易保护和总需求下降是严重抑制中国出口的主要因素,引入金融危机冲击这一虚拟变量后,贸易保护的影响加剧。因此,扩大国内外需求和冲破贸易壁垒限制是解决出口下行的根本途径。     

Strategy Review for Central and Eastern Europe: Strategic Responses of Foreign Multinational Corporations to the Recent Economic and Financial Crisis

The economies of Central and Eastern Europe were hit particularly badly by the global financial and economic crisis of 2008–2009. This raises the question of whether the severe economic downturn had any effect on the strategic orientation of foreign multinational corporations operating in Central and Eastern Europe. The purpose of the study is to contribute to the discussion of the effects of the recent crisis on strategies of multinational corporations. The crisis brought the successful economic catching-up process of the reforming countries over the previous decade to an abrupt halt, shattering the image of Central and Eastern Europe as a growth region. Multinational firms are now in the process of reviewing their original internationalization strategies for the region. The author argues that the business model that guided the expansion into Central and Eastern Europe still remains valid.     

Influence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector

The paper presented here provides a new perspective in the study of service brand extensions, which has become a popular strategy for launching new services. Specifically, the paper proposes and estimates a model that shows how potential consumers evaluate service extensions. The findings show that the corporate image affects both the perceived service quality and the perceived fit between the new service and the parent brand, which in turn affects attitudes towards the extension. In consequence, the service extension is more likely to be successful when the corporate image is reinforced by effective marketing communications. The perception of service quality will be better and consumers will think that the company is more able to offer the new services.     

金融危机对我国农产品价格波动的影响研究——基于07.01—09.08面板数据分析

本文利用2007.01—2009.08的月度面板数据,分析了金融危机对我国农产品价格波动的影响。首先运用单位根检验和协整检验,得知金融危机与我国农产品价格之间存在协整关系;然后利用格兰杰因果检验,发现金融危机确实导致了我国农产品价格下行,而农产品价格的下降不会进一步推动金融危机的恶化;最后通过构建误差修正模型更具体的描述金融危机对我国农产品价格的影响。     

Exploring the Impact of Digital Platforms on SME Internationalization: New Zealand SMEs Use of the Alibaba Platform for Chinese Market Entry

Digital platforms have changed the way in which Asia-Pacific firms operate across borders, however, the impact of digital platforms on entry strategy is under-researched in current International Business literature. This study aims to explore how digital platforms impact New Zealand small and medium-sized (SMEs) companies’ entry into the Chinese market. The results of case study interviews conducted with four SMEs suggest that digital platforms ease entry barriers to some extent, particularly in helping overcome resource constraints and facilitating access to networks. However, the participating firms still required local staff as a key part of successful market entry.