Understanding the Impact of Ecotourism Resort Experiences on Tourists’ Environmental Attitudes and Behavioural Intentions

This study explored the conservation benefits of environmental management practices and nature experiences provided at a major Australian ecotourism resort. To achieve this purpose the study investigated changes in tourists’ environmental knowledge, awareness, attitudes and behavioural intentions between pre-visit and post-visit stages. Overall, there were few statistically significant differences between the pre-visit and post-visit samples. This study found, however, significant effects of (1) visitor awareness of, and (2) involvement in, the environmental management practices, and (3) participation in nature tour activities on environmental attitudes and behaviours. It is suggested that awareness of in-resort environmental practices and satisfying experiences in ecotourism accommodation may lead to reinforcing visitors’ favourable environmental attitudes, thus increasing their interest in further ecotourism experiences. Through these cumulative effects, ecotourism accommodation could achieve its educative goal.     

Benefits of visiting a ‘dark tourism’ site: The case of the Jeju April 3rd Peace Park, Korea

This research examines visitor experiences at a contemporary dark tourism site: the April 3rd Peace Park on Jeju Island, South Korea, a site commemorating and memorializing one of the most destructive episodes in modern Korean history. The study employed quantitative and qualitative research methods, with 46 semi-structured interviews forming the basis of a questionnaire, and 407 valid questionnaires obtained for data analysis. The implications of the findings are firstly that ‘obligation’ remains a key motivation for a visit, with a number of subsequent visitor benefits also identified. Secondly, that a benefit-based approach provides an effective framework for comprehending visitor experiences in dark tourism contexts. And thirdly, that a ‘hot interpretation’ of visitor experiences in dark tourism contexts remains particularly valid for comprehending visitor experiences, and in turn, for effectively designing and managing dark tourism sites within Asia and more generally.     

Motivational and Behavioral Profiling of Visitors to Forest-based Recreational Destinations in Sri Lanka

The tourism industry plays a key role in regional and destination development. As negative environmental and socio-cultural impacts of mass tourism become more common, the appeal of alternative forms of tourism, especially ecotourism, continues to increase. With rising demand, ecotourism operators are facing the task of meeting expectations of diverse consumers of ecotourism products. Accordingly, the need to define and distinguish ecotourists from other types of tourists has become important. The importance of using a behavioral approach to distinguish ecotourists from other types of tourists is emphasized by tourism scholars. This study developed distinct motivational and behavioral profiles of visitors to forest-based ecotourism sites in Sri Lanka. Results identified four different types of tourists based on their behavioral and motivational characteristics: ecotourists, picnickers, egoistic tourists, and adventure tourists. Broad implications of visitor profiling are also discussed. This approach can help ecotourism operators to better tailor marketing strategies and increase visitor satisfaction.     

The evaluation of visitor experiences using the peak-end rule

ABSTRACT

As the peak-end rule suggests that the peak and the end moments are a better predictor of the overall evaluations of experiences than an average of the total experiences, the purpose of this study was to examine the role of the peak-end rule in predicting overall satisfaction with the visitors’ experiences. The data was collected from 187 visitors who participated in alleyway historical tour areas. The results of this study support for the peak-end rule of visitor experiences associated with travel and tourism behavior. The study also suggests distinct roles for the visitors’ positive experiences of enjoyment, happiness, and pleasure with the demographic variables to explain the visitor satisfaction. Additionally, the research finding implies that the visitor experiences were enhanced at the peak and end moments rather than at the most memorable episodes during the historical tour activities. Tourism practitioners may provide a range of meaningful opportunities and differentiated programs with the participants by identifying the relationships between the peak-end experience and visitor satisfaction. Future research can focus on investigating other important antecedents of individuals’ experiences, and identifying the complex nature of visitors’ perceptions and their relationships with their experiences.     

Getting closer to whales—passenger expectations and experiences, and the management of swim with dwarf minke whale interactions in the Great Barrier Reef

Whale-watching tourism is a growth industry worldwide. In Australia, with whale-watchers approaching one million per annum there has been considerable effort to develop management regimes that protect the whales while enabling the development of a sustainable ecotourism industry. A mixture of National and State laws and regulations have governed the industry (Tourism based on free-ranging marine wildlife: opportunities and responsibilities, Wildlife Tourism Research Report No. 11, Status Assessment of Wildlife Tourism in Australia Series, CRC for Sustainable Tourism, Gold Coast, Queensland) but these have been mainly derived from experiences with humpback (Megaptera novaeangliae) whale watching from vessels at sea. In this article we describe the development and nature of new and rapidly growing swim-with-whales operations based on the dwarf minke whales (Balaenoptera acutorostrata) in the Great Barrier Reef of northern Queensland. The distinctly different quality of these operations raise interesting questions for long-term management (Towards sustainable management of the developing dwarf minke whale tourism industry in northern Queensland, CRC Reef Research Technical Report 27, James Cook University of North Queensland, 30pp (emended version of SC/50/WW1)).In the 1999–2000 seasons, 453 passengers (88.1% of respondents) swam with minke whales. Only 25% of visitors came specifically for the whale interactions and 43% learned of the whales on board the vessel. Passengers thus had low expectations about whales and encounters. A variety of factors, including the diving experience, particular dive sites, a range of wildlife species and socializing contributed to visitor satisfaction. Nonetheless, there was a significant correlation between visitor satisfaction and closeness of approaches by the whales, total number of whales seen and total time spent with whales. We discuss the key issues associated with swim-with-whales programs in the light of our findings. The cooperative engagement of tourism operators, researchers and government management agencies is a feature of this new industry.     

mLearning as a softer visitor management approach for sustainable tourism

With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.     

Visitor attraction management: A critical review of research 2009–2014

Research publications focussing on visitor attractions have increased in recent years, with articles sourced from an increasingly broad range of disciplines and fields of study. Key findings include a reduced reliance on case study and qualitative research, towards a significant increase in the use of quantitative methods to investigate and analyse the data gathered in relation to management issues experienced at sites. There is clear evidence of the use of visitor attractions to develop destinations, via engagement with local communities and engagement with new and existing visitors. Contemporary issues facing visitor attraction managers and researchers, specifically the increasing diversity of visitors and responses to the increasing commercial imperative, are observed. A key contribution is the wealth of research outputs considered, alongside the development of a future research agenda that highlights the need for researchers to combine academic and practitioner needs to support the sector with relevant and accessible research.     

Ecotourists' Perception of Ecotourism Experience in Lower Kinabatangan,Sabah, Malaysia

This paper presents the empirical findings of an exploratory qualitative study which looks at ecotourists' perceptions of ecotourism experiences in Sabah, Malaysia in order to identify the expressive dimensions that describe the quality of their experience. In-depth interviews were conducted with European ecotourists who stayed at two ecolodges in Sukau. Positive and negative experiences were identified from an analysis of the expressive dimensions of their service experience. The findings show that the ecotourists' experience is multidimensional. Respondents place particular emphasis on the ecotourism activities in which they physically engage at the sites and the natural environment in which they are located; their interaction with the site service staff; socialisation with other ecotourists, and the information acquired during the visit. The six expressive dimensions describing the positive experience are consistent with previous research. The study explores understanding of ecotourists' experience in the ecotourism environment – an under-researched area. The paper points out that the evaluation of quality of experience appears to involve both attributes – functional elements that are provided by the service suppliers and affective/emotional elements that are brought about by the ecotourists themselves.     

Ecotourism and the Myth of Indigenous Stewardship

This paper questions the legitimacy of ecological stewardship as an innate characteristic of traditional societies, a widely held belief in much academic work on ecotourism and manifest in ecotourism operations. Evidence from biologists, archaeologists and anthropologists is used to show that traditional societies found it difficult to manage resources in a sustainable way, with over-utilisation as the norm. Armed with this knowledge, the paper argues that there may be serious philosophical and operational problems inherent in packaging aboriginal ecotourism as having a superior environmental ethic, and a need for further research and changed management practices.     

Managing ecotourism: an opportunity spectrum approach

Over the past decade and a half, visitor management frameworks and procedures have been developed to address issues resulting from tourism and recreation use of areas. These have included the Recreation Opportunity Spectrum (ROS), the Tourism Opportunity Spectrum (TOS), Limits of Acceptable Change (LAC), Visitor Activities Management Planning (VAMP), and the Visitor Impact Monitoring Process (VIMP). This paper outlines a new framework, based on existing approaches, within which opportunity for ecotourism may be set. It incorporates and modifies ideas from the ROS and TOS to address ecotourism specifically, is termed the Ecotourism Opportunity Spectrum (ECOS) and contains eight components. The paper concludes with a discussion of the difficulties of assigning relative priorities to ecotourism activities in a region, and assessing the significance of the resulting environmental impacts.     

Visitor management practices and operational sustainability: Expedition cruising in the Kimberley,Australia

The expedition cruise industry along the remote 3000 km Kimberley coast in Australia’s northwest draws on the area’s environmental and cultural assets for its tourism product and provides the main means of access for visitors. Cruises involve frequent on-shore excursions to attractions including rock pools, rock art and historic sites. This study used visitor observations and stakeholder interviews to examine potential impacts on environmental and cultural site assets, and visitor safety and experience. Visitor management practices varied strongly between operators, with vast room for improvement by some operations. Inconsistent visitor management practices contributed to a high level of avoidable risks in terms of visitor safety and negative cultural and environmental impacts. Findings from this study highlight the central role of tour guides and operational procedures for improving visitor management practices.     

Ecotourism and conservation: factors influencing effective conservation messages

Environmental education and interpretation have largely focused on individual mechanisms (e.g. cognitive processes) leading to intention and behavioural change. Less has been said about the role of the situation and communication processes between tour guides and tourists in ecotourism experiences. This paper examines the role of interpreters and individuals as jointly influencing the effectiveness of communicating conservation messages. A survey of over 1500 visitors was undertaken to ascertain the factors crucial to whether visitors received a conservation message in an ecotourism setting. The results indicate a three-tier effect: individual characteristics, specifically respondent's age, were initially important. The second tier represents the impact of conservation-related information from the tour guide/interpreter. This information acts as a stimulus to the third and most crucial tier of influence – visitor empowerment. The tertiary stage comprises a two-way communication process that influences a positive conservation message. The process involves the interpreter suggesting positive conservation action that translates into what we term “a locus of responsibility” for the visitor and subsequent higher levels of satisfaction. All of these drive effective communication of conservation message comprehension.     

The Natural State

ABSTRACT

Australian nature-based tourism and ecotourism have become popular forms of recreational activity. Tasmania attracts twice the Australian national average number of nature-based tourists and ecotourists (thirty per cent). The growth of this tourism sector has prompted measures to ensure that experiences are of high quality, and that environmental impacts are adequately managed. ISO 14000 is an environmental management and certification system often utilised as an environmental management system standard within various industries, but has not been widely applied to the Australian tourism industry. The Nature and Ecotourism Accreditation Program (NEAP) represents the most significant accreditation measure within Australia at present. This paper assesses the relevance of NEAP in the Tasmanian nature-based tourism and ecotourism industry through in-depth interviews with a key informant group and a comparative analysis of interview data. The paper introduces nature-based tourism and ecotourism definitions and discusses the growing relevance of ecotourism accreditation. The paper argues that NEAP is relevant to the Tasmanian nature-based tourism and ecotourism industry, where the quality of the natural environment forms the central focus for such experiences. Furthermore, the paper argues that NEAP can assist in supporting the State's nature-based tourism and ecotourism industry through means such as branding and promotion. However, problems exist in relation to financial issues between NEAP and operators, and the perceived overlap of NEAP with the widely implemented Tourism Council Tasmania Accreditation Program. Thus, financial issues need to be addressed by the Ecotourism Association of Australia in association with Australian Commonwealth Government subsidisation. The degree of overlap between the two programs can be effectively addressed through industry cooperation. The paper also suggests that stronger branding and promotion of NEAP can be achieved through increased industry involvement by Tourism Tasmania.     

Chinese and Australian tourists' attitudes to nature,animals and environmental issues: Implications for the design of nature-based tourism experiences

This study investigated the differences and similarities between Chinese and Australian visitors' attitudes toward nature, animals and environmental issues, in order to inform the design of visitor experiences and interpretive programs that address the needs and interests of Chinese visitors to Australia. Questionnaires were completed by a total of 267 Chinese and 258 Australian visitors to a nature-based island resort in Queensland, Australia. Results indicate that Chinese visitors had a greater sense of connection with, but more anthropocentric view of nature than Australian visitors; had less experience with, and a greater fear or dislike of animals; and were more aware of, interested in, and concerned about environmental issues. Recommendations are made for the design of interpretive experiences that are relevant and effective for Chinese visitors.     

Ecotourism in Bako National Park,Borneo: Visitors’ Perspectives on Environmental Impacts and their Management

Ecotourism potentially provides a sustainable approach to development in Malaysia. However, to realise this potential the adverse effects of visitor activity and associated infrastructure on the natural environment and the tourism experience must be identified to guide management actions and thus to sustain the resources on which ecotourism ultimately depends. This study, conducted in Bako National Park on the island of Borneo, reports one of the first efforts to identify the impacts of ecotourism in Malaysia from the perspective of visitors. Environmental conditions of greatest influence on visitors’ experiences included litter and biophysical conditions such as soil erosion and vegetation damage. These conditions were of greater concern to visitors than social conditions, such as the number of people. These results suggest that management efforts can be directed towards indicators of greatest concern such as litter, soil erosion and vegetation damage. The broad support given by those surveyed for a range of management actions provides managers with a choice of strategies to sustain ecotourism in Bako National Park. This study, with its sociopolitical approach, contributes to a greater understanding of the implications of the ecotourist experience for ecotourism management in Malaysia.     

The “Ecotourism Curriculum” and Visitor Learning in Community-based Ecotourism: Case Studies from Thailand and Cambodia

Visitor learning is a basic component of community-based ecotourism (CBET), yet has seldom been the subject of research. This study examines how local environmental, cultural and livelihood knowledge comprise the ecotourism curriculum in two CBET projects located in southern Thailand and Cambodia, respectively. Following an accounting of local ecotourism curriculum content and teaching pedagogies employed at present in the two projects, recommendations are made for enhancing visitor learning in CBET. These include curriculum development, which recognizes and incorporates the particular forms of local knowledge present in a given CBET community, and the application of pedagogies of experiential and transformative learning in the teaching of this curriculum.     

Environmental Impact of Ecotourism in Kibale National Park,Uganda

A study was carried out in Kibale National Park in Uganda to assess the impacts of recreation on camping sites and nature trails in the wet and dry seasons. Nine physical parameters were examined at nine camping sites and four parameters on nature trails. All camping sites experienced more or less similar degradation in the wet and dry seasons with the impact in the dry season being slightly higher. The nature trails were under moderate erosion, which was highly associated with slope and vegetation. The impacts in Kibale National Park were in many ways similar to those reported in the national parks of the UK, USA and Costa Rica. It was concluded that the impact was clearly the result of higher use frequency following the recent increase in the number of tourists to Kibale National Park. The need for an early determination of the recreation-carrying capacity as well as research on impact that incorporates visitor numbers and use frequency is recommended if ecotourism is to remain sustainable in Kibale National Park.     

Chinese and international visitor perceptions of interpretation at Beijing built heritage sites

Research exploring visitor perceptions of heritage sites indicates that a site may hold different meanings for visitors depending on their cultural backgrounds. Little research has, however, identified visitor cultural preferences and so informed the development, delivery and management of on-site heritage interpretive experiences. This paper addresses this need by identifying cultural differences and similarities between Chinese and international visitors in relation to their interpretive motives, preferences and perceptions. Questionnaires were completed by 277 domestic Chinese visitors and 94 international visitors at five key Beijing built heritage sites. Differences between Chinese and international visitors’ conceptions of heritage; ratings of importance of facilities, services and interpretive content; and perceptions of the visitor experience are identified. Amongst many findings, Chinese respondents were more likely than international respondents to state that heritage sites should be an important part of the country's national heritage, convey the country's power and be famous. They sought built heritage sites visited by someone famous and that feature in well-known Chinese paintings and poetry. International visitors were more likely than Chinese visitors to state that heritage sites should have authentically old buildings and be relevant to contemporary life. Implications for interpretive and management practice at Chinese heritage sites are discussed.     

A structural model of residents’ intention to participate in ecotourism: The case of a wetland community

Ecotourism supports environmental conservation as well as generating economic opportunities. It additionally strongly emphasizes benefits to the local community and suggests that the involvement of the residents is important for the effective management of tourism. Accordingly, this study explores factors contributing to residents’ participation intention in ecotourism management and proposes a structural relationship between their participation intention, environmental knowledge, attitudes towards ecotourism and the appeal of tourist landscapes. Analysis indicates residents’ environmental knowledge positively affects attitudes towards ecotourism, which in turn directly and indirectly determine the intention to participate in ecotourism through their individual landscape affinity. Thus, residents’ involvement in ecotourism may be stimulated through a) appropriate management strategies aimed at increasing their environmental knowledge, b) encouraging positive ecotourism attitudes, and c) environmental planning that promotes residents’ affinity for local attractions.     

Local perspectives of ecotourism development in Tawushan Nature Reserve, Taiwan

This paper examines local responses to potential ecotourism development in the Tawushan Nature Reserve located in southeastern Taiwan. Community attitude and intention toward four dimensions of ecotourism, including conservation of natural resources, preservation of cultural tradition, sustainable community development, and participation in ecotourism planning and management, were measured. Furthermore, the paper examines whether or not there is congruence between community attitude and intention toward ecotourism development. Analysis is based on data collected using face-to-face questionnaire interviews in two indigenous communities consisting primarily of the Paiwan ethnic group. The study findings show that local people hold generally positive views of the measures necessary to achieve ecotourism; however, their intentions to engage in behaviors to support these measures do not entirely match with their positive views. This suggests that while local residents may support ecotourism development based on international guidelines, their intentions to act will depend on local environmental, social, and politico-economic conditions. It is suggested that issues related to community empowerment, relationship between government and communities, value conflicts introduced by ecotourism development, and the dynamics among and between various community groups will need to be addressed if positive community intention to participate in ecotourism is to be encouraged.