The Five Stages of Executive Coaching: Better Process Makes Better Practice

There remains a paucity of research investigating the efficacy of executive coaching. Ambiguity surrounds its definition, its methodology and outcomes. Despite this, the executive coaching remains a viable business proposition. Practitioners bring services to the business community offering services that transcend traditional performance management consultations establishing independent “performance-driven” relationships with executives. This paper examines the process of coaching suggesting that a better understanding of process will enhance practice efficacy and accelerates empirical investigations. In addition, ethical, confidential and legal issues require attention when planning to utilize an executive coach. All this implicates the need to better understand coaching – and how it typically operates. Case studies are provided in the examination of coaching consultations in Fortune 100 settings.     

公益让汽车生活更美好

12月19日,以“跨界·交流·创新”为主题的2014首届汽车公益创新研讨会在北京召开.会议由中国汽车报、中国汽车新闻工作者协会、中国汽车文化促进会联合发起,本刊提供智库支持,旨在为汽车圈和公益圈搭建一座沟通与合作的桥梁. 本次研讨会的一大特色是既注重观点交锋,更注重实战分享. 主旨演讲的嘉宾从社会、行业及企业层面深度解读汽车公益发展趋势和特点,并为汽车公益如何实现创新和可持续发展提供了建议.中国扶贫基金会秘书长刘文奎认为,目前中国的消费市场特点正从品牌消费时代进入情感消费时代,下一个阶段即将迎来责任消费阶段,建议汽车企业应针对自己的现状和期许来选择合适的企业社会责任战略.新浪微博副总经理兼社会责任总监贝晓超提出,利用社会化媒体推进公益活动的倡议,呼吁政府、企业、媒体、公众等各方参与,共同做好新媒体时代的“微公益”.中国汽车文化促进会常务副理事长兼秘书长杨晨建议汽车企业未来建立专门的企业社会责任部门、完成社会责任组织架构、制定中长期的社会责任规划,找到汽车行业与社会各领域的结合点履行社会责任.     

中国电科：构建智慧型平安城市让生活更美好

95.89%到96.51%,一年的时间,重庆市民的安全感指数又一次提升。这一历史新高的数据背后,＂平安重庆＂项目的启动与推动发挥着重要的作用。     

The Ethics of Marketing Good Corporate Conduct

Companies that contribute to charitable organizations rightly hope that their philanthropic work will also be good for the bottom line. Marketers of good corporate conduct must be especially careful, however, to market such conduct in a morally acceptable fashion. Although marketers typically engage in mild deception or take artistic license when marketing goods and services, these sorts of practices are far more morally troublesome when used to market good corporate conduct. I argue that although mild deception is not substantially worrisome with respect to the marketing of most goods and services, it is a far greater moral blunder to use such methods in the marketing of good corporate character. These erode trust and demonstrate alack of adequate respect for the moral good. In light of these concerns, I suggest that such practices must be re-examined when applied to the marketing of corporate character and good conduct. Finally, I develop a revised set of ethical guidelines that are needed in order to address the problems peculiar to the marketing of morally praiseworthy behavior.     

Brexit as an Inelastic Good: A Microeconomic Theory of Direct Democracy

On 23 June 2016 a slight majority of 52% of UK voters opted to leave the European Union after 44 years of membership. Many were surprised by the result. Why did a majority vote Leave? Why were the majority of the voters not susceptible to the economic arguments advanced by major economic institutions such as the Bank of England, OECD, IMF, HM Treasury and virtually all major investment banks? Why did (now former) Prime Minister David Cameron, who campaigned for Remain, lose the vote only a year after his party had won a surprise victory in the 2015 general election?     

论企业营销力的培育与提升

<正>一个企业要不断的发展就必须有强大的发展动力,而同时推动企业发展的动力来自各个方面,如企业的管理力、领导力、品牌力等等。这些力最终在企业的表层表现出企业     

营销何以革命

实现从产品差异化、营销差异化、传播差异化，是取得营销革命胜利的根本手段。[编者按]     

区域营销--FDI新解

由于东部沿海地区利用外资迅速带动当地经济发展的成功经验，致使全国各地区争先将利用外资作为发展经济的一大主要手段。并大力改善投资环境，沿用沿海地区的发展经验，甚至模仿沿海地区的发展轨迹。各地在吸引外资，改善投资环境时应避免盲目性，增强目的性，要充分结合当地实际发挥优势，依据自身优势所在，有针对性的吸引外资。这还可以避免地区经济结构趋同，重复性建设等现象的发生，有利于全国的经济结构的优化。     

Shanghai：A Better City for Better Life

Shanghai is a renowned international metropolis drawing more and more,aitention from all over the world.Situated on the estuary of Yangtze River.     

在WTO争端解决机制下申诉方如何提出“磋商”请求

在WTO争端解决机制下,磋商是快速解决贸易争端的一个重要手段。受到一种贸易措施或法律、政策影响的WTO成员在提出磋商请求时会具体说明请求磋商的WTO规则依据及这种贸易措施或法律、政策违反WTO规则的情况。     

The Dissemination of Marketing Knowledge in a Newly Emerging Democracy

No abstract available for this article.     

Towards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers

Goods multiple lives practices (GMLPs) encompass a wide range of diverse practices that extend product lifecycles. We propose that it is through a holistic consideration of the concept that it is possible to understand its breadth and scope as well as its potential consequences in terms of increased value for consumers. Through 15 in-depth interviews and secondary data analysis, this study explores the value-creating potential of GMLPs for consumers. The results suggest that these practices are based upon three key dimensions to create perceived value for consumers: polymorphous exchanges, protean intermediation, and multichannel structuration.     

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase. The extant literature has identified the importance of the fit between the organization and the nature of the cause in influencing corporate image, as well as the influence of a connection between the cause and consumer preferences on brand attitudes and brand choice. However, prior research has not addressed which cause composition most appeals to consumers or the impact of cause choice on corporate image. A between-subjects field experiment in the Netherlands examines the influence of three core cause attributes??cause type, cause scope, and cause acuteness??on consumers?? perceptions of corporate image. Furthermore, this experiment examines the extent to which consumer identification with the cause mediates the influence of the cause attributes on corporate image. The findings indicate that identification with the cause leads to more positive evaluations of marketing campaigns for cause type and cause scope. Also, however, our results uncover a negative direct relationship between cause scope and corporate image. Cause acuteness is only marginally influential in corporate image perceptions. By proposing and testing a comprehensive model of the influence of cause attributes on corporate image in cause-related marketing, this article provides important implications and suggests avenues for further research.     

Improving Marketing Accountability through Better Management of the Market Research Process

Market research should have a great deal of potential for assisting managers who want to set goals and evaluate performance of marketing and customer-related activities. However, because of the low status, and apparent complexity surrounding both the research processes and the external MR industry as a whole, this potential is often overlooked or disregarded in practice. We develop a process model to explain the issues introduced during the lengthy journey from research survey data to management decision taking, and show how, in the broader context of management decision taking, improving the management of the market research process can result in better marketing accountability. The paper concludes with two interesting scenarios for the future direction of the MR industry, and some practical recommendations for client firms.     

The Effects of Prior Impressions of a Firm's Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

ABSTRACT

The exploratory study that is the subject of this paper examines the importance of ten church service and program variables in the decision by members of different age cohorts to join a church. Variables that were investigated included aspects of the worship service; adult, children and senior education programs; and recreational activities. Two additional variables, denominational loyalty and the desire to be part of a spiritual community, were also investigated. Chi-square tests were used to evaluate the significance of each program as well as elements of the worship service. In addition, sources of information that members used prior to the first visit were examined. The most important resource was word-of-mouth. There were 460 respondents who were members of Southern Baptist and Unitarian Universalist churches located throughout the South and Southwest.     

Greater patience and monetary expenditure: How shopping with companions influences purchase decisions

Shopping with companions plays a crucial role in daily consumer activities. However, only a few studies have explored the influence of this factor on consumers’ patience. We conducted four studies, including two field studies, to investigate the effects of shopping with companions (e.g., friends and peers) on purchase decisions. We found that consumers exerted greater effort when shopping with friends and peers by spending more money and being willing to wait longer for a product. This effect could be explained by three mediators: positive emotions, negative emotions, and perceived value, in which the hedonic and social value, unlike the utilitarian value, played essential mediating roles. This study elucidates the underlying psychological processes involved in purchase decisions shaped by companions. Retailers should encourage shopping with companions to increase sales and customer retention.     

营销高手养成记——如何在2021年成为一个更好的活动营销者

疫情让会议市场变得越发的不景气,而如何在困境中找寻出路,在低迷的市场环境中谋求发展,在困局中觅得生机,是会议领域从业者亟待解决的问题。生意越来越不好做,不仅是环境造成的主观因素,也有在逆境中没能找到行之有效的解决方法的客观因素。总结现行阶段的市场困局,得出8种营销方式正在推动当今的营销战略和策略,并可以为你的企业赢得市场竞争。