生态旅游的基础性研究

世界范围的生态旅游活动在经历了近30年的发展后，即将进入一个辉煌阶段。中国生态旅游业的发展在近10年来也十分迅速，但对比世界上其他国家的成功范例，还存在一些问题。解决这些问题最根本的方法就是加强基础性工作。必须科学地集训生态旅游，推进生态旅游的法制管理和总体规划，建立一整套的组织保障体系。在开展生态旅游活动时，应持认真谨慎的态度，既不可操之过急，亦不能自由放任，要有节奏地、阶段式地推进，以保证此项活动健康地发展。     

Environmental Management Systems (EMS) of Tour Operators: Learning from Each Other

This research determined to what extent tour operators in Western Canada who use natural, public-owned assets as a main feature of their business operations have developed formal or informal environmental management systems (EMS)and which EMS elements they use most frequently and most successfully. Furthermore, the research investigated which variables drive the use of EMS elements to ensure good environmental performance. The findings suggest that those operators who seek environmentally related business outcomes, possess supply-side tourism development values, and have more business experience, will have developed more sophisticated EMS and find these systems more useful in ensuring good environmental performance. With this information, park officials can develop a plan for knowledge sharing and the education of all tour operators. Park officials can design appropriate training and development programmes by considering the barriers that they might encounter in encouraging tour operators to implement certain policies and procedures. Tour operators can transfer some elements of EMS, widely recognised as useful, to other tour operators by ‘assimilation’, as few barriers exist to the implementation of these elements. However, if beliefs and attitudes must change before operators will use an element, learning by ‘accommodation’ will be a more appropriate approach.     

New product development in Thomson Holidays UK: The use of research

New product development in the holiday business can be seen either as the continuation of an annual cycle or in the more classic sense as product innovation. The paper is concerned with the latter and describes the varying roles of market development and contribution of research to new package holiday developments at Thomson Holidays. It is shown that, unlike the field of fast-moving consumer goods, the live product test, without any kind of pre-launch testing, is often a more appropriate and cost-effective use of research time and funding.     

The Attractiveness of Portugal as a Tourist Destination: The Perspective of Czech Tour Operators

In this study we investigate the attractiveness of Portugal as a tourist destination from the perspective of Czech tour operators. Tour operators were selected as the target population because they represent an important source of information about a destination and can significantly influence the decision of potential tourists about a holiday destination. One of the important findings of this research is that weak promotion and financial demands are perceived as the main reasons why many Czech tourists do not choose Portugal as their vacation destination. An obvious obstacle in the development of Portugal as a Czech tourism destination is the lack of information about its advantages as a tourist destination. The results also show that Portugal is not considered a key destination for Czech tourists. However, in terms of its attractiveness as a tourist destination Portugal has much potential, which should be utilized in the future.     

Why Tour Guiding is Important for Ecotourism: Enhancing Guiding Quality with the Ecotourism Promotion Policy in Japan

The Ecotourism Promotion Policy in Japan requires tour guiding to be employed, although it provides little rationale for it. This paper reviews the literature to illustrate why tour guiding is important for achieving policy and ecotourism goals in order to support this requirement. An overview of ecotourism policy in Japan is provided, contributions of tour guiding to achieving the policy and ecotourism goals are described, and approaches to strengthening current practices along with the policy are discussed. It is suggested that non-profit organizations offer training to impart knowledge about guiding roles and interpretation at a national level and that ecotourism promotion councils teach knowledge about ecotour products and tourists at a regional level.     

Tour operating planning in Thomson Holidays UK: The use of research

Thomson Holidays is the UK's largest inclusive tour operator with a turnover of over £200 million in 1982.The author, the company's marketing director, divides tour operating planning into nine major strategy areas: company strategy, marketing strategy, product strategy, marketing mix, the consumer, pricing, the brochure, annual programme plans and monitoring of results, and for each describes how research is used to deal with major problems and issues.     

UK tour operators and retail travel agents: ABTA and the public interest

In the 1960s the Association of British Travel Agents (ABTA) introduced rules to safeguard the public against the failure of tour operators to fulfil holiday contracts. When the Restrictive Trade Practices (Services) Order 1976 took effect, certain ‘registrable restrictions’ were rescinded. Remaining restrictions were defended in the Restrictive Practices Court. The exclusive trading arrangement between ABTA tour operators and retail agents for the sale of foreign inclusive holidays (Stabilizer) was retained. But rules relating to the standard of premises, and to the control by the principals over prices charged, were found to be unjustifiable. Modified staffing rules were upheld. EEC approval for these decisions was obtained.     

北京城市散客旅游服务管理模式问题诊断与对策思考

散客旅游接待能力是衡量一个城市旅游业成熟度和综合服务体系完善度的重要标志.作为著名旅游目的地,北京在散客旅游接待领域长期受一日游"黑车"问题的困扰,城市形象严重受损.文章深入分析了北京散客一日游问题形成的原因及其管理上的症结,厘清了对相关问题的认识,借鉴国内国外大城市散客服务体系建设的成功经验,为解决北京城市散客服务管理模式提出了若干可行性建议.     

Greenhouse Gas Emissions from Marine Tours: A Case Study of Australian Tour Boat Operators

This paper estimates the overall and per capita energy costs and GHG contributions associated with tour boat operations in Australia, a country with a 35,000 km coastline and world class marine attractions. Using a comprehensive database of Australian tour boat operators, 145 face-to-face interviews or completed postal survey questionnaires and 45 in- situ audits, the overall GHG emissions for this industry sector was estimated conservatively at 70,000 tons CO2-e or 0.1% of the transport sector in Australia, the fastest growing sector in terms of GHG outputs. On average, this translated into an extra 61 kg CO2-e per tourist if their travel itineraries included a trip on a boat with a diesel engine, or 27 kg CO2-e for a trip on a boat with a petrol engine – the equivalent of a single person driving 140 km or 300 km, respectively, in a standard passenger vehicle. Information obtained from Australian tour boat operators, however, indicated a range of technical and operational opportunities for reducing GHG emissions. In the light of Australia’s anticipated growth in domestic and international visitors, the importance of reducing tour boat GHG outputs, is stressed.     

Stakeholder Subjectives Toward Ecotourism Development using Q methodology: The Case of Maha Ecotourism Site in Pyeongchang,Korea

Ecotourism needs ecological sensitivity and respect for the ecological culture of local residents. From this perspective, listening to the opinion of local residents, collaborating with the local residents in conjunction with an appropriate governance structure, is of prime importance in ecotourism. However, many ecotourism sites have numerous problems because of conflicts among stakeholders such as local government and local residents. This study investigates the conflicts and the stakeholders’ subjectives in the case of Maha ecotourism site in Pyeongchang-gun, the site of the 2018 Winter Olympic games. Before the analysis, the conflicts seem to be caused by the different attitudes of government officials and local residents’ representatives. From the analysis of subjectives, the difference in attitudes is caused by generation gaps. Young people show relatively uniform attitudes, where different occupation sectors exert little influence. It means that conflicts can be decreased if more opportunities for council participation are allowed. Young people have few consideration about ecology and tradition. The ecological and traditional lessons of the older generation are needed for young people. This study shows that conflicts between development and conservation are caused by the different attitudes represented in different generation, and hence plans for harmonizing different generation should be considered.     

The productive role of innovation in a large tourism organisation (TUI)

This paper studies the productive role of innovation in organisations. Using the post-structuralist insight that innovation is an open concept that can become performative, we shift the emphasis from analysing innovations themselves to analysing how the concept of innovation affects the organisational practices through which it acquires meaning. Deploying this framework, we studied the development of an innovation unit within TUI, a corporate tour operator. We found that actors interpreted innovation in different ways and that initially the innovation unit was considered a failure. The subsequent dramatisation of this failure resulted in a new version of this innovation unit that strengthened established actors and institutions within the organisation. Our study shows how the use of the concept of innovation in an organisation can both stimulate and hamper its innovativeness. Addressing this paradox requires sensitivity to the concept's productive role and evaluations of innovation that look beyond accomplished results.     

Eco-labeling motorcoach operators in the North American travel tour industry: analyzing the role of tour operators

Tourist transportation is a major contributor of emissions and environmental pollutants. Eco-labels can encourage more sustainable tourism by informing consumers’ purchasing decisions, while utilizing market forces to initiate environmental responsibility among competing firms. The Green Coach Certification pilot eco-label program was introduced to the motorcoach industry in 2009 as part of a university research program. Although the literature addresses relationships between end-user consumers and eco-labels, little research has been published on mid-supply chain actors and tourism eco-labels. Tour operators are intermediaries between end-users and motorcoach operators and are important potential consumers of eco-labeled transportation services. To understand the role of tour companies as both consumers and providers of green services and eco-labeled products, a survey was administered to North American tour operators. Results demonstrate tour operator interest in a tourism transportation eco-label; however, this interest may be secondary to traditional considerations like price, reputation for safety and service, and previous partnerships. Ninety percent of tour operators indicated that environmental practices held some importance when choosing a transportation provider; approximately 50% said they would pay between 1% and 5% more for an eco-labeled coach company. Findings have important implications for the design and implementation of eco-labeling programs for sustainable tourism and transportation.     

Trade associations as corporate social responsibility actors: an institutional theory analysis of animal welfare in tourism

Most travel trade associations ignore their responsibility towards sustainable development broadly and animal welfare in particular. We analyse the development and implementation of animal welfare standards across 62 national and international associations using interviews, surveys, content analysis of published materials and websites. Only 21 associations mention sustainability in their websites, and only six refer to animal welfare. Of these, three associations have well-developed animal welfare activities (ABTA, ANVR and GSTC) [AQ1] and only one (lightly) monitors its members’ sustainability and animal welfare standards (ANVR). ABTA’s Animal Welfare Guidelines are the de facto industry standard, despite being designed for information (not auditing) purposes and lacking enforcement mechanisms. We examine jolts that prompt some associations to respond to external pressures and the institutional entrepreneurship process that triggers a process of reflexivity, theorisation and diffusion of a broader sense of responsibility. We examine the field-level conditions that lead to mostly mimetic pressures on large European tour operators (that compel them to act due to reputational risk management), with minimal normative pressures that would diffuse animal welfare practices across other association members. Change is not divergent, and the resources allocated to animal welfare protect trade associations’ members from criticism without binding them to implementation.     

The Impression Management Techniques of Tour Leaders in Group Package Tour Service Encounters

For group package tour settings, tour leaders may consciously or unconsciously utilize impression techniques to interact with groups. This study examines the impression behaviors of tour leaders based on a framework of five discrete techniques of impression management (ingratiation, self-promotion, exemplification, supplication, and intimidation). The findings of this study indicate the impressions of tour leaders as perceived by tourists can influence the personal interaction quality. Furthermore, the personal interaction quality can subsequently influence the repurchase intention of tourists, word-of-mouth communication, as well as the reputation of tour operators. The implications for tour operators and directions for future research are also discussed.     

Challenging the principles of ecotourism: insights from entrepreneurs on environmental and economic sustainability in Langkawi,Malaysia

Ecotourism is a normative concept defined and driven by generalized principles concerning local livelihoods and conservation of natural and cultural environments. Supply-side studies considering the applicability of these principles in practice are limited. In particular, an understanding of how entrepreneurialism shapes ecotourism is largely absent from the literature. We investigate the intersection of entrepreneurialism, ecotourism, and governance using a case study of actors at the Kilim Karst Geoforest Park (KKGP) in Langkawi, Malaysia, which has seen a rapid rise in entrepreneurial “ecotourism” activities. However, levels of competition between actors, their perceptions of ecotourism, and the challenges and tensions they face are unknown. To address this, a “hierarchy of entrepreneurship” is presented, grouping actors into three tiers: governing institutions, tour companies, and independent entrepreneurs, from whom qualitative data are elicited. Opinions and contestations between and among tiers are elucidated around themes including how understandings of ecotourism influence entrepreneurial strategies, and how challenges and tensions may inhibit the economic, social, and environmental sustainability of ecotourism at KKGP. The study demonstrates that the normative dogma guiding how ecotourism should be practised must be balanced against the diverse understandings, motivations, and capacities of ecotourism entrepreneurs on the ground and the effectiveness of governance systems.     

Tour Leaders' Impression Management and Job Performance: Exploring the Moderating Role of Tourists' Self-Monitoring

A tour leader (TL) is a first-line service provider whose performance shapes a tourist's experience and satisfaction during a journey. We examine the moderating effects of the self-monitoring level of group package tour members on the relationship between the use of impression management (IM) tactics by TLs and tourists' subsequent job performance ratings (PRs) of a TL. Data from 485 responses of tourists from 59 outbound tour groups in Taiwan revealed that TLs' use of positive IM tactics – that is, ingratiation, self-promotion, and exemplification – is positively related to tourists' PRs. In contrast, their use of non-positive IM tactics – that is, supplication and intimidation – is negatively related to tourists' PRs. Furthermore, tourists' self-monitoring appears to weaken the effects of supplication and intimidation on their PRs. We also found that tourists' level of self-monitoring is a stronger moderator when TLs use supplication than when they use other tactics.     

Application of Cross-Impact Analysis in Tourism:

Qualitative approaches to forecasting generally are methods by which qualitative information form experts can be combined in order to make forecasts. Cross-impact analysis is such a qualitative forecasting method that is used form examining the impacts of potential future events upon each other. Given the complexity and interdependence which characterized tourism, cross-impact analysis seems to be a forecasting technique which is particularly relevant for tourism, and yet t appears to have been ignored in the tourism I the Azores, and illustrates how the technique may be used to assist with strategic planning.     

Planning for Sustainable Ecotourism: The Case for Research Ecotourism in Developing Country Destinations

Research ecotourism is a relatively new component of activities within the ecotourism industry, providing research opportunities for visitors focusing on aspects of the natural environment which are principally located in developing countries. This paper is directed towards identifying the nature and causes of socio-cultural impacts of this strand of ecotourism using a case study from Indonesia. The positive nature of socio-cultural impacts perceived by host communities alongside the irregular nature of economic benefits to host communities is analogous with the altruistic surplus theory of individual recognition of communal benefits. Certain characteristics of research ecotourists are identified as contributing towards host reactions towards visitors which reinforce the contention that this is a desirable form of ecotourism in similar locations.     

Report: The International Conference on Environmental,Cultural, Economic and Social Sustainability

Tourism Public Policy and the Strategic Management of Failure. William Revill Kerr. Oxford: Elsevier. 2003. 0-08-044200-5