Can Sanctions and Rewards Explain Conformance Behaviour of Tour Operators with Ecotourism Guidelines?

Ecotourism's appeal as a conservation and development tool rests in its potential to provide local economic benefits while maintaining ecological resource integrity through low-impact, non-consumptive resource use. Some, however, question its contribution to conservation and community development, citing negative impacts, such as solid waste generation, habitat destruction, and sociocultural ills. This paper, based on a comparative study in Costa Rica, explores some of these issues. Study findings were mixed regarding ecotourism's effectiveness as a conservation and community development tool. Survey respondents saw legal restrictions as more influential than tourism in prompting declines in deforestation and hunting rates. Likewise, respondents did not feel tourism operators were significant players in raising environmental awareness. The research also revealed that direct employment in ecotourism was associated with pro-conservation practices, but indirect benefits showed stronger associations in generating pro-conservation perspectives. Little evidence was found to suggest that people are investing tourism-generated income in environmentally threatening practices. Research findings also indicated that scale influences tourism's benefits and negative impacts and that, where ecotourism dominates local economies, towns may become economically vulnerable. The paper concludes by recognising that ecotourism would be most effective as a component of a broader conservation strategy and offers suggestions to improve ecotourism's potential.     

Ecotourism and the Conservation Ethic: Recruiting the Uninitiated or Preaching to the Converted?

Ecotourism is being promoted as a sustainable alternative to mass tourism, although critics suggest that it may be just as damaging because it encourages increased use of natural areas. One of ecotourism's claimed benefits is the promotion of pro-environment attitudes and behaviours. However, this may not occur if ecotourists are already 'converted' to the pro-environment cause. To test this claim, a study was undertaken of ecotourists visiting Lamington National Park in southeast Queensland. A pre-/post-visit questionnaire survey was conducted on-site, as well as a follow-up mail-out survey four months later. This paper presents results of that study in terms of four ecotourist groups. Results indicate that ecotourism can increase environmental knowledge and influence conservation views and behaviours. Of the four groups, coach day tour visitors were the least pro-environment initially but had relatively strong ecotourist motivations. They achieved the highest gains in knowledge and in the short term were influenced the most by the visit. In the long term, respondents who were the most pro-environment and who had learnt most during their visit were influenced the most. Therefore, for immediate effects of the experience on the uninitiated to endure, motivations need to be stimulated to encourage further involvement in and learning about nature. The question remains as to whether encouraging such involvement will have net benefits for the environment.     

Can community-based tourism contribute to sustainable development? Evidence from residents’ perceptions of the sustainability

In this paper, the research gaps in sustainable tourism development were addressed by examining residents' perceptions of the sustainability of community-based tourism based on tourism area life cycle theory. The survey questionnaire was distributed to the residents of six Taiwanese communities, and it was designed to determine the residents' perceptions of the economic, socio-cultural, environmental, and life satisfaction sustainability of tourism. In total, 849 usable questionnaires were collected. The analytical results further elucidated the sustainability of nature-based tourism and suggested that the economic, socio-cultural, and environmental sustainability varied significantly in the consolidation, development, and involvement stages of community-based tourism development. The four dimensions of sustainability were evaluated according to the pre- and post-development perceptions of tourism sustainability, and significantly different results were obtained. The study concludes that the residents’ perceptions differed across the developmental stages; thus, managers should consider the development opportunities and adopt appropriate strategies across different development stages.     

Drivers and consequences of sustainability committee existence? Evidence from the hospitality and tourism industry

This study's objective is twofold: (1) to investigate whether board characteristics predict the existence of a sustainability committee, and (2) to examine whether the establishment of sustainability committees stimulates sustainability reporting, external assurance, and the adoption of the Global Reporting Initiative (GRI) framework in hospitality and tourism (H&T) firms. For this purpose, the data was derived from the Thomson Reuters Eikon database for publicly traded H&T firms from 2013 to 2018. The results indicate that while board size is a significant predictor of sustainability committee establishment, female and independent directors are not. Furthermore, the H&T firms with a sustainability committee are more likely to issue a sustainability report, to get an independent assurance statement on sustainability reporting, and to follow GRI guidelines in configuring sustainability report content and structure. Overall, the results suggest important implications to help H&T firms achieve sustainable goals and to design their boards accordingly.     

Is sustainable tourism an obstacle to the economic performance of the tourism industry? Evidence from an international empirical study

Sustainability has become an important strategic objective for tourism destinations worldwide. All analytical tourism competitiveness models make direct or indirect positive references to sustainability. It is accepted that sustainable tourism can reduce resource costs and help create market differentiation. Nevertheless, it has traditionally been considered that, short term, sustainability measures can reduce profitability and compromise competitiveness. Debates on the progress, implications, and practicality of sustainable tourism remain open. The relationship between economic sustainability, and environmental and sociocultural sustainability, is a central but largely unresearched area for tourism scholars, especially at the macro level. This study explores that difficult but essential area, using the World Economic Forum's empirical evidence from 128 countries, backed by the economic data search tool of the World Travel & Tourism Council. It demonstrates that progress in tourism sustainability does not affect a country's main economic tourism indicators in the short term, and does not constrain profitability and competitiveness. It also finds that sustainable tourism is not a luxury that only rich countries can afford, nor should it prevent development and perpetuate poverty in developing countries. An effective marketing and communication program about sustainable tourism is, however, found to be essential for economic success.     

How do hospitality entrepreneurs use their social networks to access resources? Evidence from the lifecycle of small hospitality enterprises

This study investigates entrepreneurs’ use of social networks to access resources during the conception, start-up, and consolidation stages of small enterprises in the hospitality industry in Sergipe State, Brazil. This study analyzes four cases of small hotel ventures, employing cross-case analyses to identify the patterns, similarities, and differences between the cases. The study findings highlight that, in the start-up stage, entrepreneurs access fewer resources, utilizing only family and friends, primarily as moral support. In the consolidation stage, entrepreneurs rely more on their weak links, accessing them with greater frequency. Mobilizing social networks is a dynamic process, and how entrepreneurs use these networks changes throughout the business-creation process. This is one of the first studies on how entrepreneurs use their social networks, especially in a developing economy.     

Facebook Pages Content,Does it Really Matter? Consumers’ Responses to Luxury Hotel Posts with Emotional and Informational Content

This paper examines clients’ responses to luxury hotel posts with either an informational or an emotional appeal. The luxury hotel industry is selected for its hedonic characteristics and its use of Facebook as a branding tool. An experiment with repeated measurement was conducted involving 45 young adults, clients of luxury hotels, and users of Facebook. An informational appeal is more effective in improving the attitude toward the hotel signature (“Sheraton”, in the context of this study) and in improving the perception of quality than an emotional appeal. Yet, the content of the posts has no influence on the intention to stay at the hotel and the intention to follow the hotel on Facebook. Managerial implications are drawn on the choice of content of Facebook pages.     

Can ecotourism deliver real economic,social, and environmental benefits? A study of the Osa Peninsula,Costa Rica

Doubt persists about ecotourism's ability to make tangible contributions to conservation and deliver benefits for host communities. This work in Costa Rica's Osa Peninsula tests the hypothesis that ecotourism in this region is more effective at improving well-being for local residents, at enhancing their access to key resources and information, and at supporting biodiversity conservation than other locally available economic sectors. Data from 128 semi-structured interviews with local workers, both in ecotourism and in other occupations, together with associated research, indicate that ecotourism offers the best currently available employment opportunities, double the earnings of other livelihoods, and other linked benefits. Locally, ecotourism is viewed as the activity contributing most to improvements in residents’ quality of life in the Osa Peninsula and to increased levels of financial and attitudinal support for parks and environmental conservation. Ecolodge ownership by local people is substantial, and many local ecotourism workers plan to launch their own businesses. The data offer a convincing rebuttal to arguments that ecotourism does little to address poverty or disparities in access to resources and equally rebuts claims that ecotourism is simply a part of the “neoliberal conservation toolkit” that cannot help but exacerbate the very inequalities it purports to address.     

Lord,please save me from my sins! Can CSR mitigate the negative impacts of sharing economy on consumer trust and corporate reputation?

The explosive growth of Airbnb not only provides travelers with novel accommodation experiences at prices that suit their budget, but also challenges the existing regulatory and market structures. While Airbnb with its distinct peer-to-peer (P2P) accommodation business model is considered a disruptive innovation in the hospitality industry, little is known about its negative side. This gap in extant literature has motivated the present study, aiming to establish whether the negative aspects of Airbnb undermine consumers' overall trust in the company and its corporate reputation, and whether this link is moderated by corporate social responsibility (CSR). Data required to answer these questions was collected via a survey in which 348 potential Airbnb users in Taiwan, selected using a nonprobability purposive sampling technique, took part. Partial least squares-structural equation modeling (PLS-SEM) was employed to analyze the data. The results indicate that consumers' overall trust in Airbnb is negatively affected by various factors, ranging from legal, regulatory, and taxation issues to fake reviews/listings. The moderation analysis findings further reveal that, while the overall trust−corporate reputation link is strengthened by the environmental and philanthropic CSR, it is weakened by economic CSR, which can lead to unfavorable consumer attitudes and behavioral intentions.     

How do tourists respond to meta-stereotypes? Understanding their willingness to interact,self-presentation and the role of power

Research into the stereotypes of tourists by locals and the impacts of these stereotypes on local behaviors is well established. However, how tourists respond to these stereotypes remains underdeveloped. This research offers a thorough understanding of the effects of meta-stereotypes on tourists by revealing whether being stereotyped affects tourist intentions to interact with locals and their self-presentation during these interactions. Two scenario-based experiments and a follow-up survey were conducted. Study 1 demonstrates that meta-stereotypes influence in different ways the willingness of tourists to interact with locals and how they present themselves to locals. Study 2 reveals that these effects are significantly moderated by the degree to which tourists hold power, with powerful tourists being more likely to behave in line with meta-stereotypes. Study 3 draws consistent conclusions with Study 1 and 2 in surveying 313 Mainland Chinese tourists. This research offers insights into tourist responses to meta-stereotypes and has implications for organizations seeking to enhance tourist-host relations.     

Does the look matter? The impact of casino servicescape on gaming customer satisfaction,intention to revisit,and desire to stay

Despite huge investment made by casinos on their physical structures, little has been know if physical environment actually affects psychological responses of gaming customers. This paper explores how dimensions of servicescape influence customer satisfaction and behavioral intentions in the casino environment. Using Bitner's model of physical surroundings, we hypothesized how ambience, navigation, seating comfort, interior decor, and cleanliness affected cognitive and affective satisfaction of gaming customers. We further proposed that gaming customer satisfaction would affect their desire to stay and intention to revisit. Data from 513 gaming customers of Macau offered support to most of our hypotheses. Implications for research and managerial practices were also discussed.     

Can newcomers perform better at hotels? Examining the roles of transformational leadership,supervisor-triggered positive affect,and perceived supervisor support

Tourism literature has presented the effects of leadership style on staff efficiency yet few have examined the causal relationship between leadership style and newcomer outcomes at the hotel workplace context. This study examined the underlying mechanism regarding how transformational leadership can facilitate hotel newcomers to exhibit better performance and retention. Using the structural equation model, this study tested research hypotheses using valid data collected from 234 hotel newcomers with their supervisors from 63 tourist hotels rated above four-star in Taiwan. Based on emotion in feedback system theory, this study noted that hotel newcomers displayed higher supervisor-triggered positive affect due to the transformational leadership of their supervisors. In turn, this led to newcomers' high performance and motivation to continue working. Adapting social exchange theory, this study found that transformational leadership has led to the development of a higher perceived supervisor support, which facilitated better performance among newcomers at hotel organizations.     

From frozen continent to tourism hotspot? Five decades of Antarctic tourism development and management,and a glimpse into the future

Representing the main commercial activity on the Antarctic continent, Antarctic tourism is increasingly thrust into the limelight as both benefactor and detractor to the environmental and political integrity of Antarctica. In view of its unprecedented growth, questions arise about the limitations of future tourism development in Antarctica. This paper assesses Antarctic tourism development over the last five decades and evaluates its current and future status from the viewpoints of Antarctic tourism stakeholders. This assessment is informed by interviews with Antarctic tourism stakeholders and a Delphi study undertaken in 2007. The authors found that Antarctic tourism stakeholders are concerned about the increasing scale and diversification of Antarctic tourism and generally subscribe to a conservation imperative when expressing their hopes for the future use of Antarctica and the development of Antarctic tourism. In conclusion, the rapid development of Antarctic tourism requires structural, institutional and legislative changes if Antarctic tourism regulation is to remain successful.     

What makes Airbnb likeable? Exploring the nexus between service attractiveness,country image,perceived authenticity and experience from a social exchange theory perspective within an emerging economy context

As a result of the growth of the notions of collaborative consumption and sharing economy in the tourism industry, this paper applies social exchange theory to investigate how the Airbnb platform influences the Airbnb experience and authenticity, which might lead consumers to like Airbnb and influence their behavioural patterns. By recruiting 466 tourists who had stayed in Airbnb accommodation in Istanbul, Turkey via travel-related Telegram, Twitter, travel blogs, and Facebook groups, this study revealed the importance of the platform and its features in enhancing service attractiveness, perceived authenticity and experience. Furthermore, the results revealed that visitors’ experiences have an influence on Airbnb likability, where Airbnb likability influences their intention to re-visit and to recommend. Significant implications for tourism planning, management and researchers are highlighted.     

A clear path towards sustainable mass tourism? Rejoinder to the paper ‘Organic,incremental and induced paths to sustainable mass tourism convergence’ by David B. Weaver

The paper forms a rejoinder to the paper by David Weaver (‘Organic, incremental and induced paths to sustainable mass tourism convergence’). It fully agrees with David Weaver that a sustainable development of tourism should focus on sustainable mass tourism development and not, as is currently the case, so much on niche products labelled ‘sustainable’. However, it critiques Weaver's operationalization of sustainability, his assumption that sustainable mass tourism (SMT) will be the ‘emergent norm’ due to external factors, and his destination development theory showing different paths that, however, all end in SMT. Finally it is shown that the path development idea might be at odds with systems thinking.