Latin American Tourism

Summary

Blessed with a great diversity of natural and cultural assets, the countries of Latin America should be thriving as international tourist destinations. The reality is, however, that the region is a long way from reaching its full potential. This paper reports the findings of a survey that investigated the reasons why Australian travel agents and tour operators thought that Latin America was receiving so few tourists from Australia. The main finding of the study was that there is a lack of knowledge among travel agents about the Latin American region. Many of them could only identify a limited number of tourist attractions in the region. While the study has an Australian focus, the authors suggest that the barriers underlying the lack of international demand for Latin American tourism products are similar to those that exist in other potential source markets.     

Dependency on Tour Operators

Abstract

Tour operators have increasingly emerged as the most powerful and influential factor of international flows from the main generating countries to various destinations, since they are able to interpret and manipulate the “push” and “pull” factors of the tourism process to a commercial end. As a result, many tourist-receiving destinations have to face the intervention of foreign tour operators in their tourism industry. Despite the crucial role played by tour operators for the development of insular regions' tourism, little empirical evidence is available on the relationship between tour operators and the destination tourism suppliers. This paper presents the findings of a study undertaken during the summer of 1997 on the Greek island of Crete. From the findings, it is evident that the Cretan tourism industry is heavily dependent on tour operators, and that various actions should be undertaken by the island's public and private sector to overcome this problem.     

Environmental change,resilience, and adaptation in nature-based tourism: conceptualizing the social-ecological resilience of birdwatching tour operations

Resilience theory has emerged as a holistic concept well suited to analyzing tourism systems and which promises important insights into the sustainability of tourism destinations in the face of accelerating global environmental change (GEC). This article presents empirical research into the social-ecological resilience of tour operators using the case study destination of the Otago Peninsula, Dunedin, New Zealand. It addresses the following research question: How do birdwatching tour operators build resilience to drivers of environmental change, including climatic drivers, into their operations? Qualitative interviews with providers of a specific nature tourism sector activity – birdwatching – were conducted with stakeholders including tour operators, conservation organizations, and local government members. The findings highlight current and possible future challenges to birdwatching tourism on the Otago Peninsula. The paper introduces a conceptual framework which highlights the tour operators’ main coping strategies in response to key perceived social-ecological system (SES) drivers of change. Overall, tour operators perceived their main social-ecological resilience to be the diversity of the species of the Otago Peninsula, their business experience, and the strength of their local stakeholder network to respond to SES crises.     

The impact of successful cross-competencies on a career in tourism in Italy: the meeting point between the students’ perceptions and the requirements for professionals

ABSTRACT

The paper aims to understand how the changes occurring in the tourism sector are affecting the labor market in Italy, with a special focus on the relevance of successful cross competences (SCC). It focuses on comparing the relevance of these competencies in the perception of both students preparing to enter the tourism field and tour operators. The two-step study combined qualitative analysis that put forth specific characteristics of the tourism labor market in Italy through interviews with experts, and quantitative analysis that correlated the requirements of the tour operators to the ideas students have of what competencies tour operators entering the field should have. The results evinced differing perceptions of SCC and their relative importance in professional fields. Students manifest to miss awareness of the importance of SCC for their future careers. Furthermore, organizational ability, self-control and self-esteem were perceived by tour operators as the most important competencies to be acquired.     

Trip destinations, gateways and itineraries: the example of Hong Kong

Trip itinerary data present analytical problems because of the great diversity of routes that travelers follow and the varying significance of destinations along those routes. Most of the models that have been proposed to deal with this complexity have focused either on the total number of travelers from one country to another, or on the overall pattern of entire trips. An alternative and complementary approach is to examine the relative location of a destination within the larger itinerary pattern. Depending on their location within the overall trip itinerary, places can exhibit characteristics of one or more destination types: Single Destination, Gateway Destination, Egress Destination, Touring Destination, or Hub Destination. Data collected on international air travelers to Hong Kong exhibited the first four of these five patterns. Taiwan and Singapore residents primarily used Hong Kong as a Single Destination for short break shopping holidays and for business. US and Australian residents were the most likely to use Hong Kong as a trip Gateway and as a Touring Destination, especially as the Gateway for a trip to China, but Hong Kong also served as a Gateway for trips to destinations in East and Southeast Asia and, for US residents, to Australia. Residents of China were more likely to use Hong Kong as a trip Egress Destination than were others. Hong Kong has traditionally considered itself primarily as a ‘gateway to China’ and an ‘Asian travel hub’. Hong Kong, and other destinations, could benefit from being more aware of their role as an Egress Destination and of their relationships with destinations that travelers visit before and after their arrival.     

Buyer Decision-Making Behavior in International Tourism Channels

Summary

Despite the development and maintenance of effective channel relationships in international tourism markets being critical to a firm's success, little research has been undertaken in business-to-business relationships in cross-national markets (March 1997a; Crotts, Aziz & Raschid 1998). This research paper offers insights into the decision-making behavior of a critical intermediary in international tourism channels, the inbound tour operator (ITO). In an exploratory study, the purchasing attitudes of ITOs, in their functions as purchasers of tourism products on behalf of overseas clients, are examined. Respondents were asked to assess the importance of a number of supplier attributes for three types of tourism products: hotels, coach companies and restaurants. Twenty-six inbound tour operators specialising in the Asian or Japanese inbound markets into Australia were surveyed; though small in number these firms handled over 800,000 visitors to Australia in 1998 (including 82% of the entire Japanese market). The results from a 43-item questionnaire, designed after preliminary discussions with ITOs, reveal differences between the attitudes of Japanese-market and Asian-market ITOs in their purchase decision-making behavior and in buyer attitudes toward different product types. The findings offer useful lessons for suppliers in the management of their relationships with inbound tour operators.     

Benchmarking the Asia Pacific tourism industry: A Bayesian combination of DEA and stochastic frontier

This study measures and compares the efficiency of leading tour operator and hotel companies across several Asia Pacific countries. We use an innovative methodology that is based on combining the stochastic frontier and data envelopment analysis in a Bayes framework. We show from the results that Australia, Singapore and South Korea are the most efficient in both their tour operator and hotel industries. We further show that international hotels in the region have a slightly higher efficiency than local hotels. We provide a listing of the most efficient tour operators and hotels in each country and discuss the implications of our findings.     

The Natural State

ABSTRACT

Australian nature-based tourism and ecotourism have become popular forms of recreational activity. Tasmania attracts twice the Australian national average number of nature-based tourists and ecotourists (thirty per cent). The growth of this tourism sector has prompted measures to ensure that experiences are of high quality, and that environmental impacts are adequately managed. ISO 14000 is an environmental management and certification system often utilised as an environmental management system standard within various industries, but has not been widely applied to the Australian tourism industry. The Nature and Ecotourism Accreditation Program (NEAP) represents the most significant accreditation measure within Australia at present. This paper assesses the relevance of NEAP in the Tasmanian nature-based tourism and ecotourism industry through in-depth interviews with a key informant group and a comparative analysis of interview data. The paper introduces nature-based tourism and ecotourism definitions and discusses the growing relevance of ecotourism accreditation. The paper argues that NEAP is relevant to the Tasmanian nature-based tourism and ecotourism industry, where the quality of the natural environment forms the central focus for such experiences. Furthermore, the paper argues that NEAP can assist in supporting the State's nature-based tourism and ecotourism industry through means such as branding and promotion. However, problems exist in relation to financial issues between NEAP and operators, and the perceived overlap of NEAP with the widely implemented Tourism Council Tasmania Accreditation Program. Thus, financial issues need to be addressed by the Ecotourism Association of Australia in association with Australian Commonwealth Government subsidisation. The degree of overlap between the two programs can be effectively addressed through industry cooperation. The paper also suggests that stronger branding and promotion of NEAP can be achieved through increased industry involvement by Tourism Tasmania.     

Operators’ Perceptions of Energy Use and Actual Saving Opportunities for Tourism Accommodation

The last decade saw increased efforts by the tourism sector globally to understand and manage its energy requirements and greenhouse gas (GHG) emissions. In recognition of the substantial amounts of energy consumed by the accommodation industry coupled with low levels of energy efficiency, this study explores current practices and opportunities for the New Zealand accommodation sector. An energy survey of 242 accommodation providers and analyses of 15 detailed energy audits are used to identify operators’ perceptions on energy use, implementation of energy savings measures, savings potentials and implementation costs. The results identify that there is a substantial gap between the positive perceptions held by operators and levels of implementation. Despite substantial theoretical knowledge on barriers to energy efficiency and conservation, there still seems to be a need to address the apparent gap through enabling policy frameworks and partnerships that go beyond the individual business. Good understanding and recognition of energy as a substantial cost factor in themselves seem to be insufficient motivators for action and will not lead to the necessary cuts in GHG emissions as demanded by global climate change mitigation goals.     

Distortions in Tourism Development in the Dali Autonomous Region,China

This paper presents a tourism destination development sequence for Dali, Yunnan Province, China. The development of Dali highlights limits in the power of the local government as the lead stakeholder, which took a top-down approach to economic development. The government sought to address increasing control of the tourism sector by external tour operators through increasing its own control of local tourism attractions. This approach has been only partially successful in reducing distortions in the tourism channel. The origins of these distortions are described and analysed. A number of additional responses are suggested to improve the local benefits obtained from the inflow of tourists to this new destination area including development of a more market oriented competitive strategy that seeks to co-opt stakeholders into collaborative activities.     

Wildlife Tours in Australia: Characteristics,the Place of Science and Sustainable Futures

Wildlife tourism is one of the fastest growing tourism sectors worldwide. Across the world the number of tourists seeking close interaction with wildlife in their natural environment is growing. Understanding the interface between visitors (social) and wildlife (environmental) can make a critical contribution to the sustainability of this industry. This study examined wildlife tours in Australia. Questionnaires were posted to wildlife tour operators in Tasmania, Western Australia and Northern Territory, seeking information on the characteristics of tours, and the place of science and monitoring in their business. The results illustrate several similarities between wildlife and ecotourism, suggesting the benefits of increasing education and interpretation, both central features of ecotourism, to enhancing the sustainability of wildlife tourism. For tour operators, interactive activities included feeding, swimming with and touching wildlife, and the level of interaction was identified as high, making it imperative to better define interaction and develop species or group-specific protocols for sustainably managing these interactions. Lastly, this study showed a low level of engagement of scientists in protecting the wildlife of interest to tours. Given the centrality of science to sustainability, mechanisms for increasing this involvement particularly in impact research, through partnerships and other means, are critical for the long term sustainability of this industry.     

Facilitating reef tourism management through an innovative importance-performance analysis method

This study presents a quantitative analysis of visitor satisfaction and its relation to tourism attributes on the Great Barrier Reef, Australia. It applies a modified version of the importance-performance analysis to determine various attributes’ range of impact on, and asymmetrical contribution to, visitor satisfaction. The analysis of 369 visitor surveys identified a complex relationship between satisfaction and environmental, operational and customer service attributes. It also identified those attributes which have a strong satisfaction-generating potential when they perform well, such as the diversity of the marine life, interactions with other passengers, comfort of the boat, quality of the entertainment, knowledgeable crew, quality of the information provided and the destination of the trip, and attributes with a high dissatisfaction-generating potential when they perform poorly, e.g. customer service, comfort of the trip, weather, quality of the coral, and cost of the trip. The study also considers the use of attribute-based studies of satisfaction within protected-area tourism and the management of visitor experiences.     

Enhancing satisfaction and sustainable management: Whale watching in the Azores

This study explores satisfaction with whale watching tours in relationship to expectations and demographic variables and identifies tour aspects that contribute to satisfaction. Based on a survey of 466 participants it applies both importance-performance (IP) analysis and a performance-only perspective to strengthen the reliability of the results and enable a critical analysis of both approaches. Environmental friendly conditions were the most important expectation. Seeing one whale, seeing lots of whales, the cost of the trip and the boat type were the most influential factors contributing to satisfaction. Cost has not been previously identified as a factor influencing the satisfaction of whale watching customers. Satisfaction was related to participants' place of residence, with Northern Americans and Northern Europeans being more satisfied than participants from Southern and Western Europe. Some results of the IP analysis have little impact on satisfaction, suggesting that the performance-only approach provides a more valid insight into satisfaction.     

Conference Report: The World Ecotourism Summit

This paper uses an actor-network perspective on innovation to examine the introduction of a mandatory product-oriented environmental management system (in Dutch: Product en MilieuZorg or PMZ) for Dutch outbound tour operators by the Netherlands Association of Tour Operators (VRO). In-depth interviews and a quantitative analysis of the actions taken by 126 outbound tour operators revealed that the introduction of the PMZ was extensively negotiated. The results show the various stages of implementation and three types of tour operators: ‘unconvinced minor participants’, ‘open-minded yet sceptical participants’, and ‘loyal actors’. The analysis also demonstrates that on average, tour operators made 13.6 actions, which is almost three times the minimum requirement (five) set by the VRO. Between them, the 126 tour operators have undertaken a total of 1710 actions, of which over 87% concern the environmental dimension of sustainability. Unquestionably, the introduction of PMZ helped tour operators to identify some of the environmental consequences of their operations, and to single out and implement environmental friendly initiatives. However, the rather general criteria and lax entry requirements at this stage led to an abundance of proposed actions by tour operators that were often ‘soft’ and indeterminate. New rounds of translations are necessary to maintain the momentum.     

Temporal manifestations of nostalgia: Le Tour de France

Nostalgia in sport tourism is increasingly understood as multifaceted. Early conceptualizations of nostalgia may be inadequate in explaining contemporary sport tourism. Utilising an organized tour of the 2011 Tour de France, a hybrid experience combining active cycling with passive spectating, interviews were conducted with 13 tour participants and two tour guides. A grounded theory model reflecting multiple dimensions of nostalgia across three trip phases is proposed. Pre-trip, nostalgia inspired participation. During the trip participants viewed and acted upon desires to engage with preconceived nostalgic images by cycling iconic mountains. Mementos and experiences were collected to facilitate future memories and aid nostalgic recollections post-trip. The study demonstrates how sport tourists adopt multiple, reflexive roles to enrich nostalgic value throughout a trip.     

The Impression Management Techniques of Tour Leaders in Group Package Tour Service Encounters

For group package tour settings, tour leaders may consciously or unconsciously utilize impression techniques to interact with groups. This study examines the impression behaviors of tour leaders based on a framework of five discrete techniques of impression management (ingratiation, self-promotion, exemplification, supplication, and intimidation). The findings of this study indicate the impressions of tour leaders as perceived by tourists can influence the personal interaction quality. Furthermore, the personal interaction quality can subsequently influence the repurchase intention of tourists, word-of-mouth communication, as well as the reputation of tour operators. The implications for tour operators and directions for future research are also discussed.     

Environmental Management Systems (EMS) of Tour Operators: Learning from Each Other

This research determined to what extent tour operators in Western Canada who use natural, public-owned assets as a main feature of their business operations have developed formal or informal environmental management systems (EMS)and which EMS elements they use most frequently and most successfully. Furthermore, the research investigated which variables drive the use of EMS elements to ensure good environmental performance. The findings suggest that those operators who seek environmentally related business outcomes, possess supply-side tourism development values, and have more business experience, will have developed more sophisticated EMS and find these systems more useful in ensuring good environmental performance. With this information, park officials can develop a plan for knowledge sharing and the education of all tour operators. Park officials can design appropriate training and development programmes by considering the barriers that they might encounter in encouraging tour operators to implement certain policies and procedures. Tour operators can transfer some elements of EMS, widely recognised as useful, to other tour operators by ‘assimilation’, as few barriers exist to the implementation of these elements. However, if beliefs and attitudes must change before operators will use an element, learning by ‘accommodation’ will be a more appropriate approach.     

Price competitiveness of tourism packages to Australia: Beyond the “Big Mac” index

One issue facing any country or region concerns its price competitiveness as a package tour destination. One method of measuring this is to use what in other contexts has been referred to as the Big Mac approach. The “Big Mac” is a simple product with ingredients in fixed proportions, whereas the tourism product is a very complex one comprising different components depending on tourist expenditure patterns. There is no equivalent tourism product offered across countries, as the nature of the product is tailored to the origin market, expenditure levels and the length of the trip involved. The key issue is that of how to standardize the products being compared, so as to determine their relative price competitiveness. A method of constructing price competitiveness indexes, developed by the authors, can be applied to develop measures of the price competitiveness of different tour packages. This paper has three aims: To set down the essence of the preferred approach to measuring price competitiveness, noting its advantages and limitations; to employ this approach to construct price competitiveness indexes for package tours to Australia from Japan and the USA; and to indicate areas for farther research into the price competitiveness of package tourism worldwide.     

Relationship between the arrangement of shopping activities and consumer prepurchase perceptions of group package tours

Shopping is an indispensable part of a group package tour and an activity that substantially affects the travel experience and quality. However, few studies have focused on shopping-spot types and arrangements. This study examined the effects of shopping-spot types and arrangements in trip itineraries on consumer prepurchase perceptions. Survey data were collected from 282 outbound tourists in Taiwan. A 2?×?2 mixed factorial design was employed to test the hypotheses. Our main results demonstrate that a process-oriented shopping spot combined with an official tour itinerary was preferred by consumers. By contrast, a product-oriented shopping spot combined with a tourist shopping habitat was less preferred by consumers. The findings suggest strategic directions for travel managers to design package tour itineraries and conduct marketing planning. Managerial implications of this study and future research directions are discussed.     

Tour operators and performance of SME hotels: Differences between hotels in coastal and inland areas

This paper studies the differences in the impact of global tour operators on the management and performance of hotels in coastal and inland areas. The empirical analysis is based on a survey conducted in 2016 on 375 Spanish SMEs operating in the hotel industry. A multi-group comparison analysis was carried out using Partial Least Squares (PLS) structural modelling. This analysis reveals that dependence on global tour operators has a direct effect on the conditions under which hotel services are provided (room rates and quotas) both in coastal and inland areas. Nevertheless, the pressure from tour operators is significantly stronger on hotel SMEs located in coastal areas, where it has a negative effect on profitability, in spite of having a positive influence on firm growth (sales and employment).