Organic farm volunteer tourism as social movement participation: a Polanyian political economy analysis of World Wide Opportunities on Organic Farms (WWOOF) in Hawai‘i

In recent years, Karl Polanyi's concept of the “double movement” has been resurrected to describe growing international resistance to neoliberal global capitalism. The double movement originally referred to counter-movements for social protection against the 19th and early 20th century laissez-faire market. Today, it describes the growth of new social movements which often resist neoliberal economic practices and ideologies. Drawing on Polanyi's concept of the double movement and on recent work on neoliberalism and new social movements, this article examines farm hosts' motivations for participation in World Wide Opportunities on Organic Farms (WWOOF). It argues that farm hosts tend to articulate their motivations as an attempt to proclaim solidarity with organic, spiritual, and educational new social movement agendas. It describes how a loosely articulated organic identity converges around three corollary protective counter-movements: organic food production and consumption, spirituality, and alternative education, exploring the creative ways people are resisting neoliberal capitalism at the intersection of alternative tourism and organic agriculture. Yet, despite hosts' intentions, the article illustrates how new social movement participation through WWOOF is in constant tension with the neoliberal agrarian and tourism marketplace in which it operates, as well as the perhaps unforeseen limits of its radical horizon.     

A Cultural Encounter through Volunteer Tourism: Towards the Ideals of Sustainable Tourism?

International volunteering is increasingly recognised as a form of alternative tourism. However, the nature of the ‘alternative’ experience gained, and the ensuing narrative between host and volunteer, remains under-explored in published research, especially in volunteer tourism research within a cultural context in a developed nation. This paper examines the nexus between volunteer tourism and cultural tourism in the search for alternative and sustainable experiences through tourism. Qualitative research using in-depth interviews, diaries and participant observation was conducted to examine the pre-, during and post-trip experiences of 12 Australian visitors undertaking organised volunteer activities in an indigenous Maori community in the North Island of New Zealand during January 2005. Members of the indigenous Maori community were also interviewed to provide an important host perspective. Findings suggest that the nature of the interaction and cultural experiences gained were perceived as mutually beneficial and seemingly different from those gained from traditional cultural products. In particular, the volunteers experienced an alternative Maori cultural product and engaged in a different narrative with their Maori hosts through their volunteer work, one rich in authentic cultural content, genuine and reflective of modern Maori life in New Zealand society.     

Ecological restoration in Aotearoa New Zealand: Contrasting tourist conservation narratives

Aotearoa/New Zealand is a hotspot of threatened biodiversity. In recent years, a system of local/regional eco-sanctuaries has been developed, which now play a critical role in the intensive management of endangered endemic species as part of the wider restoration of New Zealand's indigenous biodiversity. Many of these projects have harnessed tourism as an important revenue stream to fund ecological restoration. Theoretically informed by the field of environmental philosophy and drawing upon the concept of ‘conservation narratives’, this paper aims to explore international visitors' perceptions of ecological restoration and experiences in New Zealand eco-sanctuaries using flash interviews informed by photo-elicitation. The findings reveal disparate interpretations of biodiversity and contrasting conservation narratives that underpin diverse visitor experiences at New Zealand eco-sanctuaries.     

Ecotourism Visitor Experiences in Aotearoa/New Zealand: Challenging the Environmental Values of Visitors in Pursuit of Pro-environmental Behaviour

This paper reports on a research project that examined ecotourism visitor experiences in Aotearoa/New Zealand and whether or not those experiences challenged visitors to consider environmental issues. Twelve study sites in three nationwide geographical clusters were drawn from a comprehensive database of 479 eco/nature tourism operations based on each operation fulfilling 14 selection criteria. The operations offer maximum variation in the ecotourism experiences that they provide. The qualitative research methods implemented at these sites are described. Observational and interview data were employed to critically assess the visitor experiences reported at the study sites. Five important aspects of the visitor experience emerged from data analysis. These were considered to be effective in drawing visitor attention to environmental issues of relevance. The results indicate that ecotourism visitor experiences may be an effective medium via which environmental values may be influenced.     

The Role of Chinese Students as Tourists and Hosts for Overseas Travel

With more visas being granted and application processes streamlined, more Chinese students are studying abroad. These students have an influential and continuing effect on the host country's tourism industry over and above their own education-related activities and expenditures because they attract family members and friends to visit the countries where they study. Unfortunately, the research on the role of Chinese students as hosts for overseas travel is quite limited. Therefore, this paper provides some insights into this issue by looking at the influence of students' satisfaction on their role as hosts for the friends and family sector while also providing some data on the students' own holiday motives and assessments of New Zealand. The data were derived from 504 self-completed surveys by Chinese students from four universities in North Island, New Zealand. Evidence was found of students fulfilling a number of roles as guides, sources of information and acting as hosts, but the relationships between their own holiday experiences and satisfaction and the degree to which they fulfilled these roles was weak at best, indicating, therefore, the importance of other variables.     

Chinese management practices in the New Zealand context: the social behaviour of individuals in business outside one's own cultural environment

Among the dilemmas facing tourism and hospitality development internationally is the requirement for a greater understanding of each other's culture, and how this background of difference affects business between various parties. Many texts and theorists have identified factors aligned to family values that affect the social behavior of individuals when conducting business between Eastern and Western managers. This paper and case study draws upon the relationship and experiences of a segment of Chinese businessmen within the New Zealand hotel, tourism and business sectors. The businessmen were two international “hoteliers” who currently own properties in New Zealand, and also a Chinese investment adviser, who has visited New Zealand representing foreign investors. The feedback to date indicates that research into Chinese management practices within the hospitality industry in New Zealand is very limited, with little access to past research in this field.     

The Development of an Environmental Education Tourist Product: A Case Study of the New Zealand Natural Heritage Foundation's Nature of New Zealand Programme

This paper provides a case study of the nature of the New Zealand heritage trails programme run by the New Zealand Natural Heritage Foundation. Established in 1988, the Foundation has developed a programme of heritage tourism products that seek to integrate environmental and cultural education with the tourist experience. The case study focuses on the means by which stakeholders, particularly the Maori people, were incorporated into the product development and how this has assisted in ensuring that the product is acceptable to both host and guest.     

Tourism on organic farms in South Korea: a new form of ecotourism≟

This exploratory research examines the potential of organic farms in South Korea to enable a distinct form of environmentally sustainable tourism. Case studies involving in-depth interviews with three organic farms and content analysis of the websites of 38 organic farms offering tourism-related activities were conducted. An analytical framework using key ecotourism principles was developed to guide an evaluation of activities and practices on the farms. Organic farmers in the study were concerned about ecological conditions on their land, possessed close ties to that land, and employed related knowledge to help preserve natural habitat and minimize adverse environmental impacts. Social–cultural gains were evident, for both visitors and local inhabitants. It is argued that this type of tourism on organic farms may be a potentially new form of ecotourism (eco-organic farm tourism). The study suggests that ecotourism principles may be usefully applied as a guiding sustainability paradigm for small scale, organic farms engaging in tourism. This new tourism type can be employed as a strategy for facilitating sustainable agriculture, local development, social–cultural and environmental conservation, wellbeing, and learning. Further research needs to be carried out both in Korea and elsewhere to develop this eco-organic farm tourism concept.     

WWOOFing in Australia: ideas and lessons for a de-commodified sustainability tourism

This paper considers Willing Workers on Organic Farms (WWOOFing) as a form of sustainable tourism with particular focus on its social and cultural dimensions and the means by which deep engagement in these appear to lead participants to a better awareness or understanding of ecological sustainability issues. It draws upon a grounded theory-based exploration of the perspectives and interactions of WWOOFers and WWOOF hosts in Australia, using 323 formal written surveys of hosts and 188 surveys of WWOOFers, together with 16 in-depth unstructured WWOOFer interviews, which collectively enhances understanding of WWOOFing as an emerging, unique and valuable form of sustainable tourism. By virtue of the highly engaged and symbiotic basis of the exchange involved, WWOOFing is commonly perceived to facilitate a transcendence of the role of tourist. The research indicates this is the product of a unique relationship forged in the WWOOFing context, which differs markedly to relationships forged in more typical fee-for-service tourism contexts in which there is a different relationship at play between power, authenticity and sustainability. This relationship is outlined in order to articulate the notion that WWOOFing represents a type of “sustainability tourism” that is unexplored in the sustainable tourism literature.     

Managing the impacts of dolphin-based tourism through the definition of critical habitats: the case of bottlenose dolphins (Tursiops spp.) in Doubtful Sound, New Zealand

Marine ecotourism in New Zealand presents a challenging tourism-environment management context. This is demonstrated in the case of Doubtful Sound (New Zealand) where the recent proliferation of tour operators has brought pressures to bear upon a population of bottlenose dolphins resident in the sound. Strict methodologies are necessary to objectively interpret responses to tourism-induced anthropogenic impacts upon cetaceans. Previous research in this field has established that boat interactions with dolphins in Doubtful Sound affect the behavioural budget of the dolphin population, and that dolphins are more sensitive to interactions with boats when they are resting and to a lesser extent when they are socialising. This article reports on a programme of research that employed observational data to explore the applicability of tourism management techniques grounded in spatial ecology. The data provided scientific evidence that determining critical habitat through spatio-ecological analysis is a powerful tool to protect marine mammals in New Zealand, and elsewhere, from biologically significant tourism-induced impacts. The delineation of multi-levelled marine sanctuaries may, therefore, be an effective approach to managing the impacts of tourism upon marine mammals.     

TOURISM SENSE‐MAKING: THE ROLE OF THE SENSES AND TRAVEL JOURNALISM

The tourist experience is corporeal and multisensory. Tourism organizations, therefore, need to pay attention to the sensual content of promotional messages conveyed to potential tourists to provide incentives for seeking enriched experiences of place. Together with other image formation agents, travelogues (travel articles published in newspapers and magazines) offer information on and prompt imagination about destinations that help frame visitors' expectations and influence their subsequent travel decisions and behaviors. This article content‐analyzed 199 travelogues about New Zealand to identify relationships between regions and perceptions based on sensory allusions. It was found that the reporting of New Zealand as a whole by visiting journalists tended to utilize an appeal to all senses, but this was not true of individual destinations. It is suggested that urban destinations such as Auckland and Wellington possess potential for a wider sense appeal than is currently used through products based on urban adventure tourism and culinary tourism. An “ideal” itinerary is proposed that would permit journalists to capture a sensory experience of New Zealand.     

Towards sustainable tourism planning in New Zealand: Monitoring local government planning under the Resource Management Act

In the light of the increasing pace and scale of tourism activity in New Zealand, the concept of sustainable tourism has become a key ingredient in the nation's tourism strategy. This paper explores sustainable tourism planning in New Zealand at the level of local government, and in particular, focuses on the implementation of the Resource Management Act 1991 (RMA) as a mechanism for achieving sustainable tourism. Using the findings of a survey of Regional Councils and Territorial Local Authorities, the paper explores public sector planning responses to tourism impacts and sustainability concerns in New Zealand. The paper extends the earlier work of Page and Thorn (1997. Towards sustainable tourism planning in New Zealand: public sector planning responses. Journal of Sustainable Tourism 5(1): 59-77; 2002. Towards sustainable tourism development and planning in New Zealand: the public sector response revisited. Journal of Sustainable Tourism 10(3): 222-238), which identified major issues of concern at local council level with regard to tourism impacts and argued the need for a national vision for tourism to ensure that the RMA achieved its original goals. Since then, a national tourism strategy has been published and changes in legislation have further empowered local authorities to further progress the sustainability agenda. This paper examines these developments and the ensuing implications, concluding that significant progress has been made in developing tourism policies at the local level, but that a number of constraints and issues limit the development of New Zealand as a sustainable destination.     

Sustaining urban place-making

Educational travel, a neglected area of study in sustainable tourism, has grown substantially over the last 20 years in part as a response to institutional missions to promote international education, but also as a result of the USA's national security concerns to nurture a global citizenry. Considerable future growth is predicted following the bipartisan Lincoln Commission report and under the pending new legislation in the USA. Our pre-test/post-test study of almost 5% (n = 651 US students) of the entire short-term, US educational travel market to Australia and New Zealand between 2008 and 2009 revealed significant differences between the cohorts of the two programs, both of which focused on sustainable development. The Australia program not only produced significant increases in global citizenship (as measured by scores on consumer behaviors, support for environmental policies, and environmental citizenship) beyond that of the New Zealand program, but any initial differences between the programs were erased following participation. Reasons for the differences in attitude change are discussed. Analysis also noted key differences between students with different political orientations, but no gender differences. Implications for managing educational travel, marketing Australia's and New Zealand's tourism, sustainable tourism planning, and theory advancements are discussed.     

An Insight into the Personal and Emotive Context of Wildlife Viewing at the Penguin Place,Otago Peninsula,New Zealand

The personal and emotive context of visitors’ experiences has been neglected in much sustainable tourist attraction management. This paper applies ASEB demi-grid analysis as a consumer-orientated management tool to facilitate an understanding of the beneficial experiences gained by international visitors to a penguin-watching tourism attraction on the Otago Peninsula, New Zealand. Forty in-depth interviews with visitors showed that the main beneficial experiences gained included reported enhanced environmental awareness (cognition) and ‘mood’ benefits (affection). In addition, several consistent themes emerged from the beneficial experiences reported by tourists, including issues related to viewing, proximity, authenticity and wonder. Findings thus included the perceived importance of visitors to be able to view endangered penguins ‘up close’ in their natural habitat to elicit feelings of exploration and privilege, to appreciate the simplicity and naturalness of the setting and to increase their knowledge of the species through interaction with an experienced guide.     

Tourists and severe weather – An exploration of the role of ‘Locus of Responsibility’ in protective behaviour decisions

Severe weather events can impact negatively on tourism and put tourists at risk. To reduce vulnerability, tourists should be aware of and be prepared for possible severe weather. Seeking risk information, a type of protective action behaviour, is an important way to reduce vulnerability. This paper presents the results of a study that investigated the role of Locus of Responsibility (LoR) for protection behaviour for severe weather, by linking it with Information Seeking and related intra-personal antecedents. LoR has previously been found to impact protective action decisions, but not within the context of severe weather and tourism. Our survey research among tourists in New Zealand provided evidence for three Loci of Responsibility; “Internal”, “Shared” and “External”. Significant differences between these groups were found for Information Seeking antecedents, though not for Information Seeking. Next, significant differences were found for weather information preferences, both source and content. Findings and implications for tourism and safety management in New Zealand are discussed.     

Chinese domestic tourist perceptions of wind farms experiences

Wind farm complexes have grown in popularity as a form of energy tourism, but to date there is a paucity of research that addresses tourist perceptions of wind farms as a form of special interest tourism (i.e. energy tourism). The scope of this study concentrated on determining and statistically profiling domestic tourists’ perceptions of wind farm complexes for energy tourism purposes. As such, this study applies grounded theory as a means of interpreting domestic tourist perceptions of their lived wind farm experiences. By means of a qualitative research design, the researchers discovered that domestic Chinese tourists found their wind farm experiences were typified by interests in sustainability energy, exposure to differing local cultures, the science surrounding wind turbine technology and personal enrichment associated with the sharing of wind farm experiences with family and friends. The primary implication of this study calls for the deployment of collaborative interagency policies which promote wind farming as part of the government's overall sustainable energy platform while also supporting energy tourism as a means of personal enrichment and a form of economic development.     

Integrating agroecology and sustainable tourism: applying geodesign to farm management in Aotearoa New Zealand

Abstract

In Aotearoa New Zealand, Māori land is frequently owned by local communities and managed by trusts. For such arrangements on rural holdings, land managers often wish both to provide for their communities and implement agricultural management practices in a culturally responsive manner. Agroecology offers an alternative model of land management and provides opportunities for the development of visitor programmes to learn about and observe traditional practices. This paper reports on the integration of agroecology and tourism on a working farm in Te Wai Pounamu South Island, Aotearoa New Zealand. The programme successfully applied spatial analysis in a geographical information system (GIS) within an iterative geodesign framework to plan a route for visitor access across the farm, with suitable areas identified for information platforms located strategically along the way. These agritourism related features were visually communicated through maps generated by the GIS. Such visualisation makes the possible consequences of change more accessible and understandable to decision makers. As well as satisfying the need to verify the approach empirically, there are plans underway to apply GIS in this way to other similarly managed farms in Aotearoa New Zealand.

• Highlights:

• Iterative geodesign approach used to evolve sites for access paths and information platforms

• Approach is of public interest, hence the need for planning farm access facilities for tourists

• Agroecology-based plan for managing a traditionally run farm in Aotearoa New Zealand

• Local cultural values addressed by GIS for positive environmental and economic impact

     

The Socialization of Families Away from Home: Group Dynamics and Family Functioning on Holiday

The focus on individuals in tourism research has led to limited and fragmented research on family groups and their leisure experiences away from home. This article extends conceptual and theoretical understandings within family tourism research by offering a three-dimensional framework inclusive of group perspectives. A whole-family methodology was used with 10 families (10 fathers, 10 mothers, and 20 children) in New Zealand as a more critical and holistic approach to tourism concepts. Empirical findings illustrate group dynamics along with the underrepresented generational perspectives of children and gender perspectives of fathers to provide insights into family functioning. This resulted in a three-layered model of family holiday experiences inclusive of group sociality. The collective intentionality of family togetherness on holiday is contrasted with more balanced modes in own time, highlighting the complexity of socialization within tourism theory and practice.     

Local Planning for Recreation and Tourism: A Case Study of Mountain Biking from New Zealand's Manawatu Region

At the local level, planning for recreation and tourism is not necessarily a straight forward process. Local policy makers may be unable to reflect the complexity of the planning process, particularly when it should consider a variety of views representing different stakeholders. In addition, those involved in planning for recreation and tourism have often treated such activities in isolation from other factors which make up the social, environmental and economic fabric of a region. One of the reasons for this may belack of data, and the research in this article seeksto redress a similarlack in relation to mountain biking in the Manawatu Region of New Zealand. The recent increase in the number of mountain bikers world-wide has prompted studies in the USA and New Zealand, which have indicated a growing concern with environmental impacts, demonstrated attitudes of other recreationalists to mountain bikers and identified a number of management issues. This article presents research conducted in association with the Palmerston North City Council. It suggests that planning for recreation and tourism is often an ad hoc and reactive process and recommends the adoption of a more iterative approach.     

A triple lens measurement of host–guest perceptions for sustainable gaze in tourism

This paper investigates perception of self and others by hosts and guests, which may be critical for sustainability of a destination receiving tourists with different cultural backgrounds. Specifically, the study investigates self-perception of hosts and reciprocal perception between hosts and guests on several service personnel characteristics using importance and performance analysis. Thus, a triple lens of hosts’ evaluation of self, hosts’ evaluation of the guests, and hosts’ evaluation by the guests is involved in a multi-cultural tourism experience context. Results report differences between the lenses, hosts’ self-evaluation being harsher than guests’ evaluation of hosts. Suggestions are provided for destination marketing and management organizations to design effective tourism experiences for both hosts and guests for a more sustainable gaze between hosts and guests.