Contested surf tourism resources in the Maldives

We analyse contests for control of a newly valuable tourism resource, namely surf breaks in the Maldives. Conflicts are shaped by: the resource, economics, culture, legislation, and politics. There are seven stakeholder groups: island resorts, resort-based surfing tourists, live-aboard charter boats, boat-based surfing tourists, local surf-related enterprises, independent travelling surfers using those enterprises, and local resident surfers. We identify a transition from exogenously to endogenously-controlled political processes and power. These are driven by tourism growth, and accelerated by specific trigger events related to political change, land tenure, and development projects. Tourism destinations have seldom been studied in the context of control over natural resources. The transition model constructed here applies across destinations, adventure activities, tourism subsectors, and other industries.     

Surf Tourism and Sustainable Development in Indo-Pacific Islands. II. Recreational Capacity Management and Case Study

Recreational capacity is a function of the natural and social environment, the activity concerned, and the management regime. Indo-Pacific surf destinations with cheap and open access and no capacity management have experienced crowding, crime, pollution and price collapses. Many island surf breaks can handle only a few surfers at once because of the shape of the reefs. A crowding factor may be conceptualised as the proportion of rideable waves each surfer is forced to cede to another boardrider. Quota management systems using operator permits need to incorporate the complexity of the environment and the industry, but be equitable enough to gain general acceptance, and simple enough to enforce without dispute. Siberut Island in the Mentawai chain near West Sumatra, Indonesia, is covered by dense tropical rainforest which supports a number of endangered species and has been proposed as a Biosphere Reserve. It is also home to indigenous village communities with traditional social and religious practices. This island is subject to commercial logging and plantation agriculture, and tourism seems to be the only politically realistic economic alternative at present. To provide infrastructure for long-term growth in nature and cultural tourism, an immediate source of tourism revenue is needed. The most immediate option seems to be surf lodges on some of the smaller Mentawai Islands, which have already been largely cleared and are already visited by boat-based surf tour operators. Operators will only invest in lodges if they can acquire preferential rights to particular surf breaks. Hence the recreational capacity of the islands for surf tourism must be determined, and allocated between operators through a management system. Relevant data and one management option are presented here.     

Developing a Surf Resource Sustainability Index as a Global Model for Surf Beach Conservation and Tourism Research

The growth of surfing activities and surf tourism has gained significant attention in the academia during the past decade. This paper is aimed at developing a framework of indicators and methods used in assessing the sustainability factors of surf sites. The research puts forward a Surf Resource Sustainability Index (SRSI) as a conceptual model to study the sustainability of surf tourism sites. The literature review, previous experience, and discussion with veteran surfers and scholars were used to develop indicators and determine their measurability and aptitude. Index pilot testing was carried out in Phuket, Thailand, where an emerging surf culture and tourism market segment add to the island's bustling economy and coastal resource-management issues. The case study underpins the importance of social, economic, environmental, and governance factors in the conservation process. The SRSI metrics provide a direct method for assessing surf sites and offer tangible benefits to surfers and other stakeholders.     

Perceptions of surfing tourism operators regarding sustainable tourism development in the Mentawai Islands,Indonesia

Surfing tourism has the potential to provide significant economic income and employment opportunities. However, the development of surfing tourism in the Mentawai Islands, Indonesia, has raised important questions regarding its impacts and sustainability. Economic leakages, increased pressure on the environment and resources, and adverse effects on local communities have been shown as the major barriers to sustainable development. This article provides insights into how surfing tourism operators perceive the development and impacts of the Mentawai Islands surfing tourism industry. This research project uses an interpretive qualitative approach and follows a case study methodology utilising semi-structured interviews with resort and charter boat surfing tourism operators. The study also investigated possible future directions for creating a more sustainable surfing tourism industry in the Mentawai Islands. Findings from the research showed that charter boat operators and resort operators had differing views as to how surfing tourism had developed: resort operators believed it to be sustainable, while charter boat operators felt it was unsustainable. A key finding of this study was that operators felt that surfing tourism had dramatically altered the traditional Mentawai village of Katiet and was producing adverse socio-cultural impacts on the local community. It is recommended that future research explore the issue of the impacts of surfing tourism development on other remote locations in Indonesia and other surfing tourism destinations around the globe.     

Sustainable tourism and the management of nearshore coastal places: place attachment and disruption to surf-spots

Surfing, a dominant recreational activity in many coastal areas, is a primary driver of local and international tourism. Surf-spots, nearshore oceanic locations where waves break and surfing occurs, are essential community resources. Yet, many surf-spots are at risk of degradation from climate change and other factors. Knowing whether and why surfers consider surf-spots as meaningful places can inform sustainable management of these resources, benefitting the environment and users alike. This study examines place attachment and disruption in relation to surf-spots through an online survey of 1055 surfers in California, where surfing is an important recreational and touristic industry. Our findings suggest that surfers exhibit high fidelity to specific surf-spots and develop deep attachments to those spots, with the strength of the attachment varying depending on the type of surf-spot. Some respondents consider surf-spots to be “part of their family”; few respondents describe no attachments. We conclude that, despite being dynamic oceanic locations, surf-spots are meaningful places for surfers. This importance, combined with the value of surf-spots as resources driving coastal tourism and recreation, warrants systematic consideration of surf-spots as natural resources by managers, and suggests that user–place attachment should be better understood at surf-spots and other tourism sites.     

The hidden risk in user-generated content: An investigation of ski tourers' revealed risk-taking behavior on an online outdoor sports platform

This paper investigates risk-taking behavior in the context of an online outdoor sports platform. Analyzing a unique behavioral dataset of 6242 ski tours completed over a time period of eight winter seasons, this paper shows that the accuracy of user-generated content on ski tours is limited and that more than one third of ski tours accessible on the respective online platform was relatively dangerous on the particular days according to a common avalanche risk assessment method. The quantitative analysis furthermore reveals that at avalanche danger level “considerable” more than sixty percent of ski tours were relatively dangerous. Overall, this paper provides novel insights into risks that come with user-generated content in the adventure tourism and adventure recreation domain and derives important implications for online platform users, online platform providers, public institutions, and tourism destinations.     

Liberalizing Nirvana: an analysis of the consequences of common pool resource deregulation for the sustainability of Fiji's surf tourism industry

In July 2010, the Fijian government issued a decree that liberalized Fiji's surf breaks and deregulated its surf tourism industry. It did this by canceling licenses that granted resorts exclusive use of surf breaks based on indigenous customary ownership of foreshore and fringing reef fishing areas as common pool resources. This paper analyses the sustainability of surf tourism in Fiji, utilizing a developing framework for sustainable surf tourism. Based on broader sustainable tourism theory and empirical research, the framework considers (1) the impact of economic neo-liberalism, (2) the need for coordinated planning and limits to growth, (3) the advantages of systematic attempts to foster cross-cultural understanding, and (4) the social benefits associated with the development of surfing at the village level. The study found that a lack of regulation is compromising the sustainability of Fiji's surf tourism industry in each of these four dimensions. However, evidence of a growing acceptance of the need for regulation by most stakeholders offers a starting point for a transactive, participative process to find solutions. A fifth element to the framework is recommended for future analyses based on the need for surf tourism to contribute to poverty alleviation in destination communities.     

Beyond Sun,Sand and Sea: The Emergent Tourism Programme in the Turks and Caicos Islands

Mass tourism began in the Caribbean in the 1960s with the advent of low cost air travel. Jamaica, Barbados, and the Bahamas were among the first places to develop a resort-based tourism programme. Within 20 years, these locations began to experience the problems that are now typically associated with unplanned growth. For emergent tourist destinations, these older islands can serve as a model of what not to do. One location that has taken some lessons to heart is the Turks and Caicos Islands (TCI) in the lower Bahamian archipelago. While TCI offers itself as a sun, sand and sea destination, tourism officials seek to attract upscale visitors with a long term investment in the islands. The problem they are wrestling with is how to develop an island image based not only on the sea-based amenities but also the local history, natural attractions and expressive culture. In response, a diverse heritage group has begun a dialogue about how to do this. This paper describes the current state of tourism in the TCI within the context of new directions in Caribbean tourism.     

Communicating Tourism Crises Through Destination Websites

SUMMARY

The present paper addresses the issue of communicating tourism crises, with a special focus on the role of the destination marketing organization's Web sites. The risks and impact of the avian flu on the mobility of people, and consequently therefore, on tourism has been addressed. Selected tourism destinations crisis communication strategies were investigated through their Web sites. The findings should (a) bring to the attention of tourism authorities the potential role that destinations' Web sites have in helping to prevent worldwide diseases and to compare different approaches adopted by different types of destinations, and (b) help governments, destinations and other stakeholders to understand the conditions necessary for communicating tourism crises and outbreaks by using their Web sites as effective tools to better share information among them.     

Outlying Islands as a Tourist Destination for Local Residents: The Case of Cheung Chau in Hong Kong

Cheung Chau is an outlying island in Hong Kong, which is relatively untouched by the region's rapid economic development. The island provides a dramatic contrast to the cosmopolitan city center, one of the most popular travel destinations in Asia and a major business hub. This makes Cheung Chau a special attraction for local residents seeking to get away from their routine lives. However, no published studies have examined the opinions of residents on sustainable tourism development on Hong Kong's outlying islands and the motivating factors that drive residents to visit those islands. Hence, an exploratory qualitative study was undertaken to develop an understanding of the public's motivation for visiting Cheung Chau. The results of in-depth interviews with 15 residents who had visited the island are presented, along with an examination of the future direction of tourism development in Cheung Chau.     

Surfers as Environmental Stewards: Understanding Place-protecting Behavior at Cape Hatteras National Seashore

Resource-based adventure activities have a unique potential to foster connections to place that may assist park managers in simultaneously promoting enjoyable visitor experiences and achieving environmental sustainability. Our study examined links among recreation, conservation, and place attachment by comparing the pro-environmental attitudes and behaviors of surfers (n = 52) and other types of recreationists (n = 56) at Cape Hatteras National Seashore (CAHA). Intercept surveys during 2016 revealed that when compared to nonsurfers, surfers were more frequent visitors to CAHA and reported significantly higher levels of place attachment. When controlling for other variables, surfers were also more likely than other recreationists to engage in both high-effort (e.g., participating in environmental groups) and low-effort (e.g., picking up litter on the beach) forms of place-protecting, pro-environmental behavior at CAHA. Managers should consider the potentially powerful role that surfers and other adventure recreationists may play as environmental stewards and park advocates.     

Analysing the Promotion,Product and Visitor Expectations of Urban Tourism: Auckland,New Zealand as a Case Study

Abstract

Urban tourism is generally not recognized as a concept. There appears to be a lack of understanding by many tourism operators that tourists visit urban destinations primarily because they are multifunctional and offer a wide variety of activities. This study reports the findings of an analysis of 160 tourism brochures by 120 different Auckland-based operators and a survey of 170 tourists. The results indicate that there appears to be a mismatch between supply and demand with tourists undertaking urban activities while the industry is primarily offering outdoor and adventure type activities. The challenge for the future is to reformulate and promote an image which is consistent with the supply attributes.     

Using Local Cuisines when Promoting Small Caribbean Island Destinations

This study compares how four Caribbean small islands—Aruba, the Dominican Republic, Jamaica, and Martinique—use their authentic cuisines to promote their destinations. Brochures, catalogs, websites, and other promotional materials for each destination were content analyzed. Although all four destinations seem to use their authentic cuisines for tourism promotion, key differences exist among these islands in their marketing and promotional strategies. Martinique appears to use its local cuisine most aggressively, using a combination of locally prepared foods, cocktails, rum, fruits, and vegetables to visually portray this aspect of the country's heritage. Jamaica, in contrast, uses mainly fruit and vegetable imagery. The study findings suggest a need for these four Caribbean island destinations to develop expertise in culinary tourism, followed by promotion through brochures, catalogs, websites, and other marketing materials.     

Targeting sustainable outcomes with adventure tourism: A political ecology approach

Sustainability is a dominant paradigm in tourism research yet a lack of research on alternative tourism sectors to deliver sustainable outcomes hinders sustainable tourism research, planning, implementation, policy and management. This research uses a political ecology lens, to dissect how destinations can harness adventure tourism to achieve relevant sustainability objectives. Adventure tourism is not in itself sustainable but by targeting adventure travel that attracts passionate, high-paying tourists to participate in activities specifically suited to local landscapes, communities have the potential to create bespoke tourism products that fit the socio-ecological system and produce clear conservation and sustainable development outcomes.     

Dimensions of adventure tourism

Academic interest in adventure tourism has increased in recent years given the exponential growth of this sector. Physical outdoor activity-based conceptualisations of adventure tourism - from soft adventure (hiking, snorkelling, etc.) to hard adventure (rock climbing, wilderness trekking, etc.) – are commonly employed, but are criticised as overly simplistic and failing to capture the essence of adventure tourism. A systematic review of the adventure tourism literature aimed to address these concerns and resulted in a new conceptualisation of adventure tourism and its dimensions that offers a more comprehensive and sophisticated understanding of this tourism activity. Of the 22 dimensions of adventure tourism identified, risk and danger, the natural environment, thrill and excitement, challenge, and physical activity are at its core. Consumer-based, product-based and hybrid pillars of adventure tourism are also evident. Theoretical anchors to differentiate adventure tourism from other forms of tourism are presented.     

Sustainability and nature-based mass tourism: lessons from China's approach to the Huangshan Scenic Park

With the rapid growth of tourism worldwide, the path towards sustainable mass tourism has become a critical issue for many destinations. Unlike most developed countries, China has its particular context and is testing a process of sustainable tourism development implemented through top-down institutional arrangements, using strict control systems to pursue both natural resource conservation and economic growth. Through a systematic analysis of the path towards sustainable development of a typical nature-based mass tourism destination, Huangshan Scenic Park, this research explores its successes and challenges. It finds that the Chinese government-dominated mass tourism nature-based development model has brought a dual structure with modern efficient management patterns at the core site and municipal scales, and a backward unsustainable situation at the community scale. It also reveals that this model risks running into a potential path-dependency trap, which creates barriers for an integrated resource- and community-based development. The study argues that while the government-dominated and learning-by-doing approaches toward sustainability are practical, the lack of integrated and systematic planning leading to transformation of the destination society as a whole may lead to a suboptimal situation, with problems exported out to surrounding inadequately managed villages and buffer zones. Parallels with other countries are discussed.     

TOURISM SENSE‐MAKING: THE ROLE OF THE SENSES AND TRAVEL JOURNALISM

The tourist experience is corporeal and multisensory. Tourism organizations, therefore, need to pay attention to the sensual content of promotional messages conveyed to potential tourists to provide incentives for seeking enriched experiences of place. Together with other image formation agents, travelogues (travel articles published in newspapers and magazines) offer information on and prompt imagination about destinations that help frame visitors' expectations and influence their subsequent travel decisions and behaviors. This article content‐analyzed 199 travelogues about New Zealand to identify relationships between regions and perceptions based on sensory allusions. It was found that the reporting of New Zealand as a whole by visiting journalists tended to utilize an appeal to all senses, but this was not true of individual destinations. It is suggested that urban destinations such as Auckland and Wellington possess potential for a wider sense appeal than is currently used through products based on urban adventure tourism and culinary tourism. An “ideal” itinerary is proposed that would permit journalists to capture a sensory experience of New Zealand.     

High Mountain Adventure Tourism: Trekkers’ Perceptions of Risk and Death in Mt. Everest Region,Nepal

This study examines trekkers' perceptions of risk and death associated with high mountain adventure tourism based on their actual experience during the trek to the Everest Base Camp. The study is based on the authors' fieldwork conducted during April to May 2014. Interview questions focused on trekkers' perceptions of risks associated with their own activities, and the risks taken by professional mountaineers and Sherpa guides. Results show that trekkers realized the differences in risks associated with climbing and trekking, and celebrated the accounts of risk taken by the mountaineers. But when risk was self-experienced during the trek, celebration turned into fear and emotional distress. Trekkers generally held foreign mountaineers with much higher reverence than Sherpa climbers. The study concludes with the suggestion that more research is needed to examine the dynamic emotional state of adventure tourists, commodification of high mountain adventure, and understanding local perspectives of adventure tourists.     

The post-COVID-19 tourism recovery led by crisis-resistant tourists: Surf tourism preferences in the Canary Islands

The post-COVID-19 tourism recovery is most likely to be led by crisis-resistant tourists (Hajibaba, Gretzel, Leisch and Dolnicar, 2015). The surf tourism market is highly crisis resistant (Dolnicar and Fluker, 2003a) and has potential to expand during the pandemic (Mach and Ponting, 2021), especially with the advances in technologies for remote workers. In an attempt to answer Hritz and Franzidis' (2018) call for further research on this niche market in order to ascertain the significance of surf tourism in a particular community, we provide a baseline for surf tourism in terms of these niche preferences and satisfaction levels in Gran Canaria (Spain). The study is based on a discrete choice model that relies on preferences elicited through best-worst scaling methods. Our research demonstrates that the BWS scores can be used to develop a destination attribute quality index based on importance and satisfaction scales and provides important information to destination managers.     

Governmentality and surf tourism destination governance

Abstract

Surf resources are critical to thousands of coastal communities as the natural resource base for many tourism services that spur development. There is, however, almost a total lack of formal surf-break management around the world, despite many surf resources becoming crowded, which leads to nuanced resource conflicts with social, economic and environmental implications. Managerial approaches and surf research, we argue, could become more effective by incorporating a nuanced understanding of the scales and process that govern behavior in surf tourism. This conceptual article first applies tourism destination governance (TDG) to outline the many stakeholders and scalar dimensions involved in governing surf tourism. To expand this normative analysis, Foucault’s governmentality framework is used to discuss different informal governance regimes (sovereign, disciplinary, and neoliberal) that conduct behavior at surf-breaks. The intersection of TDG and typologies of governmentality then help to discuss empirical cases demonstrating how governmentalities operating both at the surf-break and at wider scales, often overlap to either reinforce one another and powerfully condition behavior or compete and make governance ineffectual. This elaboration of surf tourism destination governance (STDG) opens up a new research agenda for surf tourism scholarship also applicable to other forms of tourism dependent upon contested natural resources.