首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 0 毫秒
1.
Opinion leaders constitute a central consumer segment for targeted marketing strategies. By separating opinion leadership into a generalized and domain‐specific component, this study examines the psychological profile of N = 417 consumers from Germany and incorporates opinion leadership into a hierarchical framework of human personality. Results emphasize two major sources of domain‐specific opinion leadership (DSOL): personality in the form of a general, domain‐independent influencer trait and competencies in terms of product‐specific knowledge. Moreover, the study highlights a number of traits including the Big Five of personality, typical intellectual engagement, and general self‐efficacy that form a distinct personality profile of DSOL. The effects of these personality traits on DSOL are partially mediated by generalized opinion leadership and objective knowledge.  相似文献   

2.
Impulse buying and variety seeking seem to emerge from similar personality traits, yet the similarities and differences in the manifestation of these behaviors have not been fully explored. Despite the common origin, research on the two constructs has diverged as definitions of the phenomena have become more elaborate. Previous research on the two constructs shows that they are classifiable as low-effort, feeling-based behaviors with hedonic undertones. A middle-range theory that provides a more comprehensive depiction of how variety seeking and impulse buying are theoretically related is necessary. One way toward such a theory is the addition of a fourth “hidden” socio-normative dimension to the three-dimensional typology of purchase behaviors that Baumgartner (2002) proposes.  相似文献   

3.
陈滢 《江苏商论》2021,(2):23-25
相比于传统零售业,O2O模式中商家服务的定位更加准确,为用户提供了更好的消费体验,初步实现了线上线下的融合与互通.而新零售对O2O有了进一步的延伸与改变,它的销售、服务范围更广泛;物流参与度更充分;供应链也发生改变;电子商务与传统零售业更充分融合.为适应新零售时代的发展趋势,应促进O2O向新零售模式拓展.  相似文献   

4.
《商对商营销杂志》2013,20(1):53-85
ABSTRACT

This paper provides a new model of buying center leadership. It draws upon the theory of emergent leadership to explore the potential for a relatively low-ranked member of a buying center to rise in stature and emerge as the group's de facto leader. It provides a theoretically-based analysis of the antecedents to such a role including communications, negotiating skills, power, and procedural control. It also reviews how these elements may be used to provide the group with two essential leadership functions–relational support and task support. It then examines how these functions, in turn, provide the individual with enhanced influence within the buying center. In this way, this paper provides a new conceptual framework for understanding buying center behavior.  相似文献   

5.
The present study investigates the influence of contingent self‐esteem (CSE) on compulsive buying tendencies. It is argued that this influence is mediated by the self‐presentational concerns of fear of negative evaluation (FNE) and the importance of social identity (SI). These core propositions are tested using a multimethod approach that includes a survey of 402 US adults and two experiments with 160 and 243 subjects, respectively. Survey results find that CSE's impact on compulsive buying is fully mediated by FNE and SI. The two experiments deepen understanding of this effect. Only under high levels of anxiety do those high in CSE exhibit compulsive buying. High CSE leads to higher FNE and SI regardless of anxiety levels, but only at high anxiety levels do FNE and SI lead to compulsive buying. The study's results increase understanding of the role and process by which CSE impacts compulsive buying in adults of all ages.  相似文献   

6.
Cross‐docking is a just‐in‐time strategy for distribution logistics. It is aimed at reducing inventory levels and distribution lead times by creating a seamless flow of products from suppliers to customers. Prior supply chain literature has argued that creating such a seamless product flows requires a holistic view on cross‐docking management, aimed at synchronizing cross‐docking operations at the distribution center with its inbound and outbound network logistics. This paper provides an in‐depth case study illustrating how cross‐docking operations can be managed more holistically in a retail distribution context. A discrete event simulation model has been developed to understand and improve the cross‐docking operations of a large grocery retailer in the Netherlands. The model is used to quantitatively evaluate two proposed changes that exploit opportunities in the design and control of the retailer's distribution network. An extensive real‐world data set is used as input to the model. Overall, the case and simulation results show that a holistic cross‐docking management approach can indeed improve system‐wide performance, which further stresses the importance of making cross‐dock operational decisions making and network decisions together.  相似文献   

7.
老年经济实体和老龄产业是人口老龄化和老龄事业发展过程中出现的新生事物.从分析老年经济实体与老龄产业的基本概念、基本特征出发,厘清二者的异同点及其基本关系,以更好地促进它们的共同发展.  相似文献   

8.
老年经济实体和老龄产业是人口老龄化和老龄事业发展过程中出现的新生事物.从分析老年经济实体与老龄产业的基本概念、基本特征出发,厘清二者的异同点及其基本关系,以更好地促进它们的共同发展.  相似文献   

9.
The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings.  相似文献   

10.
We study the efficiency‐seeking location choices of Indian software firms. In particular, we investigate the influence of heterogeneity in their resources on their location choices. The resource‐based view posits that firms face difficulties in transferring their resources in dissimilar host‐country environments. Prior research has investigated this phenomenon primarily for market‐seeking motives of multinational firms. With the help of hierarchical linear modeling, we analyze 650 location choices of Indian software firms and find that efficiency‐seeking firms face difficulties in locating in host countries with dissimilar and challenging labor environments. We find that the firms with core competence manifested through capability maturity model integration (CMMI) accreditation are able to overcome issues related to resource fungibility in dissimilar host‐country environments. © 2014 Wiley Periodicals, Inc.  相似文献   

11.
12.
The world's first anti‐dumping measure was introduced by Canada as a ‘special duty’ that could be levied administratively rather than being enacted. This paper describes the features of this first measure in light of subsequent evolution of anti‐dumping practice and sets it in its historical context – an era that was a high season of globalisation but also an era marked by an awakening of economic nationalism in newly industrialising countries, and by growing angst over the power of large corporations that were emerging to exploit the economies of scale allowed by mass production, as evidenced by the concurrent evolution of anti‐combines legislation. Anti‐dumping's early integration into economic theory as an international counterpart of domestic competition policy has received some official ratification in international treaties, and governments see it as a legitimate policy, albeit one in need of international disciplines. However, analysis of the pattern of its use reveals it to be an instrument of political economy, as a convenient alternative to the WTO safeguard option. The paper explores contextual reasons why today, in another high season of globalisation, marked by concerns over corporate globalism that evoke those of the earlier era, anti‐dumping actions are proliferating where they did not then.  相似文献   

13.
In the present study, based on the theory of fit, we have tested hypotheses on a sample of 303 French expatriates, comparing career anchors between assigned and self‐initiated expatriates. We found that lifestyle and internationalism are both very important anchors for assigned as well as self‐initiated expatriates, although most anchors differ among these groups. Furthermore, we have introduced a measure of the internationalism career anchor that presents promising psychometric characteristics. Our results provide important theoretical and practical implications. In particular, they show that both assigned expatriates and self‐initiated expatriates can be engaged in a boundaryless career. © 2010 Wiley Periodicals, Inc.  相似文献   

14.
This study investigated the influence of dealers' expert, referent, and legitimate sources of power on small‐to‐medium enterprise manufacturers' relationship commitment in distribution channel systems. A theoretical model drawing on the relational cohesion theory and the extant marketing literature is developed and tested empirically using a sample data set of 452 from Zimbabwe. In this model, expert, referent, and legitimate powers are the predictors, whereas trust, cooperation, and relationship satisfaction are the mediators, and relationship commitment is the outcome variable. Analysis reveals that these three powers positively influence the mediators and outcome variable in a significant way, except for legitimate power to cooperation relationship. Managerial implications and future studies are suggested.  相似文献   

15.
Even satisfied consumers frequently do not come back, which challenges loyalty theory and marketing practice. It is reasoned that variety‐seeking tendencies will significantly affect short‐term revisit intentions, whereas satisfaction and regret will mostly determine long‐term revisit intentions. Thus, the influence of satisfaction on loyalty is hypothesized to be critically dependent on the time perspective of the intentions, now or later, and variety seeking. A representative survey (N = 400) in eight Spanish cities supported these predictions. Multivariate moderated‐mediation analyses revealed that indeed the influence of satisfaction, regret, and variety seeking critically depends on the time perspective of the behavioral intentions.  相似文献   

16.
In an age of competition for top talent, lateral hiring or personnel poaching has flourished not just between rivals, but also among allies transcending across national borders. This article integrates the literature on lateral hiring and co‐opetition to develop a “novel” perspective of the co‐opetition‐based view of lateral hiring. A conceptual framework was developed to account for conditions under co‐opetition setting in different markets. Contrary to the popular belief that poaching from rivals is more beneficial, the present research demonstrates that poaching from allies may be more beneficial in mitigating the “winner's curse.” Indeed, poaching in the collaboration domain is characterized by greater access to information about the target employee before job change. Lateral hiring from allies in foreign markets can also be more beneficial given the potentially moderate stigma attached compared with those from domestic markets. The implications for firms and strategic human resource management literature are examined.  相似文献   

17.
环境管制作为政府环境管理的重要手段,其相关节能减排措施必然会影响到企业的能源使用效率。本文在微观经济理论分析的基础上,基于内生视角的PVAR数据模型,以2000-2016年中国省际面板数据实证检验环境管制与能源效率之间的长期均衡关系与变动效应。研究发现:命令控制型环境管制方式对能源效率有正向促进作用和较强的正向冲击,经济激励型环境管制方式对能源效率也有正向促进作用,但正向冲击强度不大,自愿意识型环境管制方式统计上不显著,且呈负向冲击;但从方差分解各种管制方式对能源效率增长的长期累积贡献来看,自愿意识型环境管制的贡献均高于其他两种方式。上述结论表明,环境管制对于能源效率提高有一定影响,未来管制方式要从命令控制到经济激励和自愿意识的多元化方向发展。  相似文献   

18.
We draw from regulatory focus theory to examine the relationship between a focus on opportunities through strategic orientation and entrepreneurial culture and managerial reports of innovation efficacy in small businesses. We propose that manager goals and behaviors moderate these relationships. Hypotheses were tested on a sample of 352 small employer firms. Findings support that strategic orientation positively associates with innovation efficacy and that this relationship is stronger under low managerial direction behaviors. Entrepreneurial culture positively associates with innovation efficacy when managers focus on profit and growth goals and under high managerial direction behaviors.  相似文献   

19.
As an importation logistics factor, pack‐size variety (the number of different pack sizes, such as packs of 6 units and 12 units of products) is involved in a dynamic system. This system includes the forward impacts of the present pack‐size variety on the present demand and the present cost, as well as the reverse influences of past demand and past cost on present pack‐size variety decisions. Any static analysis of a segment of this system misses an important factor of these effects: the timing. In this study, I unveil the timing of these dynamic relationships among pack‐size variety, demand, and cost. The findings suggest that the effect of past demand on present pack‐size variety follows a short‐delayed and long‐lasting pattern, while the effect of past cost on present pack‐size variety follows a long‐delayed and short‐lasting pattern. These findings offer important implications for pack‐size variety decisions in industrial practices.  相似文献   

20.
To survive in this challenging economic environment, transportation providers must differentiate themselves in the eyes of current and potential customers. Consequently, they are seeking to develop superior resources that allow them to build greater awareness of and distinctive images for their brands. Those that are successful achieve higher levels of brand equity and, ultimately, positions of competitive advantage in the logistics services industry. This research applies resource‐advantage theory to investigate the role of market information in creating an informational advantage to build brand equity for transportation providers. Results from a survey of motor carriers indicate that informational advantage mediates the impact of market information resources on the levels of brand image and brand awareness, two dimensions of a firm’s brand equity.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号