U.S. Marketing Policies in the European Community:

This study raises important questions in connection with the "globalization-of-markets" debate generated by Levitt. An increased degree of standardization, over a 10-year period(1973-1983), was found in many of the consumer-good marketing policies followed by U.S. firms operating in the European Common Market - a development consistent with the position advocated by Levitt and others. However, industrial-goods displayed a greater degree of national adaptation than was previously the case. The role of the U.S. firms' European headquarters was found to be less significant than ten years before, but greater coordination in the fields of production, physical distribution and selling took place over the intervening decade.     

Business Ethics in Brazil and the U.S.: A Comparative Investigation

In this comparative survey of 126 Brazilian and U.S. business professionals, we explore the effect of national culture on ethical decision-making within the context of business. Using Reidenbach and Robin's (1988) multi-criteria ethics instrument, we examined how these two countries' differences on Hofstede's individualism/collectivism dimension are related to the manner in which business practitioners make ethical decisions. Our results indicate that Brazilians and Americans evaluate the ethical content of actions or decisions differently when applying utilitarian criteria. By contrast, business people from both countries do not differ significantly when they use egoistic criteria in evaluating the ethical nature of business decisions.     

对美国贸易政策的再认识——借鉴与对策

美国是发达国家，我国是发展中国家，国情不同。但美国是我国贸易关系最密切的国家，目前，美国是我国第一大出口市场、第一大贸易顺差来源国。了解分析美国的贸易政策从中得到启示，对我国贸易政策的及时调整是有益的。     

Strategic Implications for Marketing Business Education in New Zealand

Abstract

Competition in higher education in many different countries mandates the need for assessments of customer perceived service quality for differentiation purposes. This study identified key determinants that influence students perception of quality in business education in New Zealand. Strategic implications for universities and suggestions for future research are provided.     

Marketing Accounting Services in the U.S. and Norway

Abstract

This study compares the general perceptions of marketing and the marketing experiences and training by accountants in the United States and Norway. The results of this study indicate there are differences in perceptions of marketing held by accountants in the U.S. and Norway and in their marketing practices. Accountants in the U.S. held stronger opinions on the importance of marketing accounting services, whereas accountants in Norway believed more strongly that reputation for quality work was more important than marketing. Over two-thirds of Norway accountants reported they did not use marketing concepts in their practice while over half of U.S. accountants indicated they did. A majority of Norway accountants indicated they did not need marketing because their clients come to them when they need their services. These findings demonstrate the importance of being cognizant of the differences in marketing professional services as accountants expand their understanding of global business and accounting practices.     

Business Ethical Values in China and the U.S.

The research presented in this paper focuses on business ethical values inChina, a country in which the process of institutional transformation has left cultural values in a state of flux. A survey was conducted in China and the U.S. by using five business scenarios. Survey results show similarities between the Chinese and American decision choices for three out of five scenarios. However, the results reveal significant differences in rationales, even forsimilar decisions. The implications of similarities and differences between the U.S. and Chinese samples are discussed.     

A Comparative Analysis of Ethical Perceptions in Marketing Research: U.S.A. vs. Canada

The study compares Canadian and U.S. marketing researchers' attitudes, perceptions and intentions related to several areas of ethical concern. A particular focus involves salience of norms common to marketing research codes of ethics (COEs) and familiarity of such codes to marketing research professionals. Researchers' attitudes towards today's ethical climate are identified and compared between the two countries. Relationships are examined between familiarity, ethical intention and salience. Results indicate that U.S. and Canadian marketing researchers have similar perceptions of the relative importance of specific ethical norms, but worldwide COEs do not reflect these perceptions. Canadian marketing researchers report having a greater familiarity with their firms' adopted COEs, but this finding is moderated by the type of researcher. Among other findings, results indicate that familiarity influences ethical intention only for highly salient issues.     

Mission Based Strategies for Internationalizing U.S. Business Schools

Two decades of discussion have resulted in a consensus regarding the need to internationalize business schools in the United States. However. there has been less agreement regarding particular strategies to accomplish the goal of internationalization. This paper outlines important strategies for internationalization which are appropriate to the schools' mission. In addition, this paper describes, through examples and discussion, the federally funded Centers for International Business Education and Research which are envisioned as a national resource for internationalizing U.S. business schools and promoting the teaching and research in the field of international business.     

Quality shock vs. market shock: Lessons from recently established rapidly growing U.S. startups

The 2003 Fortune 500 Index includes 358 firms that had been newly listed within the previous 10 years; historically this is a large number of firms in a relatively short time period. In particular, among the 358 new Fortune 500 entrants founded after 1975, 44 are defined as “rapid-growth” startups. Simulation results based on a discrete-choice racing model demonstrate that they were able to outperform their early competitors through a quality innovation race. They were resistant to hostile M&A attempts as well. According to the empirical results, a quality shock affects the size growth and profitability of the rapid-growth startups more than a market shock does, which indicates that such superior performance owes to firm-specific innovation ability rather than to market fluctuations.     

New patterns of consumer protection under warranty law: Lessons from the U.S. magnuson-moss warranty act

Warranty law appears to be a relevant instrument for granting protection to consumers against product disappointment. However, empirical studies concerning some warranty markets both in the United States and in West-European countries show that there continues to be no bargaining on warranties between sellers and buyers, that the most serious risks are all allocated to the user of the product, and that consumers are generally not granted an actual opportunity of challenging a breach of warranty and getting adequate compensation for losses sustained. The Magnuson-Moss Warranty-Federal Trade Commission Improvement Act which was enacted in the United States in 1975 constitutes a first comprehensive and consumer-oriented reform of traditional warranty law. It foresees new patterns of consumer protection under warranty statutes, combining warranty substance regulation with warranty information, administration, and litigation procedures. This paper first describes the Act's major provisions; it also points out some of its deficiencies. Although criticisms are formulated against the Act's ideology or basic assumptions, it is the author's opinion that it represents a decisive step towards legislative and administrative participation in the formulation of warranties. The Act undoubtedly suggests some, though not identical, avenues of reform that legislators and authorities of European countries and confederations should now propose in order to increase consumer protection against defective or unsatisfying products.     

美国对目标公司反收购行为的规制:商业判断规则之运用

在敌意收购中 ,目标公司的董事无疑是最大的利益受损者 ,因为敌意收购一旦成功 ,他们很有可能丧失工作或名誉扫地。因而 ,目标公司董事往往会运用手中掌握的经营公司的权力 ,采取各种措施挫败敌意收购者。对于这种反收购行为 ,美国判例法援用原有的商业判断规则 ,并在其基础上发展出了一系列测试标准 ,用以评判目标公司董事的反收购行为是否符合董事的注意义务 ,主要有 :主要目的测试标准、相当性测试标准、最大价值测试标准、公正拍卖者测试标准等。     

U.S.-American and German Business Ethics:An Intercultural Comparison

The differences between the "habits of the heart" in German and U.S.-American corporations can be described by analyzing the way corporations deal with norms and values within their organizations. Whereas many U.S. corporations have introduced formal business ethics programs, German companies are very reluctant to address normative questions publicly. This can be explained by the different cultural backgrounds in both countries. By defining these different "habits of the heart" underlying German and American business ethics it is possible to show the problems and questions within the intercultural management of values, but also the possible solutions.     

Strategic decisions in turbulent times: Lessons from the energy industry

Most of the firms currently in the S&P 500 probably will not be there in 15 years. In times of great uncertainty, managers are called upon to make the right strategic choices, preserve core businesses, and prepare their organizations for the future. How can managers make these choices when the industry is under transformation? In this article, we explore how the popular VUCA framework can help to make sense of turbulent contexts and drive the decision making of managers. We study the case of the energy industry, in which traditional business models eroded quickly and dominant players lost their positions. Based on personal interviews with the CEOs of RWE (Germany) and NRG Energy (U.S.), we analyze how these executives led transformation of their organizations. We get immersed in their decision-making processes and depict how the VUCA framework helps them to identify, map, and prepare their organizations to respond to the volatility, uncertainty, complexity, and ambiguity in their industry. We propose a guide for executive managers to navigate through VUCA contexts, taking into account the necessity to introduce short- and long-term responses that prepare organizations and stakeholders for an uncertain future.     

美国新能源政策战略意图分析

加快发展新能源产业成为奥巴马政府执政纲领的核心。这一政策有其国内经济发展模式不可持续、美国传统石油战略的代价高昂、美国在全球气候问题上的被动局面三方面主要背景。美国的这一政策既有应对金融危机,实现美国经济重振的国内目标,又有维护美国在21世纪全球领导地位的国际战略意图。虽然美国的新能源政策能否实现有待观察,但由于其战略性,将对世界经济政治带来深远影响。     

Comparative Analysis of U.S. Doctoral Programs in International Business

No abstract available for this article.     

Biotechnology Clusters in the U.K.: Lessons from Localisation in the Commercialisation of Science

Today, U.S. biotechnology firms dominate the growing therapeutics and diagnostics sectors despite most of the key discoveries being made by European, and especially U.K. scientists. Lessons have been learned about the economic importance of commercialisation of bioscience. Within Europe, the U.K. is the leading challenger of U.S. hegemony in biotechnology exploitation. Knowledge-driven clusters of start-ups and established smaller and medium-sized businesses have developed in Cambridge and Oxford along with nascent agglomerations in Surrey and Scotland. They are responsible for the turnaround. As in the U.S., intimate links with large pharmaceutical firms and publicly-funded research centres are key to spin-out businesses, suggesting a generic "new economy" model. The specific problem at present is scale and the need to make up ten years lost ground. But the evidence is there that the U.K. is taking up the competitive challenge.     

Managing Perplexity: Lessons from Inside the Romanian Business Culture

Despite the passage of several decades since the revolution of 1989, there is little professional literature designed to prepare foreign investors for the Romanian business culture. Visitors to this nation discover a friendly people who engage in business practices often characterized as perplexing, frustrating, and imbued with self-defeating actions. The communist period in Romania's history imbedded unethical behavior into the nation's culture, including the morally ambiguous practice of favor trading. This paper describes this central business activity and how it shapes business dealings and often undermines opportunities. The cultural context that created the favor trading environment is discussed, and methods for managing this perplexing practice are explained.