Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach

Sponsorship of sporting teams and events has become an increasingly popular form of corporate and brand communication. Despite the continued growth of sponsorship spending, the corresponding literature base is highly fragmented and little agreement exists related to the psychological mechanisms underlying response. This paper integrates several prominent sponsorship research streams in promoting a “resource‐matching” perspective of cognitive elaboration and attitude change. This research holds that in the absence of clear functional fit between sponsor and event, identifying a basis for sponsor–event fit is likely to require some degree of cognitive effort. The results indicate stronger social identification with the sponsored event influences the favorability they attribute to sponsor motives and promotes stronger perceptions of fit between the sponsor and the sponsored activity. Further, the results indicate fit perceptions mediate the relationship between attribution and sponsorship response. Consistent with ELM theory, when cognitive resources are insufficient for the complexity of the fit‐matching task, social identification may still act as a peripheral cue in driving a positive affective response to sponsorship information.     

Consumers’ perceptions of GM‐free labelled foods: A sensory experiment

As of today, the views of European consumers and policy makers on GM foods are still divided. While only few GM labelled foods (‘does contain’) have entered the market, GM‐free labelling (‘does not contain’) is increasingly introduced in many EU member states. This study aims to examine whether GM‐free labelling affects consumers’ sensory profiling, emotional conceptualizations and overall liking. Based on a within‐subjects experimental design, 126 Belgian subjects evaluated GM‐free and nonlabelled samples of three food products: yogurt, traditional biscuit (‘speculoos’) and crisps. The results show that overall liking did not differ significantly according to label (no vs. GM‐free), regardless of participants’ knowledge of, or attitude towards GMOs. Furthermore, regarding the impact of GM‐free labelling on consumers’ subjective taste perceptions and emotional profiling, few significant differences were reported for crisps and traditional biscuit. Regarding the latter, less positive and more negative emotional terms have been assigned to the GM‐free labelled sample. The findings of this study should be viewed in the context of the stringent EU mandatory GM food labelling policy, which led to an increase of GM‐free rather than GM labels. Future research is needed to further underpin these findings and examine differently framed labels in various settings.     

The Future of Privacy: A Consumer‐Oriented Approach to Managing Personal Data Online

Beginning with Facebook's recent controversial “tweaks” to its privacy policy and its promise to support users against employers and others who attempt to compel users to divulge passwords, we critically review European Union (EU) and US digital privacy initiatives. Whereas the EU proposal relies on legislative regulation, the United States proposes industry self‐regulation partially enforceable by the Federal Trade Commission (FTC). We conclude that not only do the sharply differing EU and US approaches present significant problems of global digital interoperability, but neither proposal promises to result in practical and feasible consumer protection, at least not in the near term. Moreover, the EU proposal poses serious threats to the profitability of digital commerce. As an alternative, we propose a “third approach,” empowering the individual digital consumer/user through a personal online strategy we call “wide‐open privacy,” which provides security without sacrificing the transformative economic, cultural, and personal benefits of the Internet. © 2013 Wiley Periodicals, Inc.     

The consequences of employees’ perceived corporate social responsibility: A meta‐analysis

This paper reviews the relationship between employees’ perceived CSR and its dimensions and work outcomes, and explores the moderating effects of the samples’ demographic characteristics (i.e., gender, age), and national culture, based on a meta‐analysis of 65 studies from 67 samples. Results show that perceived CSR and its dimensions are positively related to employees’ positive attitudes and behaviours, and negatively related to their negative attitudes and behaviours. The results also partially support the moderating effects of the samples’ demographic characteristics in terms of age and gender, and national culture. This study supplements existing theoretical review articles, and further confirms the psychological effects of perceived CSR. In addition, the results further confirm the rationality of CSR practices and provide suggestions for enterprises to better use CSR strategies to motivate their employees.     

The Structure of Subjective Well‐being: A Vector Autoregressive Approach

We use panel vector autoregressions to analyze the underlying structure of changes in subjective well‐being and its coevolution with changes in income, health, worries, marital status and employment status for the German Socio‐Economic Panel (SOEP) data set. We find that positive changes in the named life domains are followed by decreases in subjective well‐being (except for health, which is followed by well‐being increases). Positive changes in well‐being are followed by positive changes in most life domains. We also examine how the structure of subjective well‐being differs with respect to different Big Five personality traits.     

The role of interdependent self-construal in consumers’ susceptibility to retail salespersons’ influence: A hierarchical approach

Based on a sample of 300 consumers, this paper develops and tests a hierarchical model that examines the effect of interdependent self-construal on consumers’ susceptibility to salespersons’ influence. Structural equation modeling shows that the relationship between the two constructs is mediated by several situational factors via two prediction paths. Along one path, interdependent self-construal positively affects consumers’ susceptibility to interpersonal influence, which is positively connected to consumers’ susceptibility to salespersons’ influence through the mediation of consumers’ susceptibility to store atmosphere influence. Along the other path, interdependent self-construal is positively correlated with public self-consciousness, which is then positively associated with consumers’ susceptibility to salespersons’ influence. Discussions on theoretical, practical and future research implications are provided.     

Customer Orientation and Performance of Women‐Owned Businesses: A Configurational Approach

The present research aims to improve the current understanding of the relationship between customer orientation and performance of women‐owned businesses. This study proposed that risk‐taking and financial capital are vital moderating factors of this relationship. Additionally, the study postulates that new insights can be unearthed by combining these factors with customer orientation in a three‐way interaction model. Using a sample of 264 women entrepreneurs, the results showed that (a) customer orientation is positively associated with the performance of women‐owned businesses, (b) the association is significantly moderated by both risk‐taking and financial capital, and (c) a more detailed understanding of the association is provided by the three‐way interaction of customer orientation, risk‐taking, and financial capital.     

On the Differential Behaviour of National and Multinational Firms: A Within‐ and Across‐sectors Approach

This paper looks for different patterns of behaviour of national firms and multinational enterprises (MNEs). Its main contribution is the use of a computable general equilibrium perspective to analyse firms’ performance. The model is calibrated for the case of the Czech Republic, which has been a very attractive foreign direct investment location in the last three decades. We replicate the arrival of MNEs to different sectors of this country in turn and analyse the responses of both types of firms across the 20 different sectors in which the Czech economy has been split. Our results grasp the short‐run impact. The higher labour intensity of national firms leads them to different patterns of production and labour demand, compared with MNEs operating within the same sector. The demand side of the model (particularly, exports and private consumption) drives the evolution of production and labour demand across sectors. Regarding prices, we also find a differential pattern between both types of firms within and across sectors. Our analysis offers detailed evidence on how the impact of MNEs will differ depending on the sector to which they arrive. Finally, the aggregate results suggest that a completely different microeconomic panorama may underlie rather similar macroeconomic outcomes.     

Adolescents’ attitudes towards organic food: a survey of 15‐ to 16‐year old school children

Adolescents are the consumers of tomorrow; therefore policies aimed at increasing organic food consumption should address the needs of this group. To discover their attitudes towards organic food and their knowledge of the subject, a survey among almost 700 school children aged 15–16 years was conducted. Four main groups of questions were used: adolescents’ knowledge of organic food, attitudes, whether they bought organic food and the perceived influences they exerted on the buying patterns of their parents. From the survey it can be concluded that adolescents’ attitudes towards organic food are positive, but their knowledge of and their willingness to buy it are low. Campaigns aimed at encouraging the purchasing of organic food targeted at adolescents should particularly emphasize those characteristics of organic foods that they can relate to their interests and ethical preferences, for example, animal welfare and environmental considerations.     

Financial Identity‐Processing Styles Among Young Adults: A Longitudinal Study of Socialization Factors and Consequences for Financial Capabilities

Using identity theory as a basis for conceptualizing and clustering the financial identity‐processing styles of young adults, this study examines antecedent socialization factors and consequent financial capabilities associated with those clusters. Using two‐timed longitudinal surveys (N = 1,511) of college students, we proposed and confirmed three financial identity‐processing styles, resembling Berzonsky's three identity‐processing styles (i.e., informational, normative, and diffused‐avoidant). Labeled Pathfinders, Followers and Drifters: these three clusters were profiled with respect to their socialization factors and financial capabilities. We concluded that identity theory can be applied to the financial domain, financial identity‐processing styles are influenced by socialization factors (e.g., parents, learning), and these styles have consequences for individuals' financial capabilities (financial knowledge, self‐efficacy, attitudes, and behaviors). Insights from this study may inform the design and implementation of effective financial parenting, financial education and intervention programs, and identify those young adults who may benefit from education and intervention efforts .     

Antecedents of Entrepreneurial Intention among Laid‐Off Individuals: A Cognitive Appraisal Approach

This study contributes to our understanding of why laid‐off individuals might explore entrepreneurial careers. Findings among 838 laid‐off individuals suggest that financial strain is associated with negative appraisal of the layoff, and openness to change and perceived organizational support are associated with positive appraisal of the layoff. We demonstrate that the indirect effect of financial impact and openness to change via negative and positive appraisals are stronger than the direct effects. Our results are significant because they highlight the mediating role of cognitive factors on entrepreneurial intentions among laid off individuals during periods of high unemployment.     

A Cross‐Disciplinary Examination of Firm Orientations’ Performance Outcomes: The Role of Supply Chain Flexibility

Although market orientation (MO) has long been considered an important business philosophy, the examination of MO outside the firm's boundaries has been rather limited. To address this, this study explores how supply chain orientation and operational flexibility (FLX) facilitate the implementation of MO. Although the positive impact of MO on firm performance has been well established, this study highlights that such benefits are enhanced by the development of supply chain related capabilities. Results indicate that market‐oriented firms are more likely to realize the strategic importance of managing the supply chain when operating under conditions of high environmental munificence, dynamism, and complexity. This provides a better understanding of the complex relationship between the demand and supply sides of the firm. This study highlights the importance of marketing theory and concepts to supply chain management scholars, and vice versa. This further accentuates the importance of eliminating the disconnect between supply and demand‐management processes, also described as the “Great Divide” (Drucker 1973; Esper et al. 2010a,b). A number of key managerial implications are offered as well.     

Target‐Setting,Pay for Performance,and Quality Improvement: A Case Study of Ontario Hospitals’ Quality‐Improvement Plans

This study examines whether difficult targets and quality indicators in executives' pay‐for‐performance (P4P) plans affect performance. The impact of target‐setting and P4P plans on quality improvement in the public sector is unclear. The Ontario government initiated the Quality Improvement Plan (QIP), which requires hospitals to set targets for quality indicators annually and link executive pay to target achievement since 2011. Analyzing Health Quality Ontario's database and hospitals' 2012–2013 QIPs, this study shows greater quality improvement in hospitals with difficult targets than hospitals with easy targets or without assigned targets; however, the positive impact disappears for high‐performance hospitals relative to their peers. We find no significant effect of the use of quality indicators in executives' P4P plans on quality improvement. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

An Analysis of Sorting and Recycling of Household Waste: A neo‐Ricardian Approach

One of the most interesting but troublesome features of daily recycling is the mixture of different types of household waste and degradation of a recycled material caused by the mixture of different types of waste. This is often seen in recycling of materials such as used papers, plastics and so on. This paper analyses this aspect, and demonstrates how the formation of prices and activity levels is made in a long‐run growing economy, by means of a neo‐Ricardian type of production model. It is proved that a long‐run equilibrium exists under reasonable assumptions. It is also shown how the sorting rate of different types of waste affects the grade of recyclable resources as well as prices.     

Macro‐Hysteresis Test for Brazilian Exports of Manufactured Products: A threshold Panel Approach

This study tests for macro‐hysteresis in Brazilian exports of manufactured products using a panel model with threshold parameters according to Hansen. To test hysteresis, the threshold variables are built based on studies by Parslei and Wei, and Penkova. There is evidence of asymmetrical responses, with more pronounced increases in the price elasticity of demand during periods of high depreciation of the exchange rate compared with periods of more pronounced currency appreciation. We also estimate the relative price intervals that correspond to the inaction band.     

Influence of negative age stereotypes and anti‐aging needs on older consumers’ consumption‐coping behaviours: A qualitative study in South Korea

The number of older people in South Korea is growing dramatically, and the socio‐psychological needs of these people have begun to change from those of elderly people in the previous Confucian culture. The anti‐aging industry is popular among older South Korean consumers, and the Korean mass media have begun to broadcast new images of older people. The purpose of this research was to explore older Korean people's anti‐aging needs by examining their consumption‐related thoughts and behaviours in daily life. A theoretical framework is formulated to organize the coping processes and psychological mechanisms used by older Koreans to meet their anti‐aging needs. A total of 25 older Korean consumers were interviewed, and the qualitative data are analysed to determine the main causes and, attributes of, and reactions to their anti‐aging needs. The analysis of the in‐depth‐interviews shows that the older consumers’ negative age stereotypes act as a stressor and that their need for anti‐aging products is a defensive reaction. It is also found that older Korean consumers change their consumption behaviours to cope with negative age stereotypes and to satisfy their anti‐aging needs, and two types of coping behaviours (problem‐focused and emotion‐focused) are revealed. The results of this study contribute to the academic explanations of the anti‐aging phenomenon among older Koreans and enhance understanding of the perspectives of older Eastern consumers by revealing the existence of their anti‐aging needs.     

A Typology of International New Ventures: Empirical Evidence from High‐Technology Industries

We examine determinants of different types of International New Ventures (INVs), namely Export Start‐up, Geographically Focused Start‐up, Multinational Trader, and Global Start‐up. Whereas this typology of INVs has been widely accepted in the literature, empirical testing of the determinants of INV types is largely missing. Our arguments build on the International New Venture Theory (INVT). Hypotheses generated from our framework are tested on 195 German high‐tech enterprises. Results show that growth orientation, prior international experience, knowledge intensity, product differentiation, and learning orientation distinguish significantly between the different INV types.     

Founder Expertise,Strategic Choices,Formation, and Survival of High‐Tech SMEs in China: A Resource‐Substitution Approach

This paper uses a resource‐based perspective to better understand how the three most established expertise possessed by founding entrepreneurs influence the development path of firms operating in the high‐tech industrial sector. The longitudinal evidence from two rounds of face‐to‐face interviews with the owners of Chinese high‐tech SMEs in 2004 and 2009 identifies three business strategic choices innovation, product, and production that are essential to optimize the expertise and sources of finance available for creating and growing a high‐tech business. The findings from the interview evidence offer novel insights into the entrepreneurial development path of firms associated with types of entrepreneurs and availability of financial sources possessed by founding entrepreneurs.     

Ownership Reform,Foreign Competition and Efficiency of Chinese Commercial Banks: A Non‐parametric Approach

Since China joined the World Trade Organization in 2001, the pressure for bank reforms has mounted as China ought to have fully opened up its financial market to foreign competition by 2006. Efficiency is key for domestic banks to survive in a liberalised environment, but it appears that the last hope for raising bank efficiency is through ownership reform. Whether ownership reform and foreign competition can solve China's banking problem remains to be tested. This paper aims to answer this question using a non‐parametric approach to analyse the efficiency changes of 15 large commercial banks during 1998–2005. We find that ownership reform and foreign competition have forced Chinese commercial banks to improve performance, as their total factor productivity rose by 5.6 per cent per annum. This coincides with the recent bullish Chinese stock markets led by three listed state‐owned commercial banks. Despite such encouraging results, we remain cautious about the future of Chinese banks, as the good results may have been artificially created with massive government support and the fundamentals of the banks may be still weak.