质量规制有效性和消费者信任的市场均衡效应

产品质量规制有效性和消费者信任对市场均衡具有重要影响,引入预期产品质量水平和能够检测出假冒高质量产品概率两个变量,分别表示消费者对产品质量信任状况和产品质量规制有效性,研究产品质量规制有效性和消费者对产品质量信任对产品均衡价格和数量的影响.结果表明无论是国内市场还是出口市场,消费者对产品质量信任状况对高质量产品市场均衡价格和均衡数量都有正向影响;而质量规制有效性对高质量产品市场均衡价格有正向影响,对均衡数量有负向影响.     

建设工程项目中信任产生机制研究

建设工程项目中参与单位之间特别是业主和承包商之间的负面关系成为困扰建筑业发展的一大难题.业主和承包商之间存在负面关系,其重要原因是缺乏信任.文章在对信任产生机制进行综述的基础上,提出了建设工程项目中信任产生的因素,即受信方特征和施受信双方关系特征.分析了各项因素对信任产生的作用,并最终构建信任产生机制的概念模型.     

共享经济双边市场的信任机制博弈分析

本文基于共享经济点对点的经济特征, 以双边市场为切入点, 对共享经济商业模式中的供给方和消费者之间的信任交易行为进行了有限次博弈和无限次重复博弈分析, 在此基础上, 引入平台这个中介因素, 阐述了平台的介入对于双边市场信任机制形成的影响。结果显示： 在有限次博弈中, 供给方和消费者都会选择“失信” 的帕累托低效均衡解; 在无限次重复博弈中, 由于存在冷酷策略, 供给方和消费者都会选择“守信” 的帕累托最优均衡解; 而平台的介入, 对于双边市场中的供给方和消费者具有非常显著的约束力, 通过奖惩机制改变了供给方和消费者单独博弈时的利益均衡点, 推动形成共享经济信任机制。     

成员参与动机对虚拟社区商业模式的影响

本文研究探索了社区成员参与动机对社区商业行为的影响,以及不同参与动机对于社区认可以及社区经营影响的差异。在研究中,将社区成员参与动机分为信息性、工具性、社会强化、社会化联系和娱乐性五种类型。社区商业模式则包括社区交易佣金、广告和社区会员费等三种模式。通过对猫扑、天涯论坛等综合性虚拟社区成员的研究发现。成员的参与动机对虚拟社区商业模式有显著的影响作用。而且.成员的参与水平对该影响作用有一定的中介作用。本研究的结论对于目前虚拟社区的经营实践有一定的借鉴意义.为未来虚拟社区的研究做了铺垫。     

重塑电商与消费者关系等

Q：您认为商家和消费者关系发生了怎样的变化？A：品质电商将重塑商家和消费者的关系，两者之间将从对抗型关系变成信任型关系，进而升级成为认同型。认同感所带动的消费行为来源于商家与消费者以及消费者与消费者之间产生的共鸣，这种粉丝化社交化的关系将是品质电商的重要生命力。     

消费者生成广告对顾客品牌选择影响的实证研究

生成广告对顾客品牌选择产生了重要的影响。基于消费者视角,调查了170位顾客,采用实证分析的方法,借鉴理性行为理论,研究了消费者生成广告对顾客品牌选择的影响。研究发现,顾客对消费者生成广告的感知效用、信任程度和主观规范都正向影响顾客对生成广告的态度,进而对顾客的品牌选择产生影响。同时也发现主观规范对顾客品牌选择意向影响不显著。根据结论提出如下启示:创造个性化的生成广告,提高感知效用;规范管理,提高信任度;合理利用生成广告,实现口碑营销。     

诱人的虚拟社区——《网络利益》两作者访谈录

——(网络利益)两作者访谈录 约翰·哈格尔三世和阿瑟·阿姆斯特朗认为:虚拟社区将是今后十年最具竞争力的商业联机形式,将改造传统行业结构和商业组织。什么是虚拟社区?公司为何进入虚拟社区?其游戏规则是什么?预期规模和收益将如何?等等。本文将告诉你所有问题的答案。     

快速敲开消费者的大门的实务策略

企业与消费者的关系就如球员与守门员之间的关系,企业攻门的力度越大、速度越快,作为守门员的消费者就越防不胜防,企业也就容易进球。建立消费者认同与信任的速度决定企业的成本与效益,因此快速建立消费者信任与认同才是企业成功营销的关键。     

品牌危机类型和应对诉求匹配性对消费者购买意愿的影响

当下越来越多的品牌卷入了各种危机中, 给品牌和消费者带来了不同程度的利益损失。品牌面临不同的危机时, 如何应对才能更有效地修复危机, 维护品牌和消费者关系, 这成为企业关心的核心问题。研究结合危机类型, 应对诉求方式和品牌信任, 探讨了出现危机后品牌应该采用何种应对诉求,能更有效地提升消费者购买意愿。实验结果表明在产品功能型危机情境下, 采用能力诉求能更有效地提升消费者品牌购买意愿, 且品牌能力信任起中介作用; 在价值关联型危机情境下, 采用温情诉求能更有效地提升消费者品牌购买意愿, 且品牌善意信任起中介作用。研究结论对品牌如何有效度过危机提供了借鉴和实际应用价值。     

建设工程项目中信任与成本、法制监督的关系研究

建设工程项目中业主方和承包商普遍存在对立关系的重要原因之一就是缺乏信任.文章运用交易费用理论,对建设工程项目中存在的交易成本进行分析,并将项目交易成本与信任建立关系,最终确定使总交易成本最少的最优信任水平;运用博弈论,分析建设工程项目中信任的产生与法制监督的关系.只有当法制监督水平达到一定程度时,业主和承包商才能互相信任.     

虚拟企业合作伙伴信任管理研究

信任是虚拟企业成员间有效合作的重要保障。文章从虚拟企业合作的角度对信任进行了阐释,并将虚拟企业合作伙伴信任关系的决定因素归结为合作经历、合作者的竞争实力及信誉、信息交流的程度、机会主义行为、合作者相互间的利益依赖性、程序公平和利益分配的公平六个方面。在此基础上,从信任对象的评估与选择、信任关系的建立、机会主义防范机制的建立三个方面对虚拟企业合作伙伴信任管理进行了探讨。     

集群中的企业信任机制研究——基于种群互相回报式合作行为博弈模型的分析

近年来,有关信任及其作用机制受到了国内外学者的广泛关注和深入研究,但对于集群内企业信任机制的研究还处在起步阶段。本文引入行为生态学方法,通过构建种群互相回报式合作行为博弈模型,对这一问题展开了比较系统的讨论,得出了以下两点基本结论:种群互相回报式重复博弈使得守诺成为种群进化稳定对策,这构成了集群内企业信任机制产生的重要内在动因;集群内的"社会实施"有效地限制了企业的道德风险和机会主义行为,为信任在集群企业内的产生和维系创造了外部约束条件。     

信任、声誉机制在虚拟企业治理中作用研究

结合虚拟企业的动态性和间续式结盟特点,探讨了信任、声誉机制在虚拟企业治理中作用。把信任区分为能力信任、善意信任、完整性信任。声誉机制和不同种类信任结合在虚拟企业各阶段作用不同。在虚拟企业构建期,能力信任是结盟合作的基础,声誉机制使得虚拟企业合作伙伴快速选择成为可能。在运行期,主要体现为善意信任的协调功能,声誉机制的稳定功能。在解体期,完整性信任和声誉结合发挥着重要作用。     

Trust Formation in Collaborative New Product Development*

This research examines antecedents of trust formation in new product development partnerships and the effect of trust on performance. Trust is modeled as an outcome of communication behavior, shared problem‐solving, perceived fairness, the existence of conflicts during the development project, and partner egoism. The hypotheses are tested with data on 44 product development partnerships representing the perspective of the manufacturer. The findings suggest that communication behavior and fairness are positive contributors to trust. In contrast, conflicts during product development and perceived egoism of the partner appear to have a detrimental effect. High levels of trust were found to create the conditions for successful outcomes. A higher level of trust clearly differentiates between high‐ and low‐performing collaborative relationships in new product development. Trust also was found to be a powerful mediator, particularly as it relates to mitigating conflicts during such partnerships.     

The Moderating Effects of Virtuality on the Antecedents and Outcome of NPD Team Trust

The fundamental dynamics of virtual and traditional face-to-face teams may be very different. The purpose of this study is to empirically examine and assess the moderating effects of virtuality on the antecedents and outcome of trust, where virtuality is measured along a continuum from face to face (no virtuality) to fully virtual rather than the more common approach of dichotomizing teams into two groups (i.e., face to face and virtual). The sample includes 116 different new product development teams from a variety of industries. The antecedents of trust that are studied are familiarity, goal clarity, training, relationship conflict, and process conflict. The outcome of trust is analyzed by determining how the impact of trust on cooperation changes as the level of virtuality changes. Primary findings are as follows: (1) Relationship conflict can be more detrimental to virtual teams than face-to-face teams because it is very difficult for team members of virtual teams to resolve their interpersonal disputes; (2) goal clarity is more important for face-to-face teams and less important for virtual teams in creating trust among team members; and (3) the impact of trust on cooperation is less for virtual teams than face-to-face teams. The primary implication for researchers and practice of these findings is that the role and importance of trust in virtual teams needs to be reevaluated. Managers using virtual teams need to realize that interpersonal relationships in virtual teams do not evolve in the same manner as face-to-face teams and may require different management techniques to be successful.     

Trust production and privacy concerns on the Internet: A framework based on relationship marketing and social exchange theory

Trust plays a key role in the electronic market that involves high uncertainty and lack of legal protection. Building trust online is proposed as a solution to consumers' privacy concerns. Drawing from relationship marketing and social exchange theory, this study examined several key mechanisms that can help increase customers' trust of e-commerce and decrease privacy concerns. These mechanisms include characteristic-based (e.g., community), transaction process-based (e.g., repeated purchases), and institution-based trust production (e.g., digital certificate).     

Antecedents and Outcomes of Employees' Trust in Chinese Joint Ventures

In this study we investigate the antecedents and outcomes of employees' trust in their supervisors and organizations in Chinese joint ventures. We develop a model that links trust, job security, and subordinate-supervisor guanxi. The model considers job security as an antecedent of trust in the organization and subordinate-supervisor guanxi as an antecedent of trust in supervisors. It further suggests that the turnover intention of employees is affected by their trust in their organization, and that their organizational citizenship behavior is affected by their trust in their supervisors. We use a data set consisting of 295 employees collected in four joint ventures in Southern China to test the hypotheses. The results of our LISREL and OLS regression analyses support the proposed model. Job security and subordinate-supervisor guanxi are found to affect employees' trust. In addition, trust in the organization has a stronger effect on turnover intention than does trust in one's supervisor. Trust in supervisors significantly affects the organizational citizenship behavior of employees. These findings have practical implications for the management of workers in Chinese joint ventures.     

Trust as Networking Knowledge: Precedents from Australia

Trust, rather than being simply a resource for establishing collaborative relationships between organizations, is an essential component of their constitution. At base, trust involves interpersonal relations of a specific type. These are relations where there is sufficient probability that a person or organization with whom one is in contact will perform an action that is beneficial, or at least not detrimental, for one to consider engaging in some form of cooperation with this person or organization in the future. Trust establishes situations in which participants in collaboration have a long-term and recurrent relationship. Where trust exists, organizations are more willing to collaborate with other organizations on a more reciprocal basis. Trust is especially important when collaboration takes place between competitors because the risk of opportunistic behaviour is higher. Where organizations share resources and information openly with other participants they will seek to reduce opportunistic behaviour through the mutual understanding and goodwill of parties. However, trust is not static; it is a dynamic process that evolves according to the development of the relationship, as one in which the more long-term the relationship, the greater the trust. In this paper, we will present the impact of trust on business networks and examine how their members developed knowledge through networking.     

The trade-off between trust and distrust in supply chain collaboration

Trust and distrust can play an important role in a healthy supply chain collaborative relationship, and both carry potential shortcomings. Little attention has been paid to understanding and explaining the development process of trust and distrust in supply chain collaborations, especially in an international context. Using the Transaction Cost Economics theory, this study begins by discussing expressions of trust and distrust within the context of a supply chain collaboration dyad. Then, we explore how trust and distrust interact at a network level. Using a novel, longitudinal, multi-case-study approach, this paper provides new empirical evidence of the complementary roles of trust and distrust in supply chain collaboration, exploring how these concepts work together across different stages of the relationship and in different contexts. This study distinguishes between ‘competence trust’ and ‘integrity trust’ concerning collaboration contracts which typically create distrust. Finally, this paper offers unique insights into the influence of culture on the interpretation and performance of trust and distrust in international supply chain collaboration, grounded in the context of the Chinese automotive industry.     

When Things Go Wrong,Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust

Consumers understand product preannouncements as credible promises to bring innovations to market at a given time. However, a majority of preannounced products are introduced with some delay. This study investigates potential loss in brand trust due to delay and the role of brand commitment in this process. Building on the Commitment‐Trust Theory of Relationship Marketing, which posits trust as a crucial antecedent of the commitment construct, this study extends this common perspective and proposes an additional reversal path from commitment to trust. That is, in the case of a delayed launch, the more stable commitment should buffer a loss in brand trust, which is more fragile. In three studies, this research finds consistent evidence that consumers lose trust in brands as a result of delayed launches. Surprisingly, high brand commitment does not mitigate such losses. In contrast, a long‐term relationship with a launching brand proves to be a buffer against losses in brand trust. Different operationalizations of brand commitment in laboratory and field experiments with brands from different product categories contribute to the generalizabilty of this work's findings.