Is the Impact of CSR Similar Across Borders? An Exploratory Study Comparing Young Adults' Perceptions of CSR Between Puerto Rico and United States

This study aimed to explore how young adults in Puerto Rico perceive and respond to corporate social responsibility (CSR) initiatives in comparison with young adults in the United States. It explored the awareness of CSR, the importance placed on four CSR dimensions (economic, legal, ethical, philanthropic), and how such perceptions potentially link to individuals' behavioral intentions. An online survey found that Puerto Rican respondents perceive themselves as having a higher level of awareness of CSR than young adults in the United States; however, the level of CSR awareness among these demographic groups was low in both countries. Puerto Rican respondents placed more importance on the economic dimension of CSR, while U.S. respondents placed more importance on the legal dimension of CSR. CSR awareness was positively linked to behavioral intentions only among U.S. respondents. The allocated importance of CSR was a critical factor for respondents in Puerto Rico to show more favorable behavioral intentions.     

Consumer Perceptions of “Functional Food” in the United States

There is a strong trend to market products that promise improved health in the United States. Functional food is a rather new concept promoting the healthfulness of foods. Functional food manufacturers should provide motivating and trustful marketing messages. However, since the term “functional foods” lacks definition, communication to consumers is challenging and can be confusing. This study investigates how U.S. consumers understand the concept of functional foods. An online survey containing 64 questions was structured to measure awareness, consumption, and trust toward functional foods. Based on a definition provided in the survey, a clear minority (15%) of the respondents (n = 1027) stated they had heard of functional foods before the survey. Compared to the respondents who had not heard of functional foods, they more often used whole wheat cereals, vegetable juice, carrots, toast with high fibre and green tea (Chi-square –test, p < 0.001). Food and drug administration (FDA), health associations, and dieticians were the most trusted sources of information for functional food decisions with 28%, 24%, and 20% shares of the respondents, respectively. Food producers, food retailers and media together were chosen as the most trustworthy source by less than 1.5%. We concluded U.S. consumers find functional foods confusing and even unreliable. To strengthen their confidence, we suggest clear and transparent collaboration with nutrition and health specialist and product- specific marketing messages based on solid scientific documentation.     

A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea

The purpose of this study was to examine how young publics in the United States and South Korea perceive the corporate social responsibility (CSR) practices of multinational corporations and evaluate the effectiveness of CSR practices in terms of organization–public relationship (OPR). Results showed that young publics in the United States and South Korea differently characterized CSR practices of multinational corporations and evaluated relationships with them. Young American participants evaluated the CSR practices of multinational corporations more favorably than did the young Korean participants. In addition, four CSR practices (internal environment, moral, discretionary, and relational) were associated with OPR dimensions in the United States, while only relational CSR practices were significantly related to OPR dimensions in South Korea. Overall, the findings highlight that cultural and societal meanings were embedded in identifying CSR practices and evaluating the relationship with multinational corporations involved in CSR practices.     

Soft drink advertising and consumption in the United States 1984–2007

The internet environment has changed the format of internet advertising. One emerging form of online marketing communication is ‘contextual advertising’, in which marketers strive to develop customised images or texts more relevant to customers based on the content of web pages. This study investigates the effectiveness of internet contextual ads. In particular, we examine the effect of internet contextual ads on brand memory (i.e. recall and recognition) and attitudes towards the advertisement and/or brand using the theory of priming effect. We find that the complexity of banner ads moderates the relationship between a contextual advertisement and its effectiveness, and generates two distinct priming effects (i.e. assimilation and contrast effects). The results demonstrate that the internet contextual advertisement enhances brand recognition and induces favourable attitudes towards the ad. In addition, consumers have higher recall rates and attitudes towards the brand when they are exposed to a less complex contextual advertisement or when they are exposed to a complex, non-contextual advertisement.     

Employers and Engineering Education in Britain and the United States, 1890–1914

Studies of dynamic American firms reveal that new accounting systems developed during the late nineteenth and early twentieth centuries represented important adjuncts to administrative innovations which supported strategies designed to secure sustainable competitive advantages. Investigations of British firms have not previously been undertaken to provide a basis for international comparison of costing methods and systems designs which arose during the 1890–1914 period when technological change, the rise of scientific management, and growing foreign competition called for new types of strategic decisions. The following article examines the interaction between strategic processes and systems development within two British steel firms which pursued divergent strategies during the same years that du Pont made its pioneering accounting innovations. The study draws attention to the impact of environmental conditions and firm-specific factors in influencing strategy, structure, and systems design.     

Why do foreigners invest in the United States?

Why are foreigners willing to invest over $2 trillion per year in the United States? This paper tests various hypotheses and finds that standard portfolio allocation models and diversification motives are poor predictors of foreign holdings of U.S. liabilities. Instead, foreigners hold greater shares of their investment portfolios in the United States if they have less developed financial markets. The magnitude of this effect decreases with income per capita. Countries that trade more with the United States also have greater portfolio shares in U.S. equity and bond markets. These results support recent theoretical work on the role of financial development in sustaining global imbalances and have important implications for whether the United States can continue to attract sufficient financing from abroad without major changes in asset prices and returns, especially in bond markets.     

Practitioners’ Perspectives on Branded Entertainment in The United States

As contemporary consumers become more skeptical of traditional media, marketers tend to rely on alternatives, such as product placement or branded entertainment. This study explores marketing practitioners’ perspectives on the latter: branded entertainment. It examines, specifically, their perspectives on its execution, measurement, and on brand characteristics. This study investigates how marketing practitioners (branded entertainment agents and advertisers) view branded entertainment differently from product placement. In addition, this exploration of practitioners’ perspectives on branded entertainment sheds some light on the future direction of such entertainment. Public policy implications on branded entertainment are also discussed.     

Why the Chinese color televisions meet attacks in the United States

Although Beijing was busy fighting SARS, all the leaders of China‘s color television export departments were present at the emergency meeting held by the Ministry of Information Industry on May 9.     

Hey DJ,don’t stop the music: Institutional work and record pooling practices in the United States’ music industry

Abstract

Heeding calls to generate a creative synthesis between business history and organisation studies, this article analyses the emergence, institutionalisation and digitalisation of record pooling practices through the lens of institutional work. By developing an ‘analytically structured history’, this article contributes to the field of business history by demonstrating the value of practice and boundary work as organising categories. Practice and boundary work capture the continuous, recursive relations between structure and agency when constructing narrative explanations. It also contributes to neo-institutionalist history by demonstrating the embeddedness of institutional work – the everyday motivations and actions to revise practices and boundaries are shown to be intimately shaped by the conditions and affordances of historically-situated technologies.     

Understanding the flow of health policy in the United States: self-interest or ignorance?

Health policy decisions are made in an uneven manner, eluding attempts to explain developments with a coherent theory. Numerous explanations have been suggested to explain individual policy actions, but recently Feldstein has attempted a broader formulation. This Self-Interest Model of Health Policy, however, assumes full knowledge of a policy's benefits and costs. This is an unrealistic assumption, and the model is unable to explain important decisions that have been made in three areas: insurance for long-term care, universal access, and efficiency incentives. This article presents a broader, more powerful formulation of the Feldstein model, specifically incorporating public ignorance as a policy determinant. The vital role of education and health policy research is underscored.     

Who Files for Personal Bankruptcy in the United States?

Who files for bankruptcy in the United States is not well understood. Previous research relied on small samples from surveys or a small number of states from administrative records. Using over ten million administrative bankruptcy records linked to the 2000 Decennial Census and the 2001–2009 American Community Surveys, I document who files for bankruptcy. Compared to the US population, bankruptcy filers are middle income, more likely to be divorced, more likely to be black, more likely to be veterans, less likely to be immigrants, and more likely to have a high school degree or some college. Filers are more likely to be employed. The bankruptcy population is aging faster than the US population as a whole. Lastly, using pseudo‐panels I study what happens in the years around bankruptcy. Individuals are likely to get divorced in the years before bankruptcy and then remarry. Income falls before bankruptcy and rises after bankruptcy.     

Credit Union Legislative Frameworks in the United States of America and the United Kingdom – A Flexible Friend or a Step Towards the Dark Side?

This article questions the findings of several studies which have concluded that the Credit Unions Act 1979 was a factor limiting the growth of credit unions in the United Kingdom (UK). The author’s conclusions are based upon an analysis of the amendments to the Credit Unions Act 1979 introduced by the Financial Services Authority (FSA). As a result, the 1979 Act now reciprocates the controversial, yet flexible United States (US) legislative framework. In particular, the article examines the interpretation of the common bond, the provision of financial services and the regulation of credit unions. The article concludes that these three statutory provisions have assisted the growth of credit unions in both countries and not limited their development. However, the growth of credit unions has come, at the expense of their unique status and philosophy. It has made US credit unions, in particular, indistinguishable from banks. This is a problem which may affect credit unions in the UK. The article concludes that the Credit Unions Act 1979 did not limit their development, but acted as a galvanising factor for credit union expansion.     

The Effects of Comparative Advertising on Young Consumers’ Perceptions: Cross-Cultural Comparison Between the United States and Taiwan

This study aims to examine the effectiveness of comparative advertising of a high involvement product in two countries, the United States and Taiwan. The results show that different types of comparative advertising moderate the relationship in the proposed model and exert different levels of influences on consumers. The United States and Taiwanese consumers are significantly different in attitudes toward the ad, attitudes toward the sponsored brand, and purchase intention. The results show that direct comparative advertising might be suitable for promoting a new brand in countries with individualistic cultures. However, global marketers should be cautious when employing comparative advertising formats in collectivist cultures.     

Risky choices in new venture decisions—experimental evidence from Germany and the United States

This article presents a model of entrepreneurial risk-taking behavior in different cultural settings. Young entrepreneurs and entrepreneurship students in Germany and the United States were tested by means of an experimental design to evaluate the underlying model and to identify cultural differences in the decision to start a company. The central research question states: How does the cultural context influence the decision-making and risk-taking behavior of entrepreneurs? The overall result of the international sample indicates that the significant differences between entrepreneurs and nonentrepreneurs in risk-taking behavior are culturally driven. Thus, this study extends earlier US studies that distinguish between risk propensity and risk perception in respect of entrepreneurs’ risk behavior within an international, intercultural sample. Furthermore, the survey researches the influence of the personal traits overconfidence and worry. From a managerial perspective, “would-be entrepreneurs” can use the conducted experiment as an individual diagnostic instrument, making it possible to identify individual anomalies in risk and decision-making behavior and, consequently, contribute to a better understanding of suitable entrepreneurial behavior as well as to reveal discrepancies between self-assessment and actual behavior.     

How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States,the United Kingdom,and Korea

This study investigates the content of diet websites in the United States (US), United Kingdom (UK), and Korea from a cross-cultural perspective using two cultural typologies: Hofstede's individualism-collectivism and Hall's low-high context. The results show a balance of the universal features and culture specific characteristics in the websites. Interestingly, the UK was in the middle between the US and Korea in several features even though the UK and the US typically had been generally included in the same cultural group in advertising studies. It was also determined that neither Hofstede's typology nor Hall's high-low context is enough to explain the cultural representations found on the websites. The need for new typologies for explaining or categorizing the cultural characteristics in advertising is suggested.     

Religion,social capital and business bankruptcy in the United States, 1921–1932

We consider the value of social capital that derives from membership in a church. American states with larger churchgoing populations had lower business bankruptcy rates from 1921 to 1932, and states in which the churchgoing population was concentrated in few churches had business bankruptcy rates that were lower still. Both voluntary and involuntary bankruptcy were lower in states with higher church membership. The evidence suggests that church membership acted on bankruptcy through a safety net mechanism and not solely through indicating a preference for honouring commitment.     

Religiosity,CSR Attitudes,and CSR Behavior: An Empirical Study of Executives’ Religiosity and CSR

In this paper, we examine the relationship between Christian religiosity, attitudes towards corporate social responsibility (CSR), and CSR behavior of executives. We distinguish four types of CSR attitudes and five types of CSR behavior. Based on empirical research conducted among 473 Dutch executives, we find that CSR attitudes mediate the influence of religiosity on CSR behavior. Intrinsic religiosity positively affects the ethical CSR attitude and negatively affects the financial CSR attitude, whereas extrinsic religiosity stimulates the philanthropic CSR attitude. Financial, ethical, and philanthropic CSR attitudes significantly affect some types of CSR behaviors. However, because religiosity has opposing effects on the three attitudes, the joint mediation effect of the three attitudes is negligible. Furthermore, we find a direct negative influence of intrinsic religiosity on diversity and a direct positive influence on charity.