Tourism development: Assessing Social Gains and Losses

Resident attitudes toward tourism, and perceptions of its impacts, are often diverse, with development often generating gains for some and losses for others. The net effect has been discussed conceptually for many years. This study illustrates an empirical evaluation of it, as well as of gains to tourists. Survey responses to hypothetical ski resort development in Åre, Sweden, indicate that some residents gain from such an expansion while others lose; the net effect on the community is negative over the range of slopes evaluated. Tourists gain from expansion, but their gains are not great enough to outweigh the net losses for residents, such that the welfare change for society as a whole is negative.     

Tourism productivity: Evidence from the United Kingdom

This paper examines the ways in which productivity in tourism businesses can be increased by studying the roles of changes in physical capital, human capital, innovation, and the competitive environment. Comprehensive results are obtained by using questionnaire-based interviews, business survey data analysis, and computable general equilibrium modeling. The results demonstrate the positive contribution that each of the productivity drivers can make to improving efficiency and welfare, notably increases in human capital and innovation. They also indicate that a combined strategy incorporating all of the drivers is more effective than independently formulated policies. Government organizations can collaborate to assist productivity increases, with specifically tailored measures for small businesses.     

Stated preferences for two Cretan heritage attractions

The paper utilizes discrete choice modeling methodology to evaluate preferences of tourists for hypothetical managerial initiatives for two heritage attractions in Crete, Greece. The results show that they are willing to contribute a significant amount of money for improvements in the quality of information for both sites. Receiving information will substantially improve their satisfaction and thus their chances of visiting. Tourists also make reference to demand management issues, arguing that deterioration in congestion levels in both attractions will negatively affect satisfaction levels. The paper draws attention to future policies designed to improve the quality of the heritage experience, such as the introduction of audiovisual material to complement the presentation of exhibits.     

Virtual destination image a new measurement approach

This study utilized enabling internet and computerized content analysis technologies to measure destination image from a phenomenographic post-positivist perspective. In an online survey, respondents were asked to describe their image of one of seven case study destinations that they had never visited before, in a narrative format. The large amount of qualitative data was content analyzed using artificial neural network software. The results produce a vivid three-dimensional picture of the differences and commonalities among the images of selected destinations. It is concluded that an interactive narrative approach presents an alternative measurement technique that can contribute significantly to future image research.     

Gifts of tourism: insights to consumer behavior

Using empirical evidence from real-life accounts of the giving, receiving and consuming of tourism and leisure products as gifts, this paper examines the phenomenon of experience gift giving behavior. Although generic gift giving has an extensive literature expanding from the 1950s, there is a gap between consumer activity in experience gift consumption and academic understanding. The study findings show the constituent parts and processes of decision-making, gift exchange, and post-exchange, consumption and post-consumption. These concepts, whether new (for example, patterns of participation in consumption), adapted (for example, wrapping strategies) or absorbed (for example, impression management) from the gift giving literature, are drawn together as a Model of Experience Gift Giving Behavior.     

Integrated rural tourism:: Concepts and Practice

A model of integrated rural tourism, which took account of the various resources (cultural, social, environmental, economic), their use, and the role of pertinent stakeholders, was developed to explore effective methods of promoting tourism as part of a rural development strategy. “Strategic fit” was used to assess the effectiveness of the model in adding value locally in the context of an established tourism area in western Ireland. The model reveals considerable robustness in identifying features that promote the adding of value in a holistic way and in identifying the pertinent stakeholders and issues that require attention to meet objectives more effectively.     

Exploring place perception a photo-based analysis

This paper examines the merits of volunteer-employed photography as a technique for investigating perceptions of residents and tourists of a destination. An exploratory study was undertaken in which both groups were asked to photograph features they considered important to their personal experience of the Welsh seaside resort of Aberystwyth. Participants also completed photologs and written questionnaires, which were used to supplement a content analysis of their snapshots. This enabled various comparisons and inferences to be drawn regarding how the town is perceived as a destination and as a place to live. An unexpected finding is that residents and tourists tend to adopt similar ways of “reading” the destination.     

Media effects on image: The Case of Tibet

Using media effects research as a theoretical framework, this paper examines empirically the impact of media representations—such as movies, guidebooks, and magazines—on destination image. Past research has focused on either representations or image, but rarely on both. Based on a systematic comparison of the former with the latter, it is argued that the impact of media representations on image falls between a strong and negotiated influence. The analysis is based on data collected from tourists in Lhasa, Tibet. The paper documents tourism issues in a renowned but little studied destination.     

Representative dissonance: India’s Self and Western Image

Western media have often been criticized for portraying Third World destinations through a colonial prism via images of primitiveness and exoticism. Contrastingly, some destinations have begun to resist those representations with media campaigns of their own. The purpose of this study was to critically construe the differences between ways that India is represented in American tourism media and how it is represented by the Indian government itself. The findings revealed that these two representations are different in ways that reflect the colonial nature of international tourism and the postcolonial stage of India’s nationalism. Moreover, the study of representative dissonance is proposed as a tool for understanding the conflicting ideological forces that shape destination images.     

Politics and tourism interface: The Case of Cyprus

The Cyprus tourism industry has had to be sensitive to the political problems between Turkish and Greek Cypriots. Federation is considered to be a partial solution to the problems. This paper evaluates the influence of politics and nationalism on the tourism planning and development under a possible federal constitution. The views of Turkish and Greek Cypriot participants from private and public organizations are studied through semistructured interviews. The findings suggest that any future planning and development is likely to be a complex undertaking, as the two societies tend to have different sets of objectives and expectations.     

The resort lifecycle theory: Generating Processes and Estimation

One of the most discussed paradigms in the literature on destination development is the lifecycle model. Although varieties of lifecycle paths have been described, they have been drawn up without consideration of the underlying generation processes. This article examines the time path of tourist growth patterns that could give rise to such a cycle and in doing so, permits the exact demarcation of the five stages of the lifecycle. The model is tested using long run time series and the overall conclusion is that the restrictions imposed by the aggregation process limit the resort cycle paradigm, in a quantitative context, to being no more than a statistical caricature of the real world.     

Traditions of sustainability in tourism studies

As sustainability has become an important policy issue in tourism, it is arousing growing discussion and criticism, and an increasing need to understand the nature of the limits of growth. This paper analyzes how these limits are approached and evaluated in discussions on a local scale. The purpose is to recognize that behind the different understandings of them lie distinct traditions that are different in their focuses. These are referred to as resource-, activity-, and community-based traditions of sustainability. Further, the relationship between sustainable tourism and sustainable development is critically discussed.     

A facilitated access model and ottoman empire tourism

This paper proposes a “facilitated access” model to describe how local people make and have made use of tourism. Although Western travel accounts of the Arab Middle East have been studied by various disciplines, the Ottoman Empire has not been treated from a tourism studies approach. Travel narratives from 1835 to 1870 are used to reconstruct how, and tentatively why, Ottoman subjects adapted existing tourism services and expertise to the new Western tourists of the era. It is argued that Western tourism in the empire flourished in the foundational period before Cook Company tours began in 1869 because some Ottoman subjects could thus increase their own autonomy.     

QUALITY MARKET ORIENTATION: Tourist Agencies’ Perceived Effects

This paper analyzes the effects of market orientation from two perspectives. First, its direct influences on tourist agencies’ perceived performance, and its indirect ones on performance through the perceived value of market information. Second, direct effects on the perceived service quality offered by the firm and indirect influences derived from the utilization of quality measurement systems are analyzed. Hypothesized relationships are tested in an empirical study of tourist managers. Research findings confirm the proposed relationships, except the influence of using quality measurement systems on service. A positive direct influence between perceived service quality and performance is also analyzed and confirmed.     

Clusters in regional tourism An Australian case

With changing industrial patterns in regional Australia, tourism has gained increasing currency as an agent for regional economic development. This paper investigates the applicability of cluster theory in supporting the movement from comparative advantage to competitive advantage for four regional towns located on the Murray River in Australia. Thus far cluster analysis has largely been applied in the manufacturing industry. This paper reports on its potential as an analytical tool in service-based tourism and, through the cases studied, identifies vital attributes of clusters that are lacking in the least economically successful region in the study area.     

Testing theory of planned versus realized tourism behavior

This article probes how well one’s plans for doing, buying, and consuming discretionary tourism services relate to what is actually done. Using group level data, it includes an empirical study of hypotheses comparing planned and actual consumption behaviors. The main propositions tested are that realized consumption behaviors are greater in number than planned and that the level of matching between planned and realized actions varies as a function of contingency factors of composition of the tourist group, product experience, and motivations. Data from two large-scale surveys serve to examine the theory. The findings support the hypotheses partially and provide guidance for planning survey research and marketing management strategies.     

The positioning of overseas honeymoon destinations

The objective of this study was to investigate the competitiveness of seven overseas honeymoon destinations among potential Korean tourists, and the positioning among them. The main analytical techniques used were multidimensional scaling and correspondence analyses. Results included a variety of information on image similarity, strengths, and ideals of destinations among seven sites, as well as the relationships of major sociodemographic and tourism variables to the sites. The results provide significant insights for a more effective approach to the market positioning of competing places for a honeymoon trip.     

Multicity trip patterns: Tourists to the United States

This study examines international tourists’ multicity trip patterns within the United States. Actual and perceived distance from the country of origin to the destination is assumed to affect the likelihood of multicity tourism behavior. In addition, higher opportunity costs for first-time tourists are expected to lead to increased multicity patterns. An analysis of the trips of international tourists to US metropolitan areas confirmed that multicity patterns differ for groups of tourists with different origins and varying levels of familiarity with the destination. Differences lie in the directionality of flows as well as the extent and nature of multicity tourism behavior.     

Tourism and attitude change: Greek tourists visiting Turkey

This study evaluates attitude change of Greek tourists towards Turkish people inclusive of their political beliefs and institutions, as a result of their visit to Turkey. A sample of 97 Greek first-time travelers to Turkey completed a structured questionnaire measuring attitudes towards Turkey before and after their visit. A control group of 82 Greek citizens who remained in Greece also completed the questionnaire twice. The major results showed that travel to Turkey had a negative impact on Greek tourists perceptions of the host population. This was particularly true concerning such aspects as the quality of life in Turkey, Turkish institutions, and the cultural aspects of its people.     

Antecedents of revisit intention

Revisit intention has been regarded as an extension of satisfaction rather than an initiator of revisit decisionmaking process. Some other independent variables, related to perceived quality of performance during onsite and post-purchase periods as well as the destination’s distinctive nature, may contribute to revisit likelihood. This study explores antecedents of this intention based on literature reviews and examines their significance based on the results of 2000–2003 surveys of pleasure tourists in Hong Kong. Research findings reveal that perceived attractiveness, rather than overall satisfaction, is the most important indicator. Managerial and theoretical implications are also discussed.