Insight versus effort. Communicating the creative process leading to new products

Studies of the creative process identify two relevant sources of new ideas and products: Insight, a sudden, dreamlike, illuminating experience; and effort, deliberate, structured, hard work. With the aim of investigating the communication of the creative process, this research proposes that consumers hold associations between insight and arts, and between effort and sciences. These lay theories induce differential evaluations of new products: consumers evaluate more favorably artistic and scientific products presented as the outcome of insight or effort, respectively. The strength of the proposed effects, however, depends on the level of consumer expertise in the relevant product domain. We maintain that, as audience expertise increases, lay theories become less relevant and the effects of creative process narratives are attenuated. Five studies support the proposed conceptual framework.     

Issues in the Design of Facilitated Collaboration Processes

Groups often rely on the expertise of facilitators to support them in their collaboration processes. The design and preparation of a collaboration process is an important facilitation task. Although there is a significant body of knowledge about the effects of facilitation, there is a dearth of knowledge about the ways in which facilitators design collaboration processes. Increased understanding in this area will contribute to the effective design and use of collaboration support and to the development of collaboration process design support. The research reported in this paper explores the strategies and techniques facilitators use to design a collaboration process, and the aspects of this task they perceive as challenging. We present the results of a questionnaire among professional facilitators. We compare facilitators with different expertise levels to identify challenges in the design of collaboration processes. We discovered that although the activities performed and information used by novices is not very different from expert practices, their limited experience makes them less flexible. When the actual session brings surprises such as different outcomes or conflict, novices cannot easily adapt their designs to accommodate these.     

On how to increase safety innovations

In this action research study, we show by several cases that a synthetic innovation style in combination with an entrepreneurial culture might increase innovations for safety. Rational decisions and early product specifications were replaced by a natural selection of ideas in an acting reality to have the most fitted ideas among the actors. The forthcoming ideas actually ruled the development of the process and the business set-up like in an entrepreneurial culture. With financial support from the Swedish research funds, Vinnova and SBUF, a laboratory for both research and innovation was implemented at the Karolinska Institutet. The laboratory emanated from an initiative of Professor Leif Svanstr?m in developing a multidisciplinary collaboration on design and consumer safety. In this review, we present our promising findings.     

Issue Networks, Value Structures and the Formulation of Accounting Standards: An Exercise in Theory Building

This study is an exercise in theory building. It begins from the premise that current theory with respect to the setting of accounting standards is inadequate. We advance current theory by incorporating new ideas from sociology (issues network theory, see Heclo (1978, In: King A (ed) The New American Political System. American Enterprise Institute, Washington, DC, pp 87–124) and social psychology (values structure ideas drawn from Shakun (1988, Evolutionary system design: policy making under complexity and group decision support systems. Holden-Day, Inc., Oakland, CA). In doing so, we extend previous theorizing on the accounting standard setting process (e.g., triocracy theory). Issue network theory holds that groups with intellectual, ideological and economic interests have interests in, and may exert efforts to influence, policy adoption. It is a natural outgrowth of, and important extension to, triocracy theory. We draw on Shakun’s (1988, Evolutionary system design: policy making under complexity and group decision support systems. Holden-Day, Inc., Oakland, CA) Evolutionary Systems Design theory to elucidate a theory of motivation. We argue that complex motivational structures influence the behaviors of the parties to the accounting standard setting process. As part of this effort, we categorize the guiding terminal values, instrumental values and operational goals that guide participant behaviors. We draw on previous literature to document parts of the model.     

Transformational leadership and job performance: A social identity perspective

Drawing on social identity theory, this study provides a model explaining the underlying process through which transformational leadership influences creative behavior and organizational citizenship behaviors. Individual differentiation and group identification are proposed as social identity mechanisms reflecting the characteristics of personal and collective identity orientations that underpin the differential effects of transformational leadership behaviors on performance outcomes. The model is tested with data from a sample of 250 front-line employees and their immediate managers working in five banks in the People's Republic of China. Results of hierarchical linear modeling provide support for the model whereby group-focused and individual-focused transformational leadership behaviors exert differential impacts on individual differentiation and group identification. Furthermore, individual differentiation mediates the relationship between individual-focused transformational leadership and creative behavior, whereas group identification mediates the relationships between group-focused transformational leadership and OCBs toward individuals and groups. Implications for theory and practice are discussed and future research directions are outlined.     

A Repeatable E-Collaboration Process Based on ThinkLets for Multi-Organization Strategy Development

In recent years, multi-organizational collaboration has become more and more important in both business and research. We conducted an action research (AR) intervention with a consortium of Finnish universities that needed to revise its joint strategy. We designed and facilitated a repeatable collaboration process for this multi-organizational strategy development. The process was built using the Collaboration Engineering (CE) approach with thinkLets, which provides expert-level advice for novice facilitators, and it was powered by Group Support Systems (GSS). Our overall impression of CE’s ability to provide valuable design and facilitation support for complex processes is very affirmative. The consortium was satisfied with the intervention, as it saved huge amounts of time compared with conventional strategic work. The process was also seen as more democratic, because the GSS tools enabled equal participation during the session. Our study also provides a ready-to-apply CE process recipe to organizations for revising their strategy. Through this recipe, supplemented with knowledge on thinkLets, the strategy development process may easily be repeated by other facilitators or even practitioners.     

Core self-evaluation and workplace creativity

Drawing on the approach and avoidance framework in the core self-evaluation literature, this study proposes that core self-evaluation may not only prompt a person to acquire more job-related knowledge but may also inspire employees' intrinsic motivation for their jobs and indirectly help the person think of creative ideas at work. Surveying time-lagged data from workers in Taiwanese firms, this study finds support for the mediating effects of domain knowledge and intrinsic motivation. Although previous research has demonstrated the positive effect of core self-evaluation on overall work performance, scholars argue that creativity is a separate dimension of work performance and that factors conducive to overall work performance are not the same as factors that can stimulate creative ideas. Thus, findings from this study may expand scholarly knowledge about the consequences of core self-evaluation and complement the creativity literature by validating an individual-level antecedent to creativity yet unexamined in the creativity research.     

The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

In advertising agencies, insight is frequently sought to solve advertising problems. However, the ideation process of the account planner is not well understood. Viewing account planning through a lens of absorptive capacity suggests that planning is about identifying and assimilating external information about consumers for use in the creative process. Account planners thus need to search deliberately for insight and work hard to express it to the creatives, who then exploit it to develop powerful creative ideas. The study adopts an in-depth grounded theory investigation of the insight phenomenon among 20 Sydney-based account planners. The findings reveal that identifying and applying insight is a highly creative process. The account planner uses research, personal knowledge domains, challenging conventions, borrowed sources, and central narrative extension to search for insights. However, because not all insights are equal, this study also uncovered what account planners consider quality insight. These include attributes of originality, relatability, usability, and vision. These findings provide guidelines for marketers and account planners who seek insight in framing an advertising message.     

Evaluating Facilitated Modelling Processes and Outcomes: An Experiment Comparing a Single and a Multimethod Approach in Group Model Building

Facilitated modelling approaches have been suggested as helpful tools to support negotiation in strategic analysis processes due to their potential to facilitate cognitive change and enhance consensus and commitment with final decisions. In the present research, we developed an experimental framework to compare what two of these approaches, that is, group model building and a multimethod approach, contribute to the process and outcomes in the negotiation of strategies. In the multimethod approach, we combined strategic options development and analysis with computer simulations of the group model building approach. We explored the differences between these two modelling approaches in facilitating cognitive change, consensus and commitment by building an experimental research design with real clients, working on their organisation’s problem. Furthermore, we compared the type and content of participants’ contributions in the strategic conversation. The lessons from the experiment conducted are twofold. On one hand, the multimethod approach encouraged more divergent contributions and produced a higher degree of cognitive change than group model building (i.e., the single approach). On the other hand, group model building encouraged more contributions about content related to causes of the problem and enhanced more commitment to the final solution than the multimethod approach. Hence, the conducted experiment brings new insights into the benefits of using multimethods and possible losses resulting from such combinations. Accordingly, we have presented opportunities for further research regarding the combination of facilitated modelling approaches.     

Intuition,Analysis and Reflection in Business Ethics

The paper aim draws together two ideas that have figured in different strands of discussion in business ethics: the ideas of intuition and of reflection. They are considered in company with the third, complementary, idea of analysis. It is argued that the interplay amongst these is very important in business ethics. The relationship amongst the three ideas can be understood by reference to parts of modern cognitive psychology, including dual-process theory and the Social Intuitionist Model. Intuition can be misleading when based on fast and frugal heuristics, and reasoning needs social exchange if it is to support moral judgment effectively, but in the complex institutional environment of business, reflection and analysis can underpin social communication and feedback to develop sound intuition. Reflection and analysis are both more deliberate, systematic judgment processes than intuition, but are distinguished by the fact that reflection embraces hypothetical thinking and imagination, while analysis is careful, step-by-step reasoning. Examples of business ethics problems illustrate the need for both of these processes, and also suggest how they themselves can be enhanced in the same social exchange process that underpins the development of good intuition.     

基于激光切割技术的科技馆文创产品开发实践研究——以“记里鼓车拼装玩具”为例

科技馆开发文创产品,能够更好地实现自身的社会功能,对于延伸科技馆科普教育功能、满足公众对科普事业的需求具有重要意义。激光切割技术,作为一种加工制作方法,为文创产品研发设计提供了技术支持。本文基于激光切割技术的文创产品（拼插玩具）的开发实践,阐述激光切割技术在文创产品开发中的应用、科普文创产品设计理念与开发策略、自研科普文创产品研发思路与开发流程等,以期对科技馆行业内的文创产品开发工作有所启示。     

Having a creative day: Understanding entrepreneurs' daily idea generation through a recovery lens

Prior research has shown that trait creativity is important for becoming an entrepreneur and successful in business. We explore a new perspective by investigating how recovery from work stress influences entrepreneurs' daily idea generation, a key aspect of creativity. Physiological and mental recovery enables the cognitive processes of creative problem-solving. Moreover, differences in mental recovery processes help to explain age-related changes in entrepreneurs' creativity. Multilevel analyses based on 415 daily data from 62 entrepreneurs support our predictions. Our study introduces a new “state” perspective to understanding entrepreneurs' creativity, and highlights the critical role of recovery processes for idea generation.     

A Conceptual Framework for the Design of Geo-Collaborative Systems

Geo-collaborative systems address the computational support to situations where people are working in different locations, gathering geographically-related data in the field and sharing knowledge. We propose a conceptual framework identifying the design issues that fundamentally set the stage for eliciting the requirements of geo-collaborative systems. The conceptual framework has five elements: places, teams, tasks, artifacts and geo-referenced knowledge. We also highlight two important relationships between some of these elements: (1) a task-artifact relationship, related with the need to increase the organizational decision making abilities through concerted efforts; and (2) an artifact-knowledge relationship, related with the need to support mechanisms for jointly understanding geo-referenced data. The conceptual framework was applied to the development of a groupware tool aiming to increase the productivity of the geological mapping process followed by a national agency with competence in this area. The paper describes in detail how the conceptual framework influenced the groupware design. The obtained results indicate that the framework can focus the designers on the human aspects of geo-collaboration and guide them through the initial design stages.     

Supervisors' overtime hours,abusive supervision and leader–member exchange: How supervisors' long work hours harm their relationships with subordinates

The current research examines the consequences of supervisors' overtime hours on subordinates. Drawing upon the stressor-emotion model of counterproductive behaviors, we argue that supervisors' overtime hours positively relate to abusive supervision behaviors through negative emotions, which in turn undermine leader–member exchange relationships. We further posit that this process is exacerbated among subordinates with a strong relational self-concept. Multisource multilevel data collected from an organizational sample of 181 employees and longitudinal data from 416 employees from multiple organizations support our predictions. This research indicates that the consequences of working overtime extend beyond supervisors, as subordinates may be negatively affected when their supervisors work long hours. We discuss implications for both theory and practice.     

Fostering strategic learning capability to enhance creativity in small service businesses

Potentially, owner manager creativity is a major source of competitive advantage within small businesses. However, whilst smallness of operation bestows possible benefits and advantages which can facilitate or assist owner manager creative thinking and development activities, it also brings with it potential unique problem-types which can severely impact growth and squeeze out owner manager propensity to be creative and innovate. Within this article, we utilise Personal Construct Theory to demonstrate the complexity of the small business strategic learning and management processes in dealing with such a problem context, and the nature and role of owner manager creativity within these processes. Case study insight is used to demonstrate the ways in which creative owner managers are able to set themselves free from currently constraining existing personal worldviews and unfold and converge new ideas and produce alternative personal constructions of innovative development opportunities.     

Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation

A lack of women in creative departments has been documented in previous research. These departments are seen as a male fraternity subculture in advertising agencies, where women experience many difficulties in their career progress. One of these drawbacks is gender bias in the selection of ideas' process. Male creative directors are believed to promote ideas created by men within a homosocial environment. This female perception emerged from previous qualitative research is studied experimentally for the first time. Almost 90 advertising creative directors and higher level positions assessed ads created by students in an advertising university course. In the current study, we explore the effects of ad gender authorship. Results revealed an absence of gender bias based on ad name cues, neither the gender of the ad creators nor the creatives affected the evaluations. The findings are discussed and future research is proposed.     

Contribution of sales control in salespeople’s creative selling: Work engagement as a mediator

This study investigated the effects of outcome-based control (OBCS) and behavior-based control (BBCS) on creative selling, by exploring their mediating effects on creative selling through work engagement. We also explored the joint effect of the two sales control systems on work engagement, which can eventually increase creative selling. We collected data from salespeople working at an insurance company in South Korea; 270 of the 303 participants were included in the analysis. Our results revealed that OBCS and BBCS increase creative selling. In addition, work engagement was found to mediate the relationship between OBCS and creative selling but not the relationship between BBCS and creative selling. The joint effect of OBCS and BBCS on work engagement was found to function as a hierarchical combination, meaning that work engagement is enhanced when OBCS is high and BBCS is low. These findings suggest that OBCS and BBCS function through different mechanisms to creative selling when they function separately, and the former acts as a primary control and the latter as a supplement to work engagement when they perform jointly.     

Brand-embedded interaction: a dynamic and personalized interaction for co-creation

Recognizing the importance of timely access to market knowledge for successful new product development (NPD), extant research has theoretically argued and empirically shown the value of consumer co-creation during the NPD process. While most research views consumer-generated content as definite or fixed, this paper reveals how firms can enhance the value of consumer-generated ideas by facilitating the exchange of relevant information during co-creation. The authors introduce brand-embedded interaction as a process that enables consumers to generate new product ideas that not only reflect user needs but also align with the brand’s goals and capabilities. Results from two quasi-field experiments using Twitter show that a higher degree of dynamic interaction and personalization during co-creation enables consumers to generate more constructive new product ideas or ideas that are valuable to both consumers and firms. Results offer important implications for both theory and practice regarding co-creation and new product development.     

Developing and assessing critical thinking skills in marketing students: The power of making explicit problem-solving processes

Applied research is a course that has been taught to develop and effectively assess critical thinking skills in marketing students. A modified version of the problem-solving model using explicit problem-solving processes is employed in the design of course material and delivery. Assessment data support students’ ability to critically think at both lower and higher levels. Assignments include creative and timely experiential exercises to reinforce important marketing concepts, encourage student interest, and develop critical thinking skills.     

Reducing Disconnects in the Design Agency-Client Relationship

Abstract

Account turnover for smaller agencies, whether an advertising, marketing research or design agency, is a serious financial drain that absorbs disproportionate CRM and managerial energies. Using a web-based survey developed from in-depth interviews, this empirical study investigates the extent to which smaller graphic design agencies follow the classical decision-making “process” when producing a creative product (an advertisement; a new package design, etc.). The global hypothesis is that the greater the degree of adherence to the steps in the management of the ideal relationship management “process” the greater the perceived satisfaction will be with their clients. Results of the analysis partially support the hypothesis and provide valuable directions for future studies.