Chinese Viewers' Perception of Informative and Emotional Advertising

A systematic analysis of Chinese viewers' perception of television advertising was conducted using a sample of sixty commercials which were viewed by 160 respondents per commercial, who selected from a list of twenty adjectives adopted from the Aaker and Bruzzone (1981) study. Results indicated great differences in viewers' perceptions: informative commercials were most frequently considered to be ‘dull’, ‘uninteresting’ and ‘informative’, while emotional commercials were described as ‘appealing’, ‘interesting’ and ‘original’. Emotional advertising scored higher on ‘liking’ and perceived brand image than informative advertising. Factor analysis was carried out across commercials and individuals.     

A comprehensive study of worldwide selfie-related accidental mortality: a growing problem of the modern society

Since Oxford dictionary has described ‘Selfie’, selfie deaths have received a fair amount of coverage but the extent of the problem and the data behind it have not been appropriately explored. The aim of our study is to obtain epidemiological characteristics of selfie-related mortality worldwide with the objective of providing an insight to ‘Why selfie’, ‘Why risky’, ‘Psychological basis’ and ‘measures of control.’ Despite thousands of web pages, very few scientific articles are available in medical journals. So, we went online via Google search engine compiling every reported instance after confirming it and verifying the information in Wikipedia. Non-fatal injuries and non-selfie type of photography-related deaths were excluded from the study. From 2014 to mid-2016, 75 people have died while attempting selfie in 52 incidents worldwide. Mean age of the victims was 23.3 and 82% were male. India is the most affected country and Russia and US being second. Fall from height, drowning and rail accidents are the top three modes of death. Large-scale use of cell phone worldwide and underlying risk in selfie behaviour seems the culprit. Inability to compare selfie with non-selfie photography due to lack of data is definitely a limitation. Worldwide initiatives are being taken like ‘NO SELFIE ZONES’ but still a multifactorial approach is required before it gets too late.     

Preventing know-how from walking out the door in China: Protection of trade secrets

Protecting ‘know-how,’ or trade secrets, is a vexing problem for companies doing business in China. Primary threats to the disclosure of proprietary information include deliberate actions of current and former employees, as well as loss of trade secrets in the context of joint ventures or other business arrangements. Because China continues to be an important trading partner and its domestic market has tremendous consumer potential, many companies remain in China. With this in mind, what are the best practices firms should undertake to protect their trade secrets in China to prevent competitors from gaining an unfair advantage? Based on an analysis of Chinese trade secrets law, practical recommendations are offered herein. Although there is no way for employers to ‘bullet proof’ the workplace from a loss of know-how, carefully crafted policies consistent with current trends in Chinese law will advance arguments in support of trade secret protection.     

Banking Reforms for the 21st Century: A Perfectly Stable Banking System Based on Financial Innovations*

Although bank loans themselves are somewhat illiquid because of private information, most of their cashflows are not. Recent financial innovations allow commercial loans to be liquefied via credit derivatives and actual and synthetic securitizations. The loan originating bank holds the remaining illiquid equity tranche containing the concentrated credit risk, private information rent and the ‘excess spread’ that incentivize the bank to continue to monitor and service the loans. Empirically, we find that the average size of the equity tranche is about 3% for the representative commercial loan portfolios in our sample. The liquefaction of bank loans makes possible a banking system that restricts the guaranteed accounts to be backed by 100% reserves and the non‐guaranteed deposits to be backed by liquid securitized loan tranches, while retaining the deposit‐lending synergy. Such a system is perfectly safe without deposit insurance and it renders banks bankruptcy‐remote without sacrificing a bank's traditional role as a financial intermediary.     

Advertising effectiveness from a consumer perspective

Communication effectiveness research is moving away from investigations of advertising’s forms, content and the degree and type of consumer involvement, to a greater focus on the process of reception and the social and cultural roles that advertising plays in society and in individual lives. This shift in emphasis has been influenced by communication and media studies, which have prioritised the psychological, social and cultural contexts within which consumers relate to commercial information and the roles that advertising media play in their lives. The focus on the ‘receiver’ as the key actor in the advertising communication process has also coincided with increasing interest in consumer culture theory, brand communities and the new service dominant logic of marketing. This paper provides a useful perspective from which to view contemporary developments in advertising effectiveness research, and has important implications for future studies.     

What does the ‘inner world’ of Chinese managers tell us about their management values,thoughts and practices? An ethnographic study

This article aims to investigate an important implicit expectation held by many observers: the dramatic economic change presently occurring on mainland China would be accompanied by the transformation of Chinese managerial values, thoughts and practices. Using an ‘ethnographic’ approach, we seek to understand the forces that are currently shaping Chinese managerial values, thoughts and behaviours in some privately owned firms. A set of ten managerial assumptions at three levels – ‘self’, ‘managing’ and ‘organisation’ – are unveiled and we see how they function coherently in animating managerial behaviour with distinctive ‘Chinese characteristics’. The importance attached to ‘family’ when dealing with employees, the requirement to be as ‘flexible’ as possible in managerial behaviour and the compulsion to call for ‘harmony and stability’ indicate that our informants define good management in a unique way. Interestingly, after years of intense political, ideological campaigning, economic reforms and opening-up policies, a set of traditional Chinese values continues to shape their managerial behaviour.     

Family Matters? Recruitment Methods and Cultural Boundaries in Singapore Chinese Small and Medium Enterprises

Singapore official discourse speaks of (Chinese) families as both cultural and economic assets and as vestiges of national identity. Chinese families are often described in traditional terms, namely as patrilinial, patrilocal, patriarchal and clearly hierarchical. In Singapore official discourse, the historical success of traditional family businesses is presented as a unique ethnic and national characteristic. Simultaneously, the Singapore state claims to be ‘modern’, ‘Western’, and ‘cosmopolitan’, allowing little space for ‘parochial practices’ and ‘archaic traditions’. Either praised or looked down on, family businesses occupy an ambiguous position within the ‘traditional’ and ‘modern’ discourses of the Singapore state. This article supplies the evidence of changing family and business relations in Chinese–Singapore firms. Three major factors are isolated that influence Singapore attitudes towards family businesses: Chinese culture, globalization and the logic of developing capitalism, and the role of the Singapore state.     

Cooperative Goals in the Chinese Work Environment: A Hong Kong Case Study

This research seeks to develop an understanding of how cooperative teamwork among Chinese employees impacts upon the customer perception of service in the Hong Kong ship-repair industry. The research model was based on the ‘Theory of Cooperation and Competition’, a western-derived theory. The model used included the Chinese values of power distance, collectivism and conformity. The results suggested the need to explore alternative processes that Chinese people may engage in in managing their conflict. We question whether the ‘goals’ or ‘ends’ based approach to the operation of teams inherent in the Theory of Cooperation and Competition, is valid in the Chinese context where ‘process’ and ‘relationship’ are pivotal.     

跨文化背景下商业广告设计的视觉元素关注度研究——以餐饮类平面广告为例

本文以餐饮类平面广告为实验材料,研究了中国和美国被试者对平面广告中的图形、色彩、文字、编排及构图等视觉元素的关注度。本研究从文化认知理论出发,以文化认知差异为前提,探寻了东西方族群对商业广告中出现的视觉信息的不同处理方式。以商业广告中视觉设计的原则为标准,解构了平面广告设计中的视觉构成元素并进行一一比较,得出商业平面广告设计中中美两国被试者的视觉元素关注度差异。最终获取了各种视觉元素的评估结果和相对权重,形成了商业图形广告设计元素关注度的先后顺序。这一实验结果对跨文化认知心理理论在跨国广告设计中的应用有借鉴和启发作用,可以为跨国公司和设计师提供技术指导,设计出更符合消费者需求的商业广告。     

Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap?

Green marketing has not shown expected results in recent years in terms of real changes in behaviours, products and market structures as had been anticipated. Consumer behaviour plays an important role in making these changes happen, and drivers of environmentally conscious consumer behaviour still need to be examined. Concepts of ‘concern’, ‘information about environmental impact’ and ‘willingness to act’ are seen as the key predictors of environmentally conscious consumer behaviours. Although green marketing has been able to address genuinely concerned consumers, additional insights are needed regarding how to appeal to more mainstream consumers. Thus, this paper proposes an extended model of environmentally conscious consumer behaviour in which the gap between willingness to act and actual environmentally friendly consumption is addressed by the moderating role of ‘prosocial status’ perceptions. In the model, ‘concern’ is positively related to ‘willingness’ and both ‘willingness’ and ‘information’ are positively related to ‘behaviour’, while ‘prosocial status’ perceptions moderate ‘behaviour’. The model was verified using a quota sample of 319 general population respondents from a Central European country. According to data, ‘prosocial status’ perceptions increase the positive association between ‘willingness’ and ‘behaviour’ and could be incorporated into green products and advertising to signal personality traits like kindness and intelligence. One possible implication for marketers is that women have a higher average representation in groups of people with high prosocial status perceptions.     

Factors contributing to motorcycle fatal crashes on National Highways in India

This study analyses fatal crash patterns, and identifies the risk factors contributing to motorcycle versus non-motorcycle fatal crashes using binomial logistic regression on two-, four- and six-lane National Highways (NHs) in India utilizing police fatal crash data. The distribution of victims’ mode by striking vehicles shows that percentage share of striking vehicles (truck) against the victims’ vehicles (motorcycle) is 44%, 52% and 37% on two-lane NH-8, four-lane NH-24 and six-lane NH-1, respectively. Nine explanatory variables pertaining to fatal crash, victim, roadway and environment are considered for the model (using combined data of cited three NHs). The results of the logistic regression model (motorcycle versus non-motorcycle fatal crashes) show that for variable ‘collision type’, likelihood of occurrence of ‘rear-end’, ‘sideswipe’ and ‘head-on’ fatal crashes are 42-times, 35-times and 25-times more than ‘hit pedestrian’ respectively. Similarly, for variable ‘number of vehicle’, likelihood is thrice as ‘single-vehicle’ than ‘two or more vehicles’; and, for variable ‘number of lane’, probability is more on ‘two-lane’ NH-8 than ‘four-lane’ NH-24. Based on the study results, it is recommended to upgrade two-lane (undivided carriageway) to four-lane (divided carriageway) NHs to reduce ‘head-on’ collision.     

On globalization ‘with Chinese characteristics’?

This Commentary looks at Globalization ‘with Chinese Characteristics’ (quanqiu hua yu zhongguo tese) as revealed through the lens of President Xi Jinping’s recent speech to the World Economic Forum in Davos, Switzerland in January, 2017. In this, he sets out a positive role for the PRC in the ‘Globalization’ stakes. He also puts himself forward as ‘Expert’, rather than ‘Red’, in the ongoing polemic on the benefits of further reductions in barriers to doing business. But whether this may be taken at its face value remains to be seen. Whilst the Chinese appear to promote more of ‘Globalization’ and the Americans seem to retreat from the model, the world economic community may well suspend its judgement.     

Understanding Preferences for Dietary Supplements and Fortified Food during Pregnancy: A Discrete Choice Experiment

Using a discrete choice experiment, we examine pregnant women’s preferences to determine the relative importance they place on product attributes when choosing between nutritionally fortified food and beverage products, and supplement tablets. The choice experiment was included in a cross-sectional web-based questionnaire completed by 857 pregnant Australian women. Latent class analysis identified four distinct consumer segments: ‘Nulliparous information seekers’ (42% of sample), ‘Lower-income milk-lovers’ (22%), ‘Older multiparous tablet users’ (16%), and ‘Young juice-lovers’ (20%). While nutrient levels were a strong driver of choice in the largest segment, over one-third of pregnant women were not influenced by levels of recommended nutrients (folate or iodine) in supplement products. Pregnancy supplements endorsed by a reputable government science agency were most appealing in three of the segments. The information gained regarding product preferences of different consumer segments can aid in targeting pregnant women and those planning pregnancy with more appropriate nutrition information, advice, and products.     

The more,the merrier? An exploratory study into managing channels in UK financial services

Abstract

Following the emergence of retail parks in the late 1970s in Britain, they have grown in number, scale and degree of retail specialisation. Some continue to form concentrations offering primarily ‘bulky goods’ shopping, while others have diversified to offer traditional ‘high street’ functions from stores indistinguishable from their town and city centre equivalents. Consequently, in some cases the emergence of new ‘high streets’ in the suburbs can be posited. In view of the potential impact such developments might have on traditional shopping centres, this study reviews the development of retail parks in Britain in recent years, and examines the commercial impact of a retail park in the process of transition towards a suburban ‘high street’. Evidence from surveys in 2003 and 2004 of the Fforestfach Retail Park in the greater Swansea area indicates that the transition towards a suburban ‘high street’ is beginning to impact significantly on traditional shopping centres of all types. It was evident that even small additions of ‘high street’ functions between the two recent survey dates elicited a statistically significant strengthening of their trading impact. Consequently, it is suggested that upgraded retail parks are likely to become stronger competitive threats to the full range of district, town and city centres if ‘high street’ functions continue to be added to retail parks.     

Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable

Social media emerged as a primary source of information among young users, but its severe effect on mental state due to information overload, still an area of concern for the researchers. Generation Z users' addiction to the mobile phone/gadgets is increasing with a rise in social media and consequently their behavioral outcomes have transformed completely. Nowadays behavioral issues including stress, fatigue, ‘fear of missing out’ and ‘phubbing’, anxiety etc. rising each day but the relationship among these issues and information overload is less examined. The social media users are unable to filter the trustworthy information due to its enormous size and thus role of information support from government becomes essential. The current study extends the S-O-R theory exploring relationship between the stimulus of enormous information on the responses generated among the Generation Z such as social media fatigue, ‘fear of missing out’, ‘phubbing’ and anxiety. The findings from a sample of 319 users belonging to Generation Z suggest that social media platforms need to understand user's compulsive usage that is resulting into fatigue and consequently anxiety. The role of government information support on reducing fatigue and anxiety is found to be positive. The relationship between ‘fear of missing out’, ‘phubbing’ and anxiety is found significant and shows presence of partial mediation. The study offers significant theoretical and practical implications. It is significant for the service providers and social media platforms to advance interfaces with minimum fatigue for the users and offers information support to the users to reduce stress caused by information load.     

The Economic Psychology of Stock Market Bubbles in China

The Chinese stock markets were extremely volatile during the period 2005–08. The Shanghai Stock Exchange (SSE) Composite Index increased more than sixfold from 1,012 in 2005 to 6,124 by the end of 2007. It then declined continuously to reach a low of 1,929 on 17 September 2008, or a drop of 70 per cent from its peak in less than 10 months. Although the market downturn may have been affected by the financial crisis in the United States and the rest of the world, the extreme fluctuations of stock prices signify a big market bubble, and the burst of that bubble must be explained by intrinsic characteristics or the economic psychology of Chinese investors. Based on a detailed market data analysis, this paper attributes the development of the stock market bubble to three key psychological factors: ‘greed’, ‘envy’ and ‘speculation’, and the burst of the bubble to three contrasting factors: ‘fear’, ‘lack of confidence’ and ‘disappointment’. It concludes that only after Chinese companies become really commercialised and profitable and investors become rational can the stock markets become stable without extreme volatility as seen in the past. Government policies can play a role in soothing market volatility detrimental to shareholders and the wider economy, but investors should not depend on government for making their own investment decisions.     

Sponsorship

Sponsorship, the ‘soft sell’ of advertising, may well become a typically British compromise reached by Professor Alan Peacock's Home Office committee ‘to assess the effects of the introduction of advertising or sponsorship on the BBC's home services’. The author, who is one of the pioneers of British commercial television, has written this survey of television sponsorship opportunities, particularly for advertisers who are now contemplating the allocation of millions of pounds to this ‘new’ television medium.     

Demystifying Chinese management: introduction

The Chinese economy has dramatically changed in its nature over the last three decades or so. It has moved from being a command economy into market socialist system over the period and has morphed from an economy dominated by state-owned enterprises to an economy with a wide range of ownership forms, both public and private. In turn, its managers, managing and management have correspondingly undergone a major ‘sea change’. This edited collection attempts to ‘demystify’ a number of these developments in Chinese management and to highlight recent research on strategic issues and challenges vis-à-vis realizing the managerial version of the so-called ‘Chinese Dream’ in a wide range of business enterprises in China and overseas.     

Strategic challenges and issues for Chinese managers and management in the global economy: conclusions

The contributions to this symposium on ‘Demystifying Chinese Management’ have attempted to tackle new strategic issues and challenges vis-à-vis the newly diversified ownership and management system which has occurred since Deng's economic reforms. It is clear that when we try to ‘make sense’ of management in the People's Republic of China, we must take into account the degree to which Chinese management has become distinctive, with an adaptation of exogenous knowledge to local circumstances and a relative degree of ‘convergence’ involving a synthesis of ‘local’, ‘glocal’ and ‘global’ forms.     

The relationship between learning conditions in the workplace and informal learning outcomes: a study among police inspectors

Informal workplace learning has become a prominent reality in the knowledge society of today. For this reason, developing appropriate learning conditions in order to enhance workplace learning is dominating organizational agendas. However, research that investigates the relationship between important learning conditions and learning outcomes resulting from informal learning is scarce. Therefore, the main purpose of this study is to explore how learning conditions in the workplace are related to these informal learning outcomes of police inspectors in particular. A mixed method study, including a survey among 390 police inspectors and interviews with nine police inspectors, was set up to explore this relation. Overall, the results of the survey study suggest that the learning conditions ‘information’, ‘feedback’, ‘reflection’ and ‘coaching’ are good predictors for the acquisition of ‘generic learning outcomes’ and ‘organizational level learning outcomes’. The learning condition ‘coaching’ is also strongly associated with ‘job‐specific learning outcomes’. These results are in accordance with the perception of the interviewed police inspectors.