2020,品牌创意赋能商业价值——访上海和与德文化传播有限公司副总经理张文龙

2020年对于大多数广告人来说是很艰难的一年,新冠疫情加上逆全球化现象,让很多甲方艰苦度日。然而甲方最先砍掉的开支往往是非经营性开支,上半年颗粒无收的广告公司不在少数,但也有些公司在困境中找机会、在挑战中找机遇。和与德便是比较幸运的后者。上海和与德文化传播有限公司副总经理张文龙,和我们一起探讨了广告公司在2020年的非凡际遇与2021年的发展趋势。     

Penetrating Persisting and Partnering to Explore the International Market——Exclusive interview with Mr.Zhang Xiaoyu,Vice Chairman of CMIF

It can be said that the auto industry has seen a big shakeup since the breakout of the financial crisis last year, whether in China or in western countries. In order to help the auto industry keep its steady development, the Chinese government formulated the Automobile Industry Restructuring.and Revitalization Plan. Many other related institutes also took measures to assist the development of this industry. The China Auto International Exhibition Tour, organized by the China Machinery Industry Federation （CMIF） and the China Council for the Promotion of International Trade （CCPIT）, has been engaged in introducing China＇s automobiles to the world and promoting the worldwide recognition of Chinese auto brands since 1995. Now, as the 7th China Auto International Exhibition Tour is about to begin, China＇s Foreign Trade interviewed Zhang Xiaoyu, Vice Chairman of CMIF, about the current status of the auto industry in China and China＇s auto exports in 2009.     

Ben S. Bernanke,Timothy F. Geithner,and Henry M. Paulson Jr.: Firefighting: The financial crisis and its lessons

Business Economics -     

Robert B. Ekelund Jr., Robert F. Hebert, and Robert D. Tollison. The Marketplace of Christianity

Was the Protestant Reformation "a successful penetration ofa religious market dominated by a monopoly firm" (Roman Catholicism),resulting in "product differentiation" and a multitude of innovativeconsumer choices (Protestant denominations)? Did Christianityevolve "to satisfy the changing demands of consumers/worshippers"(viii)? Anticipating that many might wince at such a worldly,even profane exposition, the authors endeavor throughout mostof the book (save for the problematic final chapter) to avoidvalue judgments about the faith via reasoned economics. Thisbook builds