试论移动阅读视域下的高校图书馆信息资源获取

信息技术的发展使移动阅读成为获取高校信息资源的有效方式。文献资料的电子化、数字化,文档版式技术的革新与规范以及信息技术标准与信息管理制度的完善,是移动阅读顺利推广的技术前提。对于高校图书馆而言,移动阅读具有借阅灵活、针对性强、互动性好等优点。     

大学生手机阅读现状与移动图书馆的建设

随着数字技术的不断发展和进步，我们已经进入数字时代，当代大学生的阅读方式也发生了很大的改变，手机阅读成为大学生获得信息的主要方式，为此高校图书馆应该适应数字时代发展的需求，在认真分析大学生手机阅读规律的基础上，积极推行移动图书馆的建设，来适应大学生们的阅读习惯，提高阅读效率。本文对此进行了探讨。     

大学图书馆事业可持续发展趋势探析

新的信息环境下,图书馆面临更为严峻的挑战,图书馆的可持续发展越来越受到人们的关注,图书馆应当清醒认识到所处的危险处境,需要对图书馆今后的发展进行重新定位,确保图书馆事业的可持续发展.本文阐述了社会信息化进程中图书馆面临生存意义及价值挑战,提出如何大力推广数字图书馆的移动阅读服务,及建立图书馆员的职业操守,积极推行低碳经济促进图书馆事业的可持续发展     

传播学视域下的移动阅读研究

移动阅读以其载体方便易携、内容海量等特性被读者普遍接受,并已成为丰富人们业余生活、提升自身涵养的重要方式。本文从传播学的角度对移动阅读进行多维度分析,指出移动阅读在传播上是基于受众需求而进行的针对性传播,具有一定程度上的精确性,在内容上是对传统文化的创新性表达,并进一步指出数字化时代下移动阅读使互动仪式空间的重构成为可能,有助于学者和受众正确认识移动阅读。     

图书馆全民阅读推广工作创新思考解析

阅读是人们汲取知识、自我提升的重要途径,公共图书馆具备开展阅读推广的天然优势,应积极做好阅读推广专业化的建设工作。本文主要从改善阅读环境、强化服务意识、提供移动阅读服务、加强信息化建设、打造图书品牌等方面探究创新图书馆全民阅读推广工作的实践策略,以供参考。     

浅议高校移动图书馆服务平台的建设与发展

互联网信息技术的深入发展与应用,以良好的外部环境与技术推动了高校移动数字图书馆的发展,移动图书馆作为一种新兴的数字化模式也日益成为高校图书馆服务的发展趋势,有效地解决了图书馆资源与服务受时间、地点限制等弊端。文章简单介绍了移动图书馆服务的概念,指出其必然性,并针对其建设与发展提出相应的解决对策,以期有效地促进图书馆服务领域的拓展,提高图书馆的服务质量与服务水平。     

社会化移动阅读平台的运营策略及启示——以微信读书为例

移动互联时代,阅读环境和行为正发生着深刻变化,基于互动、分享、传播的社会化阅读成为当前的发展趋势。在此背景下,移动阅读平台亟须进行社会化转向,以适应市场发展的需要,运营策略也必须做出相应调整。据此,本文以行业中典型的社会化移动阅读平台微信读书为例,分析其“社交+阅读”模式,从内容、用户、盈利三个角度探究其运营策略,并为其他社会化移动阅读平台的发展提出建议,以期促进相关企业的良性运作。     

移动阅读用户满意度影响因素实证研究

移动互联网应用正向用户生活需求中深入渗透,人们利用移动设备就可以在短暂的碎片时间内随时随地快捷、海量的获取资讯。电子书、平板电脑、手机等媒体的出现颠覆了大众的传统阅读方式。本文通过对移动阅读软件的研究,并结合移动阅读的特点,探讨移动阅读用户满意度影响因素与影响机理,帮助移动阅读运营商提高移动阅读服务质量,提高客户的满意度,推动移动阅读行业整体健康持续发展。     

基于大学生阅读的图书馆服务方式分析——基于山西大学商务学院的阅读研究

本文以对当代大学生阅读的特点出发,通过改变图书馆阅读服务的思维,探讨实施图书馆阅读服务的措施。     

移动阅读发展研究与分析

移动阅读的出现改变了人们传统的阅读习惯，“随时随地”的特点为人们带来了独特的阅读体验、因此移动阅读业务在国内外都呈现了快速的发展。本文在对移动阅读进行概念定义和特征分析的基础上，结合当前移动阅凄当前的各种应用，分析移动阅读未来发展趋势，深入解析其创新商业模式，总结当前发展面临的机遇和挑战，并对移动阅读未来发展提供一些笔者的建议。     

手机阅读动机与传统阅读动机比较研究——以大学生为例

通过问卷调查,本文采用因子分析的方法,揭示了重庆地区在校大学生应用传统和手机二种阅读方法的动机除了在"娱乐消遣或消磨时间"方面的动机是一致的以外,其余方面均有较大的差异。大学生传统阅读动机是以"职业发展"为主,而大学生手机阅读动机则是以"休闲"为主;在此基础上得出了结论和建议。     

Hispanic-Americans,Mobile Advertising and Mobile Services

The literature on marketing to Hispanics and the use of mobile-based marketing methods continues to grow. However, to our knowledge, no research has been published on Hispanic use and acceptance of mobile marketing channels; this research addresses that gap. The study investigates various aspects of mobile channel services including advertising among Hispanic-Americans and non-Hispanic-Americans. The results indicate significant differences between Hispanic-Americans and others in the usage of mobile services, satisfaction with mobile services, and attitudes toward mobile advertising, as well as within Hispanic-Americans based on their strength of ethnic identification. The managerial and theoretical implications are discussed.     

Are You Still with Us? A Study of the Post-Adoption Determinants of Sustained Use of Mobile-Banking Services

This research develops and empirically tests a theoretical model that explains sustained use of mobile banking services. While an extensive array of research has examined various theoretical antecedents of the intention to adopt and use new technologies, only a handful of studies have examined the extent of current usage of a system. Moreover, despite the huge market potential of and recent technological advancements seen in the mobile-commerce market, little is known about the factors that can influence sustained use of integrated mobile financial services after adoption. The present research examines the extent of mobile banking service usage of 370 Korean mobile-baking users in the post-adoption stage. The results of the study indicate that perceived usability, channel preference, and perceived value are three major determinants of sustained mobile banking use. The model further extends and explains that good menu design is a dominant factor in perceived usability of m-banking services, while low monetary costs (i.e., charges and fees) and provision of various banking functions can improve m-banking users' perception of the value of m-banking services. Along with the suggested model, the presented case of factors promoting successful m-banking services will help many mobile industries around the world envisage a successful and stable mobile–financial services market and accelerate their development. Implications of the findings and future research directions are also discussed.     

Estimating Switching Costs in Mobile Telephony in the UK

This paper uses multinominal and mixed logit on British consumer panel data from 1999–2001 to estimate switching costs in mobile telephony. The results of the estimation show that consumers of mobile services in the UK face significant switching costs which vary according to network operators. Network operator choice is also explained by observed and unobserved heterogeneity in consumer tastes. Furthermore, the probability of switching depends on consumer characteristics such as age and the ways they spend their free time.      

Customer behavioural intentions towards mobile money services adoption in Ghana

This study examined the determinants of mobile money service usage intentions and assessed the effect of social influence (SI) on mobile money services adoption and behavioural intentions (BIs). The sample of the study comprised 300 mobile money service users in Ghana. Guided by the conceptual framework and two theories identified to have an effect on technology adoption and consumer behaviour, eight hypotheses were developed and tested using Structural Equation Modelling Techniques. It is discovered that perceived ease of use, perceived usefulness, perceived trust and perceived cost of use have a strong influence on mobile money service usage. The study found SI to have a significant effect on the adoption and BI. Providers ensure that their mobile application services are simple to operate, fulfil specific consumers’ needs, protect consumers’ accounts to ensure trust and are affordable, hence positively influencing consumers’ adoption of services.     

基于移动互联网的跨境电子商务商业模式研究

基于移动互联网的跨境电子商务是移动互联网与国际贸易的全新组合,是突破当前国际贸易形势低迷现状的新途径。基于移动互联网的跨境电子商务的商业模式,将现有的商业模式归纳为跨境大额B2B、跨境垂直B2C以及跨境C2C等3种模式,比较分析了不同模式的运行机制,发现物流仓储与质量控制是制约移动跨境电商发展的主要因素。由于跨境大额B2B和跨境垂直B2C有较为完善的物流和售后解决方案,因此二者将成为未来移动跨境电商发展的主要模式,而跨境C2C将通过提供差异化商品与服务以填补二者之间存在的商业空隙。移动跨境电商既是传统国际贸易在互联网时代的变革,又是电子商务进一步发展的必然趋势。     

Extracting Value from the Supply Chain with Mobile Technologies

Abstract

This paper attempts to alleviate some of the current confusion about the capabilities of mobile technologies in the context of the enterprise and its supply chain. Unique features that differentiate m-business from e-business are explored. We highlight the sources of value creation of m-business applications by extending a theoretical framework proposed by Amit and Zott (2001), and we suggest potential areas in which mobile technologies appear exceptionally suited to produce cost savings or opportunities for differentiation of product or services. Two dimensions of value creation stand out: efficiency and novelty.     

Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces – lessons from rural Cambodia

Abstract

The mobile phone has increasingly become a channel for providing access to formal financial services. There is a need to understand how financial service offerings, increasingly accessed through mobile phones, impact marketing interactions, specifically marketing exchange activities and social network relationships, to enhance consumer well-being (CWB) in subsistence marketplaces. Through interviews and contextualised observational research in rural Cambodia, findings reveal that the impacts of mobile money services on marketing interactions in relation to CWB can be categorised at two distinct levels. The first-level impact is the actual physical money transfer transactions as part of the marketing exchange activities which leads to the second-level impact on the social network relationships at interpersonal, social group and cultural levels. Drawing from these insights, policy-makers and industry stakeholders can formulate strategies and develop innovative service offerings through mobile phone technology to enhance CWB in subsistence marketplaces.     

浅析我国移动支付的常见模式

随着移动互联网的普及和移动电子商务的兴起,移动支付作为一种新兴支付手段发展迅速,得到了业界越来越多的重视.本文简要介绍了移动支付的常见模式,详细分析了我国移动运营商、银行业和第三方支付企业推出的移动支付解决方案及其业务流程.     

休闲食品的消费市场调查

小食品大市场——休闲食品的市场攻略 目前,我国休闲食品的市场容量已超过300亿元,然而相对于中国巨大的人口基数和市场需求来说,这只是沧海一粟.