主客体视角的城市经济型酒店空间分布研究——以扬州市为例

经济型酒店近年来一直保持迅猛发展势头,但对于经济型酒店的研究却仍处于对行业现象和业态特征等方面的探讨,缺少经济型酒店城市空间分布方面的深入研究和实证分析.本文从主客体关系视角,提出城市经济型酒店市场容量与经济型酒店发展动力、城市主体角色与经济型酒店选址决策两个层面的关系,建构经济型酒店的空间分布形成机制.针对扬州的实证分析采取了经济型酒店管理层深度访谈与住店客人调研二重途径探讨经济型酒店发展及空间布局的对策.     

基于顾客价值的经济型酒店顾客满意度测评研究

培育和维护满意的顾客是经济型酒店获得和保持竞争优势的重要条件,而顾客对酒店产品感知利得和利失的比较对顾客满意度的形成具有重要的影响。该研究以现有的顾客满意度理论为基础,结合经济型酒店的顾客需求和产品服务特征,从顾客价值获得的角度构建经济型酒店的顾客满意度测评模型,建立了顾客满意度测评指标体系,并进行了实证分析。研究表明,经济型酒店的卫生状况、支持系统、交通便利程度以及价格等方面的顾客满意度较低。最后,根据实证分析结果提出了经济型酒店提高顾客满意度的建议和对策。     

基于SCP范式的中国经济型酒店产业组织演进研究

经过10年发展,中国经济型酒店正处于爆发式增长的前期.本文运用产业组织理论的主流研究范式SCP框架对中国经济型酒店的产业组织现状及演进趋势进行梳理和系统研究.作者认为,在中国旅游市场快速增长的影响下,经济型酒店的市场结构将呈现出集中-分散-集中的演进趋势,旅游方式的改变催生产品差异化,市场进入壁垒将不断提高;市场行为将朝着价格趋于稳定,价格联盟逐步形成,合作行为深化,竞争以品牌建设和服务提升为主的趋势发展.根据分析结论,笔者对低星级酒店的转型提出了相关建议.     

经济型酒店发展路径探析——以贵阳地区为例

旅游业的发展促进了经济型酒店的全面扩张。经济型酒店发展路径和问题与经济结构调整等因素有关;经济型酒店的有序发展需要准确的市场信息指导,并要有自身的行业规范与标准。     

经济型酒店:发展·问题·策略

本文论述了我国经济型酒店跨越式发展的成因,指出存在的行业标准尚缺、运行成本偏高等问题.在科学管理方面,阐述了对策与措施:要准确地进行市场定位,"经济"上既"锱铢必较",又不降低质量;精心塑造不同品牌,体现不同特色;强调要拓展连锁和特许经营,集合相关资源,走集团化之路,形成规模经济,利用网络营销,不断创新发展,打造出经济型酒店牢固的合力与强大的实力.     

某酒店品牌建设研究

随着经济的发展和酒店业的发展,消费者对酒店产业的个性化需求日益旺盛,因此,通过加强品牌建设来突出差异化对经济型酒店进一步抢占国内市场有着重要意义。本文就是在品牌定义的基础上,探讨某酒店的品牌建设现状和问题,并且提出建议。     

季琦:经济型酒店将进入理性增长期

经济型酒店还有数十倍的增长空间,市场远没有饱和。在3月份召开的2008中国酒店开发与融资论坛上,两家经济型连锁酒店的掌舵者——锦江之星总裁徐祖荣和汉庭     

基于ACSI的经济型酒店顾客满意度测评模型

文章基于美国顾客满意指数（ACSI）模型,根据经济型酒店的顾客需求结构,提出了针对经济型酒店的消费者满意度评价指标体系,构筑了相应的概念模型,并通过实证研究对该测评模型的实用性和有效性进行了验证。     

经济型旅游酒店客户关系管理策略探究

随着我国国民经济的不断发展,经济型酒店在我国的发展也呈现出迅猛发展的态势,而在经济型酒店的客户关系管理过程中,大多都是从上个世纪80年代营销理论基础上进行不断的完善和提高。大部分时候经济型酒店在客户关系管理方面,都是为了提升酒店客户对自身的满意度,从而为酒店发展获取更多的经济利益。本文针对当前经济型酒店客户关系管理现状进行了深入的分析和探讨,希望能够为经济型酒店的管理和经营的完善,提供有帮助的建议。     

经济型连锁酒店步入“战国时代”

价格战、人才战、服务战、甚至零加盟战……中国经济型酒店从九十年代诞生至今,市场发生了翻天覆地的变化,竞争战术也越来越层出不穷。而随着这些竞争战火的不断升级,酒店市场     

Exploring the viability of a new ‘pay-as-you-use’ energy management model in budget hotels

Hotels consume significant amounts of energy, especially in guest rooms. Financial incentives can be given to hotel guests for conserving energy during their stay while financial penalties can be applied for excessive energy use. This can be achieved by deploying the smart energy meters (SEMs) in guest rooms that enable accurate energy monitoring and billing. This study explored the viability of a new business model for energy management in hotels underpinned by SEMs. Semi-structured interviews with managers of UK budget hotels revealed the determinants of industrial adoption of this new model. Despite positive appeal, the chances for the model’s immediate commercialisation were found slim due to its novelty and the market disruption potential held. To enhance the business viability of the proposed model, close integration of energy conservation targets into the corporate agenda of budget hotels is necessary coupled with dedicated policy support.     

Product diversification and property performance in the urban lodging market: The relationship and its moderators

In this study, we investigate the relationship between product diversification and hotel property performance as well as the moderators of this relationship in the urban lodging market. Using stochastic frontier analysis with panel data, we calibrate the efficiency scores of 377 urban hotels in Beijing from 1994 to 2005. We then investigate the impact of product diversification on performance as measured by efficiency score. Results from panel data models indicate that the degree of product diversification exhibits a positive relationship with hotel performance. Hotel location, diversification expansion rate, and foreign ownership/operation are found to be significant moderating factors determining the effect of product diversification. Specifically, hotels that (a) are located farther from the city center, (b) expand diversification more slowly, and (c) are domestically owned are more likely to leverage the benefits stemming from product diversification. We provide a series of practical evaluation modules to help hoteliers improve performance.     

论我国经济型饭店发展的产业示范意义

本文讨论了我国经济型饭店发展的产业示范意义。对于民族饭店业而言,经济型饭店的示范意义在于以品牌为中心建立了产品形象、通过跨地域经营获得规模经济以及采用多模式扩张提高增长速度。对于整个中国饭店业而言,经济型饭店的示范意义在于通过产品差异化创新获得了很好的绩效。认识到这些意义,我们可以从更具有战略性的高度去看待今天中国经济型饭店的发展。     

Determinants of Customer Satisfaction in the Hotel Industry: An Application of Online Review Analysis

This study illustrates that determinants of customer satisfaction in hospitality venues can be identified through an analysis of online reviews. Using text mining and content analysis of 42,668 online traveler reviews covering 774 star-rated hotels, the study found that transportation convenience, food and beverage management, convenience to tourist destinations and value for money are identified as excellent factors that customers booking both luxury and budget hotels consider important and for which the performance is much satisfactory to them. Customers paid more attention to, but were less satisfied with, bed, reception services and room size and decoration. Most determinants of customer satisfaction also showed a consensus over luxury versus budget hotels, except for factors referring to lobby and sound insulation. As per its findings, the article concludes by presenting theoretical and managerial implications.     

Growth of Budget Hotels in China: Antecedents and Future

The Chinese hotel industry is undergoing brisk growth, particularly in the budget hotel segment. Thus, an exploratory study was conducted to determine the factors facilitating growth of the budget hotel market. A strengths, weaknesses, opportunities and threat analysis was undertaken to identify future trends and to assess market potential. Relevant implications and suggestions were made to the industry so as to remedy the identified weaknesses and overcome the threats. Some regression models about the expansion of different star-rated hotels in China were also developed. It was found that overall disposable income was the most significant factor in explaining and predicting the number of budget hotel rooms.     

Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain

Customer Relationship Management (CRM) can bring many benefits to the hotel business, though there are some associated challenges. Such challenges often bring a significant risk of failure, and these risks become more significant in budget hotels. This study considers the changes that have emerged in the last decade as regards customer expectations when staying in budget hotels. We use qualitative approaches to investigate the overlaps between customer expectations and managers’ perceptions of CRM applications. The findings reveal that regardless of all changes, value for money and core products continue to play a critical role in customers’ overall satisfaction with budget hotels.     

What contributes to the success of Home Inns in china?

This study examines the critical success factors of budget hotels in China, taking Home Inns as the study case. Six CSFs, with a total of 26 sub-factors, are identified from data collected through triple sources – site visits, in-depth interviews, and documents and websites analysis. These critical success factors are people, timing/contextual factors, strategic choices, managerial and operational efficiency, performance/product, and Home Inns’ culture. The result also indicates that different factors contributed to Home Inns’ success at different developing stages. Furthermore, the implications of Home Inns’ successful development are also suggested.     

Budgeting practices in the Turkish hospitality industry: An exploratory survey in the Antalya region

The present study aims to explore budgeting practices of Turkish hotels in the Antalya region which is the most prominent tourism center of the country. The results indicate that having a budget committee and budget manual are common for Turkish hotels. Secondly, participative budgeting is advocated within the industry. Furthermore, budget period seems dynamic, because hotels state that they revise budgets and make periodic reporting within the budget period. Profitability and cost control are the primary reasons in budget preparation. Finally, budgets are viewed as one of the primary performance indicators.     

Relationship between customer sentiment and online customer ratings for hotels - An empirical analysis

This study aims to establish a relationship between customer sentiments in online reviews and customer ratings for hotels. Customer sentiment refers to the emotions expressed by customers through the text reviews. These sentiments can be positive, negative or neutral. The study explores customer sentiments and expresses them in terms of customer sentiment polarity. Our results find consistency between customer ratings and actual customer feelings across hotels belonging to the two categories of premium and budget. Customer sentiment polarity explains significant variation in customer ratings across both the hotel categories. With regard to managerial implications, the study finds that, when compared with premium hotels, managers of budget hotels should improve their staff performance and hotel services. The present study is not exhaustive and other factors like customer review length and review title sentiment can be analyzed for their effects on customer ratings.