Conference tourism — a salesman's dream

Conference tourism is thought to be booming, indeed the term a ‘salesman's dream’¹ has been used, but there is actually a dearth of evidence to support this claim. The perceived conference tourism demand is largely derived from ‘informed speculation’. George Hughes, Lecturer in Planning and Tourism in the Department of Geography, University of Edinburgh, describes the types of statistics available and the three basic methods used to generate estimates of demand. The lack of comparability among methods and the non-rigorous sampling procedures make estimates of demand unreliable as indicators of future development.     

Evidence of a low-carbon tourism paradigm?

The global tourism industry has benefited from exceptional growth; however, a number of challenges have the potential to seriously undermine the industry's future aspirations. This research uses social representation theory to understand how the social group of tourism experts makes sense of the phenomena of “tourism growth”, “low-carbon tourism”, “peak oil” and “risks for tourism”, and whether representations are indicative of different underlying paradigms. A total of 101 experts from various tourism professions and key demographics were interviewed using the free associations method. The findings reveal distinct representations of the four phenomena, but also significant linkages between them, in particular in relation to the global economy, transportation, energy supply and sustainability. Further, whilst experts appear grounded in the Dominant Social Paradigm of consumerism and neoliberal capitalism, there is evidence of alternative views that question some of the fundamental assumptions of the growth paradigm. In particular, when asked about low-carbon tourism and peak oil, experts advanced associations that indicated an Alternative Paradigm. A broader paradigm shift originating from within tourism, however, alone is unlikely.     

The role of tourism management in adaptation to climate change – a study of a European inland area with a diversified tourism supply

The Carpathian Basin is one of the most vulnerable European regions in terms of potential climate change impacts on biodiversity. Its wide range of tourism activities make it uniquely suitable for assessing the effects of climate change on tourism. This research sought to create a Tourism Adaptation Portfolio (TAP) for the Szentendre micro-region in Hungary and to assemble an adaptation toolbox for current and future use by tourism organizations. The TAP contains practical, easy to implement solutions for key stakeholders in the sector by adaptation type (technology, management, behavior, education, policy). Surveys of local tourism suppliers showed that 70% said they were well informed, largely by the Internet, but 55% admitted to not knowing enough. The methodology outlined here is transferable and the process can be replicated elsewhere, supporting other regions in becoming climate-friendly tourism destinations, creating opportunities for uniquely positioning a region for consumers. The article provides a concise overview of tourism provider attitudes assessed through a questionnaire, shedding light on points of intervention, willingness to pay, main barriers and suitable adaptation instruments. The adaptive capacity of stakeholders is also discussed, which is indispensable for implementing successful practices in adaptation and maintaining the current level of environmental services.     

Government management of tourism — a Thai case study

This article examines the relationship between government and the tourism industry and the problems of that relationship as both strive for more effective management to meet the challenge and changes of the 1980s. Attention is focused on the role of government and the political input, the tourism management agency, the government administrative system, the industry, and the response of these various groups to demands on the tourism sector. The article concentrates on Thailand but many problems experienced are common to most countries and arise from the nature and role of government and the tourism industry and their relationship.     

Backpacker tourism: sustainable and purposeful? Investigating the overlap between backpacker tourism and volunteer tourism motivations

Alternative tourism, particularly backpacker and volunteer tourism, has developed significantly in recent times. This rapid development has contributed to criticism of potential negative effects, notably of the environmental, cultural, economic and social impacts associated with backpacker tourism. Volunteer tourism, by contrast, has been seen in positive terms as more sustainable, combining altruistic motivations with the travel concept. This paper explores backpacker interest in volunteer tourism and identifies overlaps in motivations between the two forms of tourism; 249 self-administered questionnaires were collected from backpackers within backpacker hostels in central Melbourne, Australia. The findings of this study suggest that a motivational overlap exists between backpacker and volunteer tourists, indicating potential for the creation of volunteer tourism products catering specifically for the backpacker market. This may encourage more sustainable tourism experiences within the burgeoning backpacker market, thus addressing some of the negative criticism of the latter. This paper also discusses the implications of these findings for the marketing and development of volunteer tourism products for both the backpacker and volunteer tourism markets.     

Sustainability and integration – the principal challenges to tourism and tourism research

ABSTRACT

What are the biggest challenges facing tourism and tourism research? This paper answers this question by canvasing the opinions of recognized experts in the field. The analysis is based on 30 interviews with fellows of the International Academy for the Study of Tourism. Two key thematic issues were identified. First, the pragmatic issue of how to operationalize sustainability and its various sub-elements, such as climate change, overtourism, and tourisation to ensure the long-term future of tourism. Second, the need for further integration between disciplines within the tourism field, between tourism and other fields, and between research and practice.     

Computers—tourism applications

A survey of State Tourism Offices (STOs) in the USA and Canada reveals that 84% are currently using in-house computers, with microcomputers the most popular. Pauline Sheldon, Assistant Professor in the School of Travel Industry Management, University of Hawaii, describes how new software is most needed for information retrieval for visitors. Research activities such as forecasting, market analysis, and visitor expenditure analysis lend themselves easily to computerization. Information specialists who can adapt generic software to the needs of STOs are found to be most useful. Service bureaux are used mostly for economic and social impact studies and visitor motivation studies.     

Singapore — tourism development plans

P.P. Wong of the Department of Geography at the National University of Singapore, compares the recommendations of two reports on tourism development - Tourism Product Development Plan prepared by the Ministry of Trade and Industry, and Tourism Development in Singapore prepared by Pannell, Kerr, Forster. The reports provide a framework for Singapore government tourism planning aimed at rectifying the recent decrease in the level of visitor arrivals.     

Peak Oil: a hidden issue? Social representations of professional tourism perspectives

Peak Oil, the peaking of global oil production, is a collective risk highly relevant to the tourism sector. Public discourse on Peak Oil, however, is limited. To better understand what “sense” tourism experts make of Peak Oil, and provide a platform for future debate and action, this research used the theory of social representation to explore core and peripheral elements that constitute Peak Oil representations and help tourism stakeholders to conceptualize and address this issue. Using free association methodology, 101 tourism experts worldwide provided up to five words and three mental images describing their thoughts and feelings about Peak Oil. The analysis highlights the importance of economic impacts and alternative energy sources, as well as anchoring effects to more established concepts such as sustainability and climate change. Notably, each of the four professional sub-groups approached (academics, consultants, government and industry representatives) had markedly different core beliefs. There was no agreement on whether Peak Oil was concerning or not, and whether action is required by the tourism sector to address negative impacts. This was particularly evident with the industry sub-group. Future research and policy implications are outlined, including the role of the media, and its responsibility to facilitate this discourse.     

Residents’ place image: a meaningful psychographic variable for tourism segmentation?

ABSTRACT

While there has been a considerable body of research on tourists’ place image, there remains limited attention on residents’ place image, specifically, in relation to its segmentation utility. This study seeks to address this oversight by a) clustering the local residents based on the image held of a tourism place, and b) exploring the extent to which the identified image-based resident clusters share similar (dissimilar) demographic characteristics and attitude towards tourism development. Empirical analysis was based on a sample of 481 residents of a Greek city. The findings support the utility of residents’ place image as a psychographic segmentation variable revealing the existence of three distinct resident groups – termed “Nature Loving”, “Apathetic” and “Advocate.” Results also suggest that these resident groups exhibit dissimilar demographic characteristics and dissimilar attitude towards tourism. In comparison with other segments, the Apathetic exhibits the least favourable image and the least supportive attitude towards tourism.     

Caribbean tourism — economic development

This report has been prepared by the Caribbean Tourism Research and Development Centre (CTRC) in order to focus attention on the contribution made by tourism to economic growth and development in the Caribbean, and also to encourage governments and donor agencies to allocate greater resources to research, product development, marketing and training for this most important economic sector. CTRC is an intergovernmental regional tourism research and development agency whose main aim is to promote tourism as a vehicle for the socioeconomic development of the Caribbean region.     

Sustainable culinary tourism and Cevicherías: a stakeholder and social practice approach

This study proposes a theoretical framework based on stakeholder and social practice theory in the context of sustainable culinary tourism development. This framework emanates from the examination of issues affecting such development, and ways to adapt, from the perspective of a key SCT stakeholder group, restaurant operators, in a developing gastronomic destination. In-depth, face-to-face interviews revealed socio-economic and environmental issues, namely, perceived impacts from larger fish/seafood exports, over-fishing, and weather patterns affecting the quantity and consistency of product supply, which resulted in increased prices. Ethical and proactive principles, and taking the leadership in limiting socio-economic and environmental issues were the main ways to adapt. Moreover, operators were incorporating alternative fish/seafood products, reinforcing ethical conduct, rejecting unacceptable business practices, and strictly adhering to closed seasons/bans. Participants’ ways to adapt are strongly related to the tenets of the two employed theories; these associations will be discussed, and future research streams suggested.     

Four kinds of tourism?

To relate tourism to leisure theory, this paper first offers a potential conceptual framework to assist in placing leisure in the context of other human behavior. This is done by considering dimensions of both subjective experience and structural environment. The field structured by these two dimensions is then reviewed by examining four more or less extreme positions, although emphasizing that reality will rarely conform to an extreme. The two dimensional field of human behavior is, like all conceptual models, an attempt to understand the immense complexity of reality. Turning to tourism, this framework demonstrates that just as recreation often fails to result in leisure, so the tourism industry may well detract from the positive aspects of the tourism experience, and at the worst, may produce alienation.     

Which investment incentives for tourism?

Governments around the world offer a wide range of incentives to developers by acting to reduce capital costs and operating costs and to improve investment security. This analysis demonstrates that high operating leverage is a principal source of financial risk and that grants to reduce initial capital costs are more effective in reducing risk. Apart from guaranteed investment security most tourism incentives are unnecessary — the primary instrument should be the capital grant, or its equivalent in the provision of facilities.     

Health-care tourism — an exploratory study

This article explores the concept of health-care tourism. It is based on a pilot study that involved a survey of 206 travellers, 22 travel agents, 12 medical doctors and two herbalists; a review of the tourism and travel literature; and content analysis of 284 travel brochures about 24 countries. Healthcare tourism is defined, the sample, methods of data collection, findings, and implications are discussed, and future research areas suggested. Health-care tourism can be used to define an effective marketing strategy.     

Experiencing the real village – a netnographic examination of perceived authenticity in rural tourism consumption

There is an upsurge of research interest regarding authenticity in contemporary tourism consumption as modern tourists have been found to prefer involve in real backstage experiences to participating in pseudo-events and mass congregations. This paper presents a netnographic analysis of tourists’ reviews on village destinations and explores how authenticity is experienced by tourists in a village setting and the indicators pertaining to it. Trip Advisor reviews of three Indian villages were downloaded and analysed. Findings reveal that tourists consider authenticity as a critical factor in rural village experience. The indicators of rural authentic experience and their implications are also highlighted.     

Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland

Eco labelling of tourism services has been studied extensively in the past. Yet, there is no agreement on two key points: (1) whether or not eco certification increases tourist demand for a product among the general tourist population, and (2) whether or not there is a specific market segment whose purchase decisions are influenced by eco labels. Lack of agreement is partially due to the wide variety of different research approaches used. Most studies have in common, however, that they rely solely on tourist self reports of either behavioural intentions or past behaviour. The present study re-investigates these two questions using a quasi-experimental design based on actual observed behaviour and objective knowledge testing. Results indicate that (1) eco labelling does not have a big impact on general tourist demand, but (2) a niche market exists which is influenced by eco labelling when choosing among alternative tourist providers. The research design used in the present study offers a useful alternative for investigations of tourist purchase decisions. It leads to more reliable results because it is based on the observation of actual displayed behaviour, thus avoiding a range of answer biases. Other eco-certified products now need research on similar lines.     

Addressing zero-hunger through tourism? Food security outcomes from two tourism destinations in rural Ethiopia

Underpinned by sustainable livelihood thinking, this study investigated community stakeholders' perspectives on the impacts of tourism on food security in two rural tourism destinations: Debarq and Meket in Ethiopia. Semi-structured interviews and focus group discussions were conducted with a range of stakeholders to solicit their perspectives, revealing the complexity of the tourism and food security relationship. Although tourism had brought about some small changes to food availability, access and utilisation, there were limitations around its contribution to food stability. This was primarily due to the nature of tourism employment and lack of linkages between tourism and local agriculture. Tourism was not strong enough nor properly integrated with existing livelihoods to support the local communities' food security, generally only offering a minor contribution. This research highlights the challenges for tourism to contribute to local communities' food security, offering policy-relevant guidance for addressing the food security challenges of tourism destinations.     

Defining an emerging tourism industry sub-sector: Who are the strata titled tourism accommodation stakeholders?

This study represents the first providing a definition of the strata titled tourism accommodation (STTA) sub-sector of the tourism industry. This definition is achieved by identifying the stakeholders that collectively comprise the sub-sector. There is a paucity of prior research concerned with this increasingly significant form of tourism accommodation (Pizam, 2006). This is despite the significance of accommodation to the tourism economy (Cooper et al., 1998) and STTA's rapid growth (Guilding et al., 2005). Stakeholder theory has been drawn upon to explore, identify and classify the key players involved in the Australian STTA sector. The study also provides a commentary on the different STTA roles played by the stakeholders and the nature and extent of their perceived engagement with the tourism industry.