Alternate Measurement Approaches to Recreational Customer Satisfaction: Satisfaction-Only Versus Gap Scores

This study blends service quality and importance-performance methodologies to extend previous research beyond traditional customer service domains. The study examined water-based recreationists' importance and satisfaction ratings across a battery of 19 individual attributes within four domains relevant to outdoor recreation satisfaction (facilities, services, information, and recreation experience). Both the satisfaction-only item scores and gap scores (difference between importance and satisfaction level) were analyzed to determine their relationship within their respective satisfaction domain and with overall satisfaction. The satisfaction-only measures were found to be significantly better indicators than the gap scores of domain-level and overall satisfaction. The items were found to be stronger predictors within the four satisfaction domains than within the overall satisfaction model.     

A hotel sustainability business model: evidence from Slovenia

This research explores and develops a hotel sustainability business model (HSBM) to study the sustainability orientation of the Slovenian hotel industry. Based on a comparative analysis of the existing sustainability and triple bottom line models, the usual content of a three-line HSBM (economic, environmental and sociocultural) was extended to include customer satisfaction, environmental education and power to implement changes. Financial, marketing and tourism sustainability experts investigated best practices in sustainability measurements and gathered appropriate sustainability indicators; expert opinion and the Delphi method refined and reduced an initial 79 indicators to 36 operational indicators, able to fulfil the HSBM's sub-categories within the extended triple bottom line. The HSBM's concept was used to study the sustainability of Slovenian hotel firms to reveal how important these indicators are for hotel managers and do they monitor them. Results indicated strong importance and measurement of economic and marketing indicators, such as profitability and customer satisfaction. Following the socialist tradition, companies recognise the importance of human resources, but the importance of environmental education and awareness building, biodiversity, and the establishment of partnerships with stakeholders to implement sustainable tourism development are neglected. Economic performance was, for example, monitored by 66% of respondents, environmental performance by 28% and social performance by 42%.     

Service quality and customer satisfaction: The moderating effects of hotel star rating

This research contributes to customer satisfaction knowledge with regard to accommodation in South Africa whose star grading differs. A multi-group analysis and an importance-performance map analysis by means of PLS-SEM allow us to differentiate between service quality performance scores and their influences on customer satisfaction across accommodation with a different star grading. The two most important predictors of satisfaction with one-star and two-star category accommodation are the accommodation infrastructure and the employee expertise. Both predictors were found to have relatively low levels of performance. Safety and security and room quality are two significant determinants of satisfaction with three-star establishments, although they under-perform with regard to safety and security. In respect of four-star and five-star accommodation, waiting time and customer interaction, both of which have above average performance scores, influence customer satisfaction. We provide specific guidelines for managerial interventions to improve service quality and guests’ satisfaction for each grading category.     

Human value co-creation behavior in tourism: Insight from an Australian whale watching experience

This study explores and tests a comprehensive model of co-creation in creating value and tourist satisfaction. In addition to being the first study to empirically test the customer value co-creation behavior scale developed by Yi and Gong (2013), the present work adds to theory by revealing the importance of tourists' mental co-creation and employees' active participation in creating value and satisfaction for the customer. Factor analyses and econometric models of logit model and multivariable ordinary least squares regression are applied to a sample of 1024 whale watching tourists. The study finds that tourists' participation is more important in influencing their perceived value during the experience than their satisfaction. Employees' input is key to the experience in enhancing tourists' value and satisfaction. The main contribution of the study is the inclusion of co-creation behaviors from different human actors including tourists and employees. Opportunities for future research are outlined.     

An importance–performance analysis of sustainability factors for long-term strategy planning in Slovenian hotels

This paper explores the potential role of economic, environmental and social reporting in long-term strategy planning in the hospitality industry. The context of study is Slovenia. Following the development of a set of “sustainability” indicators, hospitality managers were asked to rate the importance of each indicator to sustainable operations and the performance of their firms in implementing management actions. Seven hotel performance factors were established across the triple bottom line. Using importance–performance analysis (IPA), key issues are identified as requiring the attention of stakeholders to support the sustainable development of Slovenia's hospitality industry. For managers, the 10 most important indicators include those related to economic performance, customer relationship and cost saving environmental activities: performance here, and in marketing, was perceived as poor. In contrast, actions taken to increase environmental awareness, and improve relationships with employees are seen by managers as less important, and even as possible overkills. Community relationships are seen as of low importance and where the industry performs relatively poorly. A major recommendation is that Slovenian hotel managers should focus on improving their economic performance: neglecting this could threaten hotels’ long-term survival. IPA analysis is shown as applicable to strategy making for sustainable development in hospitality industry contexts worldwide.     

Perceptions of technical skills required for successful management in the hospitality industry—An exploratory study using conjoint analysis

The growth of hospitality programs worldwide has resulted in wide variations in program structures, curricular offerings, and course content, all of which have prompted researchers to examine essential competencies and industry needs to inform programmatic restructuring. This paper explores how important various technical skill sets are perceived to be by students, faculty, and industry professionals today. Building on the extant literature, we identified seven key technical skills: Academic performance (using grade point average as a surrogate), social networking, time management, strategic planning, spreadsheet acumen, written communication, and oral communication. Drawing from a convenience sample, 98 respondents ranked the student characteristics by ranking 18 hypothetical student job candidates, each of which was represented on a card. Developed using an orthogonal array, the hypothetical student/job candidate cards were created by varying the three values of the seven characteristic variables; the ranking responses for the 18 cards were then examined using conjoint analysis. Professionals and faculty disagreed with student respondents with respect to GPA and Spreadsheet Skills, ranking them lower in importance than other characteristics. Faculty should note that even though they do not perceive expert knowledge of spreadsheet skills to be important, professionals do. Additional research is necessary to determine whether faculty should update their perception of the demand for spreadsheet skills on the current market. Faculty also perceived social networking skills to be less important than the other respondent groups did. Finally, while Oral Communication Skills were valued more highly than any other skill set, the rankings yielded a progression of perceptions such that students valued them less highly than professionals did, and professionals valued them less highly than faculty did.     

But are tourists satisfied? Importance-performance analysis of the whale shark tourism industry on Isla Holbox, Mexico

The objective of this paper is to understand the motivations and satisfactions of whale shark tour participants on Isla Holbox, Mexico in order to assess the success of this industry in meeting customer expectations. Whale shark tour participants were provided with a list of environmental and setting features and asked to rate the importance of, and satisfaction with, each feature. Importance-performance (IP) analysis was used to compare these scores and identify areas of management concern. The IP analysis identified key issues with false advertising, lack of educational information, perceived crowding, and tour cost. These factors are representative of larger issues related to the uncontrolled growth of the whale shark tourism industry on Holbox. Management should focus on limiting the growth of the industry, ensuring the equitable distribution of economic benefits within the industry, and developing and implementing effective guide training and interpretation programs.     

What Facilitates a Festival Tourist? Investigating Tourists’ Experiences at a Local Community Festival

The purpose of this study was to examine the effectiveness of festival attributes and tourism facilitators on tourist satisfaction. The results of this study show that festival attributes has a positive and significant effect on tourists' satisfaction. Data analysis also revealed a positive and a significant effect of intrapersonal facilitators and structural facilitators on tourists' satisfaction. However, interpersonal facilitators do not allow a significant impact on tourists' satisfaction in the festival context. One of the most important findings is that festival commercialization is the strongest predictor of tourists' satisfaction. Structural facilitators are regarded as of primary importance in determining the satisfaction of festival tourists. Future research is needed to investigate other important antecedents of tourists' satisfaction across other festivals or locations, and to identify the complex nature of festival tourists' satisfaction. Finally, a longitudinal approach will better elucidate the relationships between measurement variables and their antecedents.     

Cultural Consonance in Leisure,Leisure Satisfaction,Life Satisfaction,and Self-Rated Health in Urban Taiwan

The purpose of this study threefold: to determine whether a shared cultural model of the importance of a set of leisure activities to a good leisure life existed in urban Taiwan, the degree to which cultural consonance in leisure mediates the relationship between leisure constraints and leisure satisfaction, and the degree to which leisure satisfaction affects life satisfaction and self-rated health. Results indicate that a cultural model of the importance of leisure activities to a good leisure life existed among sample members. Second, higher levels of self-reported participation in leisure activities that are culturally agreed upon as more important for a good leisure life are more strongly associated with leisure satisfaction than are activities culturally agreed upon as less important. Finally, leisure satisfaction strongly predicts both life satisfaction and self-rated health.     

Segmentation of Special Event Attendees Using Personal Values

ABSTRACT

This article presents the findings from research undertaken within a conceptual framework that included personal values, satisfaction and post-consumption behavioural intentions. The findings of a quantitative study (n = 354) conducted at a theatre-event indicate that attendees who were more inclined to place importance on their 'connectedness' with others were generally more satisfied with their attendance overall and with most of the attributes of the special event that were measured. Similar results were also found for attendees' post-con-sumption behavioural intentions; however, other personal value systems, such as that associated with hedonism, also emerged as important. These results can be used by managers and marketers of special events to enhance the special event experience and contribute to the industry's sustainability.     

Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions?

This study investigates American customers’ perceptions of Chinese restaurants in the U.S., using the Importance–Performance Analysis (IPA) approach. This study also examines which attributes of Chinese restaurants influence American customers’ satisfaction and behavioral intentions. The IPA shows that environmental cleanliness and attentive service are two important areas where Chinese restaurateurs can make improvements. In addition, food taste and service reliability appear to be key attributes for Chinese restaurants’ success. Overall, this study indicates that food quality, service reliability and environmental cleanliness are three pivotal attributes to create satisfied customers and positive post-dining behavioral intentions. Chinese restaurant managers should reasonably allocate their limited resources to restaurant attributes based on their contributions to customer satisfaction and behavioral intentions.     

Moderating Role of Gender in the Relationship between Hotel Service Quality Dimensions and Tourist Satisfaction

Gender has frequently been identified as one of the key attributes and predictors in developing marketing strategy. This study examines the moderating role of gender in the relationship between hotel service quality dimensions and tourist satisfaction with hotel service delivery. The results derived from multi-group structural equation modeling via the AMOS 5.0 computer program revealed that gender significantly moderated the relationship between service quality dimensions and tourist satisfaction with hotel service delivery. Empathy and tangibles both contributed as the most important significant predictors of tourist satisfaction with hotel service delivery for male tourists as opposed to female tourists. It is statistically confirmed that men and women appear to respond to different aspects of a service encounter when making judgments about their satisfaction.     

Guest Satisfaction in the U.S. Lodging Industry Using the ACSI Model as a Service Quality Scoreboard

SUMMARY

This article extracts data from the American Consumer Satisfaction Index (ACSI) for the lodging industry and for the six hotel brands included in the study. Guest satisfaction scores are analyzed for three important standards: overall satisfaction, expectancy-disconfirmation, and customer experience compared to an ideal product. Findings indicate that [1] the lodging industry scores slightly better than the entire service sector and about the same as the national score, and [2] there is significant variation in satisfaction scores among the six brands tested. Implications for management are included.     

旅游者恢复性环境感知与游后行为意向——影响机制和边界条件

游客恢复性环境感知作为联结旅游体验和健康的重要环节,是游客与旅游地环境交融形成的综合性体验,是游客管理研究的新视角,但游客恢复性环境感知对游后行为意向的积极效用还未得到深入理解。文章从注意恢复理论出发,应用Mehrabian-Rusell模型,探讨游客恢复性感知、满意度对游后行为意向的影响及游客涉入的调节作用。通过问卷调查收集数据,得到547个有效样本,使用结构方程建模。研究发现:游客功能类恢复性感知(一致性、新奇)正向影响情感类恢复性感知(迷人、兼容性、逃逸);兼容性比迷人对满意度的正向影响更大;新奇比逃逸对游后行为意向的正向影响更大;兼容性与满意度在"一致性、新奇-游后行为意向"的结构中有多重链式中介作用;迷人、兼容性对满意度的影响受游客涉入的正调节。游客恢复性感知对游后行为意向的影响过程表现为"环境刺激认知-情感-意向"三阶段传递机制。最后讨论了上述发现对目的地营销与管理的启示。     

The influence of personal values in the economic-use valuation of peri-urban green spaces: An application of the means-end chain theory

The implication of land-use managers and the local community in matters relating to peri-urban green spaces has been modified by the growing importance of the values attached to such areas. This paper uses means-end chain techniques to examine whether green space users reflect their own personal values through the benefits and attributes they perceive in this type of good. The results show key factors to be opportunities for sport and recreational activities, improvement of physical and mental well-being and enjoyment of landscape beauty. Other values, both individual (personal enjoyment and quality of life) and social (respect for others and a clearer conscience) also emerge. Further analysis to determine whether values differ according to whether or not the visitor assigns a monetary value to the green space showed higher environmental and social awareness to be associated with higher willingness to pay for peri-urban green space. Thus, the greater the perceived environmental values and the higher their subsequent monetary valuation, the more effective environmental protection and conservation policies are likely to be. These results may be worth consideration by land-use managers engaged in environmental cost benefit analysis     

Knowledge agents as drivers of environmental sustainability and business performance in the hospitality sector

This study examines the role of knowledge agents as key enablers in the process of creating and updating the environmental knowledge base of a firm and, in doing so, having a positive effect on business performance. From the perspective of a hotel as the most important cog in the machinery of the hospitality sector, knowledge agents are those individuals who can provide information and knowledge that enables the firm to deal with environmental issues effectively. The paper describes an empirical, longitudinal study of 87 organisations in the Spanish hospitality industry. The results highlight the importance of the relationship between knowledge agents and environmental knowledge for business performance. Furthermore, our findings indicate that the role of knowledge agents is also relevant for the future management of the environmental knowledge base of a firm within the hospitality sector.     

Chinese clientele at Chinese hotels—Preferences and satisfaction

The paper examines the proposal that levels of satisfaction with mainland Chinese hotels by the domestic market are related to performance in core services to which clients attribute high levels of importance. Regression analysis indicates that the main determinants of satisfaction are the external environment, reputation and cleanliness of the bedroom. It is suggested that key components of the hotel product such as a comfortable bed are akin to hygiene factors in Herzberg's theory of human relations, that is, their absence causes dissatisfaction, but their presence is insufficient to generate high levels of satisfaction. The sample comprises 941 Chinese respondents.     

Reexamining event attributes,benefits, and values in a time of pandemic: A multi-faceted approach

The COVID-19 pandemic increased attention to product/service-customer relationships in the context of events where social gatherings take place. Event attributes have been a topic of continued interest in research and practice. Due to COVID-19, however, event attendees' preferences and requirements related to personal values and satisfaction may be changing. Using a sequential mixed-method exploratory strategy with means-end chain theory and the Kano model as a research framework, this study identifies important event attributes, benefits, personal values, and specific satisfaction attributes. Key findings highlight pleasure and excitement and sense of safety as salient personal values. Respondents also found health/safety attributes particularly important, considering them must-be attributes. Providing health/safety services prior to the event would be effective in decreasing dissatisfaction. Implications for researchers and practitioners are discussed.     

The value of self-stated attribute importance to overall satisfaction

This paper provides insights into techniques used to determine the attributes that influence overall satisfaction. A survey of zoo visitors illustrates several key findings relevant for both managers interpreting survey results and researchers designing studies. First, the assumption of importance-performance analysis (IPA) that self-stated importance measures the influence of attribute performance on overall satisfaction is endorsed. Second, relative importance is shown to be vital as it improves the prediction of overall satisfaction from attribute performance while absolute importance makes it worse. Third, techniques using self-stated relative importance are shown to be superior to statistical techniques such as regression, however new techniques using both self-stated importance and regression are shown to be even better. These findings apply generally to tangible products in marketing and management as well as to tourism services.