Using web and mobile technology to motivate pro-environmental action after a nature-based tourism experience

Nature-based tourism provides an ideal context for motivating pro-environmental action, as it draws travellers interested in the natural world and showcases unique, and often threatened, environments. This study examines efforts to motivate environmentally related behaviour in tourists' everyday lives using a technology-based intervention following an elephant seal viewing tour at California's Año Nuevo State Park. A total of 362 visitors completed pre-tour and post-tour surveys, with 94 visitors completing a final survey three months after the tour. We found that, although the intervention had little influence on conservation action overall, it was effective for a social media-related action. Post-tour conservation actions were significantly affected by emotional connection to wildlife during the tour and repeat visitation to either the same or another state park. We found that visitors' connectedness to nature increased during the three-hour tour, but returned to pre-visit levels three months later. Practical implications include that parks should encourage repeat visits, suggest an assortment of other experiences that support connecting to nature, and link their conservation messaging to visitors' close, personal, and emotional experiences with fauna. We suggest that one simple, yet effective, way to do this is through maintaining the visitor–park experience through a social media community.     

Selling Strategies and Shopping Behavior—An Example of Taiwanese Guided Package Tourists to Mainland China Destinations

China has become the most visited destination in the world for international tourists. The number of Taiwanese tourists going to China on guided tours has increased; “shopping” and “optional tours” are the two most controversial consumption experiences for them due to price competition. This study aims to investigate the Taiwanese guided package tourists’ shopping intentions and behavior when traveling in China and also to examine how their shopping behaviors are influenced by sales representatives, local tour guides, and other tour participants. This study found that benefits sought, perceived sympathy, and social acceptance are often used by service providers to persuade tour participants to buy. It is expected that the study can contribute to tourism industry theory, and help the travel industry to improve the quality of guided package tours to China.     

Visitor management in Canadian national parks

This article describes Environment Canada, Parks' Visitor Activity Management Process (VAMP) which attempts to integrate data about users, their characteristics and satisfactions with data about the natural environment of the park. VAMP provides a focal point for issues related to the appropriate mix of opportunities, activities, services and facilities, in a park or protected area. Parks' management process uses a marketing orientation to integrate visitor activity demands with resource opportunities and identify appropriate recreation opportunities in Canadian national parks. Social science data and a marketing orientation to visitor activity management provides a new strategy for park planning.     

Visiting the trenches: Exploring meanings and motivations in battlefield tourism

This paper provides insights into the motivations and experiences of tourists who visit sites associated with war and conflict, specifically 25 individuals who participated in a tour of the World War One battlefields of the Somme and Ypres. The paper discusses the narratives of four of these individuals to illustrate in detail how such battlefield tours offer opportunities for pilgrimage, collective and personal remembrance and event validation. All of the participants had a prior interest in warfare, which was a key influence on their battlefield tour experiences. For the study participants battlefield tours emerge as complex, deeply meaningful and in some cases life-changing experiences.     

Transformative travel as a sustainable market niche for protected areas: a new development,marketing and conservation model

Many protected areas worldwide are mandated to provide visitor enjoyment and sustainable heritage conservation but face growing challenges and competition. To satisfy modern aspirational markets, parks must design meaningful experiences delivering long-lasting participant benefits that cultivate visitation rates and a conservation constituency. Transformative travel can deliver such benefits through participants’ psycho-physiological transformation but market insights critical for experience development in parks are lacking. Our systematic quantitative review of 126 transformative travel articles provides those insights, linking experiential characteristics, participant traits and motivations to experience outcomes according to five transformative travel typologies pertinent to parks: health and wellness, nature-based physical activity, spiritual, cultural and volunteering travel. We identified 35 travel motivations, 14 participant traits and 23 experience characteristics linked to transformation and 28 purposefully or incidentally realised benefits. Transformative travel improved participants’ psychological, physiological, social, economic and environmental conditions, as well as satisfaction with and destination loyalty towards parks. Socio-demographic characteristics and propensity for independent versus social travel shaped choice of travel experience. Our results are uniquely conceptualised in a transformative travel framework and transformative market niche model which we apply to sustainable experience development and marketing in parks. We identify implementation possibilities and areas for future research and monitoring.     

Place construction and public space: Cantonese opera as leisure in the urban parks of Guangzhou,China

This article explores the relationship between traditional leisure activities and public space by studying Cantonese opera in the urban parks of Guangzhou, China. The approach utilises place construction theory to analyse the public space construction processes of Cantonese opera. This study found that Cantonese opera, as leisure embedded in the urban parks, constructs the park as a site of performativity and joyful togetherness. The local government constructs the urban park as a locale to celebrate traditional culture and market the city to its residents and visitors alike. Cantonese opera participants frequent the park and find it suitable for coordinating simple leisure activities and professional performances. This may be due to the perceived benefits of self-entertainment, health promotion and culture promotion. These factors, in turn, demonstrate the performativity of urban parks. As for joyful togetherness, elderly participants seek a sense of belonging and personal safety in urban parks by means of traditional leisure activities and social relationships, which help to ease the psychological impact of rapid urbanisation. During the place construction process, leisure participants gain an awareness of culture and space as part of this social ritual. Therefore, the influence of these operas extends to the local city and governmental spheres.     

Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park,China

ABSTRACT

Smartphone technology has the potential to change the nature of a tourists’ experience in a protected area. A smartphone running an augmented reality (AR) app may contribute to the protection of national parks while enhancing a visitor’s experience. This paper examined potential visitors’ to Potatso National Park, Shangri- La, China, their preferences for seven such AR experiences and the effect of visitors’ acceptance of technology on the perceived value of visiting the park. An online questionnaire (n?=?323) identified results and provided insights for enhancement of national park experiences using AR.     

“When You See Nature,Nature Give You Something Inside”: The Role of Nature-based Leisure in Fostering Refugee Well-being in Canada

This study investigated the impacts of nature-based leisure on the well-being of refugees in Canada. For this interpretive study we used semi-structured interviews and photo-elicitation to explore four refugees' experiences of a two-day winter camping experience in northern Alberta and how it might foster their well-being. Participants, from three African countries, and Iran, welcomed an opportunity to be away in a natural setting, to connect with others, to learn new activities, involve their families, and as a distraction from their daily lives. Refugees acknowledged the welcoming efforts of the social services and parks agencies in bolstering their confidence and well-being. Refugees' experiences underscored both the importance of access to nature-based leisure in mitigating stress, and host societies' attitudes toward newcomers in fostering their well-being. Our findings suggest that developing nature-based leisure opportunities for refugees may promote their well-being and sense of belonging.     

Associations among Park Use,Age, Social Participation,and Neighborhood Age Composition in Montreal

Parks provide benefits for the physical, psychological, and social well-being of residents in neighborhood environments. Multilevel logistic regression was used to examine associations between neighborhood- and individual-level characteristics and the lack of park use in Montreal. Data on park use were collected from 787 adults residing in 299 different neighborhoods. Results found that older adults who lived in areas with a younger age composition were more likely not to use their nearby parks as compared to older adults living in areas with an older age composition. Forms of social participation were also important for the park use of older adults. Public policies should consider targeting aspects of the social environment to improve neighborhood park use.     

Tour guides and heritage interpretation: guides’ interpretation of the past at the archaeological site of Jarash,Jordan

Tour guides play a key role in the archaeological site visitor experience by providing interpretation and information. The archaeological site of Jarash, Jordan, is an important heritage destination for a diverse tourist market. It is located in a cultural landscape setting where many archaeological and historical monuments are well preserved. However, at present, this heritage rich seems far from being completely interpreted and valorized by not only local people but also by visitors. This paper reflects on the information and stories provided by tour guides about sites where heritage tourism experiences take place. Within this context, interpretation by tour guides is analyzed. A mixed-methods approach is used to accomplish this and includes qualitative data from semi-structured interviews, participant observations and desk research. The analysis is helpful in confirming that the way tour guides interpret a site influences site valorization and visitor experiences directly. From a practical perspective, the findings provide important insights for understanding how to develop an interpretative model that utilizes site values and the potential for providing better visitor experiences. The findings of this study provide a better understanding of guided package tours and provide suggestions for tour guides and heritage site managers in Jordan.     

The evaluation of visitor experiences using the peak-end rule

ABSTRACT

As the peak-end rule suggests that the peak and the end moments are a better predictor of the overall evaluations of experiences than an average of the total experiences, the purpose of this study was to examine the role of the peak-end rule in predicting overall satisfaction with the visitors’ experiences. The data was collected from 187 visitors who participated in alleyway historical tour areas. The results of this study support for the peak-end rule of visitor experiences associated with travel and tourism behavior. The study also suggests distinct roles for the visitors’ positive experiences of enjoyment, happiness, and pleasure with the demographic variables to explain the visitor satisfaction. Additionally, the research finding implies that the visitor experiences were enhanced at the peak and end moments rather than at the most memorable episodes during the historical tour activities. Tourism practitioners may provide a range of meaningful opportunities and differentiated programs with the participants by identifying the relationships between the peak-end experience and visitor satisfaction. Future research can focus on investigating other important antecedents of individuals’ experiences, and identifying the complex nature of visitors’ perceptions and their relationships with their experiences.     

Can nature-based tourism benefits compensate for the costs of national parks? A study of the Bavarian Forest National Park,Germany

German national parks are increasingly under pressure from land use change and need objective information on economic values associated with different forms of use to help policy-makers resolve conflicting policy goals. To date, a complete cost–benefit analysis of a German national park has not been undertaken. This paper addresses this gap through a study from the Bavarian Forest National Park (BFNP), the oldest and best known park in Germany. The research questions are: (1) Is the designation of the national park economically justified? and (2) Can revenue from park tourism compensate for its costs? Databases used include a visitor and enterprise survey, qualitative interviews and secondary sources; analyses involved several interrelated environmental valuation methods. Results suggest that the BFNP is an economically favourable land use option under most scenarios. At national level, half of the scenarios show a benefit–cost ratio (BCR) greater than 1. At regional level the park acts as a tool for economic development, generating net monetary gains for surrounding counties, with BCRs of over 1 throughout. Tourism contributes to over 60% of the benefits and compensates for more than two-thirds of the costs in half of the scenarios discussed. Key policy implications are listed.     

Social capital as a heuristic device to explore sociocultural sustainability: a case study of mountain resort tourism in the community of Steamboat Springs,Colorado, USA

This study investigates the feasibility of combining environmental protection and an agricultural revitalisation strategy which includes food tourism in two Danish national parks, Mols Bjerge and Skjern Aadal. Both the parks include significant agricultural holdings and, to a great extent, a “natural” landscape of farmed grassland and arable land. The international research literature documents that park administrations have tended to neglect the role of food and food-based experiences in parks, despite park visitors preferring more attractive eating facilities, purchasing opportunities and food-related interpretation. A survey of food producers and providers in Denmark revealed that traditional, productivity-oriented farmers tended to oppose the establishment of parks, holding the view that “sharing” the land with others diminished their competitiveness. While this view might hamper rapid progress in food tourism, the survey also discovered an emerging trend of small-scale food entrepreneurship, albeit on a fragmented and uncoordinated level. Tourism-oriented food entrepreneurs wanted to see joint marketing and labelling of food products along the lines of OECD's (Organisation for Economic Co-operation and Development) “new rural paradigm”. The study identified governance opportunities that could accommodate the wellbeing of both tourists and food producers, but which requires a proactive role from the national park authorities, especially in marketing and the development of events.     

A conceptual model of adventure tour guide well-being

Tour guides play a critical role in influencing visitor experiences and organisational success. The experiences of tour guides themselves however are less understood, particularly with regards to how these experiences impact on guides' well-being. Adventure tour guiding unfolds in a unique context reported to involve both high levels of emotional labour and job satisfaction. This study explored key factors that determine adventure guides' psychological well-being in this unique work context. In-depth qualitative interviews with air, land, and water-based guides identified primary, secondary, and tertiary psychological well-being determinants. Based on these findings, a conceptual model of adventure guide well-being is proposed to inform future research and practices for fostering guide well-being.     

Effects of podcast tours on tourist experiences in a national park

This study examines the influence of podcast tours on tourist experiences. Based on theoretical accounts that human voices convey rich social information, this study proposes that podcast tours increase perceived social presence and mindfulness that lead to enhanced tourist experiences and environmental stewardship. A field experiment was conducted at a national park using MP3 players containing podcast tours based on four experimental conditions: 2 information source compositions (single vs. multiple narrator voices) × 2 narrating styles (formal vs. conversational). The results support that even if communicated through audio-only media, the human voice creates a positive social context for meaningful interaction which influences tourist experiences and stewardship. Mindfulness was also found to be an important construct affecting the quality of experiences. The findings support the usefulness of podcast tours as interpretative media.     

Third world tour landscapes

This paper focuses on landscapes experienced by tourists on package tours to India. It examines how structure and content of 13 package tours create landscape experiences for the mass tourist which have little coincidence with the experiential reality of India. In this case, package tours encapsulate the visitor in vehicles and hotels in isolation from authentic environmental stimuli. Tours also direct tourists toward northern cities at the expense of southern and rural culture realms. Modern urban settings overshadow traditional ones and itineraries stress monuments to the past over current, every-day events and activities. Thus the tourist on a package tour, although inside India, is rendered an outsider to Indianness.     

“There is Life after Breast Cancer”: Nine Vignettes Exploring Dragon Boat Racing for Breast Cancer Survivors

The following representations are about lived experiences with dragon boat racing (DBR) for breast cancer survivors. DBR is a leisure pursuit focused on life after medical treatment for breast cancer. Previous research focused on physiological benefits of DBR and overlooked the broader health implications of this leisure pursuit. Data were collected through active interviews with twelve participants. Using creative analytic practice, the collection of stories included in this text reveal DBR experiences from a survivor's standpoint. The stories disclose changes to a sense of self, personal identity, and health and well-being. The use of short stories contributes to the dialogue of creative analytic practice within leisure studies.     

Who Goes to Metropolitan Parks? A Latent Class Analysis Approach to Understanding Park Visitation

This study aimed to identify typologies of park visitors and to examine associations among these typologies and socio-demographic characteristics. In 2013, intercept interviews were completed with 794 adult park visitors at two large parks located in Melbourne, Australia. Latent class analysis identified three classes of visitor: physically active visitor, with dog (12.4%); physically active visitor, with no dog (35.7%); and infrequent, low active, social visitor (51.9%). Respondents who were older and owned a dog had higher odds of being in Class 1 and Class 2. Respondents who had children had higher odds of being in Class 3. Respondents who reported poor health were less likely to be in Class 2 than in Class 3. Park users can be distinguished by the behaviors in which they engage. Understanding typologies of visitors will assist with the development of intervention strategies to optimize park visitation and park-based physical activity.     

Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand

Brand loyalty is believed to be a sustainable advantage for theme parks. Since theme parks represent a man-made environment purposefully built for specialized market segments, studying factors that lead to brand loyalty for theme park products is of strategic importance. These factors have yet to be identified in the current literature, however. Recognizing the potential influence of self-congruity and flow in the theme park consumption experience, and thus its influence on loyalty, the current study investigated the effect of these constructs on visitor attitude and loyalty towards a theme park brand. The results revealed that both self-congruity and flow are the antecedents of visitor attitude and brand loyalty. The theoretical contributions of this study, as well as managerial implications concerning image projection, branding strategy, and park experience design, are discussed.     

Research priorities in park tourism

Park tourism is a large and important activity on which a substantial body of research work has been published. This paper reviews that work in the light of the issues now faced by parks and park tourism, and argues that there are significant research gaps that urgently need additional work. The paper outlines 10 such areas, including: visitor use monitoring; park tourism economic impact monitoring; park finance; professional competencies for tourism management; building public support; visitor satisfaction; licenses, permits, leases, and concessions for tourism; pricing policies; management capacity; and park tourism governance. The paper suggests that work in these areas is so important that the long term political and social relevance, effective management and sustainable future of many parks and protected areas depend on the results. It points to the park creation phase being over after about 150 years of growth, and the need to move more effectively into the long-term management phase. A number of key questions arise. The numerous parks must fulfill their conservation mandate and they must be financially secure. They almost certainly must forge links to tourism, yet not be dominated by tourism's demands, creating, therefore, a new and sustainable research-based relationship.