境外邮轮旅游市场研究综述

邮轮旅游在我国属于一种新兴的旅游方式,近年来受到产业界和理论界的普遍关注.但目前国内对邮轮旅游市场的研究比较匮乏,所能提供的有关邮轮旅游市场需求特征的信息很少.文章全面检索了国外邮轮旅游市场研究的相关文献,并进行了文献统计分析、主题内容分析.研究发现:国外该领域研究文献的大量出现是在2000年之后,全部为实证研究,研究内容包括邮轮游客基本特征和市场细分、邮轮旅游动机、邮轮旅游决策及影响因素、邮轮旅游体验质量和满意度等方面.在此基础上,文章还就未来国内邮轮旅游市场研究和业界实践提出了若干建议.     

Cultural sustainability – a framework for Aboriginal tourism in British Columbia

ABSTRACT

This paper presents a framework to assess the cultural sustainability of Aboriginal tourism in British Columbia, which meets must take into account the protection of human rights, good self-governance, identity, control of land, the tourism product’s authenticity, and a market-ready tourism product. These criteria are specified by two indicators each. The cultural sustainability framework was generated by triangulating qualitative research methods like experts’ interviews, secondary research, and participant and non-participant observations. This paper is thus conceptual in nature and inductive in its approach. It partly leverages a collaborative approach, as it includes interviewees in an iterative research loop. Furthermore, the paper shows why cultural sustainability is a determinant of the success of Aboriginal tourism.     

基于Agent的景区游客行为仿真建模与应用——以颐和园为例

我国旅游景区内部客流管理一直以来都没有得到应有的重视。通过对颐和园景区"五一"小长假和"十一"黄金周客流持续2年的实际观测,采用基于Agent的仿真建模方法,构建了游客到达、游客移动、游客停留等景区游客基本行为模型及其仿真运行环境——基于Agent的景区游客行为仿真系统。系统的正确性验证表明,仿真系统的输出数据能够反映景区各停留点游客数量的真实情况;系统的灵敏性验证表明,入口游客数、游客在景点的停留时间以及流向景点方向的客流量3个参数能够引起仿真系统各景点游客数量的灵敏变化。所建系统能够预测景区客流的时空分布,能够通过变换仿真参数值进行各种客流调控措施的仿真实验,并给出具体调控参数以支持景区管理者的客流管理实践。     

中国邮轮旅游产业:研究现状与展望

邮轮产业已经成为现代旅游业中发展最为迅猛的行业,近几年达到8％左右的增长速度,被视为“漂浮在黄金水道上的黄金产业”.然而,邮轮业并没有引起学术界的足够关注,研究成果还非常有限.近年来国际邮轮市场的倾斜,使得中国邮轮旅游业发展势头强劲,已成为中国经济增长的新方式和新领域.文章基于国内现有的文献资料,对中国邮轮旅游产业的研究问题和研究成果进行了综述.首先介绍了世界邮轮业的概况和中国邮轮业的发展现状;其次从宏观审视和微观分析的角度讨论了中国学者对邮轮旅游业的研究成果;最后针对中国邮轮产业的问题,从产业集聚视角、利益相关者视角和消费者视角提出了未来值得研究的方向.     

Good governance in protected areas: an evaluation of stakeholders’ perceptions in British Columbia and Ontario Provincial Parks

As government funding is reduced and tourism-based fees are increasingly used to fund protected area operations, two options are often used for management: transfer of tourism services to the private sector or operation of tourism services by a government agency that functions like a corporation. This paper reports stakeholders’ views concerning governance for two prominent, but different, management models for protected areas’ tourism services in Canada. British Columbia Provincial Parks uses profit-making companies to deliver park services; Ontario Provincial Parks uses the parastatal approach, where park staff members provide most services directly. Surveys of five key stakeholder groups (park staff, visitors, contractors working in park, nearby residents and NGOs with an interest in parks) provided higher rankings of perceptions of governance criteria closer to good governance for the Ontario approach, with important differences found between some groups and amongst some criteria in both park systems. This research suggests that the parastatal model is perceived as superior by important stakeholder groups, using the lens of standard governance criteria, compared to the outsourcing model that uses profit-making companies to provide park tourism services. This finding has implications globally where governments seek to shift park funding from government towards tourism fees and charges.     

我国邮轮旅游产业发展对策研究

我国正处在大力发展邮轮旅游产业的历史时期.文章通过分析世界邮轮旅游的现状,剖析我国邮轮旅游产业的特点及发展中存在的问题,旨在提出推动我国邮轮旅游发展的对策和建议.文章认为,邮轮旅游业的发展在宏观方面需要政府在制定政策体系、强化管理机制、培育引导市场主体、制定统一规划、引导游客等方面有所加强,才能够引导邮轮旅游业在发展能力和质量上上一个新的台阶.     

Tourists' perceptions of environmentally responsible innovations at tourism businesses

This paper investigates tourists' perceptions of environmentally responsible practices by tourism businesses by analyzing the attitudes of tourists toward “green” innovations in tourist places. It was hypothesized that tourists who were more strongly motivated by nature-oriented experiences would perceive environmentally responsible practices as more valuable than tourists less motivated by nature-oriented experiences. The study is based on a survey of individuals who visited the Arizona Welcome Center in northeastern Arizona and the Chamber of Commerce offices in Holbrook and Springerville, Arizona. As expected, visitors with a stronger nature orientation had more positive views of environmentally responsible practices by tourism businesses than tourists not nature-oriented. They felt such innovations are important and valuable.     

Visitor Motivational Factors and Level of Satisfaction in Wellness Tourism: Comparison Between First-Time Visitors and Repeat Visitors

This study aims to examine the differences between visitor motivations and satisfaction between first-time visitors and return visitors to a recreation wellness tourist attraction site in South Korea. Data were collected using a questionnaire at a national arboretum and 573 samples were used for analysis. The study discovered that first-time visitor motivations were composed of four factors: “relaxation and rest”, “novelty”, “self-exploration”, and “accessibility”. The return visitor motivations were “sightseeing and experience”, “convenience for touring”, “self-exploration”, and “accessibility”. The desired outcomes motivating the visitation and level of satisfaction were different between first-time and return visitors. The results contribute practical information to managers and marketers not only of the arboretum, but also of wellness tourist attractions to improve strategic visitor management in Korea and beyond. The study strategically applies the arboretum as a competitive resource in a wellness tourism industry with strategic segmentation of visitors.     

Visitor Attitudes to Stonehenge: International Icon or National Disgrace?

Stonehenge is the UK's major prehistoric tourism attraction, with almost 1 million annual visitors, one of the top 10 UK visitor attractions since the early 1990s and an international icon used in tourism marketing. However, Stonehenge is controversial; major issues are access, authenticity and interpretation, with the actual visitor experience being criticised and termed ‘a national disgrace’ by British Members of Parliament (MPs). This paper reports on research conducted at Stonehenge in late summer and early autumn 2004. This involved a questionnaire survey that asked about motivations, visitor impacts and satisfaction levels. Results reveal educational factors to be major motivators and that Stonehenge is a World Heritage Site was also an important motivation. The results reveal a variety of views, and a more complex picture than is apparent from much rhetoric concerning Stonehenge as a visitor attraction. Overseas visitors were more positive in their reaction than British visitors, first time visitors more satisfied than repeat visitors and female visitors somewhat more positive in their reaction than men. In terms of their experience, and largely contradicting the UK Government committee claims, the majority of visitors indicated that Stonehenge has good interpretation, a fair entrance charge, provides good value for money and, overall, is an enjoyable experience.     

Forecasting tourism revisited

This article examines the accuracy and efficiency of forecasting techniques by applying time series regression to forecasting visitor arrivals. Past studies have shown that simpler time series techniques perform as well or better than complex forecasting models. An assessment of visitor forecasts developed at regional, destination and individual market levels suggests that time series regression performs well in producing annual forecasts of visitors which can also serve as a baseline for evaluating the net returns from applying more complex techniques. Tourism managers should appreciate the usefulness of simpler formal methods in developing forecasts of visitors.     

Visitors’ acceptance of negative ecological impacts in national parks: comparing the explanatory power of psychographic scales in a Norwegian mountain setting

Even in protected areas, it is inevitable that any human use will produce some impact on natural resources. This study identifies visitors’ tolerance of potential negative ecological impacts from tourism activities and facilities in a Norwegian national park context, based on park visitors’ expressed degree of acceptance of negative effects on particular species of wildlife (wild reindeer and raptors) and on vegetation. Attitudes were analysed using psychographic scales, reflecting respondents’ nature orientations, their specific facility desires, their preferences in a wilderness setting and their concerns about human interaction with the natural environment. Fourteen research hypotheses were tested. Findings demonstrated that the psychographic scales explained more variation in attitudes than most social background and trip characteristics. Higher levels of education among visitors were strongly associated with increased ecological concern; age and gender were not. There was generally strong ecological awareness and eco-centrism among park visitors in general, with a small proportion of wilderness purists. Better trail conditions, signposting and interpretation were sought. But park visitors were also found to possess a complex mixture of needs and drivers. The study found significant potential for strategic alliances between tourism and conservation interests, and key value issues for park governance systems.     

An Alternative Management Framework to Limit the Impact of SCUBA Divers on Coral Assemblages

This study investigates the relationship between the level of exposure to interpretive media and the cognition, affect and behaviour of zoo visitors, i.e. what they report knowing, feeling and doing following their interpretive experience at the zoo. Visitors were surveyed at the exit to a particular zoo experience, a recently opened lion exhibit that uses an array of static and face-to-face interpretive media to convey messages about the difficulties faced by lions, particularly when they come into contact with humans. A validated self-report instrument consisting of 29 items was used to capture ten cognitive, affective and behavioural indicators or outcomes of the interpretation. The 288 respondents experienced between one and four different interpretive media, and the results on every one of the ten indicators reveal that visitors' reported cognitive, affective and behavioural outcomes were greater, many with statistical significance, as the number of interpretive media increased. The findings confirm and extend previous research which found that the cognitive impact of interpretation was not only greater with multiple layers of interpretation but also suggested the need for further research with other types of interpretive media on other visitors and in a wider range of sustainable tourism contexts.