基于扎根理论的滑雪旅游度假区经营要素与理念识别

随着国民消费的升级,滑雪度假已然成为冬季旅游的消费新热点。经营要素与经营理念是旅游目的地成功发展的必备基础。为更好地提升我国滑雪旅游度假区的竞争力,本文通过对来自6个世界冰雪强国的11名旅游部门及滑雪企业负责人的访谈,运用扎根理论与内容分析法,从供给侧的角度识别出滑雪旅游度假区成功经营的基础要素与核心竞争力要素,以及人才专业性、体验性、异质化开发、持续创新、绿色发展五大经营理念。据此建议我国滑雪旅游度假区高质量发展需从地方感营造、游客体验、市场培育、生态保护等方面入手,来完善经营要素体系,提升市场竞争力。     

Can the North American ski industry attain climate resiliency? A modified Delphi survey on transformations towards sustainable tourism

As global temperatures increase, does accelerating climate change represent an existential crisis or a manageable challenge for the ski industry? Despite considerable evidence demonstrating the global ski industry is in the early stages of a climate-induced transition, global research on ski industry stakeholder perspectives shows varied levels of climate risk awareness, a focus on future vulnerability, and limited engagement in adaptation. Within North America, research has focussed on the physical climatic impacts to ski operations and possible skier responses, yet there lacks insight into industry perceptions on current and future climate vulnerability. This study fills this important knowledge gap using a Delphi survey to engage 52 leaders from across the continent in a dialogue on strategic climate responsiveness. Results demonstrate North American ski industry leaders’ climate risk perceptions range widely, and opinions diverge over if or how to respond at both an industry and destination scale. Simultaneously, industry experts believe mountain tourists increasingly value nature-based activities, place-bound products, and corporate responsibility. Analysing industry leaders’ responses through Enlightened Stakeholder theory highlights how aligning supply-side environmental management with demand-side tourist experiences may create opportunities for new partnerships, innovations, policies, and strategies needed to achieve climate-resilient and sustainable futures.     

Climate variability and water use on golf courses: optimization opportunities for a warmer future

Global freshwater resources are under ever-increasing pressure that is anticipated to be exacerbated by climate change. Increasing demands for water use will require tourism to improve and disclose its monitoring and reporting, particularly for water-intensive activities such as golf tourism. Using a sample of 129 courses from Ontario (Canada), this is the first study to examine golf course characteristics that influence water use variability (e.g. dominant soil type, ownership type, and age of course). By establishing “best in class” water use efficiency among common types of courses, potential water extraction savings of 35% are identified (or 6.75 billion litres annually). Importantly, the study also accounts for the influence of climate variability on water use by comparing a climatically normal season (for the 1981–2010 period) with an anomalously dry and warm season to examine the potential impact of future climate change on water use (i.e. reduced precipitation and higher temperatures). Average water use effectively almost doubles during an anomalously dry-warm season (increasing from 59.6 to 94.2 million litres), accentuating the importance of achieving potential water use efficiencies. In addition to best management practices, the need to reshape public perceptions of golf course aesthetics is also discussed.     

Effects of Climate Change on Alpine Skiing in Sweden

Climate change has already affected and will continue to affect physical and biological systems in many parts of the world. For example, annual snow cover extent in the northern hemisphere has decreased by about 10% since 1966, and in Sweden, the last decade was wetter and warmer than the preceding 30-year period. These changes will affect many aspects of utilisation patterns that are dependent on the physical environment, such as alpine winter tourism. In this paper, we discuss the future development of the downhill skiing industry in Sweden. We first review trends in alpine winter tourism in relation to climate change together with regional projections of climate change. Secondly, we examine trends in climate parameters relevant to alpine winter tourism in Sweden during the last 30 years. Thirdly, we take these parameters, together with regional projections of climate change, and predict effects on the number of skiing days in order to estimate the monetary loss for the skiing industry in Sweden. The analyses show predicted losses that are larger than current ski-ticket sales. Adaptation strategies such as the development of year-round tourist activities should be developed as soon as possible.     

Packaging a Resort: An Analysis of Japanese Ski Holiday Package Tour Brochures

Summary

This paper examines the characteristics of contemporary Japanese package tourism, through an analysis of tour brochures. The brochures are analyzed in terms of functional components of the tours, as well as the visual images that are represented. Drawing on a sample of 15 brochures that contain winter ski package holidays for Japanese travelers in Whistler, British Columbia (Canada), this study identifies several key elements in the promotion of Japanese package tourism. These elements include the lean and flexible nature of the functional components of package tours, and the use of both concrete, and abstract images of tourists and tour experiences in the brochures.     

The role of tourism management in adaptation to climate change – a study of a European inland area with a diversified tourism supply

The Carpathian Basin is one of the most vulnerable European regions in terms of potential climate change impacts on biodiversity. Its wide range of tourism activities make it uniquely suitable for assessing the effects of climate change on tourism. This research sought to create a Tourism Adaptation Portfolio (TAP) for the Szentendre micro-region in Hungary and to assemble an adaptation toolbox for current and future use by tourism organizations. The TAP contains practical, easy to implement solutions for key stakeholders in the sector by adaptation type (technology, management, behavior, education, policy). Surveys of local tourism suppliers showed that 70% said they were well informed, largely by the Internet, but 55% admitted to not knowing enough. The methodology outlined here is transferable and the process can be replicated elsewhere, supporting other regions in becoming climate-friendly tourism destinations, creating opportunities for uniquely positioning a region for consumers. The article provides a concise overview of tourism provider attitudes assessed through a questionnaire, shedding light on points of intervention, willingness to pay, main barriers and suitable adaptation instruments. The adaptive capacity of stakeholders is also discussed, which is indispensable for implementing successful practices in adaptation and maintaining the current level of environmental services.     

Revealed and stated preference analysis of ski resort attractiveness

The paper compares a revealed and stated preference approach for estimating the site attractiveness of Vermont ski resorts to weekend skiers. Unexpected bias in attractiveness estimates, seemingly caused by the geometry of origins and destinations, is discovered when the revealed preference approach is used. The attractiveness scales of resorts, which were estimated using separate metric (Thurstone) and nonmetric (nonmetric scaling) models of preference, are shown to be very similar despite the different assumptions of the two models. Eighty‐six percent of variance in the attractiveness estimates of resorts is explained by only two variables, mean perceived length of slopes and mean perceived level of crowding. A multidimensional scaling analysis of a matrix showing the mean cognitive similarity of each pair of 23 resorts reveals that the resultant two‐dimensional cognitive map of the resorts can be largely characterized by the same two attributes, slope length and crowding, that explain the preference‐based attractiveness estimates.     

New perspectives in Caribbean tourism

Forests are an important store of carbon within the global carbon cycle and increasingly play a role in climate change adaptation and mitigation. The review illustrates that the cultural, economic and environmental services of forests that are utilized for tourism and recreation are being affected by climate change. In addition to the changes to the distribution and composition of forests as a result of climate change, forest tourism is also affected by changes in frequency and intensity of fires, storm damage and the introduction of alien species. On examining the relevant literature on forests, tourism and climate change, the review identifies the need for a greater understanding of tourist perception of forest change as a major research task. There is also a need for better understanding of systemic effects of tourism-related climate change adaptation and mitigation policies on forest conservation and deforestation. The need for further research of urban forests and woodlands for climate change adaptation and mitigation and their potential implications for tourism and leisure is also highlighted.     

Revitalization of traditional resorts

The process of revitalizing tranditional resorts is discussed, through examination of the redevelopment of Scheveningen — a leading seaside resort in the Netherlands. Location and organizational aspects of the redevelopment are identified as two key factors in this process. The market analysis, the development plan and investment sources, the role of public authorities and private enterprise and the redevelopment results are evaluated.     

Climate Change and Tourism: An Overview

This paper presents an overview of the relationship between tourism and global climate change. On the one hand, the tourism industry may be one of the greatest economic victims of climate change. Yet, on the other hand, the broader tourism sector is also a significant contributor to greenhouse gas emissions. This study traces the evolution of academic interest in tourism and climate change. Growth in this area has tracked growth in interest in climate change in general, with tourism-related papers representing consistently about 0.5% of the published research on climate change.     

冰雪旅游生态化发展范畴、问题与路径

冰雪旅游的生态化发展,是国家绿色、低碳、循环经济体系建设的重要环节,对于三北区域开发与振兴、美丽中国建设、保障冬奥会圆满举办具有重大战略意义。本研究基于规范分析与实证分析相结合的研究范式,分析了冰雪旅游生态化发展范畴及其生态环境依赖性,评估了冰雪旅游区域生态足迹以及生态环境影响机制。研究显示：中国冰雪旅游发展迅速且生态化趋势明显,但仍存在突出问题;冰雪旅游开发总体上表现为生态盈余,但部分重点地区处于生态赤字状态,超过了冰雪旅游接纳能力上限;部分重点冰雪旅游区域仍处于经济-环境曲线拐点左侧,生态环境压力可能将呈现高发态势。本文还探索提出了冰雪旅游生态化发展路径,强调亟待展开冰雪旅游的国土空间管控和生态化创新系统建构。     

Scenarios for greenhouse gas emissions reduction from tourism: an extended tourism satellite account approach in a regional setting

Tourism results in the emission of climate-changing greenhouse gases. There has been limited destination-focused quantitative analysis of how tourism might be reshaped to reduce these emissions. This paper uses an extended tourism environmental satellite account methodology to examine the case of tourism in Wales, a United Kingdom region. It shows how an estimate of the emissions associated with trips to, and in, the region – internally, from the rest of the UK and from abroad – can contribute to regional aspirations to reduce greenhouse gas emissions. The analysis suggests that substantial emissions cuts are dependent upon technical developments outside of tourism itself. Four potential scenarios are devised and analysed. Scenario 1 shows the value of low carbon electricity production in cutting tourism-related emissions. Scenario 2 analyses a possible 50% fall in international arrivals and 10% increase in UK domestic arrivals – maintaining employment but reducing emissions. Scenario 3 shows the effects of switch from private to public transport modes for 50% of UK resident arrivals. Scenario 4 examines the outcomes of reducing ground transport emissions by using electric, biofuel and hybrid technologies. All scenarios cut emissions, none are highly effective and most are dependent on changes in society and governance.     

Tourism Constraints: The Neglected Dimension in Consumer Behaviour Research

Abstract

This paper suggests that previous models of consumer behaviour in tourism have neglected the constraints on participation. Despite the growing body of literature related to leisure constraints, the non-user and their associated constraints are generally neglected in consumer behaviour research. In this study, the authors operationalised a recent constraints model in order to examine the constraints on skiing for both participants and non-participants. A qualitative approach was used to understand the perceptions of intrapersonal, interpersonal and structural constraints on skiing participation. Analysis of the qualitative research revealed that non-skiers faced a number of intrapersonal constraints, whereas skiers were constrained by time, family or economic factors. The theoretical and practical implications of these findings are discussed.