Social learning and sustainable tourism development; local quality conventions in tourism: a Greek case study

This paper presents the trajectory of an innovative organisational scheme, the Local Quality Convention (LQC), concerning sustainable tourism development in the Lake Plastiras area, a less favoured area in Central Greece. It outlines the development issues of the area, the main actors, their views and practices and describes the creation, progress and emerging problems of the LQC scheme. Research reveals contradicting approaches to sustainable tourism development which, in turn, influenced the LQC's evolution. The findings are critically discussed in the light of the Social Learning (SL) approach to social change and sustainable development. According to SL it is only through interactive (participative), concerted action that stakeholders are able to co-construct an issue and its solutions. Given the dominance of “conventional” tourism in Greece as well as the top-down formation and implementation of policies, the importance of the long term facilitation of local stakeholders to achieve sustainable tourism development is demonstrated, along with other related lessons for planners and managers.     

Identifying cultural tourism: a theoretical methodological proposal

This article explores the effectiveness of tourism as a means to heritage conservation in urban areas, focusing on the case study of Woolloomooloo Finger Wharf, an inner-city industrial heritage site in Sydney, Australia. The Finger Wharf redevelopment represents a familiar scenario whereby an old industrial site located at a sought after inner-city location has been redeveloped and transformed from a derelict structure into a popular leisure and recreation precinct. The findings of a study of local stakeholder perceptions of the redevelopment are presented and then evaluated according to the goals of sustainable tourism development. The findings highlight the importance of planners and managers of heritage tourism sites thinking beyond the cosmetic conservation of the tangible asset to also consider how best to preserve the non-material value of the site. Through the provision of more effective interpretation heritage, managers can create a visitor experience which is authentic and meaningful to visitors and local stakeholders.     

Conceptualising a contemporary marketing mix for sustainable tourism

This paper outlines how marketing, though traditionally considered an enemy of sustainability, can play a role in implementing sustainable tourism. It notes the redefinition in 2007 by the American Marketing Association of marketing's aims to consider wider societal issues beyond those of clients and customers. It illustrates how the recognition of the importance of sustainable tourism at all scales of tourism activity provides marketing with an opportunity to pursue sustainability outcomes. We review the strategic tourism marketing planning process and conceptually develop a sustainability tourism marketing model that embeds sustainability considerations at each stage of the planning process. Our proposed model contributes to sustainable tourism theory development and offers a conceptual tool for managing a tourism organisation's ecological and societal footprint on the supply side and a critical opportunity for transforming consumer decision-making on the demand side, irrespective of tourism scale. A 30-cell matrix is proposed that cross-references a strong set of 10 marketing elements (product, price, promotion, place, participants, process, physical evidence, partnership, packaging and programming) against the questions posed by the triple bottom line of economic factors, the environmental and sociocultural concern, creating a check list of indicators for management purposes.     

Toward a product-based typology for nature-based tourism: a conceptual framework

The traditional view of nature-based tourists as a relatively homogeneous group has been questioned, and several scholars have suggested various segmentation typologies. This paper discusses market and industry changes and notes key trends, as Fordist tourist products have been replaced by post-Fordist and neo-Fordist products, with both McDonaldization and McDisneyization developments. A range of visitor-based typologies are reviewed, and the conflict between capturing the diversity of today's nature-based tourists while offering management bodies simple tools to segment visitors, identify core groups and improve their marketing is noted. In an attempt to overcome this conflict, the paper presents a conceptual framework which focuses on nature-based tourism products instead of tourist types, therefore incorporating aspects of both the demand and supply sides of the nature-based tourism industry market. A two-dimensional matrix is suggested, linking four basic travel motivations (nature conservation, nature experience, sports/adventure and hedonistic) to four different types of tourist products (independent, à la carte, customized and standardized), giving a total typology of 16 different types. The matrix should help protected area managers to better understand tourist needs, suggest management measures and help to create more sustainable forms of tourism. Empirical testing is suggested as a next step.     

The sustainable integration of cultural heritage and tourism: a meta-study

This paper presents a cross-disciplinary thematic investigation into the relationship between cultural heritage and tourism. It systematizes evidence on concepts, policies and strategies and provides an interpretive synthesis illuminating the factors deemed critical by researchers for the sustainable integration of heritage and tourism. It seeks to find consilience to lead to a “new age of synthesis”. After an extensive literature review, 483 studies were selected and reviewed, assisted by a qualitative data analysis software (NVivo). The research followed the meta-synthesis approach, particularly meta-ethnography, of identifying findings, grouping findings into categories and grouping categories into synthesized findings, to produce a representative set of 15 synthesis factors. These include local involvement, education and training, authenticity and interpretation, sustainability-centered tourism management, integrated planning, incorporation into a wider sustainable development framework, controlled growth, governance and stakeholder participation, market and product diversification, suitable funding provision, international governance and support systems, a heritage capital approach, effective site management, destination management and a sound theoretical/methodological base. These 15 factors are suggested as the fundamental components of a more efficient theoretical frame and evidence-based policy in the fields of cultural heritage and tourism, aimed at achieving sustainability.     

Sustainable tourism as an adaptive paradigm

Despite owing its origins to the general concept of sustainable development, the subject of sustainable tourism appears to have evolved largely in isolation from the continuing debate on the meaning of the former. This paper argues that such isolation has resulted in the emergence of an overly simplistic and inflexible paradigm of sustainable tourism which fails to account for specific circumstances. It is suggested that the concept of sustainable tourism be redefined in terms of an over-arching paradigm which incorporates a range of approaches to the tourism/environment system within destination areas. These approaches are outlined for a variety of abstract situations with the aim of demonstrating the legitimacy of different perceptions of sustainable tourism.     

Reflections on the Ambiguous Intersections between Volunteering and Tourism

In this paper we critique the intersections between volunteering and tourism and consider how these have been treated in scholarly research. We highlight how current narrow definitions of volunteer tourism may be obscuring activities which could further expand our understanding of the intersections of volunteering and tourism. We reflect on three examples from our own research to explore atypical volunteer tourism activities that push at the current boundaries of volunteer tourism conceptualizations and definitions.     

Ensuring good governance of marine wildlife tourism: a case study of ray-based tourism at Hamelin Bay,Western Australia

This paper focuses on stingray and eagle ray tourism in Hamelin Bay, Western Australia, and examines whether current governance arrangements are sufficient. Utilising a desk-based methodology we review the literature and analyse the relevant legal provisions and management practices to determine whether these are appropriate given growth in tourism numbers. Although stricter controls were recommended over ten years ago, and some reforms were made, we find that governance remains limited. We make recommendations for the future with implications for governance in Australia and other regions where marine-based tourism is expanding and must be sustainably managed.     

The human dimensions of wildlife tourism in a developing country: watching spinner dolphins at Lovina,Bali, Indonesia

The number of cetacean watching tourism operations in developing countries has doubled in the past decade. Practices are typically unregulated and not informed by research, especially research into the human dimensions of the tourist experience. Dolphin watching tourism at Lovina, Bali, started in the late 1980s when local fishers formed self-regulating cooperatives. Up to 180 dedicated operators use small fishing vessels to carry passengers to watch dolphins close to shore. Most tourists come from western countries, although the industry also attracts Asian visitors. Most visitors are tertiary-educated. Tourist satisfaction ranges from low to medium. While there was no significant difference between the average satisfaction of western and Asian tourists, the associated variables were different. The satisfaction of western tourists was associated with encounter management, preferred number of boats and the number of dolphins seen. Encounter management was the only variable associated with the satisfaction of Asian tourists. Satisfaction was positively associated with willingness to recommend the tour: western respondents who felt neutral to very comfortable with their dolphin encounters were more likely to promote the tour. Better understanding of the tourist experience is crucial in designing sustainable marine wildlife tourism in developing countries; such research appears to be rare.     

New perspectives in Caribbean tourism

Forests are an important store of carbon within the global carbon cycle and increasingly play a role in climate change adaptation and mitigation. The review illustrates that the cultural, economic and environmental services of forests that are utilized for tourism and recreation are being affected by climate change. In addition to the changes to the distribution and composition of forests as a result of climate change, forest tourism is also affected by changes in frequency and intensity of fires, storm damage and the introduction of alien species. On examining the relevant literature on forests, tourism and climate change, the review identifies the need for a greater understanding of tourist perception of forest change as a major research task. There is also a need for better understanding of systemic effects of tourism-related climate change adaptation and mitigation policies on forest conservation and deforestation. The need for further research of urban forests and woodlands for climate change adaptation and mitigation and their potential implications for tourism and leisure is also highlighted.     

A volunteer worker placement model for business

Volunteer workers contribute significantly to the enhancement of their communities as travel destinations. The challenge to the strategic managers of tourism activities is to properly match volunteers' needs and their potential for contribution with organizational reward capabilities and task requirements. However, unique difficulties arise in achieving optimal volunteer placements because unpaid workers require opportunities for the satisfaction of personal needs which are discernably different in priority from the satisfactions sought by financially compensated workers. Thus, organizations' existing reward systems must be adaptive to the unique demands of these special work relationships. As an aid in this internal adjustment, a Volunteer Worker Placement Model is presented which is designed to provide tourism businesses with a conceptual and practical technique for understanding and diagnosing the “inducements-contributions” nature of volunteer task assignments.     

The motivations and expectations of international volunteer tourists: A case study of “Chinese Village Traditions”

International volunteer tourists devote not only financial support but also time and effort to conservation, preservation, or humanitarian projects outside their original countries. The purpose of this paper is to report the results of a qualitative study on the motivations of ten international volunteer tourists who joined the “Chinese Village Traditions” expedition of the Earthwatch Institute in the summer of 2008. The main research question was, “Why do people join international volunteer tourism trips?” Eleven themes dealing with motivations emerged and were categorized into three groups: personal, interpersonal, and other. Four personal factors were measured: authentic experience, interest in travel, challenge/stimulation, and other interest. Four interpersonal factors were also considered: desire to help, interaction with locals/cultures, encouraged by others, and enhancing relationships. Other factors included unique style of the trip, time/money, and organization goal. The findings of this study echo previous literature reviews in different settings.     

Sustainable tourism and its use as a development strategy in Cambodia: a systematic literature review

Governments in many developing countries endorse sustainable tourism, despite associated practical limitations and challenges as a development strategy. Using the case of Cambodia, this paper illustrates how sustainable tourism issues in a developing country may be better understood through a systematic review of scattered relevant peer-reviewed and grey literature. This can help in identifying emergent themes and challenges, gaps in knowledge, and opportunities for future research. Analysis of 77 documents on Cambodia's sustainable tourism revealed themes and challenges relating to: (1) an emphasis on nature-based tourism (ecotourism); (2) calls for greater community engagement for sustainable outcomes; (3) stakeholder perceptions and values as drivers of tourism success; (4) cultural heritage as a key tourism attraction; and (5) foreign investment shaping Cambodia's tourism future. Unequal emphasis is given to key government policies for tourism development and there is limited practical guidance on how to realise a vision of sustainable tourism. There is a lack of consideration of how the socio-economic and cultural context affects sustainable tourism. The evidence suggests that sustainable tourism in Cambodia is questionable until fundamental economic, social capacity and policy issues are addressed, along with greater emphasis given to the tourism system's demand side.     

Uncertainty,story-telling and transformative learning: An instructor’s experience of TEFI’s Walking Workshop in Nepal

ABSTRACT

This article recounts three stories from TEFI’s walking workshop in Nepal: the construction of a road through what was once a trekking path; a dance-floor encounter at a Himalayan party; and the arrival of one participant, fatigued by jet lag and disoriented by the new surroundings. These stories of confusion, discomfort and fear are linked by one common theme: the potential of uncertainty to foster deep reflection and nuanced conclusions. The premise that uncertainty is to be valued and even cultivated has been explored in educational theory, spiritual traditions, and research on transformative learning. These sources affirm the role of uncertainty in the process of knowledge creation. However, accepting this role can be challenging for educators because it requires they assume a new identity, one which they may perceive as being at odds with their status as “teacher” the identity of learner. One way for the educator to address this challenge may be through recounting their own stories of uncertainty. Stories of being immersed in unfamiliar situations that challenge, confuse and even frighten – stories, in other words of being a tourist – can foster reflection on an intellectual, emotional and spiritual level, engaging the “whole” person, and thus initiating the educator/learner’s transformative journey.     

Community-based tourism (TourDure) experience program: a theoretical approach

This research tested the Theory of Planned Behavior model to reveal the formation of tourists’ intention to experience a tour program organized by a local community (i.e. TourDure) by taking the moderating effect of gender and age into account. TourDure is an excellent case of the community-based tourism initiatives in Korea. A field survey was carried out for data collection. Our findings indicated that attitude and subjective norm had a significant impact on intention. Also, destination attachment showed a positive influence on the intention. In addition, subjective norm and attitude was found to be significant across the gender group.     

Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism

Scholars investigating local residents’ attitudes toward tourism have often used different types of measurement procedures based on positivistic paradigms, while very few researchers have based their studies on purely qualitative approaches. This paper introduces and discusses a qualitative method known as the means-end theory and its associated laddering technique, which can be used to investigate host attitudes to tourism. The laddering technique, based on the means-end approach is recommended to understand values, which influence attitudes, since from a social psychology discourse, values are considered as antecedents of attitudes and opinions. It is argued that through an understanding of the personal values of the respondents, it is possible to have a different perspective on their attitudes and opinions toward tourism. The authors are not claiming that such an approach is superior to other measurement procedures and research paradigms, but argue that the means-end theory and the laddering technique have considerable potential to shed light on issues surrounding this research area. Despite the limitations associated with such methods, it is argued that laddering based on means-end theory deserves further investigation and empirical testing by scholars investigating local residents’ attitudes to development.     

The development of a conceptual model of greening in the business events tourism sector

This paper examines the process of corporate greening, and proposes a general conceptual model of the process, which may be relevant in a number of different corporate sectors. The model includes drivers of greening and barriers to greening and also the organisational context in which greening decisions are taken. In addition, this paper considers the role of media coverage in influencing pro-environmental behaviour amongst organisations. The paper then tests the model in one particular tourism context – that of business events – in order to ascertain the specific nature of the corporate greening process in that context. The paper concludes that the general model may be applied to a number of industry sectors, and the model specific to business events tourism may be used to underpin future research in this area.