A qualitative investigation into the donor lapsing experience

• Donor attrition is costing charities a fortune. Previous research has examined the relative importance of the antecedents to donor loyalty versus lapsing. This study qualitatively builds on this. It reports the results of workshops and interviews that took lapsers and donors back through their donor and lapser journeys. It drills down into and unpacks their experiences—inclusive of the (previously undocumented) lapsing experience itself. It reveals striking similarities between the cancellation of a direct debit and other more conventional purchase decisions. Most worryingly, it seems that most people stop supporting a given charity because they had never really had any loyalty to it in the first place. Charities are not meeting people's needs as donors. There is a distinct lack of understanding between charities and their donors, and donors are lapsing because charities give them little reason to stay. The authors conclude with practical recommendations for the management of attrition.

Copyright © 2009 John Wiley & Sons, Ltd.     

Donor retention: an exploratory study of door‐to‐door recruits

• Door‐to‐door fundraising, where recruiters knock on the door of domestic dwellings to solicit a regular donation, is an increasingly popular recruitment technique. However, reported levels of attrition remain unacceptably high and in some cases charities may lose up to 50% of their new recruits in their first year of giving. In this exploratory study of 5000 active and 5000 lapsed recruits the demographic and attitudinal profiles of each group are compared. The paper concludes that lapsed donors are significantly younger than active recruits and experienced some form of pressure at the point of recruitment. Lapsed supporters were also significantly less happy with the quality of ongoing communication.

Copyright © 2007 John Wiley & Sons, Ltd.     

Measuring donor loyalty: key reasons why Net Promoter Score (NPS) is not the way

• Our paper reviewed the weaknesses of the Net Promoter Score (NPS) as a measure of donor loyalty for fundraisers working in nonprofit organizations, argued that the measure is fundamentally flawed and inappropriate for use in this context, and outlined six major critiques of the NPS approach and offered an alternative way of measuring future loyalty and value.

Copyright © 2013 John Wiley & Sons, Ltd.     

Brexit and world growth – what are the risks?

• The initial global market reaction to the UK Brexit vote was very negative and in our view overdone. Nevertheless, we expect the uncertainty to linger for a while, with the vote having refocused investors on existing vulnerabilities in the world economy. Our new forecasts see the main negative impacts on growth being in the UK, the Eurozone and Japan. Risks to our new forecasts remain skewed to the downside, with a significant danger of world growth dropping below 2% this year.
• Our new forecasts see UK growth dropping to 1.4% a year in 2017–18, down from 2.2–2.3% a year before. In the Eurozone, growth will be around 0.2% a year weaker in 2017–18 and Japan is also a loser as a result of the risk aversion‐driven stronger yen, with growth at just 0.3% in 2017 from 0.5%.
• The size of the initial global market sell‐off makes no sense in the context of the likely impact from a weaker UK. In part, it seems to have reflected the pricing in of very negative scenarios in the Eurozone. But investors may also be worrying about other global problems glossed over in recent months.
• One risk to our forecast is that confidence effects on businesses and consumers are larger than we expect – but such effects are often overstated. Another danger is that more of the recent financial market weakness will ‘stick’ than our new baseline forecasts assume.
• Our world recession indicator is already at elevated levels and suggests a significant danger of world growth slipping below 2% this year; not a recession, but it might feel like one. Global policymakers need to act quickly to head off the risks.

     

What's in new BoE boss Bailey's in-tray?

• ▀ The new BoE governor takes the job at a time when the economy is struggling to generate momentum. His first big call will be over whether the central bank should continue its divergent stance of resisting calls to loosen policy.
• ▀ With little room to support the economy with interest rate cuts, the next downturn could force the MPC to dive deeper into the use of unconventional monetary policy tools with all the uncertainties and controversies that implies.
• ▀ Governor Bailey will also need to tackle new problems, including the run-down of the BoE's balance sheet, overseeing the financial sector's future post-Brexit, and pressures to address climate change.
• ▀ But with the new governor bound by the BoE's remit, and fiscal and microeconomic policy likely to play a bigger role in stabilising the economy, the economic significance of the position should not be overstated.

     

Face-to-face donor cancellation rates (attrition): establishing a benchmark

• Face-to-face fundraising, both on the street and on the doorstep, has taken place in the UK for well over a decade. Its success can be said to be dependent on the balance between acquisition costs and income generated for the charity. Whilst the former is easy to measure, the latter has proven much harder to predict. This paper reports the results of a survey of the payment behaviour of over 377 000 face-to-face recruited regular giving donors, to 30 charities. Whilst charity brand awareness was found not to have a significant impact on levels of attrition, the region in which campaigns were run, together with the level of the ask and the cause of the charity, were all found to have a significant effect on attrition. As a result of improvements in both attrition and average gift from 2004 to 2006, charities have reported increased income from their street and door face-to-face campaigns.

Copyright © 2009 John Wiley & Sons, Ltd.     

World Economic Prospects

Overview: US acceleration brings a positive start to 2014

• A series of positive data releases in the US has led us to revise upwards our growth forecasts for 2014. We now expect US GDP to rise by over 3% this year, compared to 2.7% forecast a month ago.
• A key factor changing the US outlook is a more confident consumer. In the three months to November, real consumption rose at an annualised pace of 5%, the strongest in four years. This has been partly financed by a reduced saving rate – but the saving rate has been much lower in the recent past and steady employment gains should support both income and consumer sentiment in the year ahead.
• Also supporting growth this year in the US and the broader global economy will be wealth gains. In recent years, global stock prices at the end of a given year have been a reasonable predictor of economic growth in the following year, and global equities were up over 20% on the year at the end of 2013.
• Nevertheless, the global growth outlook remains patchy. An optimistic picture in the US, UK and Japan contrasts with a rather mixed picture the Eurozone – where some economies are still contracting and where there is a risk of deflation.
• The picture is also subdued in the key emergers. In contrast to the developed economies, emerging market stocks are down 10% on the year as higher US yields draw capital away. Weak currencies, inflation and high interest rates are weighing on growth in markets such as India, Brazil and Turkey.
• These factors are likely to wane only slowly as the year proceeds and could even worsen if tapering in the US is faster than expected. A stronger US economy may not fully offset this – the US's strong competitive position could direct more of rising US demand to US products than in previous upturns.
• As a result, we expect emerging growth to firm only modestly this year, to 4.5% from 4.1% in 2013 – well below pre‐crisis levels of around 7%. Global growth too will remain below par at 2.9%, from 2.2% in 2013, but improving to over 3% next year.

     

Face-to-face versus telephone surveys on political attitudes: a comparative analysis

Several researchers declared that the telephone survey reaches more accurate voting tendencies than the face-to-face surveys. Telephone survey shows numerous advantages compared to a face-to-face one but, however, the telephone survey also has some inconveniences. Among these it is important to highlight the scant quality of the sampling frame; absence of a telephone in some homes and the wide expansion of the mobile phone; low response rate of certain collectives and the overrepresentation of others. There are also some new barrierswhich make access more difficult (e.g. the automatic answering phone) and the saturation of the telephone medium because of the large amount of publicity activities which generate a large number of “unsuccessful” calls and interruptedinterviews. The objective of this paper is evaluating the adaptation of the telephone surveys in the electoral forecasts; in an attempt to see if it shows substantial improvements when they are compared to face-to-face interviews.     

An examination of factors impacting athlete alumni donations to their alma mater: a case study of a U.S. university

• It has been suggested that athlete alumni do not give as generously as they could to their alma maters. Athlete alumni may feel they have given enough to their schools by playing sports, and they may feel greater loyalty to their former sports teams than their alma maters. Drawing on social exchange theory, this study investigated whether such attitudes among athlete alumni at a U.S. university were related to lifetime donations. Results indicate:
  • the quality of alumni's athletic experience and the perception that they have already given to their school by playing sports are predictive of giving amount.
  • similar to the general alumni donor, the variables of age, income, and geography were also found to be related to giving level.
• Universities and colleges may need to develop specialized marketing communications programs to mitigate athlete alumni's perceptions of not needing to donate because they competed for their school. Implications for universities and other nonprofit organizations are offered.

Copyright © 2006 John Wiley & Sons, Ltd.     

World Economic Prospects

Overview: Dollar surge brings mixed consequences

• The strengthening dollar is now becoming a significant factor for global growth and our forecasts. The tradeweighted dollar is up 2.5% over the last month and over 12% on a year ago.
• Driving the latest rise are growing expectations of US rate hikes while monetary policy in many other major economies is headed in the opposite direction.
• The beginning of ECB QE has prompted a further slide in bond yields and the euro – which at 1.06/US$ is on course to fulfill our forecast of near‐parity by year‐end. Weak data in Japan also raises the chance of a further expansion of QE there later this year.
• We remain relatively positive about the advanced economies: we forecast G7 GDP growth at 2.2% for 2015 and 2.3% next. This month we have revised up German growth for 2015 to 2.4% – a four‐year high.
• Robust US growth and a strong dollar are good news for the advanced economies. US import volume growth firmed to over 5% on the year in January, while the dollar surge potentially boosts the share of other advanced countries in this growing market.
• But for the emerging economies the picture is mixed. A stronger US may boost exports, but rising US rates are pulling capital away: there has been a slump in portfolio inflows into emergers in recent months. Emerging growth may also suffer from higher costs of dollar funding and a rising burden of dollar debt as currencies soften – the more so if US rates rise faster than markets expect.
• Moreover, emergers are also under pressure from a slowing China. Chinese import growth has been weak of late and commodity prices remain under downward pressure. A notable casualty has been Brazil, which we have downgraded again this month – GDP is expected to slump 1.1% this year.
• Emerging GDP growth overall is expected to slip to 3.7% this year, the lowest since 2009. And excluding China, emerging growth will be only 2.2% – the same as the G7 and the worst performance relative to the advanced economies since 1999.

     

Soaring corporate debt is a risk to global growth

• ▀ Corporate borrowing is accelerating as a result of the coronavirus crisis. In part, this is a healthy development as firms look to ride out a period of low or even zero sales. But it also brings potential risks to growth, especially in the longer term, including via lengthy balance sheet restructuring that hurts investment and productivity growth.
• ▀ In the advanced economies, we estimate the aggregate corporate debt/GDP ratio could rise as much as 10ppts in 2020, to 95% of GDP - well above the 2009 peak. Debt service ratios may also rise into risky territory despite low interest rates. Risks look especially elevated in France and Canada.
• ▀ Evidence for both advanced and emerging economies suggests high corporate debt levels can damage growth. Highly indebted firms tend to invest less in both the near and medium terms, and some estimates suggest the rise in aggregate debt this year could cut GDP growth by up to 0.2% per year.
• ▀ The coronavirus crisis may also crystallise some pre-existing risks in corporate debt. Despite government assistance, defaults by low-rated firms have started to rise and commercial real estate prices are falling.
• ▀ Sectoral concentrations of risk may also be intensified and new ones created in industries hit hard by the virus like energy and consumer discretionary sectors.
• ▀ Emerging market corporate debt is also on the rise - sharply in some cases. In some economies, this mostly reflects exchange rate effects. But negative balance sheet effects of this kind are also a risk to growth.

     

World Economic Prospects

Overview: Oil price slump boosts growth forecasts

• Oil prices have fallen further over the past month, with Brent dropping below US$50 per barrel. Prices are now down over 50% from their June 2014 peak levels. We do not expect any significant supply response (either from Saudi Arabia or US shale producers) to come through until late this year so low prices will persist for some time.
• This is a positive development for world growth, though the impact will be uneven across countries. Based on our new oil price forecast of US$55/barrel for 2015, we estimate that the oil bill for ten leading industrial economies, (accounting for over 60% of world GDP) will be US$440 billion lower than it would have been based on our June 2014 oil forecasts.
• This is around 1% of their combined GDP, money potentially free to be spent on other goods and services, including those of their main trading partners.
• US consumer sentiment already shows signs of reacting positively and with other US consumer fundamentals also improving we have upgraded our 2015 GDP growth forecast to 3.3% from 3% last month.
• We have also upgraded our forecasts for other advanced economies such as the Eurozone and Japan, where lower prices should be a flip to hardpressed consumers in particular.
• For the emerging markets, the slide in oil has starkly different consequences for different countries. Oil producers will be losers, most strikingly Russia where we now see GDP down over 6% this year – with financial instability exacerbating the oil effect. But China and India should both gain.
• Lower oil prices will also ease the external pressures some emergers have felt in recent months – reducing the risk of further hikes in domestic interest rates resulting from inflation and currency pressures.
• We now see world growth at 2.9% in 2015, up a tenth from last month and an increase from 2.6% growth last year. This is our first upgrade to the global growth forecast since August 2014.

     

World Economic Prospects Monthly

Overview: Coronavirus to cut global growth to new lows

• ▀ The rapid spread of coronavirus will weaken China's GDP growth sharply in the short term, causing disruption for the rest of the world. We now expect global GDP growth to slow to just 1.9% y/y in Q1 this year and have lowered our forecast for 2020 as a whole from 2.5% to 2.3%, down from 2.6% in 2019.
• ▀ Prior to the coronavirus outbreak, there had been signs that the worst was over for both world trade and the manufacturing sector. However, this tentative optimism has been dashed by the current disruption.
• ▀ While the near-term impact of the virus is uncertain, the disruption to China will clearly be significant in Q1 – we expect Chinese GDP growth to plunge to just 3.8% y/y. Even though growth there will rebound in Q2 and Q3, it will take time for the loss in activity to be fully recovered and we now expect GDP growth of just 5.4% for 2020 as a whole, a downward revision of 0.6pp from last month.
• ▀ Weaker Chinese imports and tourism and disruption to global supply chains will take a toll on the rest of the world, particularly in the Asia-Pacific region. And the shock will exacerbate the ongoing slowdown in the US and may result in the eurozone barely expanding for a second quarter running in Q1.
• ▀ Weaker oil demand in the short term has prompted us to lower our Brent oil price forecast. We have cut our projection for growth in crude demand in 2020 by 0.2m b/d to 0.9 mb/d and now forecast Brent crude will average $62.4pb in 2020, down from about $65pb in our January forecast.
• ▀ Quarterly global growth is likely to strengthen a little in H2 this year as the disruption fades and firms make up for the lost output earlier in the year and the effect of China's policy response starts to feed through. But for 2020 overall, global growth is now likely to be just 2.3%, 0.2pp weaker than previously assumed as a result of the epidemic.

     

George gives to geology Jane: The name letter effect and incidental similarity cues in fundraising

• People tend to like others with attributes similar to their own (the similarity principle) and favor products with names similar to their own (the name letter effect).
• In the present field experiment, the name letter effect and similarity principle are tested in a phonaton among alumni of Utrecht University, The Netherlands. First name and surname initials, fields of education, and association memberships of alumni were matched to those of students soliciting contributions in the phonaton.
• Female alumni with first names and fields of study similar to those of solicitors were more likely to donate, as were male alumni with first names similar to the field of study of solicitors. Both male and female alumni with first names similar to the name of the university donated more often than those with dissimilar names.
• Name letter effects are a cheap and effective instrument to increase donations in fundraising campaigns conducted by telephone.

Copyright © 2009 John Wiley & Sons, Ltd.     

UK inflation set to tumble below target by autumn

• ? We expect CPI inflation to slow markedly this year, dropping below the 2% target by the autumn. The inflationary impulse from the 2016 depreciation is fading and should partially reverse, while global food and energy prices are expected to stabilise. Base effects will become increasingly important.
• ? CPI inflation reached a five‐and‐a‐half‐year high of 3.1% in November, up from a little over 1% a year earlier. The 2017 pick‐up in inflation was the result of a perfect storm of a weaker pound, higher oil prices and sharp rises in domestic electricity bills. But inflation has subsequently slowed, reaching 2.5% in March. And, after a brief hiatus, we expect the downward trend to continue as we move through the year.
• ? The key driver of lower inflation will be weaker core pressures. In line with the literature, there is already evidence that the impact of sterling's depreciation is fading, and we think that the pressures could partially reverse if sterling continues to strengthen. We see little prospect of an offsetting escalation in domestic cost pressures. The recent pick‐up in wage growth has been muted and a further acceleration above 3% looks unlikely while there remains slack in the labour market.
• ? The food, petrol and energy categories contributed 0.8 ppt to CPI inflation last year, compared with a drag of 0.5 ppt in 2016, as stronger global pressures combined with the weaker pound. But as global prices have been more subdued of late, by the end of 2018, we expect these categories to be contributing 0.5 ppt to CPI inflation.
• ? The final element behind the expected slowdown in inflation is base effects. The comparison with last year's strong price pressures will depress the 2018 inflation rate, and we see the base effects being at their strongest mid‐year.
• ? We think it unlikely that such a slowdown in inflation would derail the MPC from hiking interest rates twice this year. But it could temper its hawkishness in 2019.

     

Tighter labour markets to finally lift global wages

• Wage growth has been relatively slow since 2007 in advanced economies, but an upturn may be in sight. Slow productivity growth remains an issue but tighter labour markets make a positive response by wages to rising inflation more likely and there are signs that compositional and crisis‐related effects that dragged wage growth down are fading – though Japan may be an exception.
• Overall, our forecasts are for a moderate improvement in wage growth in the major economies in 2017–18, with the pace of growth rising by 0.5–1% per year relative to its 2016 level by 2018 – enough to keep consumer spending reasonably solid.
• Few countries have maintained their pre‐crisis pace of wage growth since 2007. In part this reflects a mixture of low inflation and weak productivity growth, but other factors have also been in play: in the US and Japan wage growth has run as much as 0.5–1% per year lower than conventional models would suggest.
• The link with productivity seems to have weakened since 2007 and Phillips curves – which relate wages to unemployment – have become flatter. A notable exception is Germany, where the labour market has behaved in a much more ‘normal’ fashion over recent years with wage growth responding to diminishing slack.
• ‘Compositional’ factors related to shifts in the structure of the workforce may have had an important influence in holding down wage growth, cutting it by as much as 2% per year in the US and 1% per year in the UK. There are some signs that the impact of these effects in the UK and US are fading, but not in Japan.
• The forecast rise in inflation over the next year as energy price base effects turn positive is a potential risk to real wages. But the decline in measures of labour market slack in the US, UK and Germany suggests wages are more likely to move up with inflation than was the case in 2010–11 when oil prices spiked and real wages fell.

     

Four reasons why 2018 will be the best post‐crisis year

• ? We head into 2018 in a fairly optimistic mood. The current upswing is more broadly based than any other since the global financial crisis, and – unusually by recent standards – we have entered the new year without any major crisis looming. We see world GDP growth accelerating from 3.0% last year to 3.2% in 2018, which would be the best year for the global economy since the post‐global financial crisis rebound .
• ? There are four key reasons why 2018 is going to be a good one globally: (i) strong trade growth; (ii) muted inflation keeping monetary policy accommodative; (iii) emerging markets staying robust; (iv) resilience to political uncertainty.
• ? The near‐term risk of an abrupt slowdown in China looks limited, while the Eurozone economy continues to stage robust growth which is underpinned by strong fundamentals. A potential fiscal loosening, a weaker dollar and business investment revival bode well for the US. The outlook is bright for economies that are heavily integrated into global manufacturing supply chains or reliant on commodity exports.
• ? Granted, soaring debt is a cause for concern, particularly in some emerging markets, along with high asset price valuations. They warrant close monitoring and are plausible triggers for the next global slowdown. Nonetheless, while such risks could linger or indeed escalate further before correcting, we don't see them as 2018 issues.
• ? The most obvious trigger for any such correction would be a widespread and more aggressive monetary policy normalisation. However, in our view, inflation pressures look set to build only slowly. Add the fact that high debt will make the economy more sensitive to interest rate moves, we expect central banks to normalise with caution and see policymakers doing less tightening that the consensus expectation.

     

World trade forecasts upgraded,but headwinds from Asia

• ? Most leading indicators of world trade point to growth remaining robust in the next few months, but there are some headwinds, especially from Asia. Overall, we expect trade growth to decelerate this year, yet the outlook has improved since August. We see world trade rising by 6.1% in 2017 and by 4.8% this year, up from our previous forecasts of 5.7% and 3.8%, respectively .
• ? The latest trade volume data for the major economies support our forecasts, as does our survey‐based export indicator, which leads trade by around three months. This indicator and the main measure of global freight volumes are consistent with world trade continuing to grow by around 6% y/y in the near term.
• ? World trade growth is likely to be supported by emerging markets (EMs), which made a large contribution to the trade recovery last year. Another factor that may be supportive – especially for EMs – is the slippage in the US dollar last year, as there is some evidence of a negative correlation between dollar strength and world trade.
• ? The recovery of demand in the Eurozone and expected fiscal stimulus in the US add to the positive constellation of factors supporting world trade growth. Business sentiment indicators remain positive and imply upside risks to our forecasts. Yet it is not obvious that they have a strong leading relationship with trade – and the statistical relationship has become weaker since 2007–2009. This reinforces our view that there has been a structural change in the relationship between world trade and world GDP.
• ? The main near‐term downside risks to world trade come from Asia. Freight indicators for Shanghai and Hong Kong have slowed markedly, as have semiconductor billings. Although Chinese activity indicators have also moderated, China's trade volume growth remains surprisingly strong.

     

Global growth to 2024: reversion to which mean?

• We expect global GDP growth to average 3.5% per year (at PPP exchange rates) over the next ten years. This is lower than the 3.8% recorded in 2000–14 though not dramatically so. There will be a modest recovery in advanced economy growth ‐ but not to pre‐crisis rates. Emerging market (EM) growth will slow but remain faster than growth in the advanced economies. And with EM's share in world GDP much increased from 10–15 years ago, EMs will continue to provide a large proportion of world growth.
• EM growth is expected to run at around 4.5% per year in 2015–24, well down on the 6% seen in 2000–14. This includes a slowdown from around 10% to 5–6% in China ‐ but China's share in world GDP has risen so much that China's contribution to world growth will remain very substantial.
• Advanced economies are forecast to grow by 1.9% per year in 2015–24, a big improvement from the 1% pace of 2007–14 (which was affected by the global financial crisis) but below the 1990–2014 average. Indeed, the gap between forecast G7 GDP and GDP extrapolated using pre‐crisis trends in potential output will remain large at 10–15% in 2015–24.
• Global growth will remain relatively strong compared to much longer‐term averages: growth from 1870–1950 was only around 2% per year. But a return to such low growth rates looks unlikely; China and India were a major drag on world growth until the 1980s but are now fast growing regions.
• Our forecast is relatively cautious about key growth factors; the contribution of productivity growth is expected to improve slightly, while those from capital accumulation and labour supply fall back. Demographics will be a more severe drag on growth from 2025–40. Overall, risks to our long‐term forecasts look to be skewed to the downside.

     

Brexit deal and demographics drag on long-term outlook

• ▀ We have revised down our long-term forecast for GDP growth based largely on our expectation that the UK is headed for a much looser relationship with the EU. This will result in damage to trade and lower FDI inflows.
• ▀ We now expect potential output growth to slow to 1.4% a year from 2020–2030 down from 1.6% a year from 2010–2020. In the two decades after 2030 we expect the drag from Brexit-related effects to fade, but weaker contributions in labour supply and human capital will cut output growth to 1.2% a year.
• ▀ Demographics have been a key contributor to potential output growth over the past 30 years. But an ageing population and a more restrictive immigration regime are likely to mean the workforce grows far more slowly in the future.
• ▀ Our long-term growth forecast is weaker than the OBR's and implies that future governments will face a combination of disappointing growth in tax revenues and increasing demands for government spending from an ageing population.