Interpartner Fit and Its Performance Implications: A Four-Case Study of U.S.-China Joint Ventures

In previous research on international joint ventures, a commonly accepted conceptualization and operationalization of interpartner fit is lacking. As a result, empirical studies have either failed to confirm theoretical predictions or produced inconsistent findings that are difficult to reconcile. Using a multiple-case method, this study developed a model in which interpartner fit is conceptualized as a multidimensional construct consisting of the compatibility between the partners strategic objectives, contribution and joint management of critical resources, consensus on the venture's operating culture and strategy, and structure of relative bargaining power and control over the venture's operation. The longitudinal case studies demonstrated the relationship between interpartner fit and joint venture performance and also revealed the rich dynamics and changes in interpartner fit'misfit over time.     

Marketing's contribution to the implementation of business strategy: an empirical analysis

This paper describes a study that assesses the performance implications of matching marketing strategy to business strategy. In order to conduct this study we first reviewed the literature on marketing strategy to identify its key dimensions. We then conducted a survey of 1000 senior marketing executives about the strategic marketing practices adopted in their respective firms or business units, and developed scales to describe 11 strategic marketing activities. We next performed a K‐means cluster analysis using these scales to develop a taxonomy of marketing strategy types consisting of: Aggressive Marketers, Mass Marketers, Marketing Minimizers, and Value Marketers. We then observed that superior performance at the firm or SBU level was achieved when specific marketing strategy types were matched with appropriate Miles and Snow (1978) business strategy types. Copyright © 2001 John Wiley & Sons, Ltd.     

国际标准化与工程适用性

研究认为、标准的发展与工程密切相关，关键的因素是工程与技术的协调一致性、即工程适用性。工程的需要是标准制定的基础，工程中新技术的使用也促进标准技术的进步；而标准与标准化可以对工程技术进行优化．促进工程最大效益的实现。     

国际合作中如何做好钻井标准化工作

结合中原油田自1996年海外钻井市场发展的经验,阐述了国际市场钻井标准化工作的开展方法,旨在推动国际市场标准化工作,创造更加合理的生产秩序,获得最佳效益。     

我国螺杆泵标准化现状与国际标准化探讨

从螺杆泵标准化工作的角度,讨论了如何进一步提高螺杆泵产品质量,提升我国螺杆泵在国际市场竞争力的问题。论述了国内外螺杆泵标准的现状,对我国国家标准GB/T 21411-2008与ISO 15136-2009标准进行了比较分析,最后根据国外螺杆泵标准的启示提出了相应的建议。     

实施房地产品牌营销的战略要点研究

通过对我国房地产品牌营销现状的分析,研究了房地产品牌营销进行战略管理的重要性、在房地产品牌营销中如何实施战略性管理,以及房地产品牌营销的战略管理的要点。     

浅析我国奢侈品网络营销现状及对策

近年来,中国的奢侈品网络消费市场呈现迅猛的发展势头,奢侈品营销也随之悄悄改变,网络营销已成为新的营销方式。本论文首先阐述了我国奢侈品网络营销的现状,并对奢侈品网络营销的优势及所存在的问题进行了分析,最后提出奢侈品网络推广方式需整合和创新,来达到更好的网络推广效果。另外,针对奢侈品网络销售的提升和服务的改善,品牌商需结合消费群体的差异性,针对不同的消费群体制定不同策略。     

石油装备企业参与国际标准化探讨

阐述了石油装备制造业,面对全球经济一体化进程,如何通过积极参与国际标准化活动,积极采用国际标准,进而增强国际市场的竞争能力,培育一批具有较高知名度的国际品牌,并提出了几点具体思路和对策。     

在电力市场条件下大型发电设备的营销策略

运用市场营销学中的相关知识,对在电力市场条件下大型发电设备生产商和购买商(即发电商)之间的关系进行了分析,指出了大型发电设备生产商在运用营销策略过程中应注意的问题。     

标准在企业走向国际市场中的作用

阐述了标准在企业生产经营活动中的作用,通过对国际标准、WTO、WTO/TBT协议的情况介绍,分析了标准对于开展国际贸易的重要性,明确了国际标准是WTO协议的技术基础,是消除贸易技术壁垒的有效手段;明晰了标准在企业走向国际市场中的作用即在新的经济形势下,标准不仅一如既往的在企业的生产和经营中发挥着重要的作用,而且在企业走向国际市场的过程中,又架起了通向国际市场的桥梁。     

The implications of strategy and social context for the relationship between top management team heterogeneity and firm performance

This research reexamines the link between top management team (TMT) heterogeneity and firm performance. Specifically, I theorize that the effects of education, work experience, and tenure on performance will depend upon the top management team's strategic and social context. In a test of such theorizing, I find that (1) the positive relationships between TMT educational, functional, and tenure heterogeneity and performance are contingent on complexity, as indicated by a firm's international strategy and, (2) such relationships are clearly stronger in short‐tenured top management teams. The theory and results presented here provide impetus for future studies, as well as suggest to upper echelon researchers that they think more critically about the conditions under which demographic characteristics are most likely to influence organizational outcomes like performance. Copyright © 2002 John Wiley & Sons, Ltd.     

实施标准化战略,促进"油井管工程"发展

以实例概述了技术标准在油井管工程发展方面所起的作用，剖析了国内外油井管标准化的现状及差异，指出了我国油井管标准化存在的问题，提出了油井管标准化发展战略。最后明确了市场经济条件下，企业标准在油田生产中的重要作用。     

我国监理企业的市场营销探析

随着国内外市场的全面融合,国外一些优秀的项目咨询公司必将进入中国市场,工程咨询市场的竞争日益激烈,我国监理企业只有重视市场营销,准确及时地把握市场信息,转变经营理念,适应行业的发展,才能使企业立于不败之地。文章对监理企业市场营销的特点进行了简要的阐述,分析了我国监理企业市场营销现状及存在的问题;参考现代市场营销理论,提出了监理企业市场营销的模式和框架体系,并针对实施监理企业市场营销提出了一些策略。     

Order of entry and performance in international markets

The inter-market and intra-market orders of entry and their performance consequences are examined for an industrial product. First entrants consist typically of both multinational and local firms, while early followers are multinational firms, and later entrants are smaller, local firms. A strong order of entry-market share relationship is observed in international markets. First entrants and later entrants outsurvive early followers. The analysis reveals a strategy for achieving both first-entry into many markets and dominance within those markets. Simultaneous entry into multiple markets occurs infrequently and in mature stages of the product life-cycle.     

市场营销战略中的集中原则

本文分析了集中原则在市场营销战略中的各种体现,从而揭示了军事上的集中原则在市场营销战略中的普遍意义。