Development of New Products——A Must for the Development of Enterprise

Jiangsu Feng Ming Group is a large and comprehensive provincial foodstuff enterprise group combining research, development, production and operation, trading and circulation and service. Over the past few years, on the basis of the processing of fruits and vegetables and taking its name brand products as the lead, the group has done     

The situation of the UBM in China——The interview with Mr.Philip Chapnick

正Philip Chapnick China Chief Representative of UBM,the former CEO of UBM Think Services DepartmentAs China's largest foreign exhibition organizers,the UBM(the United Business Media Limited)held more than 60 conferences and exhibitions in China annually.As the top of capital     

The Effect of Animality in the Consumption Experience—A Potential for Disgust

ABSTRACT

This paper presents an experimental study to measure the effect of animality on consumers' disgust. In this study we have demonstrated how the negative emotion of disgust may be formed within meat consumption. While in the current literature animality is used as a broad and vaguely defined explanatory concept, we conceptualise and operationalise three components of animality; Meat Typicality, Vividness, and Personification. We show for each component that the more the meat stimuli can be animalised the more disgust they would provoke. Empirically, this study provides evidence for disgust with meat as being a phenomenon particularly concerning females and young consumers. The results also show a relatively good performance of personality measures as disgust sensitivity in the prediction of disgust with meat.     

CHINA-AFRICA Relations Board The Ship Of A New Century——Review of the sixth anniversary of China-Africa Cooperation Forum

"China-African friendly relations are deep-rooted, as they share similar historical experiences and are free from any historical conflicts. " Founding of China-Africa Cooperation Forum and Beijing Ministerial Conference in 2000. Beginning from the establishment of diplomatic relations between China and Egypt in 1956, friendly China-African cooperation has seen steady development in the past 44 years. China and African countries have been ex     

A Career in Geological Sciences Leading to the International Stage——Interview with Academician of the International Academy of Ecology & Life Protection Sciences,Gong Qiaoyu

Despite being 66 years old,academician Gong Qiaoyu is still busy working in the field of international ecological protection and sustainable development.Despite also having multiple titles and responsibilities,she is still hale and hearty,managing her tight schedule with disciplined fervor.As an academician of the International Academy of Ecology&Life Protection Sciences,Gong Qiaoyu is a senior engineer in the realm of geological surveys and exploration,a leading expert for the Olympics project bidding group,the standing director of the China Developing Economy&Strategy Commission,standing director of the China Association of Women Entrepreneurs and founder of the Loyalty,Filial Piety and Rejuvenation Fund of Peking University.     

In Retrospect, Five Year＇s Splendid Journey of Wind and Rain, Look into the Future, Five Year＇s Grand Prospect——Shanxi Phoenix Conveyor Belt Co., Ltd.

On January 21, 2006, Shanxi Phoenix Conveyor Belt Co., Ltd. held the 2005 Honor Convention. Those who attended the conference were Mr. Ren Runhou, Board Chairman of Shanxi Phoenix Conveyor Belt Co., Ltd., Board Chairman ＆ General Manager of Shanxi Luan Mining Group, Mr. Shi Wenlin, Director of Shanxi Phoenix Conveyor Belt Co., Ltd., Vice General Manager of Shanxi Luan Mining Group, Dr. Feng Weimin, General Manager of Shanxi Phoenix Conveyor Belt Co., Ltd. and Mr. Feng Qiang, Administrative General Manager of Shanxi Phoenix Conveyor Belt Co., Ltd. The conference was presided by Vice General Manager Zhu Junhong.     

The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis

One can assume that there is most likely not a single person in the western world who has not been to a cinema, nor seen a trailer for a film to be released. This paper discusses consumer expectation influencers of film content and quality based on exploratory qualitative research using the screening of film trailers in New Zealand. The results show that the actors are the greatest influencers on film quality expectations, whilst genre has the greatest influence on film content expectations. This research underlines that whilst film marketers unlike film makers usually have no input in choosing actors, director or genre, they have the power to mediate how these are exposed to consumers in film trailers.     

The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting

This study aims to investigate the effect of item reduction on assortment satisfaction within the red wine category. The study conducted an online experiment using a simulated online wine store. Lowest selling wines were removed after the first buying phase, and the respondents repeated the browsing process in the reduced assortment. A questionnaire measured the shift in perceptions. The results show that assortment perceptions can be maintained in the face of item reduction. There is also a strong association between category familiarity and assortment satisfaction, with differing levels of assortment satisfaction between high and low category familiarity groups. The presence of a favourite item also plays a role in maintaining assortment perceptions. The results suggest that retail managers can reduce assortments by removing low selling items while not affecting customers' assortment perceptions. Furthermore item reduction can be used to increase consumers' satisfaction if they are unfamiliar with the product category. This particular study is limited in the sense that the results were obtained exclusively in an online environment. Future studies may therefore be useful in validating these results in brick and mortar wine outlets.     

Liu,Peter Yi-Chih. The Development of the Advertising Industry in Japan and Taiwan: A Comparison, 1945–1975. Taipei: International Advertising Agency,Ltd., 1975

Abstract

An increase in regulatory activity regarding false and deceptive advertising during the late 1960s and throughout the 1970s instigated an increase in the number of articles on the subject in both the academic and trade journals. Most of the developing literature centered on post hoc regulation done by formal government agencies (such as the FTC) and informal self-regulatory agencies (such as NAD/NARB). Largely overlooked was the routine but important advertising clearance process that addresses matters of falseness, deception and taste before the advertisements appear in the media. Recent trends toward de-regulation make the clearance process more important than ever before.

This article focuses on widely followed clearance procedures prevalent among major advertisers who use agencies and national media. A case example is included to show nuances and intricacies of the process. Common exceptions to the example are noted. Figures are included to model the general process and primary concerns of the involved parties.     

The Forerunner to Promote Civilian and Commercial Usage of Unmanned Aerial Vehicles——Exclusive Interview with Wu Congqi,Executive Vice President of the China Chamber of Commerce in Thailand and Chairman of Thailand UAV Technology Development Co., Ltd.

In recent years,the development of the unmanned aerial vehicle(UAV)market has become popular due to the convenient uses of UAVs in both civilian and commercial sectors.Prior to the establishment of Thailand UAV Technology Development Co.,Ltd.,Wu Congqi was also the founder of Taimei Medical Beauty,which conducts business throughout Asia.Why did Wu choose to cross over from the traditional medical beauty industry to the UAV industry?Furthermore,this year marks the 46th anniversary of the establishment of diplomatic ties between China and Thailand.As the executive vice chairman of the China Chamber of Commerce in Thailand,how does Wu view the investment opportunities of the two countries in the future?During the COVID-19 pandemic,this reporter exclusively interviewed Wu Congqi,current chairman of Thailand UAV Technology Development Co.,Ltd.