服装企业品牌延伸策略分析

品牌延伸是企业利用其品牌资产来维护或扩大市场占有率的一种发展战略。品牌延伸作为服装企业赢得竞争优势的重要策略，一直以来都受到国内外服装界的广泛重视。文章主要对服装品牌延伸的前提、时机及途径等作出分析，并提出服装品牌的发展策略。     

基于消费者综合评价的中国市场服装品牌忠诚研究

本文在基于消费者对服装品牌综合评价的基础上,以评价较高的品牌代表一类品牌,来比较五类服装品牌忠诚度的差异,即休闲装、女装、男装、奢侈品、运动装。从而为企业探究出哪一类品牌最易获得品牌忠诚,哪一类品牌不易获得品牌忠诚,进而为企业的发展方向及营销策略提供一些建议。     

SoLoMo视角下本土纺织服装品牌竞争力提升策略研究

随着国家品牌战略的实施,本土纺织服装品牌开始布局全媒体,深耕品牌可持续发展.文章基于数字经济互联网发展的时代要求,分析SoLoMo及迭代模式的内涵,阐述SoLoMo模式下纺织服装品牌管理原则.针对我国本土纺织服装品牌发展的突出问题,提出SoLoMo视角下本土纺织服装品牌竞争力提升策略.包括应用钩子思维打造服装品牌优质(...     

品牌延伸:企业何去何从?

品牌延伸是企业经营产品扩张的一项惯用策略。品牌延伸策略选择的正确与否决定了企业产品市场占有率的多少。在企业的品牌延伸之路上,潜在的经济价值与暗藏的企业风险并存。结合品牌延伸策略成功与失败的经典案例,探索企业在品牌延伸策略决策上应该注意的问题。     

浅谈品牌垂直延伸策略

品牌延伸策略在当今企业界已被广泛使用,作为品牌延伸策略的一种方式,品牌垂直延伸策略对企业而言同样具有一些好处,值得企业界进行研究和探讨。文章通过分析品牌垂直延伸的概念及类型,提出进行品牌垂直延伸的好处及其风险,最后对企业品牌如何进行垂直延伸提出对策。     

试论煤炭企业品牌发展策略

面对日益激烈的市场竞争,对于"如何发挥企业自身的品牌优势,扩大产业发展规模"的发展问题,通过品牌战略分析,兖矿集团作出了决策即走"打造企业品牌、延伸发展产业品牌"的品牌发展之路,通过实施品牌结构优化、品牌定位、品牌整合及品牌延伸等策略,打造企业品牌,维持企业"技术领先、行业先导"的企业品牌形象,结合产业发展现状和需求,通过品牌延伸建设产业品牌。     

基于消费者认知心理的品牌延伸策略

一、品牌延伸和消费者认知的含义 企业竞争已进入到品牌时代,品牌延伸既是品牌经营的一种策略,也是品牌塑造的手段之一.     

企业如何成功运用品牌延伸策略

作为企业一种获取规模经济效益的经营战略,品牌延伸被得到广泛应用.营销管理学理论鼻祖菲利浦·科特勒认为,品牌延伸策略即利用已经成功的品牌,推出修正过的产品或者全新的产品.制造商利用这种决策可以节省宣传和介绍新产品的费用,使新产品迅速、顺利地进入市场.另一种品牌延伸策略是,制造商在其耐用品类的低档中增加一种式样过于简单的产品,以宣传其品牌中各种产品的基价很低.然而品牌延伸是一把双刃剑,存在着许多潜在风险,运用得当,可以使企业的品牌资产得到充分利用,并在利用中增值;运用不当,则会给企业带来巨大的损失和深刻的教训.当前,如何成功地利用品牌延伸策略增强企业竞争力,充分发挥品牌资源的潜能并延续其生命周期,已经成为企业的一项重大战略决策.     

品牌延伸的注意事项

企业在进行品牌延伸时必须认清品牌延伸的实质,进行科学操作.热衷于品牌延伸的企业总认为,进行品牌延伸就能为企业带来利益和发展.事实并非如此,从众多失败的品牌延伸案例中不难发现,我国企业在品牌延伸方面主要存在着以下4个方面的问题.     

互联网品牌感知契合度对延伸评价的影响——基于母品牌功能形象的调节作用

随着互联网产业的发展,越来越多的互联网企业开始通过品牌延伸进行企业的扩张,而如何进行有效的品牌延伸成为互联网企业普遍关注的问题。以互联网餐饮品牌"饿了么"为研究对象,通过问卷调研,结果表明:产品契合度、技术契合度均显著影响消费者对互联网品牌延伸产品的评价,母品牌功能形象负向调节感知契合度与延伸评价之间的关系。因此,互联网企业在实施品牌延伸策略的过程中,既要注重产品契合度、技术契合度的作用,又要加强品牌建设,做到契合度与创新性的适度结合,从而制定更合理有效的互联网品牌延伸和营销策略。     

Software for Learning and for Doing Statistics

The community of statisticians and statistics educators should take responsibility for the evaluation and improvement of software quality from the perspective of education. The paper will develop a perspective, an ideal system of requirements to critically evaluate existing software and to produce future software more adequate both for learning and doing statistics in introductory courses. Different kinds of tools and microworlds are needed. After discussing general requirements for such programs, a prototypical ideal software system will be presented in detail. It will be illustrated how such a system could be used to construct learning environments and to support elementary data analysis with exploratory working style.     

A model for predicting determinants factors for NEETs rates: Support for the decision-makers

The purpose of this paper is to analyze the determining factors of the high levels of NEETs both in EU member states and in partner countries, to support policy steering and increase socio-economic cohesion. The use of longitudinal data (2005–2020) from Eurostat and World Bank databases and selected and the testing of a number of 19 factors likely to influence the rate of NEETs show us that the effectiveness of public policy solutions focused on this category of population increases when complex factors and not singular elements are targeted. From a methodological point of view, we will use MARS models and fixed effects panel models. To account for countries’ heterogeneity, these models are applied to homogeneous groups of countries, identified through cluster analysis. Social cohesion and sustainability measures for policy steering have higher chances if the action of the responsible institutions targets both meso and macro levels, if it acts not only on a factor but also on the causes that favor its manifestation. Our analysis demonstrated that the measures aimed at increasing the chances of NEETs in order to facilitate their access to education, the labor market, and social inclusion must be coordinated with those of support for combating poverty and any type of exclusion, the support given to employers (subsidizing jobs, for example), the family and the community to which the young person belongs or local authorities. Also, the research results show us that there are more common elements between countries when we analyze the factors likely to increase the rate of NEETs than when we focus on their analysis by geographical criteria, based on EU membership status or EU partner status, etc.     

“集约”创造新的空间

去年以来，党中央和国务院从民族的长远利益出发，从经济可持续发展和构建和谐社会出发，十分明确地提出了坚守18亿亩耕地的红线不能突破的目标要求，并作了一系列重大部署。     

Techniques for defining geographic boundaries for health regions

Many federal and state programs require the geographic partitioning of states into regions for health services planning, monitoring, and/or administration. A common consideration for such programs is that region boundaries should be drawn so as to maximize the proportion of the state's population that receives health care services in its region of residence. Defining region boundaries thus may be viewed as a problem of partitioning a set of N small areal units (e.g. counties) into M subsets (regions) so as to minimize interactions (patient flow) among subsets. This paper describes three algorithms for region design and compares them in terms of computer-processing efficiency and solution value based on results from a number of test cases. Application of two of the algorithms, one based on the greedy heuristic and the other incorporating a max-flow/min-cut procedure, to a problem of dividing a metropolitan region into separate service areas for clusters of hospitals is also described.     

人才战没有国界

2003年12月19日至20日,中共中央、国务院在北京召开全国人才工作会议.中共中央总书记、国家主席胡锦涛在会上发表重要讲话. 他强调,实施人才强国战略,是抓住和用好重要战略机遇期、应对日益激烈的国际竞争的必然要求,是全面建设小康社会、开创中国特色社会主义事业新局面的必然要求,是增强党的执政能力、巩固党的执政地位的必然要求.     

Going for Gold: Atlanta's Bid for Fame

This article explores the importance of image to the Atlanta Olympic Games of 1996. It suggests that the event must be seen as an example of the use of the propagation of selected images designed to boost the standing of the city in an increasingly competitive interurban environment. The intersection of major sporting spectacles, big business and vastly increased television coverage provides an important new medium through which boosterists can put their city on the world map. However, as the Atlanta case reveals, the ‘semiotics of the successful city‘ involves a highly ideological construction which often presents urban areas as conflict‐free zones. In Atlanta, potentially negative images were removed both physically and symbolically from the urban landscape, while the actual experience of the Games suggested that the city had some way to go in material terms to match its often hyperbolic self‐promotion. The article suggests that the staging of events such as the Olympics is a necessarily high‐risk venture for cities, one that, as in the case of Atlanta, may not have been ultimately worth the effort. Cet article examine l'importance de l'image dans le cadre des Jeux Olympiques d'Atlanta de 1996. Il propose de considérer l'événement comme un exemple de la diffusion d'images sélectionnées, conçues et utilisées afin de promouvoir la réputation de la ville dans un contexte interurbain de plus en plus concurrentiel. L'intersection entre des spectacles sportifs exceptionnels, de grandes entreprises et une couverture télévisuelle considérablement étendue constitue un moyen novateur grâce auquel les promoteurs de cette dynamique peuvent positionner leur ville sur la carte du monde. Cependant, comme le montre le cas d'Atlanta, la ‘sémiotique d'une ville gagnante’ implique une construction idéologique très forte qui présente souvent les zones urbaines comme des espaces non conflictuels. À Atlanta, les images à potentiel négatif ont étééliminées à la fois physiquement et symboliquement du paysage urbain, tandis que les Jeux eux‐mêmes laissaient à penser que la ville devait progresser sur le plan matériel si elle voulait correspondre à son auto‐promotion souvent hyperbolique. L'article suggère que la mise en scène d'événements tels que les Jeux Olympiques est une opération nécessairement très risquée pour des villes, opération qui, à l'instar de l'expérience d'Atlanta, peut finalement ne pas justifier les efforts réalisés.     

基于决策有用性的财务报告方式选择

决策有用性是会计信息披露的目标,而决策有用的前提是会计信息应具有可靠性和相关性。可靠性和相关性犹如鱼和熊掌一样,往往不可兼得。以信息观或计量观为基础的财务报告方式在满足可靠性和相关性的程度上存在着差异。文章从财务报告的信息观和计量观的角度,分析了财务报告方式选择的条件,并提出了提高会计信息有用性的几点建议。     

Distribution-free Approximate Methods for Constructing Confidence Intervals for Quantiles

Quantile estimation is important for a wide range of applications. While point estimates based on one or two order statistics are common, constructing confidence intervals around them, however, is a more difficult problem. This paper has two goals. First, it surveys the numerous distribution-free methods for constructing approximate confidence intervals for quantiles. These techniques can be divided roughly into four categories: using a pivotal quantity, resampling, interpolation, and empirical likelihood methods. Second, a method based on the pivotal quantity that has received limited attention in the past is extended. Comprehensive simulation studies are used to compare performance across methods. The proposed method is simple and performs similarly to linear interpolation methods and a smoothed empirical likelihood method. While the proposed method has slightly wider interval widths, it can be calculated for more extreme quantiles even when there are few observations.     

Change point test for tail index for dependent data

To test for the constancy of tail index, Quintos et al. (Rev Econ Stud 68:633–663, 2001) proposed three types of change point tests for independent and ARCH type sequences. In this paper, we demonstrate that their tests can be successfully extended to a large class of dependent stationary sequences. Further, we designate a time-reverse version of those tests since the original tests produce very low powers in case the tail of distribution gets thinner. A simulation study is implemented for illustration.