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1.
Consumer religiosity, which includes the religious commitment and religious affiliation of consumers, may be a significant
construct in explaining retail store patronage. The present study used several measures of religiosity to investigate the
influence of this possible segmentation variable on consumer evaluation of the importance of various retail department store
attributes. Support was found for the religious commitment construct but not for religious affiliation. The most consistent
relationship found was between religious commitment and the importance placed by the consumer on sales personnel friendliness/assistance.
Direction for future research is provided. 相似文献
2.
Experimentation is the sine qua non of consumer behavior research, and much of what is thought to be known about the behavior of consumers is based on findings from experiments. However, many articles that report consumer behavior experiments contain one or more results that are significantly insignificant. That is, one or more experimental results are so unusually weak or minuscule that they are unlikely to have come about by chance. As such, significantly insignificant results can be due to the “failure” of the theory underlying an experiment and/or the flawed design or implementation of an experiment. Consequently, significantly insignificant results have implications for the theories and methodologies employed in consumer behavior experiments, the quality of conclusions drawn from the experiments, and the credibility of the consumer behavior research discipline as a whole. 相似文献
3.
Donald P. Robin D.B.A. Louis M. Capella D.B.A. 《Journal of the Academy of Marketing Science》1979,7(4):404-413
What should be taught to marketing students has always been an intriguing question. The marketing curriculum as a whole and
specific courses have been the topic of much debate. One of the marketing courses, consumer behavior, was the subject of this
research. A survey of advertising executives revealed some interesting perceptions regarding the consumer behavior course.
Most executives believed the course was helpful in making decisions in the advertising area. However, the advertising executives
ranked the consumer behavior course as only moderately important in usefulness to advertisers when compared with nine other
marketing courses. Interestingly, the executives that had completed a consumer behavior course ranked the course lower in
importance than the executives who had not taken the course. Generally, advertising executives believed the consumer behavior
course was too abstract and theoretical in orientation and could be imporved through the use of case studies and more direct
application examples of the consumer behavior theories presented in the course. 相似文献
4.
George P. Moschis 《Journal of the Academy of Marketing Science》2007,35(2):295-307
Although marketing researchers have recognized the importance of early life experiences in shaping patterns of consumer behavior
in later life, they have inadequate theoretical and methodological bases for investigating consumption-related issues over
the life course. As a result, relatively little is known about the changes consumers experience over time, how they respond
to these changes, and how early life experiences affect their consumer behavior. The life course approach, developed as an
interdisciplinary program for studying various aspects of behavior, offers a framework for filling gaps in previous efforts
to study consumer behavior over time. The purpose of this article is to advocate the life course approach for studying various
types of market behavior. First, the author presents a general conceptual life course framework that serves as a blueprint
for discussing theoretical perspectives and organizing, integrating, and reporting consumer research relevant to the life
course paradigm. Second, methods of data analysis compatible with life course research are discussed. Finally, select areas
of interest to marketing researchers (materialism and compulsive consumption) illustrate how the life course approach might
contribute to previous efforts to study these consumer behaviors in an innovative way. 相似文献
5.
An examination of consumer sentiment toward offshored services 总被引:1,自引:0,他引:1
Shawn T. Thelen Boonghee Yoo Vincent P. Magnini 《Journal of the Academy of Marketing Science》2011,39(2):270-289
This research identifies and analyzes the underlying elements and consequences of consumer sentiment toward offshored services.
This is accomplished by initially conceptualizing consumer sentiment toward offshored services, then developing and validating
a multi-dimensional scale (OFFSERVSENT) to measure the construct. This research determines that consumer sentiment toward
offshored services is instrumental in explaining consumers’ commitment to and global attitudes toward firms that offshore
services as well as consumers’ word-of-mouth behavior. The strength of these relationships varies depending upon the type
of service being offshored. The results of this research contribute to the study of services offshoring, an emerging and fertile
area of research for the services and marketing disciplines, and provide practitioners with increased knowledge regarding
offshoring decisions. 相似文献
6.
James W. Taylor D.B.A. Paul S. Hugstad Ph.D. 《Journal of the Academy of Marketing Science》1980,8(3):294-299
The research reported here examines consumer behavior in the trial of new consumer packaged goods. Panel data tracking purchase
patterns over the first two years of introduction for seven low-priced consumer goods was utilized to study both the timing
and quantity of individual household new product trials. A behavior termed “add-on” purchasing (buying trial brands in addition
to regularly purchased brands) was exhibited across all seven new products. Implications of this “add on” behavior are discussed. 相似文献
7.
Russell S. Winer 《Journal of the Academy of Marketing Science》1999,27(3):349-358
Much of the consumer behavior literature is devored to what has been referred to as theory applications (TA) research in which
the main focus is on laboratory experiments with student subjects and high internal validity. In this articlee, the author
argues that external validity concerns should be given more attention, particulary in TA research. Three recommendations are
made for implementing these concerns: (1) consumer behavior articles should be required to have a section indicating how increased
levels of external validity can be obtained with other studies, (2) “joint ventures” between consumer behavior and marketing
science researchers can be profitable and should be encouraged, and (3) analyses of electronic scanner panel data or other
secondary data can be used to generate higher levels of external validity. Three examples are given from the marketing literature
of how findings from experiments and scanner data can be combined to advance a stream of research.
Russel SS. Winer is the J. Gary Shansby Professor of Marketing Strategy, the associate dean for academic affairs, and the chair of the marketing
group at the Haas School of Business, University of California at Berkeley. He received a B.A. in economics from Union College
(New York) and an M.S. and Ph.D. in industrial administration from Carnegie-Mellon University. He has been on the faculties
of Columbia and Vanderbilt universities and has been a visiting faculty member at M.I.T., the Helsinki School of Economics,
the University of Tokyo, and ócole Nationale des Ponts et Chauséee. He has written three books,Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics, including consumer choice, marketing research
methodology, marketing planning, advertising, and pricing. He is the editor of theJournal of Marketing Research and is on the editorial boards of theJournal of Marketing, Journal of Consumer Research, and theJournal of Interactive Marketing. He is the academic director of the Fisher Center for the Strategic Use of Information Technology. He has participated in
executive educattion programs around the world and is an academic trustee of the Marketing Science Institute. 相似文献
8.
Richard T. Hise D.B.A. John K. Ryans D.B.A. Willem Van't Spijker D.B.A. 《Journal of the Academy of Marketing Science》1975,3(2):182-191
This article examines the attitudes of 40 opinion leaders in marketing toward theory in consumer behavior. These individuals exhibited favorable attitudes toward theory in marketing in general. More favorable perceptions of the value of the contributions of theory to consumer behavior existed than for promotion and channels of distribution. In comparison to eight other areas of marketing, the consumer behavior area was perceived as having made the greatest past contribution to marketing thought and the one most likely to make worthwhile future contributions. The sample believed that much future effort was needed in progressing toward a general theory of consumer behavior and that such effort would indeed be forthcoming. 相似文献
9.
Gordon R. Foxall 《Journal of the Academy of Marketing Science》1992,20(2):189-198
The Behavioral Perspective Model of purchase and consumption (BPM) portrays the rate at which consumer behaviors take place
as a function of the relative openness of the setting in which they occur and the informational and hedonic reinforcement
available in or promised by the setting. Each of eight combinations of contingencies based on these explanatory variables
is uniquely related to a specific mode of observed consumer behavior. By providing an environmental perspective on consumer
behavior, the model makes a critical contribution to the development of contemporary consumer research that frequently decontextualizes
its subject matter. It also presents an innovative conceptualization of the nature of marketing strategies. 相似文献
10.
A multivariate analysis of responses to dissatisfaction 总被引:2,自引:0,他引:2
Marsha L. Richins 《Journal of the Academy of Marketing Science》1987,15(3):24-31
Although consumer dissatisfaction is ubiquitous in the marketplace, empirical studies of dissatisfaction have been narrow
in focus. This is especially true for studies of responses to dissatisfaction, for these investigations tend to ignore all
dissatisfaction responses except complaint behavior. The study reported here replicates and extends an earlier investigation
by concurrently examining three dissatisfaction responses—complaints, word of mouth, and brand switching intentions. Three
sets of variables were examined in relationship to these responses: characteristics of the product problem, perceptions of
the redress environment, and consumer characteristics. Complaint behavior and intention to switch brands showed strongest
relationships with the first two types of variables. Word of mouth, on the other hand, seemed to be more heavily influenced
by the consumer’s level of social interaction, a consumer characteristic. Findings indicate that the three dissatisfaction
responses are independent in that they share little if any common variance and they seem to be influenced in different ways
by the correlates studied. 相似文献
11.
Fuan Li Paul W. Miniard Michael J. Barone 《Journal of the Academy of Marketing Science》2000,28(3):425-436
As a means of enhancing consumer understanding of nutritional information, the Nutrition Labeling and Education Act of 1990
requires the provision of percentage daily values (%DVs) on food labels. Findings from existing research, however, vary in
their support for the assumption that including %DVs will assist consumers in their efforts to comprehend nutritional information.
To shed further light on this issue, the present study examines the moderating role of consumer knowledge about how to use
%DVs in evaluating a product’s healthiness. The results indicate that the usefulness of providing %DVs on a nutritional label
depends strongly on this form of knowledge. Implications for public policy and directions for future research efforts are
presented.
Fuan Li (Ph.D., Florida International University) is an assistant professor of marketing in the Walker School of Business at Mercyhurst
College (Erie, Pennsylvania). He has been a faculty member at East China Normal University (Shanghai, China) and St. Olaf
College (Northfield, Minnesota). His current research interests include consumer choice, consumer responses to trust advertising
appeals, and relationship marketing. His work has been published both in English and in Chinese.
Paul W. Miniard (Ph.D., University of Florida) is the BMI professor of marketing and the Ph.D. program director in the College of Business
Administration at Florida International University (Miami, Florida). His research focuses on consumer behavior and advertising
and has been published in a number of business and psychology journals. He is also a coauthor of a consumer behavior textbook.
Michael J. Barone (Ph.D., University of South Carolina) is an associate professor of marketing in the College of Business Administration at
Iowa State University (Ames, Iowa). His research, which primarily involves consumer responses to advertising and consumer
choice, has been published in theJournal of Marketing Research, Journal of Consumer Psychology, Marketing Letters, Journal of the Academy of Marketing Science,
Journal of Advertising, Journal of Advertising Research, Journal of Business Research, andJournal of Public Policy & Marketing, as well as in various conference proceedings. 相似文献
12.
Joel Herche 《Journal of the Academy of Marketing Science》1992,20(3):261-264
Consumers’ perceptions of the morality of buying foreign products, or consumer ethnocentric tendencies, are becoming an increasingly
important issue for marketers in the global environment. The predictive validity of Shimp and Sharma’s (1987) CETSCALE was
tested in a nationwide mail survey. The scale is shown to be a much stronger predictor of import buying behavior than are
demographic variables. The ability of the scale to predict purchase behavior does not, however, appear to be consistent across
the two products tested. 相似文献
13.
Rom J. Markin D.B.A. 《Journal of the Academy of Marketing Science》1979,7(4):316-334
Consumer behavior theory, as it has largely evolved from economics with its rigid adherence to marginal utility theory, suggests
that consumers are highly rational and that they basically strive to maximize utility or satisfaction by the careful rationing
of resources. In this paper, the typical assumptions in consumer decision process models are reviewed and analyzed, the empirical
evidence supporting the models of the rational consumer is challenged, the concept of rationalization is developed and the
existential support for the concept is examined, the role and significance of alternative ego state on consumer decision processes
are explained and finally, the rudiments of a revisionist approach to consumer behavior are advanced.
An earlier draft of this paper entitled “Consumer Decision Processes: The Role and Influence of Rationalization” was presented
at the annual meeting of The American Psychological Association Division 23 in 1977. The author was assisted in the preparation
and development of this earlier draft by Dr. Chem Narayana. This assistance is herewith acknowledged. 相似文献
14.
William O. Bearden Ph.D. Arch G. Woodside Ph.D. James M. Clapper Ph.D. 《Journal of the Academy of Marketing Science》1976,4(3):566-576
Three situational factors may directly affect consumers' brand intentions: the likelihood a given situation will occur for
the consumer, the likelihood the product will be a part of the situation, and the likelihood that a given brand will be consumed
in the situation. Models relating situational effects and consumer attitudes to brand intentions are discussed in this article.
The literature on situational influences in consumer behavior is briefly reviewed. 相似文献
15.
Wayne D. Hoyer Nicola E. Stokburger-Sauer 《Journal of the Academy of Marketing Science》2012,40(1):167-180
In light of the increasing interest in hedonic aspects of consumer behavior, it is clear that consumer taste plays a critical
role in judgment and decision making, particularly for hedonic products and services. At the present time, however, our understanding
of consumer aesthetic taste and its specific role for consumer behavior is limited. In this article, we review the literature
from a variety of fields such as sociology, psychology, philosophy, and consumer behavior in order to develop a conceptual
definition of consumer aesthetic taste. We then explore various issues related to taste and develop a conceptual framework
for the relevance of expertise vs. taste in consumer decision-making. Finally, we present an agenda for future research on
this important topic. 相似文献
16.
James B. Wiley Ph.D. 《Journal of the Academy of Marketing Science》1984,12(1-2):1-10
This paper explores the notion of consumer informations systems as a framework for studying consumer behavior. It is argued
that this approach may be a particularly productive one for those interested in improving the quality of consumer decision-making. 相似文献
17.
Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior 总被引:1,自引:0,他引:1
This article reports the development of a theoretical model of consumer complaint behavior by using cognitive appraisal theory
as its foundation. Because of its importance to management and lack of attention in the marketing literature, specific emphasis
is placed on the phenomenon of noncomplaining and the role of consumer emotion in dissatisfying marketplace experiences. The
model presents cognitive appraisal as the key element in the evaluation of consumer threat and harm, which subsequently may
result in psychological stress. Stressful appraisal outcomes are suggested to elicit emotive reactions that, in conjunction
with cognitive appraisal, influence the type of coping strategy used by the consumer. Three coping strategies (problem focused,
emotion focused, and avoidance) are identified and discussed. Key propositions are illustrated by using in-depth interview
data from a sample of older female consumers.
Nancy Stephens is an associate professor of marketing at Arizona State University. She has published a variety of studies on consumer behavior,
services marketing, and marketing communications issues in such publications as theJournal of Marketing Research, theJournal of Advertising Research, theJournal of Advertising, and theJournal of Services Marketing, as well as many conference proceedings.
Kevin P. Gwinner is an assistant professor of marketing in the School of Business at East Carolina University, North Carolina. His research
interests include performance issues of customer-contact service employees, consumer complaint behaviors, and corporate sponsorship
issues. His research has been published in theJournal of the Academy of Marketing Science, theInternational Journal of Service Industry Management, International Marketing Review, and theJournal of Marketing Education. 相似文献
18.
Benoy Joseph Ph.D. Shailesh J. Vyas M.B.A. 《Journal of the Academy of Marketing Science》1984,12(1-2):159-175
Identifying innovative consumer segments remains an important goal for marketers of new products. This article examines the
merits of a recently developed marketing oriented scale, called “open processing”, which is purported to measure an individual's
openness or cautiousness tendencies with regard to new products, new sensations, new experiences, and information about them.
In a test of the scale's concurrent validity, using self reports of new product trail/purchase behavior among female shoppers,
the study found open processors to be more innovative than cautious processors, as was predicted. The study also explores
the relationships between open processing, innovative behavior, and various demographic variables. Results indicated that
(1) open processing is almost as strong a predictor of innovativeness as four commonly used demographic variables combined;
and (2) that open processing is an influential moderator of the relationship between demographics and innovative behavior.
Internorth, Inc. 相似文献
19.
Michael A. Belch Ph.D. 《Journal of the Academy of Marketing Science》1982,10(4):345-358
Life-style analysis was performed to determine the activities, opinions and interests of the socially-ecologically concerned
consumer. The more “concerned” consumer was found to be more physically active, family oriented, liberal and self-assured
than those not demonstrating such concern, and more rational and deliberate in respect to their consumer behavior. 相似文献
20.
余雷 《安徽工业大学学报(社会科学版)》2010,27(3):132-133
消费者行为学是一门实践性和应用性很强的学科,仅仅依赖课堂理论讲授难以培养学生的动手能力,现有的"案例教学"和"情景模拟"也不能真实地再现消费者的行为。基于校园环境设计的"大学生消费行为调查"和"校内销售观察"两种实践方式可以达到锻炼学生实践能力的目的。 相似文献