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1.
We investigate the relationship between free-standing insert advertising style and coupon redemption. Results from two experiments
indicate that the propensity to clip a coupon can be enhanced by matching ad tone (emotional vs rational) to the nature of
a consumer’s primary motivation with respect to coupon usage. Moreover, this result appears to hold for consumers with both
procoupon and anticoupon inclinations.
相似文献
Michelle L. RoehmEmail: |
2.
Managing the shipment of goods to consumers is one of the central aspects of retail competition on the internet. In this article, we analyze internet retailers’ shipping strategies using data from the internet book retailing industry. We find that, controlling for a variety of observable firm characteristics, firms with lower product prices offer lower shipping fees and higher quality shipping in terms of average delivery time, compared to firms with higher product prices. These patterns cannot be readily reconciled with a large class of models of competition under perfect consumer information. Theories based on imperfect consumer information can explain the findings better.
相似文献
Han LiEmail: |
3.
Firms can approach advertising competition either by setting advertising budgets (as in the percentage of sales method) or
target sales levels (as in the objective and task approach). We study firms’ incentives to adopt one or the other posture
using a two-stage model of duopolistic competition. In the first stage, each firm chooses to commit either to an advertising
budget, letting its sales follow from the market response function, or to a desired sales level, promising to adjust its advertising
spending accordingly. In the second stage, firms choose the actual levels of their advertising budget or sales target. When
prices are exogenous, we show that, due to strategic effects, if a firm benefits from its rival’s advertising (as when advertising
increases awareness of the product category) then setting an advertising budget dominates setting a sales target. On the other
hand, if a firm is harmed by its rival’s advertising (as when advertising increases the firm’s share of a fixed market), then
committing to a sales level dominates. We extend these results in several directions and show that when firms engage in price
competition as well as advertising the nature of advertising and product-market competition interact to determine whether
setting an advertising budget or sales target dominates.
相似文献
Amit Pazgal (Corresponding author)Email: |
4.
Helmut Fryges 《Small Business Economics》2009,33(2):165-187
Based on longitudinal data, this article examines empirically the long-term export behaviour of German and British technology-oriented
firms founded between 1987 and 1996. Applying logit models, the results show that firms can overcome high entry costs by acquiring
firm-specific assets. Similarly, firm-specific resources prevent high-tech companies from exiting the international market.
The strategic role of investment in R&D is stressed in particular by the data.
相似文献
Helmut FrygesEmail: |
5.
In this article, we argue that firms in high-margin industries can benefit from founding family influence. Specifically, in
more profitable markets, the influence of the founding family provides an additional corporate governance-monitoring function.
The sample consists of 294 firm-year observations from 98 publicly traded companies headquartered in Sweden, representing
approximately half of all non-financial traded firms. Our support that the effect of family leadership in publicly held firms
should be assessed in relation to the intensity of industry competition.
相似文献
Justin B. CraigEmail: |
6.
Effect of credit guarantee policy on survival and performance of SMEs in Republic of Korea 总被引:1,自引:1,他引:0
This study evaluates the effect of credit guarantee on SMEs at the firm level. To estimate the effect of credit guarantee,
we analyze relations between credit guarantee, the survival of guaranteed firms, and their productive performance. The result
indicates that credit guarantee frequency enabled guaranteed firms to achieve good performances in general. On the contrary,
the effect of guarantee amounts is ambiguous in that there is difference between the contemporary effect and the lagged effect.
Therefore, we conclude that credit guarantee satisfied partially its goal to alleviate SMEs’ difficulty in acquiring finance
and to stabilize employment.
相似文献
Almas HeshmatiEmail: Email: |
7.
This article investigates the role played by one type of firm interaction, namely R&D cooperation, and also the acquisition
of labor, in the promotion of industrial innovations. We employ a unique innovation dataset from Finland which combines firm
specific information about the innovation performance of the firms along with their individual characteristics, as well as
firm specific information regarding the origins of their recent labor acquisitions. Analyzing this data allows us to identify
the different roles which the knowledge spillovers and labor markets play in the innovation process. Our results suggest that
small firms are generally more innovative than large firms; R&D cooperation is an essential feature of innovation, but the
variety of cooperation is of little importance; and labor acquisition appears to be only of limited importance for innovation.
相似文献
Philip McCannEmail: |
8.
C. Robert Clark Ulrich Doraszelski Michaela Draganska 《Quantitative Marketing and Economics》2009,7(2):207-236
We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures
of brand awareness and perceived quality from a large-scale consumer survey to study the effect of advertising. Advertising
is modeled as a dynamic investment in a brand’s stocks of awareness and perceived quality and we ask how such an investment
changes brand awareness and quality perceptions. Our panel data allow us to control for unobserved heterogeneity across brands
and to identify the effect of advertising from the time-series variation within brands. They also allow us to account for
the endogeneity of advertising through recently developed dynamic panel data estimation techniques. We find that advertising
has consistently a significant positive effect on brand awareness but no significant effect on perceived quality.
相似文献
Michaela Draganska (Corresponding author)Email: |
9.
Mariarosaria Agostino Francesco Trivieri 《Journal of Industry, Competition and Trade》2008,8(1):33-53
This work investigates whether local differences in banking competition impact on the amount of bank debt used by Italian
small and medium sized manufacturing firms. Sample selection and Double Hurdle models are adopted as the process, which results
in the choice of bank financing may differ from that determining its amount. Our main finding is that more competitive banking
markets seem to be associated with relatively higher usage of bank debt by less transparent firms. On the other hand, a higher
banking competition seems to have no effect on the probability of receiving bank loans.
相似文献
Francesco TrivieriEmail: |
10.
Francesca Gagliardi 《Small Business Economics》2009,32(4):439-464
The purpose of this article is to empirically assess the relationship existing between local financial development and the
growth of firms, with a special focus on cooperatives. Using Italian data, a multiplicative interaction model is specified,
so as to allow the impact of local banking development to differ between cooperative and non-cooperative firms. The main finding
is that although local banking development represents a determinant of firms’ growth, regardless of their legal structure,
it plays a special role in boosting the growth of cooperatives. This result provides evidence in favor to the existence of
an institutional complementarity relationship between the development of local banking institutions and cooperative firms.
相似文献
Francesca GagliardiEmail: |
11.
Andy Lockett Mike Wright Andrew Burrows Louise Scholes Dave Paton 《Small Business Economics》2008,31(1):39-58
In this study we examine how venture capital (VC) firms influence the export behavior of their investee companies. VC firms
perform an important governance function for investee companies by providing monitoring and value-added activities. Drawing
on agency theory, the resource-based view of the firm and governance life-cycle theory we hypothesize that the relationship
between VC governance resources and investee exporting behavior is moderated by investment stage. Employing a sample of 340
VC-backed firms, our results confirm this hypothesis. Monitoring resources are most effective in promoting export behavior
for late-stage ventures and value-added resources in promoting export behavior in early-stage ventures.
相似文献
Dave PatonEmail: |
12.
This paper analyses the performance of the small and medium-sized manufacturing firms during the period 1995–2001, focusing
on the degree of technical inefficiency and its determinants. We use a micro panel data set to simultaneously estimate a stochastic
frontier production function and the inefficiency determinants using an unbalanced panel of manufacturing firms. Our empirical
results suggest that small and medium-sized firms tend to be less inefficient than the large firms are. Also, we centre our
analysis in the effect on efficiency of some organisational factors related to the managerial ability to use and adjust capital
and labour properly.
相似文献
M. Angeles DiazEmail: |
13.
The article analyses the relationship between succession and firm performance. Applying a non-parametric matching approach
on a panel of roughly 4,000 Austrian family firms we evaluate the impact of actual (past) succession as well as planned (future)
successions on employment growth. Analysing succession plans, we do not find a significant difference in employment growth
between firms that plan to transfer the firm in the next 10 years and those who do not. In contrast, past succession exerts
a significant and positive employment growth effect, which becomes stronger over time.
相似文献
Denise Sandra DiwischEmail: |
14.
The impact of public guarantees on credit to SMEs 总被引:1,自引:0,他引:1
This article provides an in-depth evaluation of the impact of public credit guarantees to SMEs in increasing credit availability
and reducing borrowing costs, without compromising their financial sustainability. Extensive econometric tests have been carried
out by comparing the performance of the SMEs that benefited from such guarantees in Italy with a sample of comparable firms.
The findings confirm the presence of a causal relationship between the public guarantee and the higher debt leverage of guaranteed
firms, as well as their lower debt cost. Italy’s guarantee instrument has proved to be an effective instrument in these respects.
相似文献
Marco Ventura (Corresponding author)Email: |
15.
Rex Chen PhD Candidate Prof. Kenneth L. Kraemer Prakul Sharma 《Business & Information Systems Engineering》2009,1(1):53-61
In only ten years, Google has achieved remarkable success from online search-based advertising. Its search engine is dominant,
and its IT infrastructure is the most powerful computing system in the world running on over one million computers and serving
more than one billion users globally. Google makes money by using its search engine to deliver online advertising alongside
responses to user searches for information, goods, maps, directions, and a host of other services. Its capabilities make it
likely to become the world’s first information utility – a concept similar to electric utilities that provide services to
many corporations and individuals alike. Constant innovation is the key to Google’s success and offers lessons for other companies:
hire talented people, have them work in small teams, and give them freedom to excel, but use a rigorous data-based approach
to evaluating results and making course adjustments.
相似文献
Kenneth L. KraemerEmail: |
16.
This paper examines the relationship between agglomeration economies and relative wage costs in influencing location of multinational
corporations. An inflow of firms to certain regions and industries is likely to increase demand for labor. If mobility of
labor is low increased costs can be expected to deter additional inflows of firms, albeit agglomeration economies may compensate
for higher wages. Despite its important policy implications this relationship has to our knowledge not been exposed to empirical
testing. The empirical analysis finds that foreign direct investment has become increasingly sensitive to differences in wage
cost across industrialized countries, but also that agglomeration economies related to knowledge externalities positively
influences higher costs. The relative strength of these two forces impacts the spatial distribution of production.
相似文献
Per ThulinEmail: |
17.
Amandine Garde 《Journal of Consumer Policy》2008,31(1):25-44
When the Television Without Frontiers Directive (TVWF Directive) was first adopted in 1989, there was very little discussion
on how food advertising should be regulated at Community level. However, things have changed as a result of rising levels
of obesity in all EU Member States. Consequently, several stakeholders have suggested that the advertising of unhealthy food
to children should be restricted. This article analyses whether and how, bearing the obesity epidemic in mind, the European
Union could regulate the marketing of food high in fat, sugar and salt to children (HFSS food). It starts by presenting the
evidence supporting such regulation. It then focuses on the contribution which the TVWF Directive and the Audiovisual Media
Services Directive (AVMS Directive) could make to the debate. It finally looks at the broader regulatory framework by discussing
their relationship with other instruments of Community law relating to food advertising, and in particular the Unfair Commercial
Practices Directive (UCP Directive) and the recently adopted Regulation on nutrition and health claims made on foods.
相似文献
Amandine GardeEmail: |
18.
Communication is central to many settings in marketing and economics. A focal attribute of communication is miscommunication.
We model this key characteristic as a noise in the messages communicated, so that the sender of a message is uncertain about
its perception by the receiver, and then identify the strategic consequences of miscommunication. We study a model where competing
senders (of different types) can invest in improving the precision of the informative but noisy message they send to a receiver,
and find that there exists a separating equilibrium where senders’ types are completely revealed. Thus, although communication
is noisy it delivers perfect results in equilibrium. This result stems from the fact that a sender’s willingness to invest
in improving the precision of their messages can itself serve as a signal. Interestingly, the content of the messages is ignored
by the receiver in such a signaling equilibrium, but plays a central role by shaping her beliefs off the equilibrium path
(and thus, enables separation between the types). This result also illustrates the uniqueness of the signaling model presented
here. Unlike other signaling models, the suggested model does not require that the costs and benefits of the senders will
be correlated with their types to achieve separation. The model’s results have implications for various marketing communication
tools such as advertising and sales forces.
相似文献
Ron Shachar (Corresponding author)Email: |
19.
Mariagrazia Squicciarini 《Small Business Economics》2009,32(2):169-190
This article investigates the role of Science Parks (SPs) as seedbeds of innovation. It aims to verify if and to what extent
firms’ innovative performance is affected by relocating inside a SP. The analysis is structured in the form of a duration
model that holds patenting as a repeated and event-dependent phenomenon and accounts for the persistence of innovative activities
and the cumulativeness of knowledge. Estimates are based on a conditional risk-set model. The study relies on an original
database regarding Finnish SPs: 252 firms that in the year 2002 were located in the Parks and the firms’ lifetime patenting
activity, over a 33-year-period. We find support for the existence of spillovers and for the positive role of incubators over
those firms joining SPs when very young.
相似文献
Mariagrazia SquicciariniEmail: |
20.
Innovation in SMEs exhibits some peculiar features that most traditional indicators of innovation activity do not capture.
Therefore, in this paper, we develop a structural model of innovation that incorporates information on innovation success
from firm surveys along with the usual R&D expenditures and productivity measures. We then apply the model to data on Italian
SMEs from the “Survey on Manufacturing Firms” conducted by Mediocredito-Capitalia covering the period 1995–2003. The model
is estimated in steps, following the logic of firms’ decisions and outcomes. We find that international competition fosters
R&D intensity, especially for high-tech firms. Firm size and R&D intensity, along with investment in equipment, enhances the
likelihood of having both process and product innovation. Both these kinds of innovation have a positive impact on firm’s
productivity, especially process innovation. Among SMEs, larger and older firms seem to be less productive.
相似文献
Jacques MairesseEmail: |