点燃希望的灯饰——Abracadabra Signs公司制作的电标识

我的公司叫作Abracadabra Signs（位于加拿大安大略省的Ayr）,在公司的市场定位方面,是由我自己亲自负责的。曾经有几年时间,我作为一名标识画家,到不同地方参与了各种的标识工程,直到1999年,我才回到安大略省,定居下来。我公司的业务主要是制作定制的立体标识。我自己本身是画漫画的,所以喜欢接一些看上去有点古怪的工程，对我来说是既有挑战性又有趣。     

高速公路上的即时信息——LED显示屏标识为行车带来方便

高速公路上层出不穷的标识语也许看起来并不有趣，但却是必不可少的。如：“前方出现车祸，请司机将时速减至20公里，以避免出现交通事故。”     

Sign of the times: Testing consumer response to local food signage within a casual dining restaurant

The study examines the impact of variations in locally produced food signage on consumer attributes within a casual buffet-style restaurant. A baseline period followed by three treatments were conducted to test signage effects on the constructs of product involvement, servicescape perception, pleasure, perceived product quality and revisit intention. Moderation effects from product involvement were also investigated on the proposed structural paths. Results suggested that the largest effects occurred on the constructs when local identification, farm name, and pictures of the farm were included. Product involvement showed no moderation effects on the proposed relationships. Implications for academics and practitioners were provided as were future research directions.     

波兰凯尔采:通往欧洲的大门

中波两国间的长期友好关系促使双方共同努力,加速双边沟通的发展,这在经贸领域更是得到充分体现。据统计,平均每个波兰人每年购买中国产品的金额超过了其年度可支配预算的2％,远超其他欧洲国家,这也意味着中国商品很受波兰消费者的喜爱。     

The effect of digital signage on shoppers' behavior: The role of the evoked experience

This paper investigates the role of digital signage as experience provider in retail spaces. The findings of a survey-based field experiment demonstrate that digital signage content high on sensory cues evokes affective experience and strengthens customers' experiential processing route. In contrast, digital signage messages high on “features and benefits” information evoke intellectual experience and strengthen customers' deliberative processing route. The affective experience is more strongly associated with the attitude towards the ad and the approach behavior towards the advertiser than the intellectual experience. The effect of an ad high on sensory cues on shoppers' approach to the advertiser is stronger for first-time shoppers, and therefore important in generating loyalty. The findings indicate that the design of brand-related informational cues broadcast over digital in-store monitors affects shoppers' information processing. The cues evoke sensory and affective experiences and trigger deliberative processes that lead to attitude construction and finally elicit approach behavior towards the advertisers.     

A counterpoint assessment of Vancouver international airport as a gateway to North America

The essential issue here is does the trans-Pacific market need a hub at Vancouver, and if so, can Vancouver position itself to meet that need. Critical to arriving at an appropriate answer will be understanding the changing trans-Pacific market, the applicable regulatory environments, the airlines in the market, and the competing hub airports. Although Vancouver's location and its history place it in a favorable position, success is far from a foregone conclusion. © 1999 John Wiley & Sons, Inc.     

YVR: The development of Vancouver international airport as an air gateway to North America

When the completed transcontinental Canadian Pacific railroad reached its western terminus at Vancouver in 1884, a major international trade route was established. Steamships soon began crossing the Pacific with cargoes of wheat and lumber and the city became Canada's gateway to the Pacific. With the advent of the age of air travel–despite the relatively modest beginnings of its international airport–the city in turn became the country's aviation gateway. In recent years, however, Vancouver International Airport has set its sights toward even more lofty goals. This article traces the development of the airport, and how a combination of factors including a favorable geographical location, an air treaty between the United States and Canada, and the resurrection of a near-bankrupt airline through partnership with a major American air carrier, are helping its ambitions to be a gateway to North America. © 1999 John Wiley & Sons, Inc.     

The effect of signage and emotions on satisfaction with the servicescape: An empirical investigation in a healthcare service setting

Marketing and environmental psychology studies have long emphasized the importance of signage in large and dispersive service settings but have focused little on utilitarian service contexts. Previous studies have also analyzed the role of emotions in customer satisfaction with the servicescape, particularly in hedonic service environments such as malls, hotels, and restaurants, but a limited research has been conducted on the role of emotions in utilitarian service settings such as healthcare services. This study draws from the environmental psychology and service marketing literature to investigate the effects of signage and emotions on satisfaction with the servicescape in the hospital setting. In addition, it explores the moderating effect of emotions on the relationship between signage and satisfaction with the servicescape. The findings show that signage has a positive and significant effect on satisfaction with the servicescape. Negative emotions have a significant negative effect on satisfaction, while positive emotions have no significant effect. Differently from what was expected, emotions do not moderate the relationship between signage and satisfaction. Managerial implications are provided for service managers who wish to design a utilitarian service setting to effectively increase user satisfaction with the servicescape.     

加强电力企业财务管理策略浅析

随着电力体制改革的不断深入,电力企业管理由原来的粗放型向精细化转变,面对快速发展的市场经济,电力企业将进一步走向市场,参与竞争.电力企业的绩效管理,必须通过财务管理发挥作用.本文理论联系实际,结合供电企业财务管理现状以及财务管理发展趋势,提出几点发展时策.     

新商务部亮相

中国商务部的组建不仅仅是一次政府组织机构的变动，更是一次政府部门职能和观念的转变。     

论如何加强电力企业人力资源管理

做好电力企业的人力资源管理是一项长期艰巨的工作,它不仅关系到企业自身的发展,关系到社会的稳定,也涉及职工的切身利益,必须千方百计把这一工作做好.提高管理水平必须强化"以人为本"的管理理念和人力资源管理基础建设.提高管理水平必须科学合理使用和管理人才,建立科学的绩效管理体系.     

BV致力于电力建设服务

近年来,旨在促进全球可持续发展、改善环境的新能源建设被越来越多地受到全球企业的瞩目,以光伏、水电、风能和核电等为代表的新能源电力建设正在如火如荼地建设中。10年来,