Bridging the Gap between Millennial Consumers,Social Media,and Agricultural Branding Programs: A Qualitative Assessment

With a growing trend for geographical branding efforts within the United States, particularly for individual states, the need to better understand how consumer groups respond to these efforts becomes prevalent, particularly for agricultural brands. The current study analyzes Millennial consumer response to agricultural branding programs within the United States and the effects of social media on this process. Using the Generational Cohort Theory (GCT) and Maslow’s Hierarchy of Needs (HoN) as key foundations, a qualitative assessment was completed on Millennial consumers across various university campuses within one U.S. state. Results revealed that five key themes emerged relating to locally produced foods (definition, users, access, experiences and marketing/branding) while four themes emerged from the discussions on social media (applications, activity, advertising and information flow/communication). From these themes, a new conceptual ‘hierarchy’ is proposed that can be used to explain how Millennial consumers can become better connected with agricultural programs and branding messages moving forward. Implications and future research directions are provided.     

Strategic Agricultural Export Marketing in South Pacific Island Nations

Agribusiness firms in small developing countries face a special set of circumstances when formulating strategic marketing decisions. The nature of small economies usually means that agribusiness firms must have a strong export orientation, but they have little influence in the markets to which they export. The potential for domestic market expansion is limited. Information needed for developing export marketing strategies is often lacking, or difficult and expensive to obtain. An associated feature is the high degree of risk in export marketing, caused particularly by the variability in the world markets in which these nations sell their agricultural commodities. The importance of agricultural exports to economic development in these nations means that governments intervene a good deal in the export processes. Hence, government strategic decisions also affect agribusiness export performance. Finally, the number of competing firms is often small because of the smallness of the agricultural economy and the desire by agribusiness firms to avoid severe diseconomies of small size. This set of circumstances is examined in this paper in relation to a number of small South Pacific island nations (SPINS). Emphasis in the analysis of the strategic marketing concerns of agribusiness firms in these nations is on the competitive marketing strategies adopted in both the domestic and international sectors of the agricultural export markets. The special strategic marketing problems these firms face and the ways in which they have sought to overcome them are the main focus of study. But some attention is also given to the strategic decision-making processes of governments in the region, because they also have an impact on export strategies and performance of agribusiness marketing firms.     

Strategic targeting of agricultural conservation easements as a growth management tool

Public and private programs have preserved an estimated 730,000 ha of agricultural land in the United States by acquiring agricultural conservation easements (ACEs) that retire a property's development rights. ACEs could be a potent tool for smart growth if strategically targeted. This paper attempts to quantify measures of strategic targeting of ACEs as guidance for planners. Evaluating the placement of 157 ACEs in the San Francisco Bay Area of California produced mixed results. Preservation and development of agricultural land were both consistent with general plans. In contrast, we found little evidence of ACEs being used on a regional scale either to reinforce urban growth boundaries or to coalesce with other open space to form large contiguous blocks of protected areas. We used the TOPSIS method (Technique for Order Preference by Similarity to Ideal Solution) to identify the most strategic agricultural lands, which are quite different from where easements have been established through 2002. We encourage planners to consider strategic targeting of ACEs as a politically acceptable mechanism to complement traditional planning tools to minimize low density sprawl.     

基于Tobit模型的低碳经济农业生产率增长影响因素实证研究

改革开放以来,随着中国人口数量的快速增长,导致资源能源的匮乏,由此产生的环境问题也愈来愈严重,农业发展与农村经济的增长在人类社会的发展中有着举重若轻地地位,研究和推广一种农业低碳经济发展模式,对促进中国社会经济稳定协调发展具有深远的意义。文章在前人已有研究数据理论基础上,首先提出推进低碳农业的重要性,并基于我国发展低碳农业过程中存在的一些问题,采用Tobit模型进行量化研究分析低碳经济农业生产率增长影响因素,在实证分析部分分别对1994~2004年与2005~2014年等2个时间阶段影响低碳农业生产率增长的关键因素进行分析。在考虑农业碳排放特征的前提下,分析绿色农业生产率增长因素对低碳经济发展的影响程度及促进作用大小,并且判断未来中国农业经济在不同因素的影响程度下的增长形式,确定推进我国低碳经济的发展的最佳举措,以便将来在选择促进低碳经济发展的道路中提供战略性依据。     

基于多视角群组划分“一带一路”沿线重要节点国家农业合作研究

[目的]基于多视角开展"一带一路"沿线国家群组划分,提出"一带一路"农业国际合作重要战略节点国家,并探讨新冠肺炎疫情对重要战略节点国家与我国农业国际合作的影响,对进一步促进我国与"一带一路"沿线国家全面农业国际合作,打破农业国际合作瓶颈具有重要意义。[方法]文章通过地理位置、地缘政治、资源禀赋、农产品贸易等多个角度,结合引力模型和聚类分析法,对"一带一路"农业国际合作的重要战略节点国家进行分析。并从农产品贸易和投资两个角度探讨新冠肺炎疫情对重要战略节点国家和我国农业国际合作的影响。[结果]在"一带一路"沿线国家中,我国农业合作的重要战略节点国家按重要性划分为两个层次,第一层次为俄罗斯、哈萨克斯坦、波兰、缅甸、越南、泰国、巴基斯坦、埃及、印度尼西亚和马来西亚;第二层次为希腊、柬埔寨和老挝。新冠肺炎疫情对重要战略节点国家和我国的农业贸易、投资合作造成了不可忽略的影响。[结论]为进一步加强我国与"一带一路"重要战略节点国家农业国际合作,应在十九大提出的"六个坚持"理念指引下,从基础设施建设、资源禀赋、部门协调、共同抗疫四个方面,继续深化"一带一路"农业国际合作。     

论我国新型农业合作社的发展战略

为了探索新型农村合作社的发展之路,构建我国新型农业合作社的发展战略,本文对现存农业合作社的内外环境进行分析,基于以往我国多年创办合作社的成功经验,借鉴国外优秀合作社的办社方法,建议将我国农业合作社的发展分为三个战略发展阶段,即自由合作阶段、战略阶段和高级农业合作社阶段。     

加强东南亚农业合作开发的战略重点与布局研究

加强农业国际合作开发是中国特色农业现代化道路的重要组成部分,东南亚与我国合作开发地缘优势明显,是我国农业海外合作开发的重要首选区域。在国家"一带一路"的全球战略格局指导下,通过区域比较优势分析等方法,立足我国对粮食等大宗战略农产品的发展需求、东南亚各国的农业资源禀赋与合作意向,从提升我国农业国际竞争力和话语权的高度,系统谋划了东南亚地区农业合作开发的战略重点领域,确定以稻谷、天然橡胶、油棕榈、木薯、甘蔗和林业六大行业为合作重点,以提升原料掌控权和贸易话语权为关键环节,根据东南亚重要交通物流通道、资源禀赋和产业基础的区域差异,提出"三线两区"的合作开发总体布局。围绕各种合作有力推进,提出设立专项基金、加强金融支持、提升政府服务等政策建议保障,为我国政府与企业在东南亚地区长远战略合作的顶层设计提供重要依据和支撑。     

The role of agricultural entrepreneurship in Dutch agriculture of today

It is thought that agricultural entrepreneurs have an important role to play in Dutch agriculture. They are currently being confronted with drastic changes and it is open to question whether or not they are willing and able to deal with such changes. A telephone survey was carried out in order to find an answer to this question. The data presented here are based on the answers from 752 farmers. The questions to be answered were: (1) Which strategies do agricultural entrepreneurs choose to keep up with business demands? (2) Which personal characteristics are related to these choices and to successful agricultural entrepreneurship in general? (3) Do agricultural entrepreneurs in the Netherlands meet the demands of “real” entrepreneurship according to economic theories? Agricultural entrepreneurship was conceptualized into the strategic orientations, social orientation, growth orientation, and financial conservatism. The data showed that five different types of farmers could be distinguished on the basis of their preferences for different strategic orientations. Social farmers had especially high scores for social orientation, traditional growers for growth orientation, prudent farmers for financial conservatism, new growers for both social orientation and growth orientation, and indecisive farmers for all strategic orientations. The latter group was eliminated from the data because farmers in this group had the highest scores for almost all items of the questionnaire, whether or not these concerned positive or negative aspects of entrepreneurship. Moreover, they gave contradictory answers to comparable questions. Based on future expectations and family income, it was concluded that social farmers and new growers were more successful than other farmers. According to economic theories, they also seemed to meet the “demands” of “real” entrepreneurship better than other farmers because they can be called “movers of the market,”“innovators,” and/or “discoverers of profit opportunities.” New growers and social farmers were also distinguishable from the other groups of farmers by their personal characteristics. In general, it could be concluded that positive personal characteristics (self‐criticism, leadership, creativity, perseverance, and initiative) affected agricultural entrepreneurship positively, and negative personal characteristics (love of ease and passivity) affected it negatively.     

湖南省农业可持续发展实证分析

该文根据实证分析找出当前湖南省农业可持续发展进程中的限制因素及薄弱环节,提出评价指标体系的基本原则,对农业可持续水平进行综合评价,并提出相应对策和建议,可以为政府部门在制定和调整农业可持续发展目标方向及相关措施上提供有益参考。     

EVALUATION OF HAITIAN AGRICULTURAL DEVELOPMENT WITH THE USE OF PRINCIPAL COMPONENTS

Considerable experimental agricultural development efforts have been undertaken in Haiti (Zurekas, 1978, pp. 80–120). Many of the Haitian programmes have been directed toward development through intensive extension efforts with the primary purpose of providing local producers with improved production and management techniques. Frequently such experiments are localised and designed to emphasise the development methods while giving less consideration to evaluating the overall project performance. The Haitian Bas Boen region development project is a case in point (Prires, 1978, p. 76). In this paper the Bas Boen project is considered with the primary objective to show the relationship between production responses to intensive agricultural development programmes. A statistical technique using principal components is used to link production responses to those inputs changed through the extension efforts.     

区域农业发展战略研究

阐述了区域农业发展的战略意义,西部、东北、中部、东部四大区域农业发展的现状与存在的问题;对区域农业发展的影响因素和四大区域的比较优势与潜力进行分析;提出区域农业发展的战略目标及西部发展生态特色农业、东北发展商品型规模农业、中部发展加工型商品农业、东部发展外向型现代农业的设想;最后提出完善区域分工协作互动机制、切实保护耕地、完善流通环节等6项发展区域农业政策建议。     

农业高质量发展空间布局研究

目的 优化农业空间布局是构建发展新格局、推进农业高质量发展的重要内容,也是保障国家粮食及其他重要农产品供给安全的重要支撑。方法 文章以高质量发展理念为指导,运用数据分析与文献研究相结合的方法,系统分析我国农业空间格局的现状、历史演变和存在问题,阐明农业高质量发展的核心要义,构建农业高质量发展空间格局优化方案。结果 1978—2019年我国农业生产重心逐渐向北推进,土地密集型农产品北移和资金密集型农产品东移。未来我国农业发展在农产品供需、自然资源、生态环境、农产品生产、国际市场贸易等方面存在诸多不确定性和潜在风险。结论 基于高质量发展的“产品高品质、生产高效率、产业高安全和经济高价值”四大核心要义,综合考虑国家粮食安全、生态安全、配置效率和乡村振兴等因素,研究提出2035年全国“六区十一带”农业空间战略格局及其耕地保护利用格局方案与相关配套政策措施建议。     

区域农业发展战略研究

阐述了区域农业发展的战略意义,西部、东北、中部、东部四大区域农业发展的现状与存在的问题;对区域农业发展的影响因素和四大区域的比较优势与潜力进行分析;提出区域农业发展的战略目标及西部发展生态特色农业、东北发展商品型规模农业、中部发展加工型商品农业、东部发展外向型现代农业的设想;最后提出完善区域分工协作互动机制、切实保护耕地、完善流通环节等6项发展区域农业政策建议。     

浙江加快农业发展方式转变的战略思考

浙江现代农业发展取得了巨大成就,也面临着许多新的矛盾和问题,加快推进农业发展方式转变的战略路径是要构建新型农业生产经营管理体系、产业功能区体系、产业结构体系、科技支撑体系、要素市场体系、社会化服务体系、安全生产体系、支持保护体系。     

山西省农业资源环境与经济协调发展评价与对策研究

区域协调发展是我国经济社会发展的重大战略任务之一,是实现全面建设小康社会、构建和谐社会的重要途径和手段;促进区域农业的协调发展,必须有一个科学的评价体系;从系统学原理出发,采用区域协调理论中资源环境与经济协调发展定量描述的方法,对山西省农业资源环境与经济协调发展的现状进行评价,并据此提出农业可持续发展对策。     

日本农业数据协作平台建设运营的做法与启示

[目的]通过对日本农业数据协作平台(WAGRI,Agricultural Data Collaboration Platform)的建设运营机制的研究分析,了解了平台建设的目标定位、功能架构、运营机制、经费保障、应用成效和未来计划,为推进我国数字农业农村发展和国家农业农村大数据中心建设提供了重要的参考借鉴。[方法]以赴日本农林水产省实地学习交流作为数据来源,查阅相关资料,总结日本在数字农业技术研发创新、推广应用方面的成效,提出加快推进我国数字农业农村发展的建议。[结果]在日本,涉农核心数据作为战略性资源主要由日本政府掌握;WAGRI平台建设在大数据预测、农机资源利用、信息技术服务、智能农场运行等方面都起到了重要作用;WAGRI平台打破了数据壁垒,实现了数据共享,改善了数据服务,为推动超省力、智能化、高品质农业生产提供了数据支撑,发挥了数据价值。[结论]应充分借鉴WAGRI建设经验和运营机制,攻克核心关键技术,加快建设国家农业农村大数据中心、推动建立数据资源共建共享的合作机制,以问题和需求为导向推动数字技术落地见效。     

提升我国农业科技原始创新能力的思路与对策

我国农业发展已进入由生产主导型传统农业向技术主导型现代农业转变的新阶段,对农业科技支撑提出了更加紧迫的要求。科技资源配置不合理、科研项目实施周期过短、成果评价机制不完善等不利因素制约了我国农业科技原始创新能力的提升。本文从明确农业科技原始创新的基础地位、优化配置科技资源、强化农业科学研究、加快完善科学评价体系、增强科技战略储备等五个方面提出了相应的战略性对策建议。     

黑龙江省西部沙地农业经济可持续发展探讨——以泰来县为例

根据黑龙江省西部沙地农业在我国农业经济中的地位,具体分析了泰来县沙地农业经济可持续发展的抑制因子;针对这些障碍因素,提出了现阶段实现沙地农业经济可持续发展的战略措施及具体建议:探索治沙模式,改善生态环境;以市场为导向,发展特色农业带动农业产业结构调整;以生态农业为指导思想,大力推广和发展可持续农业;合理控制人口数量,提高人口素质,进行制度创新。     

农业经济发展对科技人才的需求预测研究

在农业现代化进程中,科技贡献率逐年增大,科技人才的作用日益凸显。国内外农业发展的历程表明,只有充分发挥农业科技人才的主观能动性,才能更好地推动农业科研、推广和应用等相关工作向纵深发展,最终实现农业现代化。论文利用计量模型对农业经济发展中科技人才的需求情况进行预测,希望为今后农业科技人才队伍建设提供更加明确的战略目标。     

甘肃省“再造河西”战略中农业产业化问题研究

根据区域经济学原理和农业产业化的要求,对甘肃河西地区农业产业化的特点、问题以及区域特色、开发布局和对策措施,进行了专题研究,以期增强开发实践的战略意义。