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The introduction of behavioural insights into policy-making is welcome, because they challenge traditional assumptions in policy-making which are largely inspired by neoclassical economic thinking. In line with good evidence-based policy-making, they make us question and test how people behave instead of assuming we already know the answer. 相似文献
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This article discusses the major criticisms posed in On Measuring Ethical Judgments concerning our ethics scale development work. We agree that the authors of the criticism do engage in what they accurately refer to as armchair theorizing. We point out the errors in their comments.Dr. R. Eric Reidenbach is Professor of Marketing at The University of Southern Mississippi. He is the coauthor of two books on business ethics and writes extensively on the subject of the measurement of ethical decision making.Dr. Donald P, Robin is Professor of Marketing and Professor of Business Ethics at The University of Southern Mississippi. He is coauthor of two books on business ethics, as well as numerous articles. Dr. Robin is also a frequent lecturer on the subject of business and marketing ethics. 相似文献
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SCOTT KOSLOW 《The Journal of consumer affairs》2000,34(2):245-267
In some situations, unsought, honest, but persuasive advertising claims may be difficult for many consumers to believe. To resist the hidden tactics and persuasive efforts of advertisers, defensively motivated consumers may challenge claims even if they have no rational reason for doing so. That is, consumer skepticism may evolve as a defensive coping and reactance response to pervasive advertising attempts. 相似文献
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Crisis management can be simultaneously a content specific problem solving process and an opportunity for stimulating and enabling an organizations ethical tradition. Crisis can be an opportunity for ethical organizational development. Kierkegaardian upbuilding dialog method builds from within the internal ethical tradition of an organization to respond to crises while simultaneously adapting and protecting the organizations tradition. The crisis itself may not be a directly ethical crisis, but the method of responding to the crisis is built upon the ethical foundations of an organizations tradition. A limitation of this method is that it may be less applicable to organizations with questionably ethical traditions. The concept of upbuilding dialog is derived from Kierkegaard, but here is applied to organizational crisis management. The method is illustrated and discussed in the context of a wrongful death crisis of the Dana- Farber Cancer Institute, a nonprofit organization, and an economic survival crisis at Ben and Jerrys, a business organization. 相似文献
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Audrey Guo 《中国对外贸易(英文版)》2012,(7):20-21
In recent years,in face of a slowdown in the domestic and global economy and a remaining high cost of labor,raw material and financing,more and more Chinese entrepreneurs decide to remove or reduce the once profityielding real industries while shifting their focus 相似文献
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This paper combines the concept of leapfrogging with systems-thinking approaches to outline the potentials for and barriers to enabling systemic shifts to strong sustainable consumption in the emerging economies of China and India. New urban consumers in China and India have the potential to “lifestyle leapfrog” the high impact lifestyle models of the industrialized countries while simultaneously improving their quality of life. This paper argues that by implementing systemic approaches in the consumption domains of mobility and housing, the historical trajectory of high environmental footprints of mobility and housing can be avoided. The analysis based on systems-thinking principles identifies existing barriers and possible solutions. The importance of policies for strong sustainable consumption is highlighted to induce positive feedbacks in the areas of markets and society facilitating both efficient technology uptake and behavioural changes. 相似文献
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Karine Charry Patrick De Pelsmacker Claude L. Pecheux 《Journal of Business Ethics》2014,124(2):243-257
Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of anti-obesity threat appeals targeting children, depending on the claimed effectiveness of the campaign. An experiment conducted among 176 Belgian participants by means of an online survey shows that individuals’ acceptance of social marketing practices increases along with the claimed effectiveness of the campaign. As such it demonstrates that the audience adopts a pragmatic perspective, challenging the non-consequentialist stance of social marketers who refrain themselves from using these ‘questionable’ techniques although highly effective. The trade-off between ethical judgment and claimed effectiveness varies depending on whether the threats focus on the child’s physical integrity or social life. Individual characteristics such as parenthood and age also influence the relationship. All in all, it seems that people with stronger connections to the issue such as parents are more ready to compromise. These findings enrich our insights into consequentialism in social marketing campaigns, how people respond to controversial messages targeted at vulnerable group, and open new venues to social managers and public policy makers. Managerial implications and concrete advice on how to communicate with the various audiences are proposed, as well as suggestions for future studies. 相似文献
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《The Cornell hotel and restaurant administration quarterly》1997,38(2):74-81
Restaurants come and go—sometimes with astonishing speed. What distinguishes the restaurants that come and stay? For starters, they continually delight their customers. 相似文献
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Guo Xiaosheng 《中国对外贸易(英文版)》2012,(7):22-23
According to the sample survey among 38,000 small and micro industrial businesses by the National Bureau of Statistics of China (NBSC),only 15.5% of these enterprises have access to bank loans.As banks and financial institutions have raised the benchmark 相似文献
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Socially Responsible Investment (SRI) indices play a major role in the stock markets. A connection between doing good and doing well in business is implied. Leading indices, such as the Domini Social Index and others, exemplify the movement toward investing in socially responsible corporations. However, the question remains: Does the ratings-based methodology for assessing corporate social responsibility (CSR) provide an incentive to firms excluded from SRI indices to invest in CSR? Not in its current format. The ratings-based methodology employed by SRI indices in their selection processes excludes many corporations by creating limited-membership lists. This received ratings-based structure is yet to offer an incentive for most of the excluded corporations to invest in improving their levels of CSR. We, therefore, ask under what circumstances a ratings-based method for assessing CSR could provide an incentive to firms excluded from SRI indices to invest in CSR. In this article, we attempt to offer a theoretical reply to this question. We show that when all firms are publicly ranked according to SRI index parameters, such indices can indeed create a market incentive for increased investment by firms in improving their performance in the area of social responsibility. We further show that this incentive tapers off as the amount of investment required exceeds a certain point or if the amount of payback on that investment fails to reach a certain threshold. 相似文献
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WuYan LiuYun 《中国对外贸易(英文版)》2004,(11):18-21
Hungary, as a new member of European Union, gains both opportunities and chal lenges. Facing such a situation that EU is China‘s second largest trade partner and vice versa, how will Hungary do to cooperate with China? On this occasion, we have interviewed H.E. Mihaly Bayer, Ambassador of the Republic of Hungary to China. Below is the interview with him. 相似文献
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The purpose of this research is to examine how perceived food healthfulness and package partitioning interact to impact intended and actual consumption. Across three studies, findings indicate that both intended consumption and actual consumption of the perceptually healthier food items increase when packaging is not partitioned. Further, partitioning does not change the intended or actual consumption of foods perceived as less healthy. Accordingly, perceptually healthy foods tend to be consumed more when servings are not partitioned, suggesting a positive health halo leading to a “healthy = eat more” consumption pattern. The role of affect regulation theory and, more specifically, guilt, in this process is examined. These findings have implications for marketers, food manufacturers, and public policymakers interested in reducing obesity. 相似文献
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Drawing on the general ethics and social psychology literature, this study presents a model to delineate the major factors
likely to affect consumers’ intentions to bring their own shopping bags when visiting a supermarket (called “bring your own
bags” or “BYOB” intention). The model is empirically validated using a survey of 250 Chinese consumers. Overall, the findings
support the hypothesized direct influence of teleological evaluation and habit on BYOB intention, as well as that of deontological
evaluation and teleological evaluation on ethical judgment about the BYOB practice. Teleological evaluation exerts a much
stronger influence on ethical judgment than does deontological evaluation. In addition, the findings reveal that consumers
who perceive the BYOB practice to be more important are more inclined to rely on their ethical judgment to derive their BYOB
intention. Academically, these findings provide some encouraging evidence for the application of general ethics theories to
explain green consumption-related practices. Practically, the findings also suggest that a utilitarian approach (i.e., emphasizing
the consequences of BYOB) may represent an effective means for the Chinese government to promote BYOB practice among consumers.
Dr. Ricky Y. K. Chan is associate professor of the Department of Management and Marketing at the Hong Kong Polytechnic University.
His research interests lie in green marketing and behavioral aspects of Chinese consumers. He has contributed to such journals
as Business Horizons, European Journal of Marketing, International Business Review, Journal of Business Ethics, Journal of International
Marketing, Journal of Management Studies and Journal of Services Marketing.
Dr. Y. H. Wong is associate professor of the Department of Management and Marketing at the Hong Kong Polytechnic University.
He is the author of a book, Guanxi: Relationship Marketing in a Chinese Context (co-authored with Dr. T. K. P. Leung). His
research has been published in journals, including Industrial Marketing Management, International Business Review, Journal of Business and Industrial Marketing, Journal of International
Consumer Marketing and Journal of Services Marketing.
Dr. T. K. P. Leung is associate professor of the Department of Management and Marketing at the Hong Kong Polytechnic University.
His research areas include business to business marketing, Chinese cultures and their implications to Sino-foreign negotiation.
He has published articles in such journals as European Journal of Marketing, Journal of Business Ethics, Journal of International Consumer Marketing and Marketing Intelligence
and Planning. He also co-authored a research book with Dr. Y. H. Wong titled Guanxi: Relationship marketing in a Chinese context
published by the Haworth Press. 相似文献
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《Business Horizons》2016,59(2):213-221
With the advent of big data, the Internet of Things, cognitive computing, and social media, it is becoming more difficult to argue that one could not have known or at least have considered more alternatives, particularly negative unintended consequences that happen in addition to the intended positive ones. Organizations too often make a decision that will produce a positive consequence and then focus on how to implement it, rarely stepping back to ask “What else could happen?” Any decision changes the system in which it exists. The longer the time required to implement a decision, the more systemic changes can alter the effects of the decision on the system. Decisions to implement Corporate Social Responsibility and sustainability initiatives usually involve many different stakeholders and may involve systems in which organizations have little expertise or experience. A major negative unintended consequence, even for a CSR initiative, can damage the stakeholders’ trust in the organization. This article proposes a 5-step process to answer the question “What else could happen?” in order to identify possible unintended negative consequences, thereby helping organizations support their commitment to people, planet, and profit. 相似文献
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Adopting a combination of qualitative textual analysis, human-based content analysis, and machine learning–based data mining, we propose a procedure to analyze user-generated content (UGC) on social media using Dove’s “Campaign for Real Beauty” as a case for demonstration. We provide a guideline to explicate all six steps of the analysis procedure: topic identification through qualitative textual analysis, generation of labeled data through human coding, data preprocessing, evaluation of machine learning–based classifiers, topic classification of unlabeled data, and conducting research. The study has important methodological implications for advertising scholars and practitioners. 相似文献
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Against the backdrop of the considerable increase in protectionist measures that could be observed during the recent fi nancial crisis, this article investigates the following questions: Are “Buy National” clauses a suitable instrument to internalise the externality that arises because the stimulating effect of “general”, non-discriminatory government spending is distributed among many countries, while the cost of the stimulus is borne by only one country? Are shortterm trade policies, like import tariffs, export subsidies and “Buy National” policies, suitable policies to mitigate an economic downturn? 相似文献
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The significance of mindsets is apparent in everyday business life. As today’s managers and companies face uncertainty and disruptive change in the business environment and markets, there is a growing need to understand and strategically address such change. This becomes challenging when disruptive market forces confront the institutional logic or rules of the game based on collectively acquired experience of doing business in the given field. In overcoming such challenges, managers’ hidden reasoning remains an untapped potential while their existing mindset influences what they attend to and what they decide to do. This article elaborates a diagnostic framework, accompanied by a tool to help managers make sense of disruptive markets and reflect individually and collectively on possible courses of action. The framework has two principal dimensions—strategic scope and focus—that are further divided into three business elements of strategic market-oriented management: offering, customer, and market. The tool offers a practical means of profiling individuals’ mindsets. In increasingly dynamic business environments, reflection capabilities represent a new source of competitive advantage. 相似文献
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J. A. Luzak 《Journal of Consumer Policy》2014,37(4):547-559
The reviewed ePrivacy Directive aims at ensuring internet users’ online privacy by requiring users to give informed consent to the gathering, storing, and processing of their data by internet service providers, e.g., through the cookies’ use. However, it is hardly possible to talk about an “informed” consent if internet users are not aware of cookies or do not understand when and how they work. Currently, European rules require internet service providers to provide internet users with a “clear and comprehensive” information on the cookies’ use without further specifying what kind of disclosure would be seen as compliant therewith. This paper assesses the need for harmonized European guidelines on transparent and readable disclosure on the cookies’ use and suggests the way forward based on comparative legal research and findings from consumer behaviour research. 相似文献