Light‐Touch Integration of Chinese Cross‐Border M&A: The Influences of Culture and Absorptive Capacity

As a major entry mode of global strategy of Chinese MNCs, Chinese cross‐border merger and acquisition (M&A) is still a less understood phenomenon, in particular the post acquisition phase. This study contributes to this rising, important and interesting phenomenon utilizing an explorative research method. By integrating synergy potential, culture influences and the learning perspective, we suggest a multilevel perspective in understanding Chinese cross‐border M&A. A novel post acquisition integration approach, namely light‐touch integration, is investigated, and supported by newly assembled empirical evidence in the context of Chinese M&A in Germany. Light‐touch integration essentially synthesizes the preservation and symbiosis integration approaches due to the contextual characteristics of Chinese cross‐border M&A, such as cultural influences and the learning perspective. Understanding the cultural and learning influences can facilitate and smooth the activities involved in the post acquisition phase. The light‐touch integration approach offers ample opportunities for joint collaborations between and mutual benefits for acquiring firms, acquired targets and third party organizations. © 2013 Wiley Periodicals, Inc.     

Post-Soviet Russian Film and the Trauma of Globalization

In this paper the author discusses how in post-Soviet times, after years of communal property and existence, Russia has reacted and adjusted itself toward the global expansion of Western capital with all the consequences of that process. The analysis focuses on three films, Mikhalkov’s The Barber of Siberia (1999), Fruntov’s All That of Which We’ve Dreamed So Long (1997), and Balabanov’s Of Freaks and Men (1998), which in different, very desperate ways illustrate Russia’s economic and cultural ambivalence towards Western economic and cultural growth. The paper pursues the cultural manifestations of the cost of a psychological crisis exacted at the level of both society and the individual.     

The opportunity to improve psychological competences of project managers in international businesses

Many projects are currently conducted in international businesses in which cultural issues play an important role. In‐depth analysis of the risks associated with the unknown of this type of issues offers companies a better understanding of how to focus their marketing tools to be more effective, and provides project managers with strategies to improve customer relationships. Hofstede's Cultural Dimensions and Meyer's Culture Map have demonstrated that every society possesses distinguishing features. These cultural theories serve as foundation for including the category of culture in a proposed Cultural Risk Breakdown Structure. Through a literature review, risks associated with cultural differences are identified in projects executed in Africa, China, and the Middle East. By linking these risks to cultural dimensions, it is possible to identify the psychological competences framework in international businesses. Therefore, the aim of this paper is to create not only a comprehensive record of these risks but also a list of the new skills and competences that project managers must possess to improve client satisfaction and make decisions in a cross‐cultural environment. By considering the association between psychological aspects and cultural issues, this analysis will be of considerable benefit for improving relationships in international contexts.     

Gay men on film: A typology of the scopophilic consumption pleasures of cultural text

In this paper, drawing on feminist film criticism, cultural theory, and reader response criticism, I discuss the consumption experience of viewing in the context of the analysis and interpretation of Hollywood films that represent gay characters. I then discuss various films in light of these concepts: The Boys in the Band from the 1970s, Cruising from the 1980s, and several films from the “Gay 90s” including Philadelphia and In & Out. Portrayals of gay men have changed dramatically over the years: from those of lonely, sad, and self‐loathing queens to dangerous and perverse leathermen to the very positive and seemingly affirming representations in 1990s films. A theoretical interpretation‐in the form of a typology of scopophilic pleasures‐is offered to further an understanding of these filmic portrayals and the consumption pleasure viewers may derive from watching.     

Strategic resources: a missing role in understanding integration speed in international acquisition

It has long been debated whether integration speed positively or negatively contributes to acquisition performance. Drawing on the resource‐based view, this study addresses this controversy in the literature by investigating how integration speed for specific categories of strategic resources affects the integration process by capturing the expected value of an acquisition. With six in‐depth case studies, it concludes that the relationship between integration speed and acquisition performance cannot be understood quantitatively; instead, the focus should be on the interaction between integration speed and three broad groups of strategic resources (managerial, customer‐oriented, and supplier‐oriented) post acquisition. The study further finds that the understanding of integration speed should not be from a stand‐alone viewpoint but rather from a dynamic perspective—a viewpoint combined with time of integration. The findings of this study also complement the existing understanding of integration by extending the knowledge of task integration and its interaction with human integration. © 2017 Wiley Periodicals, Inc.     

Do All Emerging‐Market Firms Partner with Their Acquisitions in Advanced Economies? A Comparative Study of 25 Emerging Multinationals’ Acquisitions in France

Emerging multinationals’ acquisitions in advanced economies are a growing phenomenon that remains relatively unexplored. Although there is now a consistent body of knowledge concerning multinationals from major emerging countries such as China, empirical data encompassing a larger array of countries of origin are still lacking. This article contributes to a better, contextualized understanding of commonalities and differences among emerging multinationals in terms of how they manage their developed‐region‐based acquisitions. Adopting a comparative international management perspective, we discuss recurrent hypotheses about such multinationals’ management styles (e.g., their partnering or light‐touch integration approach following upmarket acquisitions) with empirical data on acquisitions in France by multinationals from 13 countries. While confirming some hypotheses, we refine the definition of the partnering approach and identify a new, previously overlooked integration mode. We also discuss the antecedents of integration approaches, highlighting the influence of administrative heritage and contextual factors on emerging multinationals’ international management practices. © 2016 Wiley Periodicals, Inc.     

Corporate Legal Responsibility: A Levinasian Perspective

In this article I will look into Corporate Legal Responsibility taking into account Levinas’s notion of infinite responsibility, as well as his understanding of ethical language. My account of Levinas’s philosophy will show that it challenges – breaking down – deeply entrenched distinctions in the dominant strands of moral philosophy, within which the theory of individual responsibility is embedded, such as between:(1) duty to others on the one hand and supererogation on the other; (2) perfect duty to others on the one hand and imperfect duties to others on the other; (3) insiders and outsiders; kith and kin on the one hand and strangers on the other; Levinas’s moral vision is an inclusive one which embraces all of humanity (at least of those present today) irrespective of historical, linguistic, cultural differences and diversities. In other words, each has responsibilities for and duties towards all others. Of course, one might say that there is nothing new about a universalising ethics – after all Kantianism, liberalism as well as utilitarianism are well known instances. However, more crucially, all these traditional moral philosophies uphold the theory of individual responsibility, which is rooted in the philosophy of individualism. Such a philosophy can make sense only of the concept of individual moral/legal agency but not corporate agency. Therefore, in this article I will attempt to show that the Levinasian vision is able to help us change our view with respect to corporate responsibility.     

Dark times for cosmopolitanism? An ethical framework to address private agri-food governance and planetary stewardship

The scholarly tradition of cosmopolitanism (illustrated by the old saying, “I am a citizen of the world”) offers important insights into the examination of agri-food multinational corporations (MNCs) as powerful global actors. Acknowledging that agriculture is the business sector with the highest planetary environmental impact, in this paper, we advance existing discussions around cosmopolitanism and the normative implications of considering agri-food MNCs as political actors. Relying on an integrative literature review, we propose a tripartite ethical framework that gives a new momentum to the ideals and tenets of cosmopolitanism. This novel lens offers an integrated, seamless ethical approach and revolves around three dimensions: culture, morality, and governance. The first dimension examines key agri-food cultural and social-ecological issues, the second acknowledges interdependence and causality as central to understanding MNCs’ ethical responsibilities, and the third outlines several governance parameters around legitimacy, planetary reach and efficiency. Hence, our integrative framework resituates the planetary geographical imagination of cosmopolitanism within the biophysical parameters outlined by the planetary boundaries concept, advancing key issues on private agri-food environmental governance and planetary stewardship.     

An empirical assessment of cross‐cultural age self‐construal measurement: Evidence from three countries

This study investigated which age measures, independent or interdependent, were better for cross‐cultural consumer research. Specifically, it assessed the fit between the “actual” and “ideal” self‐concept model within the framework of self‐construal theory by examining the actual and ideal self‐attributed age identity across South Korea ( n = 480), China ( n = 207), and France ( n = 338) using both independent and interdependent age identity scales. Multivariate analyses revealed differences for individuated self‐schemata across the three countries for actual and ideal age self‐construal, as well as for actual other‐referent interdependent age self‐schemata. However, the reverse occurred too: The ideal interdependent ages showed a lack of difference across the three different cultures. Overall, the results indicate that interdependent decade scales are better than independent age scales for cross‐cultural consumer behavior studies. Though such scales are more complex, they are easy to translate and to administer, and simple to analyze and to interpret. Evidence also suggests that such scales are reliable and robust across disparate samples in the countries studied. © 2011 Wiley Periodicals, Inc.     

Jumping from Springboard? The Role of Marginal Cultural Distance in Cross‐Border M&A Deal Completion

This article extends understanding of the cultural experience of a firm in a host culture as a mechanism to reduce cultural distances. Integrating organizational learning theory with cultural friction perspective, this study proposes that cultural experience of a focal firm is a unique, firm‐specific advantage. Time spent in a particular culture causes cultural friction that diminishes the cultural differences for the focal firm at the margin, which we term marginal cultural distance (MCD). Emphasizing the importance of learning from cross‐border acquisitions for firms from emerging markets, we propose that compared to country‐level cultural distance scores, MCD is a better predictor of the likelihood of cross‐border deal completion. © 2015 Wiley Periodicals, Inc.     

Gulf Arab E‐Business Environment: Localization Strategy Insights

The Gulf Arab region, particularly Qatar and the United Arab Emirates (UAE), took significant steps toward adopting e‐business and is poised to become a significant online marketplace. The region has a number of vital ingredients that could make it an e‐commerce powerhouse; however, e‐commerce has not reached its full potential. In this article, the authors explore the e‐business environment in the Gulf Arab region and shed light on some of the opportunities and challenges that are shaping and restricting e‐business infiltration. The article places greater emphasis on the idea of localization and how it may impact consumer behavior and expansion of e‐commerce. We argue that by increasing the focus on culturally customized online content by considering country‐level cultural, geopolitical, and linguistic factors, this region could be lucrative for companies looking to attract online consumers. © 2015 Wiley Periodicals, Inc.     

Special Issue: “Service-Dominant Logic and Marketing Channels/Supply Chain Management”

Abstract

The sociological perspective of structured ambivalence compels a greater examination of the processes involved in franchise relations as well as the reciprocal links between role players' lives and their franchise system's organization. By refashioning franchise system role conflict as a clash between two social domains, such as work and family, we elucidate a bridging concept between social structures and individual agency, allowing social structures to constrain action and social change initiated by individuals. Structured ambivalence is a possible bridging concept integrating the social processes within franchise systems to the social processes in other realms in the global marketplace.     

Personal interviews in cultural consumer research – post‐structuralist challenges

This paper takes a post‐structuralist perspective on consumer research and discusses the role of personal interviews in cultural analysis. It problematizes the use of the phenomenological interview in cultural consumer research, arguing that the underlying research paradigm, existential‐phenomenology, is not necessarily adequate for cultural analysis because it focuses attention primarily on the individual and the first‐person experience. Such a paradigmatic perspective is problematic because it tends to sustain a view of human agency that is highly individualistic and thus fails to account for the cultural complexity of social action. Overall, the paper contributes to the further development of the post‐structuralist approaches to postmodern marketing thought. Post‐structuralist ideas and assumptions challenge the central principles of modern marketing and consumer research in many ways and it is the aim of the paper to contribute to a better understanding of the methodological implications that they entail.     

Cross‐Functional Integration Revisited: Exploring the Conceptual Elephant

Despite multiple decades of previous research, cross‐functional integration (CFI) remains a poorly understood concept. We argue for definitional clarity to differentiate CFI from other related concepts, such as interfirm integration or supply chain integration. We also argue for theoretical grounding to provide context for understanding the role of CFI within a firm as well as between firms. This article provides a foundation for researchers to move forward in creating a broader understanding of CFI as a focal construct of interest within the supply chain domain.     

Consumer quest for embeddedness: a case study of the Brantford Farmers' Market

Farmers' markets (FMs) in the US, Canada and Britain are often held as one key response to the unsustainability of conventional food production systems, as they provide consumers with a potentially more comprehensive valuation venue for their food purchases. This paper categorizes and examines the range of consumer motivations at the Brantford FM in Ontario, Canada using the concept of embeddedness. Though not a simple concept, embeddedness proves useful for framing non‐economic values sought by consumers at FMs in a way that helps to build our understanding of the context‐specific quality of patron motivations at FMs. In the study, values of social embeddedness (social interaction, knowledge of vendors, etc.) and spatial embeddedness (food freshness, supporting the ‘local’, etc.) emerge as core sets of consumer motivations at this FM, while natural embeddedness values (organic production, ‘food‐miles’ concerns, etc.) are less strongly held. This case study helps advance that specific sets of embedded values are expressed at FMs – consumer motivations partly reflect their historic and situated contexts, while contributing to our understanding of the importance of the embeddedness concept to alternative food system arguments for change.     

Nostalgia is not what it used to be: heritage films,nostalgia websites and contemporary consumers

Nostalgia is not a singular phenomenon; it is multi-layered, diversely experienced and variously exploited, as I demonstrate by briefly outlining the history of nostalgia, especially the recent shift from modern to post-modern versions of the experience. The modern, temporal version of nostalgia is founded on the unattainable distance between the past and the present; the post-modern, atemporal version erases this sense of distance. Central to the modern concept of nostalgia is the experience of wistfulness, a hopeless longing for something lost and irrecoverable. But for post-modern nostalgics, the irrecoverable is now attainable, the difference between past and present flattened out. This is partly because post-modern nostalgia re-cycles images, objects and styles associated with the relatively recent past, a prime site of such re-cycling being the Internet. I therefore look at a range of websites that use nostalgia as a central concept in their marketing and which demonstrate some of these recent shifts in the experience of nostalgia. In the final part of this article, I explore these concerns in relation to the reception of four films about the English, past released in the 2000s: Ladies in Lavender (2004), Becoming Jane (2007), Brideshead Revisited (2008) and An Education (2009). How are films mobilised for nostalgic purposes at the levels of production, marketing and consumption? How is an experience of the past built into these films? Are some of the resulting images, sounds and pasts more resistant to nostalgic uses than others? Are these films discussed by audiences in terms of nostalgia? If so, is this is a positive or negative experience? Ranging in this way across a variety of material, my article is an attempt to bring together cultural history, conceptual, formal analysis and the analysis of reception or consumption.     

Conflict resolution strategies in joint purchase decisions for major household consumer durables: a cross‐cultural investigation

Previous studies on joint purchase decisions have investigated the types of conflict resolution strategies used by spouses, the usage frequency of different conflict resolution strategies, and the effects of demographics and various other variables, on the uses of conflict resolution strategies. Despite efforts to address this largely unexplored area, the role that culture plays in the use of conflict resolution strategies has been significantly ignored. Using a cross‐cultural perspective, this study addresses the gap in our understanding of the joint purchase decisions in the family by examining how husbands and wives of three ethnic groups in Britain – British Whites, Indians and African Blacks – use different conflict resolution strategies while jointly purchasing major household consumer products. The total sample comprised 583 husbands and wives of British White, Indian and African Black origin residing in London and Manchester in Britain. Our results showed that three conflict resolution strategies are used by both husbands and wives: bargaining, assertiveness and playing on an emotion. In addition, disengagement emerged as a strategy for husbands, whereas supplication emerged for wives. The study presented in this paper also provides substantial evidence of differences in the use of conflict resolution strategies by husbands and wives from the three ethnic groups, which greatly improves our knowledge on a cross‐cultural perspective of joint purchase decisions.     

Hero shots: involved fathers conquering new discursive territory in consumer culture

ABSTRACT

In this paper, we explore how visual expressions of culture offer new discursive territory within which consumer cultural ideals can be negotiated on a global scale. Through a critical visual analysis of the revelatory case Swedish Dads, we find hero shots depicting involved fathers where children’s needs and the hermetic confines of the home take center stage, as opposed to the traditional fatherhood ideals portrayed in western contemporary advertising, media, and popular culture. We demonstrate how the Swedish state’s gender ideology was encoded into a communicative event in the form of hero shots and subsequently dispersed by visual consumers as well as political and commercial stakeholders pushing this particular agenda and/or capitalizing on its tendencies. This in such a way that the event conquered new discursive territory fostering new types of consumer cultural negotiations on fatherhood ideals also in other cultural settings.     

Culture and Economics

The question of how far it is necessary to include cultural factors in the analysis of economic processes has become topical again in recent years. The first contribution to this Forum introduces a cultural approach to economics. This is followed by an article that examines the transition processes in central and eastern Europe from an econocultural perspective. The next article deals with the concept of a country-specific national tax culture and its implications for tax policy, especially in the context of transformation processes. The final paper discusses Turkey’s economic culture and its possible impact on the country’s integration into the European Union. * This outline is in its main parts the result of cooperation with Bernd Remmele and Joachim Zweynert. The author wishes to express his indebtness to Inga Fuchs for central insights on this subject, and to Michael Wohlgemuth, who helped to finish this paper in a short period of time. ** This article originates in a research project on the historical and cultural path dependence of the transition processes in Central and Eastern Europe (with special focus on the Baltic Sea region). The project is carried out jointly by the Hamburg Institute of International Economics and the University of Hamburg and funded by the VolkswagenStiftung.     

Culinary tourism: An exploratory reading of contemporary representations of cooking

In Levi‐Straussian terms cooking marks the “transition between nature and culture”. Yet the study of cookbooks as placed cultural artefacts is largely neglected by consumer researchers. This essay seeks to address this oversight, setting out to explore the potential contribution of a turn to cookbooks for enriching our understanding of the character of contemporary consumer culture. It weaves a line of argument that asserts the value of treating cookbooks as cultural products, as objectifications of culinary culture, as constructed social forms which are amenable to textual analysis. In this respect it declares that, rather than simply being understood as reflections of contemporary consumer culture, cookbooks should be understood as artefacts of cultural life in the making. That is, cookbooks contain not only recipes but inscribed cultural tales which can be understood as productive of the culinary culture that they pretend only to display, and performative in their attempt to do things with us. We reveal cookbooks to be sites of aestheticised consumption.