The relationship between CIO’s presence in the top management team and IT’s contribution to corporate innovation: An empirical study

This study investigates the impact of CIO’s presence in an organization’s top management team (TMT) on the contribution of information technology (IT) to corporate innovation. A new theoretical model is proposed based on the literature review. Through a survey of 120 CIOs of Chinese companies, we examine a series of hypotheses developed based on this model. Our findings reveal significant influences of CIO’s presence in the TMT on IT’s contribution to corporate innovations. The findings also suggest that such impacts are mediated by TMT’s IT knowledge. Furthermore, we find the significant moderating role of TMT’s risk appetite, i.e., when the executives are more willing to take risks, the relationship between CIO’s participation in TMT and the importance of IT to innovation is more significant. Theoretical contributions and practical implications of these findings are also discussed.     

高管团队研究:从资源整合到过程整合

从高层梯队理论提出到上世纪90年代初期,高管团队研究主要集中在团队人口统计特征对组织绩效的影响。从上世纪90年代中期到本世纪初,高管团队运作过程的研究开始大量出现。文章综述了2003年以来的高管团队研究文献,基于团队整合的理论基础,总结了资源整合研究、过程整合研究、公司治理背景下的整合研究以及更为宏观的跨文化背景下的整合研究的成果。文章还总结了高管团队研究从资源整合到过程整合的趋势以及研究方法的演进。     

The criticality of CMO-CIO alignment

This year, chief marketing officers (CMOs) will spend more money on IT than chief information officers (CIOs). This rapid shift in responsibility is creating a growing divide between CIOs and CMOs over firms’ IT investment decisions and actions, which is of increasing significance to firm performance. Understanding and managing this CIO-CMO divide is important in light of the magnitude of investment involved—global IT spending is estimated to exceed $4.1 trillion by 2018—and CEOs’ belief that technology is a critical success factor for future firm performance. Heretofore, there has been little investigation regarding the unique relationship between the CMO and CIO. The research reported herein addresses this shortcoming by revealing the results of in-depth interviews with CMOs and CIOs across multiple industries. The results identify the nature and sources of conflict between the two roles as well as the management-related mechanisms to overcome them, revealing the need for CEOs to focus on managing four specific sources of CMO-CIO conflict: perspective, goals, accountability, and structural conflict. While the CEO has the power to create the management-related mechanisms that promote greater CMO-CIO alignment, we also detail steps that the functional leaders can take to put the mechanisms in place should the CEO fail to do so.     

Marketing and public relations: the relationship revisited

This paper reviews the debate within both the marketing and public relations literatures concerning the relationship between the disciplines of marketing and public relations. The paper considers the arguments advanced in the marketing literature, in particular, for a growing convergence between these two disciplines and examines the recent emergence of the concept of'marketing public relations'. Here the paper takes as one starting point an article which identified a number of possible schematic representations of the relationship between the marketing and public relations functions and argues the case for a model of increasing convergence between them.The paper goes on to consider the more recent development of ‘marketing public relations', examining the arguments advanced. The paper argues that from a public relations perspective, the concept of marketing public relations can be seen as an attempt by marketers to ‘hijack’ public relations, incorporating it as an extra element within the promotional mix in order to inform, persuade or remind existing and prospective customers of product or company benefits. It is argued that what some marketers have termed marketing public relations may be no more than the publicity element of public relations practice under a new guise — one perhaps more acceptable than publicity in the societally orientated firms of today. The paper explores two distinct schools of thought — re-examining the relationship between marketing and public relations from both perspectives. The paper suggests that the uneasy symbiosis between these two functions in practice, reflects to a large degree the ambiguity surrounding the relationship between these concepts within much of the literature.     

论企业高管团队的利器--团队领导力--以复星集团的五人团队为例

本文首先基于领导理论发展主线的成果提出团队领导力的概念，指出其理应成为现代管理团队发展的一项核心能力；认为团队领导力体现于团队角色和经理角色的交叉域，每种团队角色都对应一种或几种经理角色，具有不同特色的领导职能，它们相互紧密啮合、缺一不可，都是团队领导力不可分割的部分。文章并以复星集团的五人团队为例，分析了其特点和对团队领导力的成功运用。     

企业高层管理团队的组成特征对团队效能影响的实证研究

企业高层管理团队的组成特征对组织革新、企业战略及组织绩效等具有非常重要的影响。本文以华东地区的86家企业作为研究对象,研究企业高层管理团队的组成特征对团队效能的影响。研究结果表明,企业应该充分考虑任期、年龄、教育和专业背景等因素,保持高层管理团队组成的异质性,才能提高高层管理团队的决策效率、工作效率和企业利润率,进而提升团队效能。     

整合营销传播理论在我国休闲业中的应用研究

由于休闲产业极易受其消费者无形的不可量化的因素的影响,当前休闲产业中所使用4Ps和4Cs等传统营销理论已难以适应休闲业急速发展的需求。本文借用整合营销传播理论的理念,从休闲产品合理定位、口径一致的品牌形象塑造,休闲产业社会营销等方面研究了休闲业整合营销传播策略的实施。     

The Impact of Brand Equity and the Company's Reputation on Revenues

Abstract

This paper intends to establish the relationships among variables in corporate communications, especially between advertising and public relations, and to form an evaluation model for integrating the effects of brand equity and the company's reputation in the context of integrated marketing communications (IMC). A new approach for integrating the effects of brand equity and the company's reputation was introduced and the IMC evaluation model was specified for testing. The proposed model was tested with existing secondary data. The outcomes indicated that both brand equity and the company's reputation have significant impact on revenues and showed the positive relationship between brand equity and the company's reputation in the proposed model to justify the need of IMC in overall corporate communications.     

整合营销传播(IMC)：概念及实践特征探析

整合营销传播是适应信息多元化与品牌中心时代的新型沟通体系。"整合营销传播"概念框架中的"整合"有质、量两方面不同的内涵,在整合目标上有品牌战术传播和组织整体战略传播两个高低不同的层次,整合营销传播实践的运行特征包括"接触管理"、"协同效应"、"双向沟通"等三项指标。     

Industry and agency views of social media: Issues implementing dialogic communication

The technologies and culture of social media present issues for organisations implementing dialogic communication. The ubiquity of social media and the dialogic nature of communications in the digital age are raising awareness of the necessity of a total stakeholder approach to integrated communications. Yet, while the Marketing discipline argues that dialogic communication represent communication par excellence, this research finds that implementing a total stakeholder approach to dialogic communication is proving to be extremely elusive for many organisations exploring social media applications. The empirical findings of this research explore how marketing and communications professionals from a diverse range of industry and agency role contexts view social media, and presents issues that organisations face in implementing dialogic communication. It is suggested that these implementation issues inhibit the ability of organisations to move beyond ‘control’ and implement a total stakeholder approach to social media for dialogic communication that can engage with an organisation's stakeholders to gain their support.