互联网环境下的消费者互动与品牌原产地形象关系研究

本文对互联网环境下消费者互动以及品牌原产地形象的形成进行新的思考、界定并考虑新的影响因素,探讨消费者互动对品牌原产地形象在消费者心目中形成的难易程度所产生的影响。通过网络在线调查,应用相关分析和回归分析验证变量间的关系假设,结果表明：对原产地形象形成起重要作用的原产地认知影响变弱;对原产地形象形成起反作用的产品认知影响变强;消费者对原产地刻板印象的形成变得更加困难。     

Social Networking the Brand—An Exploration of the Drivers of Brand Image in the South African Beer Market

Social network marketing has risen to the fore as an innovative and cost effective method of reaching a target audience. However, owing to the recentness of this marketing technique, there is little scholarly research in this area, especially in emerging markets. This study considered the impact of interactivity and media richness on brand attitude and brand image in the South African beer market. It also tested whether brand involvement has a moderating effect in this regard. The empirical work was conducted through an electronic survey of Facebook fan page users. The results revealed that interactivity had a positive effect on brand attitude, whilst media richness did not. Brand involvement, tested for a moderating effect on the above relationships, was not found to be significant. As expected, brand attitude was found to be strongly linked to brand image in this context. The findings stress the importance of bidirectional communication in favor of media rich design. This suggests that marketers of beer would be well advised to engage with customers on fan pages in routinely responding to their comments and allowing them to upload suitable content. If consumers feel that they have ‘ownership’ of these pages and are able to have a positive influence on brand evolution, fan pages are likely to yield positive results in social media campaigns.     

消费管制与消费水平提高:理论与实证

政府对耐用消费品实行消费管制不利于促进消费水平提高。以汽车为例,分析了消费管制政策对消费者购买水平的影响。消费管制难以改变高收入者的消费决策,但对中等收入者影响较大。提高居民的消费质量,应该取消不合理的消费管制。     

文化资本、社会阶层与文化消费的关系研究

在文化艺术高度商业化的今天,文化消费既是人民群众日常生活的一部分,也是文化产业能否创造价值的关键性因素,更是国民经济转型升级的重要途径.以受教育水平为主要表征的文化资本不仅可以直接正向影响居民的文化消费,还可以经由社会阶层的中介作用间接实现文化消费的增长.文章基于文化资本积累理论、文化再生产理论和需求层次理论对文化资本...     

论消费外部性及其社会福利影响

消费外部性是指个人或家庭的消费行为影响他人或社会,但个人或家庭并未因此而给予相应补偿或取得相应报酬。无论是正消费外部性还是负消费外部性,其结果都使资源配置达不到怕累托最优状态,导致国民收入减少,从而整个福利也就相应减少。     

城市主干道交通拥挤收费额度的经济学计算

交通拥挤收费额度应是各城市交通拥挤社会时间效益的损失值和用户开车上路的额外消费收益值之和。从经济学原理求得社会经济的时间效益和额外消费收益计算公式，并据此公式及长沙市的社会经济水平和交通状况的具体计算可得出：在14：00—22：00对市中心区的十一条主干道进入市中心方向收费额度为6元／次为宜。     

促进消费者合理消费的研究

随着经济的快速发展,我国消费者的心理与行为较以往发生了很大的变化。由于受西方消费主义和舆论宣传等方面因素的影响,消费领域存在许多不合理的消费现象,奢侈消费、炫耀性消费、盲目从众消费及冲动性消费等。政府、企业都应采取积极措施如正确引导消费,促使消费者树立科学的消费观,使消费行为趋于理性,从而进行合理消费。     

Social cynicism,greenwashing, and trust in green clothing brands

This research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized relationships. Our findings confirmed that social cynicism affected green brand trust negatively and that this effect can be explained by an increase in perceived greenwashing. Conspicuous consumption moderates this indirect influence. This mediated influence decreased when conspicuous consumption was more salient. Findings provide important practical insights for brand managers intending to avoid a decrease in brand trust regarding garments marketed with sustainability claims.     

中国城乡居民消费持续低迷的心理因素分析

消费心理是消费需求的具体表现 ,又是消费行为的内在因素 ,同时居民消费行为将对经济运行产生一定的影响。城乡居民消费持续低迷固然是由多方面的原因造成的 ,其中心理因素发挥着重要的不容忽视的作用。了解、分析消费者心理 ,对正确地引导居民消费是十分必要的。     

我国社会保障支出对居民消费需求的影响研究

社会保障支出对居民消费需求产生挤出或挤入效应是最近关注的焦点之一。本文利用1987-2009年的省级面板数据建立了社会保障支出与居民消费需求之间的个体固定效应变截距模型。实证研究结果发现:我国各省市的社会保障制度完善程度不同,间接造成各省市居民消费水平存在巨大差异;社会保障支出的增加对居民消费需求存在显著的挤入效应,有助于扩大居民消费需求。基于实证检验结果,最后针对完善社会保障制度提出相关建议。     

消费观念与消费行为实证研究

通过构建消费观念的品牌性消费观念、超前性消费观念、实用性消费观念,并在"新消费文化观念构建"的调研数据的基础上,本文对消费行为和消费意向展开实证分析,研究结果表明品牌性消费观念和超前性消费观念对消费意向和消费行为均有正的影响,实用性消费观念对消费意向有负的影响,对消费行为有正的影响。     

社会规范对绿色消费的影响及作用机制

绿色消费是我国推进生态文明建设所倡导的消费行为,本文将社会规范划分为描述性规范、动态描述性规范和命令性规范,探讨了社会规范对绿色消费的影响及作用机制。通过两个实验研究发现,描述性规范、动态描述性规范、命令性规范对绿色消费的促进作用显著,三者对绿色消费的促进作用无显著差异;描述性规范、动态描述性规范会激活消费者的个人规范,个人规范在描述性规范、动态描述性规范影响绿色消费过程中发挥部分中介作用;命令性规范会引发消费者的后果认知,进而激活个人规范,后果认知与个人规范在命令性规范影响绿色消费过程中发挥完全中介作用。因此,可以发挥描述性规范、动态描述性规范对绿色消费的引导示范作用和命令性规范对绿色消费的监督作用,激活绿色消费的个人规范水平,更为有效地促进绿色消费。     

Forecasting Components of Consumption with Components of Consumer Sentiment

We present new evidence that existing, but long-ignored, measures of consumer sentiment can reduce errors in forecasting total consumption expenditures and its components. The component questions of the aggregate Index of Consumer Sentiment improve forecasts, not only of consumer expenditures on durables but also on non-durables and services. Empirical studies have historically focused on whether consumer sentiment improves one-quarterahead forecasts of consumer expenditures. In fact, we document that measures of consumer sentiment are especially predictive at the longer, four-quarter-ahead horizon. In addition, they typically contribute at least as much to one-quarter-ahead and four-quarter-ahead forecasts of consumption as do income and wealth variables. Out-ofsample forecasts for the 2000-2005 period further substantiate that measures of consumer sentiment can reduce consumption forecasting errors appreciably. JEL Classification C53,E21     

Social media influencers and consumer engagement: A review and future research agenda

The rise of social media influencers (SMIs) in the recent decade garnered wide interest from academicians and marketers. Academicians try to understand the effect of influencers on consumer behaviour, while marketers use influencers as part of their strategy to achieve marketing objectives. Although, plenty of practical and conceptual research is available in this area, literature reviews in the domain of SMIs and consumer engagement are scarce as it is still developing, and most of the studies have focused on these two concepts separately. In this study, the authors attempted to combine and understand how social media influencers affect consumers engagement. This systematic review of the literature offers a comprehensive view of previous research on social media influencers and consumer engagement. The study reviewed articles published in the Australian Business Deans Council (ABDC), Scopus, and Web of Science indexed journals till 5 June 2021. To understand consumers' engagement with SMIs, authors identified and theorized the antecedents, decision and outcome of such engagement. It also discusses the influencer-follower parasocial relationship on different social media platforms. The study proposes an integrated conceptual framework that can be further used to test and validate the impact of social media influencer's marketing efforts on consumer engagement. This framework also may serve as a foundation for marketers to develop effective influencer strategies for brand promotions. The review concludes the discussion by highlighting theories, methodology, and context of studies conducted by past researchers.     

消费和社会投资的相互驱动

剖析经济增长的需求结构，分析政府投资、社会投资、政府消费、居民消费和国外需求等主要需求的走势，可以发现目前投资领域开始出现政府投资与社会投资共同拉动经济增长，但政府投资的拉动作用仍略强于社会投资；而消费领域出现的却是政府消费率上升与居民消费率保持低位，消费需求对经济增长拉动作用减弱；外需对经济增长的贡献率起伏不定。继续保持快速增长需要一定规模政府投资的支撑，提高居民收入特别是农村居民收入是扩大居民消费需求的前提，我国经济增长动力机制应由目前的投资主导型转向居民消费、社会投资合力推动型。     

农民非合理性消费行为的深层解读

农民消费行为合理与否受其自身的素质、消费环境、经济发展状况及政策制度等多方面因素的影响,其中经济、制度的导向作用是消费行为产生的基础性要素,部分农民的非合理性消费行为日渐凸显。从社会文化层面上剖析,农民非合理性消费的本质是消费异化,心理诱因是"社会遵从"与"心理补偿",其消极后果会削弱农民生产性投入、抑制农业经济发展,造成城乡消费水平和消费质量的"断层",不利于新农村建设的进一步推进。     

企业互动导向下的品牌危机预防模式研究

在互动时代背景下,如何预防危机随着企业品牌危机的频发而备受关注。文章从社会心理学视角剖析了品牌危机本质,并引入了企业互动导向这一有别于顾客导向的重要理念,探索如何通过增进顾客的品牌信任以开展危机预防工作。文章构建了“企业互动导向→感知互动质量→品牌信任→危机预期”的研究模型,实证分析发现,企业互动导向的各维度对顾客感知到的员工技能水平和问题解决能力作用显著,企业可采取针对性措施,通过提高互动质量,增进顾客品牌信任,以构筑心理防线,阻止危机诱因的扩散和加剧。     

How Pretrial Expectations and Anticipated Obstacles Impact University Brand Identification

ABSTRACT

Despite the growing interest in brand identification as a mechanism of soliciting organizational citizenship behaviors, little is known about the role of expectations and anticipated obstacles as antecedents of the construct. To address this gap, this study examines antecedents of brand identification including academic and social expectations as well as academic, financial, and personal obstacles in first-time incoming first-year college students. Results align with the theoretical underpinnings of brand identification, namely social identity theory, by showing that social expectations explain far more variance in brand identification than the other antecedents in the model. The resulting insights provide guidance to administrators on the pretrial consumer perceptions of students that correlate with brand identification.     

假丝酵母对啤酒及无酒精饮料的危害

假丝酵母是一类较弱发酵能力的酵母,有氧条件下生长,厌氧条件下发酵乙醇。在啤酒生产企业和饮料生产企业中,假丝酵母经常在样品中污染。假丝酵母对啤酒生产中麦汁、发酵液、清酒、成品酒的污染情况不同;对无酒精饮料生产中原料、半成品及成品污染情况不同。淡爽型啤酒和无酒精饮料中抑制物浓度较低,抑菌效果不显著,更易出现微生物污染,假丝酵母的检出显得更为重要。     

Influence of Social Acceptability and Attitudes in Restaurant Beef Consumption

ABSTRACT

The competition for meeting consumer preferences for beef steak in the casual dining restaurant is increasing. In order to better understand these preferences researchers employed Sapp's expanded rational expectations intention model, a depiction of Ajzen and Fishbein's theory of reasoned action, to investigate consumers' intentions to consume beef steak in the casual dining restaurant. The expanded model added the social acceptability construct to Ajzen and Fishbein's rational expectations model. Social acceptability had significant causal path estimates for attitude, intention, and subjective norm. Additionally, researchers looked at possible gender differences in the social acceptability, attitude, and behavioral intention constructs. The path estimate between social acceptability and behavioral intention was significant for females but not for males. The attitude to behavioral intention causal path was the strongest path for both males and females; however, neither gender differed in the amount of weight placed on this causal path. The results of this study may assist the beef and restaurant industry to more effectively compete for market share by meeting consumer preferences for beef steak in the casual dining environment.