中小旅游企业品牌策略研究

面对目前竞争激烈的旅游业,中小企业要想获得充足的发展空间,就必须对自身牌的提升,树立更好的行业口碑提升企业的经济效益。同时伴随我国改革开放的发展和全球化进程的加快,品牌的竞争逐渐成为未来旅游业竞争的主流,为此我国的旅游业也要顺应时代的发展潮流,促进中小旅游企业品牌的树立。     

中小旅游企业品牌策略研究

面对目前竞争激烈的旅游业，中小企业要想获得充足的发展空间，就必须对自身品牌的提升，树立更好的行业口碑提升企业的经济效益。同时伴随我国改革开放的发展和全球化进程的加快，品牌的竞争逐渐成为未来旅游业竞争的主流，为此我国的旅游业也要顺应时代的发展潮流，促进中小旅游企业品牌的树立。     

国内中小啤酒企业发展策略研究

当前中国啤酒行业的市场竞争激烈,中小啤酒企业的生存难度加大。文章分析了国内啤酒行业的现状和中小啤酒企业发展策略,并对中小啤酒企业发展策略实施途径进行了研究。     

关于企业发展奖励旅游的策略探析

奖励旅游属于企业内部营销中的福利管理创新,是一项具有长久利益的战略投资,目前需要推广激励新理念、提供政策保障、培养引进人才、打造旅游精品,以促进奖励旅游在企业中的应用普及。     

基于节假日调整后游客旅游偏好的中小旅游城市发展策略——以广西梧州为例

中小旅游城市以其独有的资源,展现着自身的地方特色和民俗风情,是我国旅游城市体系中的重要组成部分。国家节假日调整两年多来,旅游者的旅游偏好呈现新的动向和特征。文章以梧州游客为对象,通过随机抽样调查,发现节假日调整后,城市旅游者的旅游时间、距离、线路选择等均受显著影响,现有旅游产品难以满足新形势下国民旅游休闲的新需求。在研究分析调查结果的基础上,对中小旅游城市今后的旅游业发展策略提出了探讨性建议。     

中小物流企业发展策略研究

经济贸易的高速发展,特别是随着信息技术的强势介入,使物流业显示出强劲的动力,但随着竞争日益加剧,中小物流企业面临着严峻的考验。本文旨在分析加快中小物流企业发展的策略,为其发展指明方向和道路。     

中小零售企业的发展策略研究

目前,我国除了在扶持政策以及自身在品牌、技术、人才方面的劣势之外,中小零售企业还面临着发展障碍:资金不足且周转率低,激烈的价格战;中外大型流通企业的竞争。政府应实行对中小零售企业扶持发展的政策,鼓励其实施错位经营。增加对中小零售企业的金融服务,消除瓶颈限制;鼓励中小企业发展连锁经营,拓展生存空间,提高经营活力。     

中小旅游企业融资问题

中小企业是当今世界经济中最具活力的主体。在我国,中小企业不仅是推动国民经济持续健康发展的一支重要力量,还是科技创新的重要源泉。近年来,我国旅游业发展迅速,已成为绝大多数省、市、区的支柱产业、先导产业。随着新的消费高峰的到来,中小旅游企业面临着巨大的市场和发展机遇,但是长期以来,融资难一直是中小旅游企业发展的瓶颈．．该文作者在暑期社会实践的过程中,实地调研了安徽省池州市中小旅游企业发展融资现状,结合当前中小企业发展的机遇以及成功的经验,为中小旅游企业融资问题提出建议。     

中小出口企业电子商务运用之服务策略

21世纪是信息化的世纪,企业尤其是中小出口企业能否在这场浪潮中生存下去,取决于他们能否正确地把握电子商务和企业的结合点。本文研究中小出口企业电子商务运用之服务策略,提出中小出口企业在售前、售中、售后运用电子商务所采取的服务策略,从而促进中小出口企业的信息化建设。     

西安市中小旅游企业营销策略探析

随着社会经济的飞速发展,旅游业已成为全球经济中发展中势头最强劲和规模最大的产业之一,当然国内旅游行业也在日益凸显它在国民经济中的重要地位。西安市中小旅游企业虽然在市场大背景下与国内同类型行业基本相同,但是充分利用地域特色和文化来开拓旅游市场,才能充分发挥其特色,同时也要顺应当今服务业的潮流,重视消费者本身和客户服务,才能提升自身的竞争力。     

Integration of Refugees: Lessons from Bosnians in Five EU Countries

In this study, we reviewed the integration experience of Bosnian refugees displaced during the Bosnian war in the early 1990s. We compare reception conditions among the five Western European countries that played host to the majority of refugees at the time and track their labour market experience as well as, to the extent possible, education outcomes of second generation Bosnians.     

Optimal Development Policies: Lessons from Experience

ECONOMIC DEVELOPMENT: THEORY, POLICY AND INTERNATIONAL RELATIONS, by I.M.D. Little THE POVERTY OF ‘DEVELOPMENT ECONOMICS', by Deepak Lal, Hobart Paperback No. 16 THE THEORY AND EXPERIENCE OF ECONOMIC DEVELOPMENT, Essays in Honour of Sir W. Arthur Lewis, edited by Mark Gersovitz, Carlos F. Diaz-Alejandro, Gustav Ranis and Mark R. Rosenzweig     

Economic Development and the State: Lessons from Singapore

Analysis and case studies have indicated that intervention by the Singapore government in fostering economic development has not always been successful. In particular, past intervention in the labour market like the high wage policy of the early 3980s has proved to be an unmitigated disaster. However, interventions that lead to the direct creation of national competitive advantage, like the information-telecommunications infrastructure, R & D subsidy and manpower development, have proved t o be more successful. A strong, non-corrupt and market-oriented public sector appears to be crucial t o ensure that interventions are market facilitating, correcting and enhancing rather than distorting.     

The China Market and Lessons from Successful Exporters

Today's China is a market with considerable potential for Western exporters. However, understanding the China market is difficult and penetrating it requires a full commitment from top management. The China market is described and the findings from a survey of succesful exporters is given. The survey results to provide knowledge of the determinants of export success. Lessons to be learned from them are detailed. These should be useful to other exporters and governments.     

欧盟、北美优惠性原产地规则对我国的借鉴

经济全球化的加剧使得中间品贸易越来越频繁,最终产品的国籍变得越来越模糊。在我国参与组建更多区域性优惠贸易协定时,优惠性原产地规则显然成为一项重要的贸易政策工具。欧盟与北美两大地区的原产地规则已在世界范围内造成广泛影响,为我国原产地规则的制定提供了有益的参考。在简单介绍原产地规则后着重研究了欧盟与北美的优惠性原产地规则。在分析我国原产地规则的基础上,从欧美的实践总结出几点启示,即我国应逐步完善制度性管理规则,逐渐协调和统一原产地规则并结合自身目标综合使用标准。     

South African Complaint Forums in the Retail Industry: a Survey of Literature and Some Lessons from the EU

South African consumers receiving poor service in the retail industry want to complain, but have limited or no knowledge of the available consumer complaint forums. The consumer complaint forums in the retail industry can generally be divided into those established in terms of the Consumer Protection Act 68 of 2008 and other complaint forums. Before consumers can decide which forum they want to lodge their complaint with, they first need to identify possible complaint forums and then measure each forum according to certain factors. This study made a unique contribution by identifying possible factors which a consumer can refer to in this regard. In developing these factors, guidance was taken from the EU Consumer ADR Directive and the ODR Regulation. The factors suggested in this study included the following: the cost of and time spent on lodging a complaint, the effective functioning of the complaint forum, transparency in the operation of the complaint forum, the relief that a consumer may obtain from the complaint forum, and the user-friendliness of the complaint process. The National Consumer Tribunal, the National Consumer Commission, the Consumer Goods and Services Ombud, and ordinary civil courts were assessed using the above factors. A limitation of this study was that not all complaint forums could be assessed in terms of these factors, due to the lack of publicly available information. This study found that even though South Africans now have more complaint forums at their disposal, this does not translate into positive outcomes for aggrieved consumers. The strength of these forums lies in the buy-in received from both consumers and retailers. True consumer power arises through collective action after careful investigation, and resolving individual complaints may not result in the change of consumer policy which is actually what is required in the long run.     

Wealth Creation in China and Some Lessons for Development Ethics

In the last 30 years, China has experienced an astounding economic development that calls for a differentiated understanding of this complex process of wealth creation. In the first section of this article, I present a new concept of wealth creation that goes beyond making money, maximizing profit and adding value and serves as a framework to address the article’s main topic. In the second section, I investigate in what ways and to what extent this new concept might apply to China’s economic reform and development, particularly in the 1980s and 1990s. In the third section, I attempt to draw a couple of lessons for development ethics in general.     

From Research to Policy: Lessons from Individual Development Accounts

There goes in the world a notion that the scholar should be a recluse, a valetudinarian…. As far as this is true of the studious classes, it is not just and wise. Action is with the scholar subordinate, but it is essential…. Without it, thought can never ripen into truth… (Ralph Waldo Emerson).