李晶：跳槽的艺术

岁末年初，这是一个流行跳槽的季节。随着中国经济的复苏回暖，职场中跳槽风更是暗潮涌动。如何更理智地迈出下一步。更艺术地规划自身的职业生涯？华晨宝马汽车有限公司人力资源高级副总裁李晶对此有自己独特的见解。     

Reprint of: Spacing identity: Unfolding social and spatial-material entanglements of identity performance

In this paper, we analyze how architectural design, and the spatial and material changes this involves, contributes to the continuous shaping of identities in an organization. Based upon a case study of organizational and architectural change in a municipal administration at a time of major public sector reforms, we examine how design interventions were used to (re)form work and professional relationships. The paper examines how engagements with spatial arrangements and material artifacts affected people's sense of both occupational and organizational identity. Taking a relational approach to sociomateriality, the paper contributes to the further theorizing of space in organization studies by proposing the concept of spacing identity to capture the fluidity of identity performance.     

电子商务呼唤公共物流平台

一次地方性物流立法并不能解决物流业发展的所有问题,但这种尝试无疑是进步的。3月24日,福建省人大财经委向福建省十一届人大常委会第十四次会议提交的《福建省促进现代物流业发展条例(草案)》(以下简     

The Reality of Brands:

A bstract he ontology of marketing, particularly the question of what products and brands are, is still largely unexplored. The ontological status of brands hinges on their relationship with products. Idealists about brands see perceptual or cognitive acts of consumers grouped under the heading brand awarencess' or 'brand image' as constitutive for the existence of brands so that, in their view, tools of the marketing mix can influence relevant mental dispositions and attitudes. Brand realists, on the other hand reject the view of brands as mere marks or names and interpret them as emergent products with properties that afford branding in the sense of Gibson's ecological psychology. Brand strength is a function of the degree to which brands occupy defensible niches in product space. Branding as a process involves changing external or internal boundaries of products. Several arguments are proposed in favor of brand realism. The fragments of an ontology of marketing are developed in a broadly Aristotelian framework. Brand realism has significant implications for a new understanding of issues ranging from the effects of advertising to financial brand valuation, the nature of trademarks, and marketing strategy in general. It permits one to treat brand equity as a real phenomenon not dependent on associations, attitudinal states such as brand loyalty, or spurious constructs such as brand character or personality.     

雅典 奥林匹克的故乡

2008年，北京将迎来第29届奥林匹克运动会。这不禁让人想起112年前，也就是1896年的3月，第一届现代奥林匹克运动会曾在一座叫作“雅典”的古城拉开了帷幕……     

华帝:营销幸福

"幸福生活原来是真" 自1992年成立至今,华帝生产的燃气灶具连续十一年位居中国产销量第一,成为中国灶具第一品牌,燃气热水器、抽油烟机分别进入行业二强,成为深受消费者信赖和喜爱的"中国名牌产品",而华帝研发和制造的火炬也成为其特有的"名片".     

Pensions: theories of underfunding

The widespread underfunding of private defined benefit pensions has generated concern over the viability of employers' promises of retirement benefits. Years ago, similar concerns led to the creation of pension benefit insurance plans by governments in the United States and a number of other countries. This paper studies the causes of underfunding in an environment without pension benefit insurance. We find that the optimal level of retirement benefits will be offered and fully funded if the employer has sufficient internal funds or is able to borrow all it needs. If loans are not enforceable, an employer with limited resources will generally underfund pensions. Further, if pension investments earn lower returns than other investments, pensions will be underfunded. Thus, the paper highlights the link between financial markets and the underfunding of pensions.     

支付宝成长的烦恼

“过去我们发展太快，所以掩盖了很多问题，现在需要摆脱束缚，再次回到产品层面。”支付宝的某员工如是说     

Shadows of the Past:

A bstract . Sociologists have studied various forms of prejudice, but seldom their own. G. Wright Mills emphasis on the relationship of history, Social structure and biography encourages us to reflect on our own case. In the present instance, the attitudes and beliefs of a Welsh-American are examined in social context. Three implicit themes are revealed: (1) the sociological perspective is essential in understanding self ; (2) for self-knowledge no biography is more important than one's own; (3) the examination of the origin of personal prejudices may aid in understanding, more than condemning, those of others.