美国CSR年轻新势力:解决问题 成就自己

近期,《福布斯》杂志公布了2015年20个行业类别30岁以下“青年才俊”名单,每个行业30位俊杰,共600名.这600位年轻人代表着美国20个行业的未来发展趋势,某种意义上,他们就是其所属行业的未来.我们发现,在这个青春飞扬的600位名单里,CSR是最为显著的亮点:美国的千禧一代,不约而同地将目光聚焦在社会问题的发掘和解决上.     

Gaining legitimacy through hiring local workforce at a premium: The case of MNEs in the United Arab Emirates

This study examines the process and outcomes of cultivating external legitimacy through the employment of host country nationals by multinational enterprises’ (MNEs) affiliates in the United Arab Emirates. It builds on the literatures of both institutional theory and legitimacy. Analysis of data obtained from 48 managers of MNE's affiliates located in the UAE shows that in sectors where the employment of host country nationals is almost taken for granted such as in banking, MNEs are driven by a sense of appropriateness and social legitimacy. In contrast, in sectors where the employment level of UAE nationals is almost nonexistent, those MNEs engaging in localization are driven by the logic of economic efficiency and tend to employ nationals in order to extract rent from the government. The authors discuss the results and their managerial and policy implications.     

Pushing forward SME CSR through a network: an account from the Catalan model

This paper presents the results of a Catalan project in which an academic institution acted as a practitioner to promote corporate social responsibility (CSR) in small and medium-sized enterprises (SMEs). The project involved the establishment of a working network with intermediate organisations and the creation of specific tools for the purpose. The paper is set up as a case study, emphasising inclusion, representativity and legitimacy as key elements for the successful construction of a network to promote CSR in SMEs. It underlines the assumptions behind the functioning of this network and the learning findings from this public–private initiative. Presented from a public policy perspective, the paper emphasises the need for coordination in terms of the growing number of initiatives fostering CSR in SMEs. It presents a brief account of the material results, focusing on the process of creating a consensus within the network. It opens up a path for future research, exploring how network management and leadership can be seen as key issues when talking about corporate social responsibility (CSR) promotion in SMEs.     

2012：中国企业社会责任管理元年

如果说2006年是中国企业社会责任发展的元年,2012年堪称中国企业社会责任管理元年。2006年之前,＂企业要不要履行社会责任＂在中国还是比较有争议性的话题。2006年作为中国企业社会责任元年有三个重要标志：一是,2006年元月份新修订的《公司法》第五条要求公司＂承担社会责任＂;二是,     

南方电网：示范基地的责任承载

自成立以来,南方电网公司高度重视社会责任工作,模范履行社会责任,在央企中率先倡导“主动承担社会责任”,并将这一价值观念上升到公司使命的高度,作为公司战略管理的重要内容融入日常运营。近年来,南方电网公司更加注重社会责任管理、社会责任推进和社会责任传播,不断完善工作体系,建立了有南网特色的社会责任框架模型。     

企业社会责任及其动力机制的经济学分析

企业社会责任建设是一个企业社会公民的标志,反映了企业对社会的归属感.本文首先阐述企业社会责任的内涵及其在我国的发展情况,然后从经济学的角度分析了企业在从"经济人"到"社会人"发展过程中,不同角色定位下其承担社会责任的动力源泉.文章指出,追求长期利润最大化是企业承担社会责任的主要内在动力,而实现社会价值最大化,进而推动社会发展是企业承担社会责任的主要外在动力.     

The microstructures of rhetorical strategy in social entrepreneurship: Building legitimacy through heroes and villains

For social entrepreneurs who seek to change existing community practices, the difficulties in building legitimacy may pose a challenge that compromises their ability to create sustainable institutional change. Case studies of 10 social enterprises reveal that rhetorical strategy aims to overcome this barrier. The findings suggest that the rhetorical strategy used by these enterprises casts the organization as protagonist and those that challenge the change as antagonists. The microstructures underlying this strategy include vocabulary sets that invoke socially accepted meta-narratives, and rhetorical devices that heighten the positive of the protagonist meta-narratives and the negative of the antagonist meta-narratives. The rhetorical strategy weaves together these protagonist and antagonist themes to create tension and persuade the audience of the organization's legitimacy.     

Private firms in China: Building legitimacy in an emerging economy

Firms are legitimized by their environments if they survive and prosper. But firms can also proactively build legitimacy to enhance their long-term growth prospects. This is vital for private firms based on emerging economies given the weak protection for private property. This article examines ways in which private firms in China build legitimacy for themselves and their industries. Through field interviews with firm founders and top managers in China various legitimization strategies and the conditions under which they can be used are examined. The authors also conducted follow-up interviews in Taiwan to investigate legitimacy-building strategies there. Though more advanced, Taiwan's economy shares many cultural traditions with Mainland China, and it presents firms with similar legitimacy-related challenges. Interviews with managers of multinationals operating in China were also conducted to determine what they are learning from the legitimization strategies of the indigenous Chinese firms.     

In the eye of the beholder: Communicating CSR through color in packaging design

Consumers have become much more attentive and demanding about corporate social responsibility (CSR), and companies are now gradually becoming aware that receiving consumer favor could depend on conducting business in a sustainable manner. Moreover, in order to gain returns from their CSR investments, such as company reputation, customer loyalty and customer–company identification, firms must also provide effective communication of their CSR efforts to the consumers. This study explores the potential of packaging color for conveying CSR to consumers, focusing in particular on consumer packaged goods. For this purpose, a quantitative study was conducted on a representative sample of consumers (n = 2000) in the form of a structured questionnaire, administered using face-to-face interviews. Three different stimuli were created through fictitious images of a non-existent brand product. Only the color of the packaging varied, while all the other graphic elements were left unchanged. The results show that, despite the prevailing association of green with the concepts of sustainability and CSR, it is not the most suitable color to clearly and credibly convey a CSR message to consumers. Thus, it is important to examine whether different colors could serve better to improve the clarity and credibility of CSR claims.     

以报告促进管理：中央企业社会责任报告的多重价值

近年来,为推动中央企业发挥履行社会责任的表率作用,国务院国资委将企业社会责任报告作为推进中央企社会责任工作的重要抓手,积极引导中央企业发布社会责任报告,以提升中央企业社会责任的能力和水平。在中央企业的努力下,社会责任工作报告封数量和质量都有了显著提升,呈现出许多亮点。     

融慧责任观察之回眸国网2006报告 国网2006企业社会责任报告：提出了原创的社会责任理论模型

2007年1月,国家电网公司2006年企业社会责任报告以＂企业社会责任报告模式创新＂名列第二届＂中国管理学院奖＂十大获奖企业之列。4年后的今天,作者作为国家电网公司2007年社会责任报告的主创和亲历者,回忆和分析了此份报告的总体框架、创新点,总结了其历史贡献,作者认为,国网2006年报告所提出的企业责任模型,是我国原创企业社会责任研究和实践的重要起点,正是这一模型推动了国家电网公司社会责任工作的不断创新和理论的不断圆熟。王敏（国家电网公司党组成员、副总经理、工会主席,时任国家电网公司办公厅主任）对此评价道：模型的12个责任、48个字,必将成为国家电网公司理念和文化的重要载体和重要财富。     

SMEs and CSR Theory: Evidence and Implications from an Italian Perspective

This paper reviews the development of socially responsible investment (SRI) in the Spanish financial market. The year, 1997 saw the appearance in Spain of the first SRI mutual fund, but it was not until late 1999, that major Spanish fund managers offered SRI mutual funds on the retail market. The development of SRI in the Spanish financial market has not experienced the high levels of development seen in other European countries, such as France or Italy, where interest in SRI began during the same period. This paper presents an analysis of the impact of SRI mutual funds managed by Spanish fund managers comparing the evolution of managed assets and number of investors. We also analyse the investment strategies adopted by these funds, which mainly use negative screening criteria and the participation of non-governmental organisations as institutional investors. An analysis of the take up of socially responsible investment in the Spanish financial market shows majors deficits in this process. This is due to Spanish investors having limited sensitivity to social issues and knowledge of SRI, and a lack of development of SRI investment strategies, such as engagement or shareholder activism by fund managers. Furthermore, the take-up of SRI mutual funds in the Spanish financial market coincided with a fall in the stock market at the beginning of the 21st Century. We conclude with an analysis of the relationship between SRI and Corporate Social Responsibility (CSR).Josep M. Lozano is currently Professor in the Department of Social Sciences at ESADE, Universidad Ramon Llul-URL and Director of the school’s Institute for the Individual, Corporations and Society (IPES). Co-founder of ética, Economía y Dirección (Spanish branch of the European Business Ethics Network), member of the international Editorial Board of ‚Ethical Perspectives’ and member of the Business Ethics inter-faculty group of the Community of European Management Schools (CEMS). He has been a highly-commended runner-up in the European division of the Beyond Grey Pinstripes Faculty Pioneer Award. Author of Ethics and Organizations. Understanding Business Ethics as a Learning Process. Dordrecht: Kluwer, 2000.Laura Albareda is a Researcher at the Institute for the Individual, Corporations and Society (IPES), ESADE, Universidad Ramon Llull-URL. She is manager of the Observatory on Ethical, Ecological and Social Investment funds in Spain, an annual IPES publication on Socially Responsible Investment in Spain. Fields of research and academic interest are Corporate Social Responsibility, Business Ethics, Global Governance, Governments and Public Policies on CSR and Socially Responsible Investment.M. Rosario Balaguer is a Lecturer in the Department of Finance and Accounting at Universitat Jaume I. Research areas focus on finance-based analysis of Corporate Social Responsibility and Socially Responsible Investment, covering issues such as profitability, risk and performance. She has taken part in several national and international conferences and published a number of articles in this field.     

责任盘点：2010

2010年是进入21世纪的第10个年头,也是＂十一五＂的收尾之年。全球化背景下快速发展的中国,在这一年留下了许多令人回味、值得总结的故事。2010年,中国有许多标志性事件引发了围绕＂责任＂话题的热议。     

责任盘点：2011

2011年是＂十二五＂开局之年,中国入世10年,ISO26000发布转瞬1周年。2011年是一个起承转合之年,这一年,低碳经济、绿色发展、气候变化、民生工程、社会责任投资、战略性公益、利益相关方沟通和参与、企业社会责任官、责任消费、社区建设等词汇成为本年度的社会责任热词、新词。     

The Effects of Perceived CSR and Implemented CSR on Job-related Outcomes: An HR Perspective

This research investigates the relative effects of perceived corporate social responsibility (PCSR) and implemented corporate social responsibility (ICSR) on employee work-life satisfaction and employee job satisfaction in Thai workplaces. The data were collected via self-administered questionnaires completed by 1,277 employees in different employment sectors in Thailand. The response rate was 73%. The results reveal that PCSR and ICSR have a positive impact on both work-life satisfaction and job satisfaction. We believe the research contributes significantly to the literature on the subject as the findings further validate results obtained in studies conducted in Western economies.     

CSR： New Engine of Economic Recovery

Nowadays, China has more and more focused Corporate Social Responsibility （CSR）. From October 2009, more than 600 Chinese companies have released CSR reports. According to statistics from China WTO Tribune, in 2009 China issued a total of 631 CSR reports, 3.73 times more than that released in 2008. On June 5, 2010, at the Fifth International CSR Forum, the ＂2009 GoldenBee CSR China Honor Roll＂ was held in Beijing. The Forum also released the ＂2009 China CSR Practice Benchmark Report＂,     

企业社会责任:深圳治市新理念

深圳对CSR的赞同和推动不仅体现在理念倡导和政策研讨上，而且已经落实到具体行动。执法是政府的职责，也是政府推进CSR的重要手段。过往的经验证明，要促使企业承担社会责任，光有“大棒”还不行，还应该要有“胡萝卜”，这样才能达到事半功倍的效果。因此，深圳将会借鉴企业社会责任运动有益的经验，创设“胡萝卜”，以经济手段，标准化手段推进CSR。[编者按]     

Leadership Styles and CSR Practice: An Examination of Sensemaking,Institutional Drivers and CSR Leadership

This article examines the explicit and implicit corporate social responsibility (CSR) framework and its implications for leadership style, in a major banking institution. Evidence for existence of the framework’s key concepts in relation to leadership styles was explored through the self-reported sensemaking of leaders charged with CSR programme introduction. Qualitative data analysis indicated that explicit CSR is linked to an autocratic leadership style, whereas implicit CSR is more closely aligned with emergent and authentic styles. Although our results reinforced key aspects of the explicit and implicit CSR framework, they demonstrated conflicting systems of both CSR and leadership within our case organisation and highlighted the difficulty in categorising such a complex concept as CSR according to specific frameworks. Overall, our data suggest that the leadership styles, needed to successfully implement explicit and implicit CSR programmes, are in conflict. Given our finding that these CSR systems can coincide within one organisation, we suggest that the debating style of transformational leadership may be the required linchpin.     

亲历国网2005报告编制工作：企业社会责任报告的中国开端

在“十一五”的开局之年,国家电啊公司发布了我国企业首份真正意义上的社会责任报告,在直接推动中国企业社会贾任深入发展的同时,也开创了中国企业社会责任报告的新纪元。