INSTITUTIONAL ECONOMICS: SURVEYING THE ‘OLD’ AND THE ‘NEW’

This paper surveys and compares the literature on the ‘new’ institutionalism (North, Williamson, etc.) with that of the ‘old’(Veblen, Commons, Mitchell). A criterion for distinguishing these two schools is suggested, along with criticisms of the limitations of each. The ‘new’ institutionalism is associated with methodological individualism and the idea that the individual should be taken as given. Particular attention is paid to ‘new’ institutionalist treatments of markets and firms. The paper moves on to examine some ‘old’ institutionalist criticisms of ‘economic man’ as well as some negative features of the ‘old’ institutionalism. On the positive side, the latter is seen to have an ‘evolutionary’ dimension, related to modern work in the area of technological change.     

Customer loyalty to food retailers in Northern Ireland: ‘devoted loyals’ or ‘promiscuous switchers’?

Store loyalty is a major challenge for food retailers, and the food retail market in Northern Ireland has been subject to considerable change in the past decade. Although shoppers will often patronize many stores, they typically have a primary affiliation to a ‘main’ food store that captures the majority of their food purchases. This study uses a unique approach to segmenting customers into groups based on loyalty in terms of both the type of data used to generate a loyalty score and the data collection techniques used. Innovative projective techniques have been used alongside traditional questioning techniques to reveal ‘behavioural’ and ‘emotional’ loyalty indicators, and in doing so create a holistic measure of customer loyalty to a main food store, allowing customers to be segmented into groups based on loyalty. A paper‐based questionnaire was administered to 152 food shoppers from throughout Northern Ireland. Responses to traditional questioning formats and projective techniques (cartoon friends and mini case studies) were analysed and used to generate a loyalty score for each respondent. The first group of customers nearly always visit the same store, are willing to recommend the store to others and are less likely to switch to a competitor, even when offered an incentive to do so. They also rate the ‘hard’ attributes of this store highly. As a result of these characteristics, customers in this segment were termed ‘devoted loyals’. The second group of customers may occasionally use a different supermarket for food shopping, some would consider switching to a competitor if offered an incentive, and they rate ‘hard’ store attributes at a slightly lower level than the ‘devoted loyals’. Based on their group profile, these customers were assigned the title of ‘susceptibles’. The third group of customers are less willing to actively encourage friends and family to shop at a specific store. Many in this group did not consider their current store as their number one choice in the next few years. An incentive to switch to a competitor store is more likely to trigger a transfer of loyalty by this group. These customers were termed ‘promiscuous switchers’.     

Consumer education between ‘consumership’ and citizenship: experiences from studies of young people

The aim of consumer education has been mainly to teach and educate students to act as informed, rational and prudent consumers. This perception of consumption as reasoned behaviour or action is inadequate in the late modern society, where consumerism is first and foremost characterized by globalization, cultural change and the liberation of the individual. The results of a research study involving Danish pupils aged 12–19 years present a picture of consumption connected both to material and non‐material aspects of life. Consumption as such has a significant impact on and meaning for the individual: it becomes a means by which human beings communicate and interact. Consumption is part of children's and young people's education and socialization, and plays a role in the development of identity and self‐image. Institutional consumer enlightenment and the education of students in school stand in contrast to informal consumer socialization and the education of individuals. The aim of formal consumer education may be described as ‘educating for critical consumer awareness and action competence’. However consumer education finds itself in the dilemma between ‘consumership’ and ‘citizenship’. This pilot study is aimed at understanding consumer socialization in order to improve formal consumer education and to reflect on how empowerment becomes part of consumer education.     

“When to Hold ‘Em; When to Fold ‘Em”: Choosing Consumer Protection Battles

On April 25, 2005, the University of Utah hosted a symposium on consumer policy in honor of the retirement of Dr. John R. Burton. All seven of the papers presented addressed, either directly or indirectly, the nature of the consumer interest. In the companion piece to this article, Dr. Stephen Brobeck, executive director of the Consumer Federation of America (CFA), describes how a major consumer advocacy organization like CFA decides what public policy positions are in the consumer interest. In this article, Michael Burton, an assistant professor of political science at Ohio University and the son of the symposium's honoree, draws on his experience on the staffs of Congressman Paul E. Kanjorski (1991–93) and Vice President Al Gore (1993–98) to describe and defend the art of compromise in advancing the consumer interest. –Robert N. Mayer, University of Utah     

ON PASLNETTI'S ‘G’ MATRIX

Pasinetti's vertically integrated H matrix has been much used in economic theory but his other vertically integrated matrix, G — which is of a quite different nature — has been little noticed. This paper considers the nature of the G matrix, its relationship to H, and varous issues — concerning consumption and growth, value added, sales revenue and differential growth or profit rates — for the analysis of which G is a very useful analytical tool.     

A comparison of monetary and fiscal policy interaction under ‘sound’ and ‘functional’ finance regimes

The interest rate and the fiscal balance can be thought of as two independent instruments to be assigned to two targets, the path of output and the path of public debt. Under what we term a ‘sound finance rule’ the interest rate targets output while the fiscal balance targets public debt; under a ‘functional finance rule’ the budget balance targets the output gap and the interest rate targets the debt ratio. The same unique combination of interest rate and fiscal balance will be consistent with output at potential and a constant debt‐GDP ratio regardless of which instrument is assigned to which target. The stability characteristics of the two rules differ, however. At low levels of debt, both rules converge to the targets, but there is a threshold debt level above which only the functional finance rule converges. Contrary to conventional wisdom, therefore, the case for countercyclical fiscal policy becomes stronger, not weaker, when the ratio of public debt to GDP is already high. We apply our framework to describe the possibility of policy‐generated cycles in the United States over the past five decades.     

Analysing consumers' ‘activism’ in response to rising prices

The purpose of this paper was to compose the profile of active consumers in Greece during a period of rising prices taking into account shifts in their consumption. A survey was conducted from 1 September 2008 to 21 November 2008 to collect the primary data source for the study. Questionnaires were administered to 200 consumers. To our knowledge this was the first attempt to offer insight into the characteristics of the Greek consumer in a period of economic crisis. For this purpose, econometric analysis was employed. Empirical results suggested that high‐income groups spend more for food commodities and are less likely to be active consumers. It was concluded that consumers have reduced spending for some basic and semi‐luxury products like fruits, meat, alcohol, sweets and coffee, and entertainment activities. The main factor which affected the reaction to price increases, as expected, was the monthly private income. Twenty per cent of the consumers are members of a national consumer movement organization, and support their actions against rising prices. Women, who research the market before purchasing a product, are more likely than men to participate in economic boycotts. By examining the profile of non‐active consumers and the reasons for their behaviour, we are able to propose a policy for the activation of the Greek consumer movement, which is necessary for the consumers' resistance to rising prices. Taking into consideration that Greek consumers face increased prices for food commodities and services, a policy framework to activate consumers is among the main prerequisites for maintaining consumers' well being. We suggest that the Greek Consumer Protection Institutes should regain consumers' confidence and focus on the dissemination of information about organized economic boycotts.     

Globalization and the ‘confidence game’

We show that governments in developing countries have an incentive to play the “confidence game” — wherein the need to win the confidence of the international capital market ‘can actually prevent a country from following otherwise sensible policies and force it to follow policies that it would normally consider perverse’. This incentive arises because of a combination of a ‘conformity bias’ and ‘good news bias’ in governmental decision making in an open economy, which results in inefficient outcomes which increases rather than decreases the threat of devaluation. While institutions that encourage greater transparency and the public revelation of information, may often mitigate this inefficiency, on some occasions increased transparency may even exacerbate the inefficiency.     

Transitioning into a ‘throwaway planet’

It is generally considered to be safer for the environment to repair a malfunctioning product for further reuse than to dispose of it and replace it with a newly manufactured product, unless the product is being replaced with a more energy efficient alternative. However, whereas United States has long been labelled a ‘throwaway society’, this paper presents the results of an international consumer survey which demonstrates that as other nations develop with respect to GDP per Capita (Gross Domestic Product per Capita), they too start transitioning into throwaway societies. This transition then calls into account of just how environmentally damaging this practice will become.     

An evolving historical paradigm: from ‘home economics' to ‘family and consumer sciences’1

With the professional name change in the United States of ‘home economics' to ‘family and consumer sciences’, the purpose of this paper is to facilitate communicating an understanding of our profession to our students. This paper focuses on an historical perspective depicting a progression of conceptualizations about the profession. Four developmental models are presented to provide a system of organization that will help students develop their professional identity. This paper is a reflection of an individual journey to gain a personal-professional identity. The sharing of this pilgrimage and the visual models that have been developed to enhance its communication have become a valuable resource and meaningful part of an undergraduate core class that provides students with the initiative to begin their own professional clarifications.     

Joint Production with ‘Restricted Free Disposal’

A single production system with constant returns can produce any level and composition of demand by appropriate intensities of the cost‐minimizing processes. Hence, in the long run, products can never be in excess supply and there exists a system of prices of production which is semipositive and independent of demand. These (and other) properties do not, in general, carry over to joint production systems where one or several processes produce two or more different products. The proportions in which products emerge will generally be different from those in which they are required for use. The usual approach to that problem is to apply the rule of ‘free goods’. This assumption may be applied to goods which, if they are left where they are and as they are, cause neither costs nor benefits. But it cannot be applied to outworn machines, scrap, wastes or pollutants and is therefore not generally applicable. The present paper aims at finding conditions for the existence of cost‐minimizing systems for cases where this crucial assumption either is completely absent or is substituted by the assumption of ‘restricted free disposal’, i.e. by the assumption that excess production is permitted up to a certain tolerated limit. It will be proved that the conditions for the existence of cost‐minimizing systems with free disposal carry over to systems with restricted free disposal.     

On the Marginalist Theory of ‘Capital Supply’

A familiar theory of how the volume of lending depends on the rate of interest is deficient in at least two respects. First, it treats household income as independent of the rate of interest; second, it supposes the relative prices of consumption commodities to be independent of that rate.     

Does Latin America Comprise Transnational ‘Subregions’?

We live in a world of nations, but also one of multi‐nation systems. These systems, or transnational regions, affect global economics, politics and diplomacy. Latin America is a widely recognised and documented transnational region. It contains subregional nation systems that might have all of the characteristics and significance of regions and might also affect the broader integration of Latin America. The author defines regionality on the basis of economic integration and measures it with two methods for Latin America, North America, three Latin American subregional systems and one arbitrarily defined nation system within Latin America. He finds a high degree of integration in Latin America, the Andean nations and the Southern Cone of South America. He finds only a modest degree of integration in North America and not significantly greater integration in South America than in Latin America. The division of Latin America into subregions is consistent with the incidence of sub‐regional trade initiatives in the past two decades and might be at least partly responsible for the limited progress to date towards Latin America‐wide integration. Latin American subregions might now be providing a foundation on which to build regionalism in the future.     

From global careers to talent flow: Reinterpreting ‘brain drain’

Talent flow is a process whereby economically valuable individuals migrate between countries, and is arguably a more important global career influence than international flows of personnel within global organizations. In this article, we reject the term brain drain as too restrictive and focus on the psychology of migration, specifically the economic, political, cultural, family, and career forces motivating it. Boundaryless global careers are presented as individual phenomena combining into macro-level international effects. These talent flow concepts have HR policy implications at both national and organizational levels. In support of our arguments, we provide a case study of New Zealand, along with preliminary data from a large sample of New Zealand expatriates.