Comparison of clothing purchase behaviour between US and Japanese female university students

The clothing purchase behaviour of US and Japanese female university students was compared. Evaluative criteria when buying clothing, an interest in clothing and fashion and source of fashion information were studied. Relationships between variables were investigated and the difference and similarity between the two countries were discussed. For evaluative criteria, fit and style/design were ranked the most important in both countries. US students tended to give higher scores for fit, quality, fashion and brand/designer name than Japanese students. Japanese students were more economical, and colour and style/design were important. We found differences in the meaning of fashion between the two countries by cluster analysis. Interest in clothing was almost at the same level in the two countries. But interest in fashion was different; Japanese students were more interested in fashion when they spent more money on clothing. The fashion information sources most frequently used were fashion magazines, store displays, friends and TV. US students were more active in collecting information about fashion and used family members and non-personal sources, such as catalogues, the cinema, newspapers and electronic sources. Japanese students used more retail-oriented sources such as store displays and sales people. In both countries, students who were information search oriented tended to rank evaluative criteria highly and to have more interest in clothing/fashion.     

DIMENSIONS OF SATISFACTION WITH PURCHASES OF WOMEN'S DRESSES: BEFORE AND AFTER GARMENT CARE

The purpose of this research was to assess the appropriateness of grouping evaluative criteria used by women in their dress purchases according to instrumental, expressive, and market aspects. Respondents from a random telephone sample were divided into two groups, ‘Care’ and ‘Nocare’, according to whether or not the consumers had cared for (washed or cleaned) their dresses at the time satisfaction was measured. For both groups, factors were generated which were representative of the three aspects of evaluative criteria proposed. The factors reflected expressive, price, selection/size, and performance dimensions of clothing satisfaction. Hence, in analysing clothing satisfaction, researchers must recognize that several functions are served by clothing and reflect these in the research methodology.     

A typology of Polish consumers and their behaviours in the market for sustainable textiles and clothing

The paper discusses Polish consumers' behaviours in the market for sustainable textiles and clothing. The analysis presented in this article was undertaken because of:

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The Marketing Concept in an Academic Setting

ABSTRACT

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