旅游景区开展全员网络营销的对策研究

随着互联网络的不断发展,网络营销作为一种新型的营销方式越来越受到旅游景区的重视,而全员网络营销作为一种全新的营销方式,与传统网络营销方式相比较具有明显的优势.本文从全员网络营销的定义入手,分析了当前旅游景区开展全员网络营销应注意的问题,最后提出旅游景区开展全员网络营销的对策.     

旅游网络营销：他们为何成功？

笔者从2000年开始研究网络营销理论,2002年至今从事网络营销实践。在此,有一些旅游网络营销的实践经验与大家探讨或分享。一、另一种成功的旅游网络营销模式理论界现在关注较多的是以携程、e龙网等为代表的提供酒店、机票预订业务为主的一种成功的旅游网络营销模式。在现实中,还存在另一种成功的旅游网络营销模式:“旅游服务商 网络,为欧美游客提供     

昔日赏玩地,今朝宜居城——杭城“后花园”蜕变记

日益完善的商业、教育、医疗配套,加之原有的中国美院、宋城景区、西湖高尔夫、灵山风景区、黄公望国家森林公园、杭州野生动物园等旅游资源,拥有独特生活方式和消费方式的之江正从一个单纯的旅游区向一座繁华新城转身。     

南山旅游景区的规划开发与经营管理探讨

随着旅游业的迅猛发展,旅游景区成为了旅游业最具有开拓意义的支柱产业之一。然而在旅游景区的规划开发与经营管理方面,无论理论研究还是实际开发都相对薄弱,如何加强对景区的规划开发和经营管理成为国内外学者新的研究方向。本文以南山旅游景区为例,对其景区的内部规划和经营管理存在的问题进行分析,力求为南山旅游乃至我国其他旅游景区的发展提供一些科学、合理化的建议。     

秦皇岛旅游景区休眠状况调查及激活对策研究

目前我国许多旅游景区普遍存在休眠状况,秦皇岛旅游景区也不例外。适当的休眠对于旅游景区维护设施、培训员工等有着积极的影响,但是频繁长期的休眠会对旅游景区造成较大的不利影响,如效益下降、景区资源闲置等。导致秦皇岛旅游景区长期休眠的原因很多,包括景区自身管理、产品缺乏创新等原因,也有政府政策、气候原因以及游客自身原因。因此,需要政府、景区和游客多方面共同努力,如采取打造品牌、宣传促销、创新产品、加强管理、门票优惠等措施,缩短秦皇岛旅游景区休眠期,激活秦皇岛旅游景区休眠期旅游市场。     

基于利益相关者理论的旅游景区管理体制优化

受资源多样性、差异化特点的影响以及政府对旅游景区的传统管理模式的限制,我国旅游景区在经营管理上出现了体制不清、政企不分、效率低下、经营管理机制落后等诸多问题。面对日益增长的旅游需求和与国际旅游业的高度接轨,旅游景区的管理和经营已不能适应当前市场,改革迫在眉睫。建立良好的景区管理体制和景区利益相关者利益协调机制,对于提高旅游景区管理水平、提升景区运营管理能力、促进旅游经济快速发展有着重大的意义。本文分析了当前我国旅游景区管理体制中存在问题,并从利益相关者理论视角提出了旅游景区管理体制优化途径。     

东营市天鹅湖旅游景区开发与保护研究

本文针对东营市天鹅湖旅游景区的发展现状及存在的问题进行了深入分析,并结合天鹅湖旅游景区自身的特点提出相应的开发与保护对策,以期望将天鹅湖旅游资源优势转化为现实的社会效益、经济效益和生态效益。     

旅游类企业网络营销策略探讨

随着网络技术在社会各个领域的普及,其发挥着越来越重要的作用。因此,网络营销理所当然地成为我国旅游企业成功推销旅游产品,获得预期经济效益的重要砝码。本文首先从旅游企业开展网络营销的重要意义入手,剖析了目前旅游企业网络营销方面存在的不足,最后提出了相应的解决对策,希望通过良好的网络营销,积极推动旅游企业的健康发展。     

天目湖景区旅游服务质量满意度调查研究

景区旅游服务质量满意度是景区长远发展的软实力和竞争的关键因素。本文通过天目湖景区服务质量满意度调查分析,找出满意度存在的问题,提出提升天目湖旅游景区服务质量满意度的对策和建议,以促进天目湖景区的深度发展。     

试论我国旅游业网络营销及其发展趋势

互联网迅速地发展现今已被人们广泛地应用,旅游网络营销是传统旅游业和信息技术结合的产物,以提供全方位、多层次的旅游信息服务及方便快捷等优点为广大旅游者所喜爱,有着广阔的发展前景。本文针对我国旅游业网络营销现状及其存在的问题进行分析与研究找出相应的解决对策,并指出我国旅游业网络营销的发展趋势。     

Development in Information and Communications Technology (ICT) Statistics at the Australian Bureau of Statistics

This paper outlines the ICT statistical developments that the ABS has undertaken over recent years. These developments have been on both the supply side (ICT industry) and the demand side (use of IT by sector). The content of ABS ICT surveys has changed significantly over the last few years and are expected to develop further in line with industry changes and emerging policy needs.
Recent developments in household collections have been the inclusion of IT use questions in the 2001 Census of Population and Housing and in various ABS social surveys such as Children's Participation in Culture and Leisure Activities. Annual business IT use surveys are now conducted and include topics such as Internet commerce and IT security. Biennial ICT industry surveys are conducted to provide data on ICT production, imports and exports, ICT industry employment, performance and structure information. An Internet activity survey is run every six months and provides regional Internet access details and infrastructure details on Internet service providers.
A major development for 2002–03 will be the compilation of an ICT satellite account. ABS intends to produce an ICT Information Development Plan to guide its future statistical development work in the ICT field.     

Value at Risk in the Suburbs: Eminent Domain and the Geographical Politics of the US Foreclosure Crisis

Several US counties and local governments have recently considered a novel solution to the foreclosure crisis. They plan to use eminent domain to compel the owners of mortgage debt—and specifically of private‐label mortgage‐backed securities—to sell the debt to the government at a price reflecting the loan's market value. The government would then restructure the debt and resell it to new investors. The plans are striking because—in contrast to both development‐driven eminent domain and the federal subprime bank bailout—they would force investors to assume asset devaluation and increased long‐term risk. Notably, the plans have emerged as an instance of financialization‐focused politics in suburbs and suburban cities of color, specifically majority‐black and ‐Latino/a suburbs. Local support for the plans, we argue, is rooted in the long‐term disinvestment of these ‘suburbs of exception', which became targets of subprime lending and eventually sites where the ‘financial exception' has been localized. But these demographic shifts, fragmentation and fiscal pressures have at the same time created a suburban political terrain in which the plans have gained their strongest political support.     

Towards a Theory of Serendipity: A Systematic Review and Conceptualization

Serendipity – the notion of making surprising and valuable discoveries – plays a major role in the success of individuals and organizations alike. Previous research has established the importance of serendipity and identified important individual- and organizational-level antecedents. However, the literature has been dispersed and the boundaries of the concept have been blurry, leading to a lack of conceptual clarity and structure, and thus limiting validity and managerial actionability. Based on a systematic literature review, I synthesize existing management-related research on serendipity and explicate the emergence and composition of serendipity in the organizational context. I first identify three necessary conditions that differentiate serendipity from related concepts such as luck or targeted innovation: agency, surprise, and value. Then, I draw from the literature on sensemaking, event-based theorizing, and quantum-based approaches to management to conceptualize the process of cultivating serendipity in the organizational context as a process of enabling potentiality and materialization, and develop a multi-level theory of (cultivating) serendipity. This conceptualization contributes to our collective understanding of how, why, and when (i.e., under what conditions) organizations can leverage the value in the unexpected, which opens up fruitful avenues for further research.     

Accountability of NGOs in Bangladesh A critical overview

NGOs in Bangladesh have been recognized as effective change agents in the socio-economic arena throughout the world. Their contributions in micro credit, non-formal education and primary health care are widely known. NGOs play a significant role in society. NGO accountability, as a result, has become a critical issue. NGO accountability in Bangladesh has been examined here in relation to patrons, clients and themselves. Of the three relationships only accountability to patrons is in a near satisfactory state. Accountability to clients is handicapped by lack of opportunities of beneficiaries to participate meaningfully in NGO policy making. Accountability to themselves is adversely affected due to the adherence to a strictly hierarchical system and the influence of founding and charismatic NGO leaders.     

Towards an Asian model of human resource management? A comparative analysis of China,Japan and South Korea

There has been much discussion regarding the possible decline and weakening of national systems of human resource management (HRM). Yet, culture and institutions are often cited as the major stumbling blocks to this outcome. Such constraints may dissipate in the analysis, particularly if ‘regional clusters’ are considered where geographic and cultural closeness and ‘openness’ to similar economic pressures exist. In such cases, it might be postulated that convergence in HRM will occur. We argue that China, Japan and South Korea represent such a cluster. This article examines these countries, to see if a degree of convergence is taking place and if it is towards an identifiable ‘Asian’ model of HRM. A model of change is presented that distinguishes between levels of occurrence and acceptance. Details of the development and practice of HRM in each country are then set out. The article ends with a discussion and implications section and a brief conclusion.     

The Creation of the Office for National Statistics

A new Office for National Statistics was created in the United Kingdom in 1996 following a series of developments designed to strengthen the relevance and integrity of statistics. This paper describes these fundamental changes and sets out a blueprint for future progress. It also sets current developments in the United Kingdom in an historical and international context.     

What helps? Women engineers' accounts of staying on

We have considerable understanding of the obstacles that women engineers encounter and the reasons that they leave the field, but we know less about what enables them to remain. Adopting an interpretivist approach, this article examines how a group of British women engineers in two FTSE 100 companies account for “staying on” in their male‐dominated work settings. We delineate four specific forms of help that facilitate women's retention in the field. We argue that exposure to help leads to women developing a habitus that enables them to continue working in engineering. To conclude, we draw on our findings to outline HR practices that will facilitate supportive relationships in the workplace and pave the way towards developing more positive organisational climates.     

论现代物流企业的发展观

物流业经过诸多年的发展目前已经成为最热门的行业之一,物流企业的注册数量也与日俱增,达到前所未有的规模。毋庸置疑,任何企业都希望自己迅速做强做大,并成为真正现代物流企业的典型代表,要实现这一目标一个首要问题就是要解决现代物流企业的发展观问题。     

浅谈大体积混凝土裂缝的控制

大体积混凝土的裂缝问题是实际工程中长期困扰工程技术人员的问题,其控制技术的研究是混凝土结构研究的热点问题,具有重大的学术价值和潜伏的工程背景。     

Supply Chain Strategies in the UK Fashion Industry—The Rhetoric of Partnership and Realities of Power

This paper focuses on the fashion industry, one characterised by issues such as dramatic shifts in the scale and power of major retail buyers in the market, the advent of retailer own brands, and the nature of sourcing and supply chain decisions, issues that are increasingly global in nature. The aim of this research is to explore the nature of relationships between UK high street multiple fashion retailers and their contracted suppliers, many of whom are entrepreneurial firms by most definitions of the term. Four core themes emerge from the literature and provide a framework for the research, namely, power, process, partnership, and people. The research approach was qualitative, and conducted over a period of twelve months. The paper ends with an agenda for future research.