宾利,完美主义者的永恒追求

一个带翅膀的字母B,尤如一只苍鹰划破天际。它代表着宾利——一个在汽车史上最富传奇色彩的品牌。它以极速的梦想和永不妥协的精神留给热爱宾利的人们说不完的故事。宾利汽车公司(Bentley Motors Limited)是世界著名的英国汽车制造商,由沃尔特·欧文·本特利创建于1919年1月18日。一战期间,宾利以生产航空发动机而闻名,战后,宾利开始设计制造汽车产品。而后,宾利凭借尊贵、典雅、     

Analysis of Employee Performance during Cross-cultural Service Encounters at Luxury Hotels in Hawaii,London and Florida

Globalization has motivated managers and scholars in the tourism industry to focus more attention on the problems and characteristics of the cross-cultural service encounter. During these interactions, differing cultural norms and values often create misunderstanding and conflict, which can result in an unhappy customer, a frustrated service provider and lost business. Therefore, the focus of this study was to analyze the effect of intercultural sensitivity on tourism employee performance in cross-cultural service encounters in three similar, but distinct service-dependent markets: the Hawaiian Islands, Greater London (UK) and the state of Florida. The results indicate that tourism employees with high intercultural sensitivity generally scored significantly (p < 0.05) higher than employees with low intercultural sensitivity in terms of service attentiveness, revenue contribution, interpersonal skills, job satisfaction and social satisfaction as they relate to cross-cultural encounters. There was no significant difference in results for motivation to work, tenure (years at present organization) and primary rewards (compensation, recognition, etc.). Implications of the findings are discussed.     

奢侈品的酒店业品牌延伸及其对母品牌的反馈

依附成熟品牌开发新产品可减少失败的风险并带来可观的收益.但如若品牌延伸失败,则不仅无法为延伸产品带来附加价值,而且可能伤害母品牌形象及品牌资产.奢侈品牌已开始将其触角延伸至酒店业,为避免决策失误,有必要对奢侈品在酒店业品牌延伸中的消费者评价进行研究.该研究采用实验研究法,依据2个自变量:高/低品牌概念一致性场景和母品牌拥有者/非拥有者将消费者分为4组实验组和2组对照组,通过对参与实验的对象进行问卷调查,研究和分析不同组间消费者对延伸产品评价及延伸后对母品牌态度评价的评分差异.研究结果显示,母品牌拥有者中,消费者对此2个维度的评价均在高品牌概念一致性场景下高于低品牌概念一致性场景;而在非母品牌拥有者中则相反.     

高星级酒店业的信息技术“生产率悖论”研究——基于广州案例

信息技术与酒店业的结合给酒店业带来了新的发展机会.国外有大量的学者致力于信息技术投资与企业生产率及业绩之间关系的研究,但并没有一致的结论.文章通过对广州市高星级酒店的相关调查,获取了第一手数据,借助AMOS软件的验证性因子分析及SPSS软件的相关性分析和多元回归分析功能,以检验信息技术的应用对酒店业绩的影响.结果显示,信息技术“生产率悖论”在高星级酒店业内不存在,前厅应用、客人相关界面应用、餐厅及宴会管理系统及后台应用均对酒店业绩有积极的作用.其中,客人相关界面应用对酒店业绩影响最大,因此应着重投资.文章的结论将为高星级酒店业决定是否战略性地投资于信息技术或集中于某些特定领域提供重要的信息.最后,文章还对研究的局限性以及后续可以开展的研究进行了一定的展望.     

Luxury marketing: The influences of psychological and demographic characteristics on attitudes toward luxury restaurants

This study examined the influences of psychological characteristics (materialism, uniqueness, hedonism, and perfectionism), and demographic characteristics (gender, age, and income) on attitudes toward luxury restaurants. The results showed that consumers who desire materialism and hedonism had favorable attitudes toward luxury restaurants, whereas consumers who desire uniqueness had unfavorable attitudes toward luxury restaurants. Low income populations exhibited more unfavorable attitudes toward luxury restaurants than did middle and high income populations. Consumers who desire uniqueness weakly associate luxury restaurants with overall good service quality, whereas consumers who desire hedonism strongly associate luxury restaurants with overall good service quality.     

最长的周末——Labor Day

以福利国家著称于世的瑞典也是世界上交通最安全的国家.它的领土面积近45万平方公里,人口近900万,但它一年死于交通事故的仅有二三百人,堪称世界交通安全之冠.……     

酒文化与健康饮酒

中国悠久的酒文化人类文化的历史长河中,酒不仅仅是客观的物质存在,而且是一种文化象征。酒文化,不仅是文化符号,更是一种精神象征。中国是酒的王国,中华民族的酒文化渊源流长,整个中华五千年的文明史中,从文学艺术创作、文化娱乐、饮食烹饪、养生保健等在中国人生活中都占有重要位置。而今天伴随着社会经济文化的繁荣发展,大众交往益发频繁,每     

国内外酒店销售模式的差异分析及对策

酒店销售模式是酒店销售哲学的外在反映,国内酒店的销售太多地依赖于销售人员个人的销售能力,这和国外销售工作依靠完整的销售系统差别巨大,本文分析了这不同的销售模式并提出策略性建议,对于指导国内酒店的销售工作具有现实的意义。