企业社会责任、消费者响应与品牌资产提升路径研究

消费者对企业社会责任会产生内部响应和外部响应,内部响应包括产品评价、知晓企业社会责任和感知企业社会责任动机。外部响应包括购买行为和忠诚。消费者响应直接影响着品牌资产的提升,其中内部响应能促使消费者知晓品牌,提高品牌感知质量,产生品牌联想,进而对品牌产生忠诚,提升品牌资产;外部响应会通过购买行为、体验形成品牌忠诚,提升品牌资产。     

品牌资产构建:基于企业社会责任还是企业能力?北大核心CSSCISSCI

本文依据线索利用理论、品牌次级联想理论以及品牌价值链理论等相关理论,以消费者所熟悉的生产快速消费品、耐用消费品和高科技产品的跨国公司为测试对象,探讨了企业社会责任和企业能力两类企业联想对消费者视角和产品市场产出视角的品牌资产的影响。研究结果表明,这两类企业联想都是影响品牌资产的重要因素,并且它们的影响具有普遍性和行业差异性——在快速消费品行业和耐用消费品行业,企业社会责任对品牌资产的影响要大于企业能力的影响;而在高科技行业,企业能力对品牌资产的影响要大于企业社会责任的影响。本研究为企业基于企业社会责任和企业能力提升品牌资产提供了理论依据。     

企业社会责任与消费者购买意向——基于消费者感知视角

文章采用问卷调查方式,实证分析了消费者对CSR的感知程度与购买意向的关系。结果表明:消费者感知的CSR与购买意向总体呈正相关,但不同维度的CSR对购买意向影响有差异。     

企业社会责任要素的消费者认知分析——基于卡罗尔CSR金字塔结构的对比

卡洛尔企业认为企业社会责任包括经济、法律、伦理、慈善4个层次,它们构成金字塔结构,且依次向上递减.而基于消费者视角对企业社会责任的研究近年来日益受到重视,文章从消费者出发,以杭州地区为例,调查了消费者对企业社会责任要素的认知情况,与卡罗尔的金字塔模型进行了对比分析,并就其差异进行了初步探讨.     

关于企业对消费者的社会责任分析与思考

目前我国正处于食品安全风险高发期。企业是食品安全第一责任人。文章在介绍了食品生产销售存在的问题的基础上,分析了企业对消费者的社会责任：为消费者提供安全的产品、建立完善的客户服务体系、向消费者提供充足资讯和开发“绿色产品”等。为了我国的食品安全,我们应从以下五个方面努力：增强消费者的维权意识与能力、发挥社会舆论监督作用、企业应把产品做得安全且有价值、加强政府的宏观调控职能、发挥行业协会的桥梁作用。     

基于企业社会责任理念的我国消费者权益保护法修改建议

文章从我国现行消费者保护法中存在的主要问题入手,对一些代表性的行业企业履行社会责任的情况进行评析,进而以企业社会责任理念为基础提出修改消费者权益保护法的建议。     

基于品牌及品牌资产角度解析消费者抵制

更多的企业越来越重视品牌的建设和品牌资产的积累,但仍有企业疏于品牌管理,以至不断陷于信任危机,让品牌遭受了无情的攻击、批评和抵制.文章基于品牌及品牌资产角度解析消费者抵制并就如何应对这些抵制加以探讨,以期对我国企业有所裨益.     

构建企业社会责任四维度模型解析消费者维权

企业社会责任四层次模型是否适用于中国企业,这些维度是否为中国消费者所感知和期望?消费者更关心哪些维度的企业社会责任?本文通过网络问卷调查的研究方法,根据企业社会责任概念框架,构建企业社会责任四维度模型,并基于此探析消费者维权(包括抵制与支持),得出相关结论。     

国外消费者关于企业社会责任认知研究综述

目前,我国关于企业社会责任问题的研究多以企业社会责任对消费者的影响为主要研究出发点,而消费者在促进企业社会责任过程中的作用尚缺乏较深入的研究。文章以消费者对企业社会责任的反应为视角,对国外学者关于消费者对企业社会责任认知研究成果进行综述。     

基于消费者的品牌资产模型构建与实证研究

文章采用深度访谈的方式,借鉴国外学者研究的模型提出了基于消费者的品牌资产模型。品牌资产由品牌知名度、品牌联想、感知质量、感知价值和品牌忠诚度五个维度构成,品牌资产各维度之间与品牌资产本身均存在着显著的正相关关系.文章认为,品牌资产是企业最重要的战略资源,对企业来说有着非常重要的价值,企业应加强这五个维度方面的建设管理工作,积累自身的品牌资产,在日益残酷的竞争环境中获得持续发展的优势。     

Between responsibility and rhetoric: some consequences of CSR practice in Nigeria's oil province

This article brings together some of the findings of a three-year study of the community dimensions of upstream petroleum operations in Nigeria, Africa's largest oil exporter. It examines the corporate social responsibility (CSR) practices of transnational petroleum-producing companies, focusing on the immediate and long-term ethnographic and social consequences of such practices on the local communities where oil extraction takes place. The article examines, more importantly, how such practices and the identified consequences intersect with the regulatory/institutional framework governing upstream petroleum operations in Nigeria. By shifting attention away from the dominant, ethnic view of conflict and instability in the country of study, and looking at specific instances of ethnographic and social crisis associated with corporate social responsibility, the article offers some insights into some present-day challenges to sustainable development in Africa, and unveils an important present-day mechanism through which the image of resource-rich African countries as strife-torn is entrenched.     

技术创新是企业家的社会责任

技术创新把技术作为一个新的经济函数,引入到社会经济增长中,因此,它主要是一个经济发展的范畴。技术创新着眼新技术的运用,特别强调科学技术物化为生产力的问题。企业家如果能够认识到技术创新是自己的社会责任,那么他们在企业中倡导技术创新的自觉性就一定会大大的提高。     

技术创新是企业家的社会责任

技术创新把技术作为一个新的经济函数 ,引入到社会经济增长中 ,因此 ,它主要是一个经济发展的范畴。技术创新着眼于新技术的运用 ,特别强调科学技术物化为生产力的问题。企业家如果能够认识到技术创新是自己的社会责任 ,那么他们在企业中倡导技术创新的自觉性就一定会大大的提     

Corporate social responsibility and development: An anthropological perspective

Some analysts suggest that corporate-driven social responsibility initiatives offer a new, and potentially bright, prospect of addressing global poverty and underdevelopment effectively. There is a growing academic literature that examines this proposition critically, often rehearsing debates about the successes and failures of the international development programmes of the second half of the 20th century. From an anthropological perspective, however, the most useful question to ask is not whether corporate social responsibility (CSR) initiatives will succeed in fulfilling the promises made by their proponents but rather what the implications and consequences –often unintended – might be of expecting business corporations to become significant engines of development. This article examines current debates about CSR, and the emerging CSR discourse and apparatus, as a prelude to asking ‘What does CSR do?’.     

被异化的企业社会责任

在我国，慈善作为一项事业，刚一起步，便频频走入误区。各种各样的无序行为，给这个光彩的事业蒙上了一层阴影     

定义品牌时代责任,成就卓越企业公民

新冠肺炎疫情暴发以来,中国政府“责任”形象空前提升,国家品牌形象的外溢为中国企业品牌注入了强大的责任基因,在这场惊心动魄的战疫中,中国企业的社会责任内涵正在发生时代性的转变和升级,更具进取精神、更具积极意义的“企业公民”意识正在兴起,中国企业社会责任行为从“被动应对”向“公民自觉”升级。     

Mining companies' role in sustainable development: The 'why' and 'how' of corporate social responsibility from a business perspective

This article - the first in a pair of articles on corporate social responsibility (CSR) - provides an overview of mining companies' role in sustainable development, from a business perspective and in the South African context. It argues that companies' social and environmental responsibilities are increasing, due to global changes in the way the role of business is perceived, South African policy developments, as well as a strong 'business case' for companies to actively support sustainable development - beyond philanthropy and impact mitigation. Partnerships between companies, the government and civil society are introduced as a potentially effective and efficient strategy for CSR. They are no panacea, however, and require a commitment to local communities' rights to informed prior consent and authentic participation. CSR hence presents mining companies with significant challenges. Given committed leadership and the right approach, it can entail important opportunities as well. Particular attention will need to be given to potential tensions between the international debate surrounding CSR, on the one hand, and local South African development challenges and companies' responses to them, on the other.     

香港的社会救助:经验与启示

作为全球最自由、最活跃的经济体之一,香港一直坚持"低税制、低福利、高发展"的路线,立足其地情社情,建立了一套高度完善、具有香港特色的社会救助制度。香港的经验表明,社会救助乃是兜底安全网,是社会稳定的基石;建立社会救助要立足本地实际,坚持走地情社情路线;发展社会救助要量入为出、量力而行,遵循渐进主义原则。     

Corporate social responsibility of Dutch companies: Benchmarking, transparency and robustness

This paper develops a method for benchmarking Corporate Social Responsibility (CSR) of Dutch companies. The benchmark includes economic, social and environmental aspects as well as national and international aspects of CSR. The overall benchmark is based on a weighted average of these aspects. The weights are based on the opinions of companies and NGOs. Using different methods of weighting, we find that the ranking for 58 large Dutch companies is very robust.