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1.
近年来社会化媒体迅速发展,逐渐成为比传统媒体更有效的传播渠道。社会化媒体营销通过互联网和移动互联网传播得以实现。在网络情境中,个体、技术、质量和环境等因素均与线下购买情境截然不同。以技术接受模型为理论基础研究在网络情境中社会化媒体对网络消费者购买意愿的影响机制,以结构方程模型的研究方法探索信息丰富度、用户真实性、兼容贯通性和隐私保密性等因素对网络消费者购买意愿的影响,以及感知有用性、感知易用性和信任的中介作用。研究发现,在以上因素影响购买意愿的过程中,感知易用性是兼容贯通性、信息丰富度和用户真实性的中介因素,感知有用性是信息丰富度的中介因素,信任是信息丰富度和用户真实性的中介因素。同时发现,信任在感知易用性影响感知有用性中起中介作用,且信任直接影响网络消费者的购买意愿。 相似文献
2.
大量管理研究证明用户满意度对其使用意愿和行为有重大作用,然而管理实践表明满意度对用户重复使用意愿的影响力趋于下降,而转换成本的作用日渐显现。本文采用问卷调查的研究方法,选取调查了337位即时通讯软件用户,并使用SPSS17.0和AMOA18.0对数据进行结构方程分析。结果表明相关经验和在线关怀的作用得到了全面验证,转换成本的影响因素对其影响的效果存在显著差异,且不同的转换成本类型对用户重复使用意愿的作用不同,程序转换成本和关系转换成本的作用显著。 相似文献
3.
Xin Luo Anil Gurung J. P. Shim 《Journal of Organizational Computing & Electronic Commerce》2013,23(2):155-181
As modern organizations increasingly depend on information systems (IS) to enhance work productivity and seek new business opportunities, communication effectiveness has become one of the key factors that underlie the effective performance of IS implementations and applications. Instant Messaging (IM) presents a revolution in enterprise communication. As more organizations are findings ways to utilize this near-synchronous computing communication technology to enhance communication effectiveness in the workplace, there is a compelling need to understand the factors that are important for the adoption of enterprise IM. We have developed an integrative model based on constructs of the existing IT adoption models as well as theories on motivation, innovation diffusion, and critical mass. Using responses from 140 intended subjects, we have found the results of survey data support the contentions that perceived usefulness, compatibility, enjoyment, and security are significant predictors of intention to use enterprise IM. Although perceived connectivity did not predict the intention directly, it did indirectly through perceived usefulness and perceived ease of use. Implications and future research are discussed. 相似文献
4.
Ajimon George Ajay Joseph Mathew Abraham Eric Thomas Joseph 《International Journal of Consumer Studies》2023,47(5):1791-1809
With the surge in social media (SM) users around the world, the scope of social commerce (SC) in brand engagement is a prominent area of discussion. The present study empirically investigates the effect of social commerce construct (SCC), multi-dimensional constructs of social presence theory (SPT) and consumer generated content (CGC) on brand trust and brand engagement in SC platforms. An online survey was conducted among 625 Indian consumers who had made more than one purchase using SC platforms in the previous 6 months. Structural equation modelling technique was employed for testing the hypotheses and conceptual model. The results suggest that each element of SCC, SPT and CGC positively contributes to brand trust and engagement. Further, the study provides insight into brand trust and brand engagement in SM, which prompts brand usage intention of the consumers. The insights can be used by managers to create long-term customer relationship management action plans that emphasize brand trust and engagement. 相似文献
5.
The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining and using OSNs. The current systematic literature review gathers and synthesizes research records of the last 9 years (2010–18) on consumer perceived risks concerning OSNs. We used PRISMA as a protocol to conduct this systematic literature review. The synthesis provides a detailed account of the perceived risk factors, their antecedents and consequences, risk-reducing strategies, and future research potential in the said domain. 相似文献
6.
《商对商营销杂志》2012,19(3-4):245-264
ABSTRACTPurpose: B-to-B marketers in emerging countries still lag behind compared to peers in developed countries in terms of the use of social media sites. Recent literature calls for a further understand the factors influencing social media sites’ use by B-to-B firms in emerging countries. This paper builds on this literature to map and investigate the factors influencing B-to-B marketers’ intention to use social media sites in an emerging country.Methodology/Approach: The designed model was tested by implementing a survey. Snowball sampling method was used to select B-to-B marketers from 158 firms in Jordan. Structural equation modeling (SEM) using PLS was implemented to investigate the various influences and relationships. A discussion of the results compared with those of existing research conducted mainly in Western countries, with very few conducted in emerging countries, is provided.Findings: The results highlight similarities in the factors affecting the intention to use social media sites in emerging countries: perceived usefulness and perceived utility were found to significantly influence the intention to use social media sites in Jordan and also in China and South Korea. However, the perceived usability of social media sites did not have any influence on Jordanian B-to-B marketers’ intention to use those sites. In addition, result demonstrability, of less importance in developed countries, was found to significantly influence Jordanian B-to-B marketers’ intention to use social media sites. Image and subjective norms were found to influence perceived usefulness. Efficiency has no significant influence on perceived usability, whereas error, satisfaction, learnability, and memorability were found to significantly influence Jordanian B-to-B marketers’ perceived usability of social media sites.Research Implications: This research contributes to the technology acceptance research field and particularly the area of B-to-B firms’ use of social media sites. It combined (i) the extended technology acceptance model and (ii) the attributes of system acceptability model, to further the understanding of the factors that influence on the use of social media sites by B-to-B firms in emerging countries.For practitioners, this research provides guidance on how to increase social media use by B-to-B marketers in emergent countries through enhancing the factors that stimulate the use of social media sites in this particular context.Originality/Value/Contribution of the paper: Very few studies conducted in emerging countries highlights differences in the factors influencing the use of social media sites compared to those identified in studies conducted in developed countries. This research adds value to the growing research area on B2B firms’ use of social media sites as well as to the technology acceptance research field, by identifying and discussing the most important factors influencing B-to-B marketers’ intention to use social media in emergent countries contexts. 相似文献
7.
Prior studies have investigated the antecedents of sport application (Sapp) adoption, but few researchers have concentrated on attitudinal, cognitive and behavioural factors' effects on users’ continuance intention (CI) and revisit intention (RI). This study focused on the Sapp CI antecedents of use intensity and commitment to – and competence and satisfaction with – these tools. Analyses using structural equation modelling were conducted with data on 362 Sapp users from Malaga, Spain. The results confirm that commitment to and competence with Sapps are positively related to satisfaction and use intensity, which have a positive impact on CI and RI. 相似文献
8.
Consumer intention of reusing online websites for shopping is a major consequence for an electronic commerce company's profitability. Therefore, understanding the factors that influence online customers' repurchase intentions is of great importance to the EC companies. Drawing on specific dimensions of Social Cognitive Theory (SCT), Information Systems continuance model, Technology Acceptance Model (TAM), and empirical findings from prior studies as antecedents, the related factors were adapted and integrated within the context of Internet shopping repurchase intentions and were tested in a field study. Empirical data for hypotheses testing were collected from the online virtual store of 7-ELEVEN in Taiwan, yielding 444 valid samples. The results show that online consumer repurchase intention is determined by satisfaction, perceived usefulness, perceived ease of use, and Internet shopping self-efficacy. Satisfaction is influenced by perceived usefulness, perceived ease of use, confirmation, and positive Internet shopping experience. Perceived usefulness, in turn, is influenced by behavior modeling, positive Internet shopping experience, Internet shopping self-efficacy, and confirmation. Confirmation is affected by positive Internet shopping experience and behavior modeling. In addition, confirmation has significant effects on perceived ease of use. Finally, positive Internet shopping experience appeared to have a significant impact on Internet shopping self-efficacy. From the empirical data, meaningful findings and conclusions are derived, and suggestions for future research are also discussed. 相似文献
9.
This study empirically tests and compares the influence of friends’ recommendations on social media and anonymous reviews on shopping websites in the context of online purchase intention. For this purpose, we analyse the impacts of these two platforms based on the components of information adoption model (IAM) which are borrowed as information quality, information credibility, information usefulness and information adoption. We conduct a survey and find anonymous reviews as more influential on consumer’ online purchase intentions than friends’ recommendations on social media. However, as this result was contrary to that expected, we conduct another study through in-depth interviews in order to enlighten our results found in the first study. In Study 2, we find the reasons why consumers prefer anonymous reviews rather than friends’ recommendations. Information quantity, information readiness, detailed information and dedicated information are factors which make shopping websites superior than social media in terms of the impact of electronic word of mouth (eWOM). Academic and managerial implications are discussed. 相似文献
10.
While the customer-to-manufacturer (C2M) business model has received increasing attention as a new business model for e-commerce and retail industry, little is still known about it and the effect of its approach. This study aims to understand how brand-related stimuli in C2M environments affect customer responses as the worldwide COVID-19 pandemic. The outcomes reveal that the Sensory, affective, and intellectual aspects of brand experience positively influence brand authenticity. Brand authenticity has a positive effect on behavioral intention, such as reuse intention and word-of-mouth. Additionally, this research finds that social presence moderates the association between the sensory aspect of brand experience. Thus, this study can suggest a C2M business model as a means of sustainable operation of the retail industry to both researchers and practitioners in relation to the retail industry. 相似文献
11.
Martin Joseph Gannon Ian W. F. Baxter Elaine Collinson Ross Curran Thomas Farrington Steven Glasgow 《The Service Industries Journal》2017,37(7-8):448-465
This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their perceived image of the destination. This implies that, while the religious characteristics of the destination remain important, destination managers cannot disregard the tangential, non-religious attributes of a destination which are crucial in order to satisfy more conventional tourist desires. As such, this study suggests that those managing religious travel destinations should endeavour to foster a welcoming image, where experience, interaction, and tolerance are at the forefront of the destination’s offering. 相似文献
12.
《Journal of Education for Business》2012,87(6):338-346
ABSTRACTThe authors used Ajzen's theory of planned behavior and Shapero's entrepreneurial event model as well as entrepreneurial cognition theory to identify the relationship among entrepreneurial skills, self-efficacy, attitudes toward entrepreneurship, psychological traits, social norms, perceived desirability, social support, and entrepreneurial intentions. The authors defined the antecedents of entrepreneurial intention in agricultural students. The data were collected from a survey given to students at Iranian Azad University. The survey received 146 effective responses. Based on the findings from the structural equation model, the order of effect of latent variables on entrepreneurial intention was entrepreneurial skill (63%), self-efficacy (44%), attitude toward entrepreneurship (38%), psychological traits (11%), and social norms (0.08%). 相似文献
13.
《Journal of Promotion Management》2012,18(1):19-49
AbstractThe main objective of this study is to examine the roles of firm-created contents (FCCs) on social media in enhancing consumer-based brand equity (CBBE) and consumer response. In this study, 615 consumers of automotive brands were surveyed and the data collected were analyzed with SEM. Relying on the CSRM, this study hypothesizes positive relationships between social media advertising, social media promotion, social media interactive marketing, CBBE and consumer response. The findings reported in this research demonstrate that social media advertising and promotion are positively related to CBBE. Also, CBBE and social media promotion are positively related to consumer response. However, the findings of this study demonstrate nonsignificant relationships between social media interactive marketing and CBBE, social media advertising, interactive marketing and consumer response. 相似文献
14.
Michael J. Valos Vanya Louise Maplestone Michael Jay Polonsky Mike Ewing 《Journal of Marketing Management》2017,33(17-18):1522-1558
The reported failure of organisations to successfully implement social media (SM) within marketing communications is likely to result in competitive disadvantage. An exploratory methodology was undertaken to understand implementation challenges of SM. The methodology drew on grounded theory with the in-depth interviews with senior marketers in the first phase of data collection guiding the second phase of data collection. The third phase involved 21 senior marketers completing an online questionnaire which obtained more generalised feedback on the model and identified differences in model application for different SM platforms. The contribution of the study is to propose a sequential decision-making framework for marketers that may help them overcome decision-making uncertainty regarding the choice and implementation of SM platforms. 相似文献
15.
Manufacturing is a complex application domain, traditionally a realm of engineers and factory workers. As we are in the information age, the manufacturing domain has become more dependent on information through the use of computers and computer‐controlled machines. In the arena of advanced manufacturing, a number of concepts such as the “virtual corporation”; and “virtual factory”; have emerged, requiring that manufacturing be highly information‐intensive and knowledge‐based. This article examines the role of the information infrastructure and explores the use of intelligent agents in its implementation for advanced manufacturing enterprises. The information infrastructure forms a complex hierarchy of distributed, heterogeneous information systems. Intelligent agents play various roles at different levels of the hierarchy to provide interoperability, reliability, programma‐bility, and controllability. 相似文献
16.
Mattia Martini Tiziano Gerosa Dario Cavenago 《International Journal of Training and Development》2023,27(1):39-56
This study explores alternative relationships between perceived investment in employee development (PIED) and turnover intention by including affective commitment, perceived internal employability, and perceived external employability as potential mediators. Data were collected through a structured survey from 337 employees working in two large companies in Italy. The factorial validity and dimensionality of the latent constructs studied were evaluated in a confirmatory factor analysis framework, and the mediation hypotheses were tested in a full structural equation model. Results show that the overall effect of PIED on turnover intention is negative and almost fully mediated by external employability and affective commitment, whereas the path through internal employability is not supported. More specifically, PIED increases commitment, which in turn limits the likelihood of turnover. In addition, although perceived external employability is positively associated with turnover intention, PIED seems to reduce this effect by negatively affecting employee perceptions of their marketability in the labour market. The study supports the assumptions of social exchange theory in explaining turnover behaviour as a consequence of employee development support. Contextually, it questions the existence of the employability paradox because it does not reveal either a retention path via perceived internal employability or a turnover risk via perceived external employability. 相似文献
17.
如今社会化媒体中随处可见消费者对品牌信息的评论、转发以及创作与品牌相关内容的行为,这样的行为对品牌传播产生了极大影响,它相对于传统品牌传播方式更有效。那么社会化媒体中消费者生成广告行为受到何种因素的影响,这些因素之间存在何种内在逻辑关系?本研究采用立意抽样的方式,选择活跃于社会化媒体(微博、微信、美拍)中的消费者作为研究对象,使用扎根理论的开放式编码、主轴编码与选择性编码对访谈材料进行分析,最后结合选择性编码与“故事线”的方式构建了CGA-EESM影响因素模型。该模型显示:环境、经验、刺激与动机是消费者生成广告行为的四个关键影响因素,它们之间存在错综复杂的作用路径。 相似文献
18.
Dufner Donna Hiltz Starr Roxanne Johnson Kenneth Czech Robert 《Group Decision and Negotiation》1995,4(3):235-250
Decision groups distributed both temporally and geographically encounter a multitude of coordination problems. This experiment used a set of GDSS Tools called List and Vote, and alternative interaction management procedures, as mechanisms for coordinating distributed groups using a computer conferencing system and for structuring group processes. The study examined media richness using a modification of the adjective-pairs developed by Zmud, Lind, and Young (1990). The Tools significantly improved subjective perceptions of media richness. The attempted manipulation of the presence or absence of sequential procedures for the most part was not effective in creating significant differences in group perception of media richness. 相似文献
19.
Most existing social media research has been user focused. This study looks at social media from the brand's perspective by testing (1) theoretical links between brand-action antecedents and positive electronic word of mouth (eWOM); and (2) how brand loyalty and social media usage intensity moderate the relationships between the antecedents and eWOM. Using structural equational modelling from 290 Facebook users, we find empirical support for three brand action constructs (personalization, responsiveness, and transparency) to eWOM. We also find the moderating effects of social media usage intensity and brand loyalty on the relationship between responsiveness and eWOM. Theoretical and managerial implications for these findings are discussed. 相似文献
20.
Linan Ren Seok Kee Lee Sungyong Chun 《International Journal of Consumer Studies》2023,47(4):1241-1255
Companies often use influencers to promote their products, and many celebrities have expanded their activities on social media as influencers. In this work, we classified influencers into celebrity and noncelebrity groups and analyzed how they affect consumers' purchase intention. We also analyzed how psychological variables, such as regulatory focus and perceived authenticity affect this process. We conducted three studies with consumers in China, South Korea, and the United States who participated in each between-subjects experiment. The results showed that people have higher purchase intention for products recommended by noncelebrity influencers than those recommended by celebrity influencers. We also found that regulatory focus moderates the relationship between the influencer type and consumers' purchase intention. Purchase intention for products recommended by noncelebrity influencers were stronger among prevention-focused consumers. However, no significant difference in the effect of influencer type was found among promotion-focused consumers. We found that perceived authenticity mediated this moderating effect. The results of this study provide effective marketing strategies and implications for companies when they use influencers as a tool for marketing activities. 相似文献